HOUSE&HOME & GARDEN.

Transcription

1 G R E A T E R N A S H V I L L E HOUSE&HOME T H E C O M P L E T E R E S O U R C E M A G A Z I N E F O R Y O U R H O M E TM & GARDEN

2 Rocking the Industry Nashville HHG Is Everywhere and Loved Everywhere #1 in Advertiser Satisfaction Nashville House & Home & Garden magazine is at the center of the city s interest in interior design, building, and remodeling. And we re delivering 235,000+ viewers who are looking for all that is new and exciting! Where home design and beauty coincide 235,000+ VIEWERS Biggest Audience of all local home & garden publications Over 100,000,000+ MONTHLY SOCIAL MEDIA FOLLOWERS #1 in local house & home category 1 of Every 2 MONTHLY HHG MAGAZINES PICKED UP AT RETAIL 5 RATE BASE INCREASES SINCE 2000 Celebrating Our 19th Year Visit us online at houseandhomenashville.com for more great ideas Circulation Print: 40,000+ Digital: 36,000+ Copies are mailed to homeowners who have purchased residential real estate valued at $500,000+ during the past 12 months, home builders, architects, interior designers, contractors and subscribers. House & Home & Garden is also available at area Kroger and Whole Food stores, as well as at 500+ retail locations specializing in home-related products and services. No one has a larger circulation capable of reaching your target market better than Nashville House & Home & Garden magazine. Source: Publisher s annual sworn statement

3 Custom Marketing Solutions As part of a multi-platform powerhouse brand, Nashville House & Home & Garden magazine provides solutions to reach and engage with its unique fan base anyplace, anytime! BLASTS SWEEPSTAKES PINTEREST SPONSORSHIPS ADVERTORIAL BONUS DISTRIBUTION: SHOW HOUSES DIGITAL EDITION EVENTS INSTAGRAM FACEBOOK BONUS DISTRIBUTION: HOME & GARDEN SHOWS TWITTER

4 2019 Editorial Calendar JANUARY/FEBRUARY Outdoor Living Issue Ad Close: 12/10/18 Material Close: 12/15/18 HBAMT Home Show, Nashville Antiques & Garden Show, Nashville Lawn & Garden Show Articles: Outdoor Living Directory, Outdoor Kitchens, Countertops, Shopping in Murfreesboro, Landscapers Special Section MARCH/APRIL Reader s Favorites Issue/ Paint Issue Ad Close: 2/10/19 Material Close: 2/15/19 Nashville Home + Remodeling Show, Southern Women s Show Articles: Paint Trends & Tips, Closets, Home Fabrics, Shopping in Clarksville, Realtors Special Section MAY/JUNE Tile Issue Ad Close: 4/10/19 Material Close: 4/15/19 St. Jude Dream Home Articles: Tile, Green Space, St. Jude Dream Home, Shopping Berry Hill/ Design District, Kitchens Special Section JULY/AUGUST Bathrooms Issue Ad Close: 6/10/19 Material Close: 6/15/19 Articles: Bathrooms, Showers, Healthy Homes, Afraid of Color: Paint, Shopping Cool Springs, Remodeler Special Section *Additional bonus distribution is added as appropriate venues become available. SEPTEMBER/OCTOBER Kitchen Issue Ad Close: 8/10/19 Material Close: 8/15/19 Nashville Home Show, Parade of Homes Articles: Kitchens, Sinks, Hardwood Flooring, Shopping Columbia/Spring Hill, Company Profiles Section NOVEMBER/DECEMBER Holiday Decorating Issue Annual Directory Issue Ad Close: 10/10/19 Material Close: 10/15/19 Vintage Market Days Articles: Sunrooms, Universal Design/ Aging in Place, Fireplaces, Holiday Decorating, Shopping Mt. Juliet, Builders Profile Section

5 Demographic Profile demographics MALES 15% FEMALES 85% UNDER 30 16% % % OVER 50 18% HHI $100K-200K 41% HHI $200K+ 59% MARRIED/ ENGAGED 98% DISTRIBUTION & CIRCULATION INFORMATION Nashville Area Counties with distribution: Davidson, Rutherford, Sumner, Williamson, Wilson and more. Nashville Area Counties with mailed circulation: Bedford, Bledsoe, Cannon, Cheatham, Clay, Coffee, Cumberland, Davidson, Dekalb, Dickson, Fentress, Franklin, Giles, Grundy, Hickman, Houston, Humphreys, Jackson, Lawrence, Lewis, Lincoln, Macon, Madison, Marshall, Maury, Montgomery, Moore, Overton, Perry, Pickett, Putnam, Robertson, Rutherford, Smith, Stewart, Sumner, Trousdale, Van Buren, Warren, Wayne, White, Williamson, and Wilson. PARTNERED HOMEOWNERS 100% HOME VALUES $400,000 - $499,999 10% $500,000 - $749,999 42% $750,000 - $999,999 30% $1M + 18% PLAN TO PURCHASE A NEW HOME OR BUILD ONE 9% WITHIN 12 MONTHS HOW LONG IN CURRENT HOUSE JUST MOVED IN 20% 1-5 YEARS 27% 6-10 YEARS 21% YEARS 14% 15+ YEARS 18% READER INVOLVEMENT READ FOUR OR MORE OF PAST 6 ISSUES 99% KEEP BACK ISSUES FOR FUTURE REFERENCE 99% Providing Nashville area homeowners inspiration and sources for products and services as they re-design, remodel, and build their dream homes. FIND SOURCES FOR DECORATING/REMODELING/BUILDING BY LOOKING AT ADVERTISING IN HOUSE & HOME & GARDEN 100% VISIT OUR WEBSITE 95% SOURCE: SPRING 2018 SURVEY

