Live Think Explore Oregon

Transcription

1 2018 Live Think Explore Oregon

2 MISSION Oregon is a wealth of recreational, ecological, historical and entrepreneurial intrigue. We're pioneers in the sustainable movement, we're bike geeks and techies, Native Americans and cowboys, financiers and vintners. We're urban, suburban, rural and ranch Oregon's Magazine is the vehicle that folks from Pendleton to The Pearl, from Bend to Bandon, recognize as their own. In an intelligent and beautiful format, 1859 explores the landscapes, the personalities, the movers and shakers, the history and the architecture that is the jewel of the Pacific Northwest. For Oregonians, 1859 is an exploration of the state's rich history, its incredible destinations and colorful personalities. We create community through world-class content. Live Think Explore Oregon 2

3 CONTENT Our content fits neatly into three categories: Live, Think and Explore. Each of these has its own distinct flavor yet fits perfectly into the overall architecture of each issue. From Home + Design and Trip Planner to Bibliophile and Startups, this content touches on all parts of the brain. Live Food + Drink Home + Design Mind + Body Business Ventures Think Nonprofits Startups Trip Planners Explore Lodging Northwest Destinations 3

4 AUDIENCE PRINT Total Annual Readership: 64% of readers say % 750,500 Newsstand distribution throughout Pacific Northwest region. The 1859 Reader Average Household Income Median Age: 47 $100K+ Oregon Washington California Idaho Available at these retailers + many more! Female Male 55% 45% Homeowners 85% The 1859 reader has an active lifestyle and travels frequently within Oregon. HIKE 69% CAMP 60% 32% BIKE ATTEND FOOD + DRINK EVENTS 66% 62% 69% ATTEND ART GALLERIES/ MUSEUMS ATTEND CONCERTS *2014 DRC Research Subscriber Survey 4

5 AUDIENCE DIGITAL Web Statistics Average Monthly Pageviews +60k Average Session Duration Male Female 1:34 42% 58% (sent biweekly) Subscribers +20,000 Average Open Rate 33% Average Click Rate 6% Social Media +80k likes (industry average 18%) (industry average 4%) *Source: 2016 MailChimp.com Age % % % % *Source: 2016 Google Analytics +11k followers +11k followers Contest Statistics Average Conversion Rate (entries/unique webpage views) 73% Average Contest Reach +110,000 Average Contest Entries +2,500 *As of October 2016 *No guarantee of minimum contest entries. *Source: 2016 Google Analytics 5

6 SPECS MEDIA & FILE FORMATS Web Transfer or Upload (preferred format)* * With a mailed CD, please provide one Acceptable Proof, the Issue Date, Advertiser, Agency Name, Phone Number, Contact Person, and Ad Name/#. (Media is non-returnable) Preferred File Format: [PDF/X-1] A properly created PDF/x-1 file supplied by web transfer with a high-quality SWOP standard proof is the preferred format for magazine ready advertisements. Adobe CC(-) (Illustrator, InDesign, Photoshop): ALL FONTS AND IMAGES MUST BE EMBED PDF files must contain only 4-color process images (CMYK). Statehood Media is not responsible for PDF files prepared incorrectly. Image Requirements: All images provided for ads should be final, color corrected, hi-resolution (300dpi) CMYK files. TIF or EPS file type recommended. Hi-Res images should not be scaled more than 115% to maintain image quality PRODUCTION REMINDERS AD SIZE Additional Production Charges for the Advertiser may result if the below guidelines are not followed. Do NOT pull photos/graphics from the internet in your ad build. These photos/graphics are not large enough in resolution for print. Do NOT send JPEG or GIF files. Do NOT send files in RGB. All spot colors should be converted to CMYK. The magazine prints at 150 line screen, maximum ink density is 280% All ads created in any unacceptable format will not be accepted and will prepared improperly and mechanical requirements are not met, Statehood Media will not guarantee the reproduction of the ad. AD SUBMISSION Upload: Please use our art@statehoodmedia.com transfer site 1859.wetransfer.com (preferred) MORE AD SPECS Call: (main) Mail: 70 SW Century Drive Suite Bend, OR AD SIZE BLEED AD SPECS TRIM AREA LIVE AREA 1/4 PAGE 4 w x 5.06 h 4 w x 5.06 h 1/2 PAGE HORIZONTAL FULL BLEED 9.25 w x h 8.25 w x 5.06 h 9 w x h w x h 8.25 w x 5.06 h 1/2 PAGE VERTICAL FULL BLEED w x h 4 w x h 4.5 w x h w x h 4 w x h FULL PAGE FULL BLEED 9.25 w x h 8.25w x h 9 w x h w x h 8.25 w x h INSIDE COVERS FULL BLEED 9.25 w x h 8.25 w x h 8.75 w x h w x h 8.25 w x h BACK COVERS FULL BLEED ` 8.25 w x h 9 w x h w x h 8.25 w x h Questions: Contact our Production Department at

7 RATES PRINT ISSUE FREQUENCY 6X per year 4-COLOR 1X 3X 6X *MULTI-PUB Quarter Page $1,100 $950 $800 $700 Half Page $2,050 $1,800 $1,550 $1,300 Full Page $3,400 $2,950 $2,550 $2,300 Two-Page Spread Explore Guide $6,460 $5,605 $4,845 $4,400 $500 _ $400 _ *Requires commitment in at least ten (10) Statehood Media publications per year. PREMIUM PLACEMENTS (per issue) Inside Front Cover Inside Back Cover $4,000 $3,800 Back Cover $5,000 For more information, please contact your Statehood Media Account Executive or advertising@statehoodmedia.com *Ad build available for additional fee. Contact your Account Executive for details. 7

8 BRANDING COMPREHENSIVE BRAND EXPOSURE PACKAGE Advertising in print in combination with other media adds substantially to brand awareness. Study: Millward Brown Digital, When you package your brand across our platforms, you reach thousands more people within the drive market of your business. Print advertising still has been shown to have the most powerful brand awareness among readers, and carries the highest education and income levels. Our digital audience is massive. Our websites get more than 50k viewers per month. Our Facebook fans are local and engaged. They love our state and account for more than 80,000 local and regional people. Instagram is a blooming visual environment. We have nearly 11k followers. Bundle and brand across our print and digital platforms! BRAND AWARENESS PACKAGE $3,400 BRANDING Full page ad in a premium and relevant placement (travel, lodging, dining, business, wellness) $300 DISTRIBUTION Digital banner on 1859magazine.com (one month) $1,000 ENGAGEMENT One social media tout of your brand s message (think events, milestones, innovations) $4,700 Sub-total -$700 Total Channel Discount (16%) $4,000 TOTAL 8

9 DIGITAL ADVERTISING 1859magazine.com 1889mag.com Digital Advertising Ad size Ad Size Leaderboard $300 Banner - Top $250 Banner - Middle $250 Banner - Footer $250 Sidebar - Top 300x250 $250 Sidebar - Middle 300x250 $200 Sidebar - Bottom 300x250 $200 target 10,000 impressions for any sidebar or *We promise banner. We sometimes need to run the ad longer than a month to reach that goal. Please allow for this extra time when advertising an event. Advertsing Newsletter Advertising Ad Size size Banner- Top $300 Banner - Middle $250 Banner - Bottom $200 Footer 600x400 $350 Banner Bundle: Any newsletter banner + any website banner except leaderboard. Eat Stay Stay Play PlayListing Guide Eat $400 Be a part of our exclusive online Eat Stay Play guide. For only $500, we'll build a page on our site to showcase everything that's great about your business. We'll keep the page up forever! $500 Featured Eat Stay Play Listing: We'll feature your listing on the front page (included for new listings). $50 Eat Stay Play Digital + Print Includes printed listing in $750 5 for $1500 Eat Stay Play Bundle Guide 10 for $2500 Deluxe Package and Contests Premium Package and Contests Premium Package Deluxe Package We work together to create a custom package to suit your advertising needs. Feature your video in a Trip Planner or on one of our region pages. Add your own content, photos, and links to a special section of one of our articles. What about a full width splash page on our front page? We'll brainstorm with you and create something together. If you want to add your content to one of our articles, it will be there forever. See your ad representative Contest A contest is a great way to promote your business. It's especially e fective for resorts and destinations. See the contest page for full details. 1859OregonMagazine.com 10 $3, Mag.com Magazine.com

10 DIGITAL CONTEST PACKAGE A digital contest package with 1859 your business to an engaged and targeted audience. All contests run for one month. The 1859 DIGITAL CONTEST PACKAGE CONSISTS OF: WEB LANDING PAGE webpage with contest details, description and entry form. Includes image and/or video gallery to engage user. CUSTOM NEWSLETTER ADVENTURE MAIL ADVENTURE MAIL BANNER AD SOCIAL MEDIA Boosted posts promoting contest on Facebook as well as QUARTER PAGE IN PRINT Announcement of contest on the 1859 online page in the print issue during the month the contest is running. Includes image(s), description and link to web landing page (*subject to print deadlines). PACKAGE TOTAL $3,500 For more details about the digital contest package, please contact your Statehood Media Account Executive or advertising@statehoodmedia.com 9

11 CALENDAR We like to plan ahead so that you can, too. Here is a quick glance at some of the major themes in each issue. Contact your Statehood Media Account Executive for a more detailed list EDITORIAL CALENDAR + DEADLINES JANUARY/FEBRUARY THE ROMANCE ISSUE Ad Deadline: December 1, 2017 MARCH/APRIL THE WINE ISSUE Ad Deadline: February 1, 2018 MAY/JUNE BEST PLACES ISSUE Ad Deadline: April 1, 2018 JULY/AUGUST BUSINESS INNOVATORS Ad Deadline: June 1, 2018 SEPTEMBER/OCTOBER HOME + DESIGN ISSUE Ad Deadline: August 1, 2018 NOVEMBER/DECEMBER FOODIE DESTINATIONS Ad Deadline: October 1, 2018 *Editorial calendar subject to change 11