6 2019 Rate Card COST PER ISSUE/INSERTION* 1X 3X 6X 12X 2 PAGE SPREAD $3,000 $2,800 $2,600 $2,200 FULL PAGE $2,400 $2,200 $2,000 $1,500 1 /2 PAGE $1,500 $1,400 $1,200 $1,000 1 /3 PAGE $1,000 $800 $700 $600 1 /4 PAGE $800 $700 $600 $500 1 /6 PAGE ISLAND $500 $450 $400 $350 1 /8 PAGE HORIZONTAL $350 $300 $250 $200 COVER POSITIONS & SPECIAL POSITIONS BACK COVER...$2,800 INSIDE COVERS...$2,500 CENTER SPREAD...$3,500 CALL FOR MULTIPLE INSERTION RATES BLEED CHARGE: $ *AD RATES CAN BE APPLIED TO A COMBINATION OF PRINT AND DIGITAL ADS AND OTHER MARKETING SERVICES. CIRCULATION 40,000+ Print + Bonus Distribution* 36,000+ Digital *See list of trade shows that receive bonus distribution on the editorial calendar page All rates are gross. No cash discount. Subject to change. See House & Home & Garden magazine 2019 Terms and Conditions. Deadlines: Advertising space deadline is the 10th of the month prior to publication. Camera ready materials due the 15th of the month prior to publication. No cancellations can be accepted after space reservation deadline. Advertisers receiving extensions agree to repeat last insertion of same size and color if extension deadline is not met. Ad production will be billed at the rate of $50/hour. Production will be billed at cost of $50/hour if advertisement is not camera ready. All changes will be billed at $35/change. Client agrees to pay all collection costs & attorney fees. Publisher s liability for an error appearing in an advertisement created by the publisher is limited to the cost of the advertisement. ADVERTISING SALES sales@houseandhomenashville.com OTHER QUESTIONS? Lori Fisk-Conners lori@houseandhomenashville.com

7 about us Entering its 19th year of publication, Nashville House & Home & Garden is Nashville's only magazine dedicated completely to home decorating & remodeling. Published by Publishing & Marketing Solutions, Inc., the magazine was founded by Lori Fisk-Conners and Nanci P. Gregg, who remain its owners today. OUR STORY This is the most powerful & cost effective magazine in the Nashville area. Readers can find the magazine in home decor stores, furniture stores, lighting galleries, appliance showrooms, plumbing showrooms, & everywhere they go to purchase items for their home. Every week we hear someone say I see your magazine everywhere I go. And it s true! WHERE OUR HEARTS ARE We don t talk a lot about our work in the community, but we are actively involved with and sponsor a number of organizations including the St. Jude's Dream Home in Nashville, Big Brothers & Big Sisters, The Asthma Foundation, Habitat for Humanity, Boys & Girls Clubs, Delivering Good, and Graceworks. Production Requirements Ad Size BLEED TRIM SPREAD BLEED " x " 17.25" x " TRIM 18" x " FULL PAGE BLEED 9.375" x " 8.25" x " TRIM 9" x " Trim Line 9" x10.875" Bleed Line 9.25" x " Safe line for live matter/important portions of images/text.25" inside trim line Full Page Bleed Specs FULL PAGE NO BLEED 7.75" x 9.875" 1 /2 ISLAND 5.75" x 7.375" 1 /2 PAGE VERTICAL 3.75" x 9.875" 1 /2 PAGE HORIZONTAL 7.75" x 4.875" 1 /3 PAGE VERTICAL 3.75" x 6.5" 1 /4 PAGE HORIZONTAL 7.75" x 2.875" 1 /4 PAGE VERTICAL 1.875" x 9.875" 1 /4 PAGE ISLAND 3.75" x /6 PAGE ISLAND 3.75" x 3.2" 1 /8 PAGE HORIZONTAL 3.75 X 1.875" page trim size 9" x " gutter safety for all measurements 0.25" on each side (from bleed where applicable) (0.5" in total) binding method saddle stitched OTHER SPECS All ads need to be 300 DPI or greater. PDFs or JPGs preferred. No native AI files accepted - please save as PDFs with all fonts converted to outlines. TO RESERVE YOUR AD SPACE Call your sales representative for details or sales@houseandhomenashville.com. Contact Nashville House & Home & Garden ad production at production@houseandhomenashville.com or

8 social media Call for information about ways we can leverage your message via social media and combine it with print! digital opportunities Facebook $250/post* facebook.com/nashvillehouseandhome Pinterest $500/post* pinterest.com/nashvillehhg Twitter $250/tweet* twitter.com/nashvillehhgmag *Prices based on number of followers Providing Nashville area homeowners inspiration and sources for products and services as they redesign, remodel, and build their dream homes. Please send all banner and other digital image files for digital use as 72 DPI jpgs. Dimensions for banner ads are shown here in pixels. Please send digital files to