Sponsorship proposal

Transcription

1 Sponsorship proposal THE ORGANISATION The Aids Resource Centre (ARC) was established in 2002 and is registered as a Non-Profit Organisation. The ARC is also registered as a Section 18a company, which means we can issue donors with a receipt for tax relief purposes. VISION A ROAD TO HELP - For people living with HIV/AIDS as well as those who want to know their HIV status Top Line Concept With World Aids Day on the 01 December, Accountability has been the constant theme of World AIDS Campaign throughout 2006, and which will be promoted on 1st December with the slogan, Stop AIDS. Keep the Promise. The theme of accountability was developed by the World AIDS Campaign support team based on their ongoing work around World AIDS Day, and based on the outcomes of the London HIV and AIDS Campaigning and Advocacy meeting in February In Cape Town, The ARC will be hosting the most exclusive cocktail dinner with a first class entertainment line up. The event will take place at one of Cape Town s most sought after venues Zula Sound Bar. A cocktail dinner will be served while guests can enjoy the entertainment in the comfort of a stylish environment. Bar Facilities will be situated in both the veranda as well as the inside. Unique Selling Proposition (USP) A number of lessons have been learnt from previous work on World AIDS Day, and far more energy is being invested early in the year to make World AIDS Day 2006 a success. The most significant aspect of this World AIDS Day is the degree to which it has been based around the inputs of a wide range of civil society partners. This event aims to create a platform which allows brands to position and align them with this prestigious event. With strong influences from entertainment, marketing and management, ARC has a reputation for hosting world class events. It is these elements which will align both the brands and the event with this international day. During World AIDS Day 2006, we hope to achieve the following objectives:

2 Enhanced accountability from leaders on their promises on AIDS. Supporting a broad movement of civil society organisations campaigning to develop their sense of joint identity and common purpose. Generating a greater public awareness of, and engagement with, the problem of AIDS worldwide. Exposure to a profiled market Align brands with an international event Strategic Path Marketing Campaign The event will aim to target a profiled market through a strong communication campaign. The campaign will be executed in successive phases and incorporate the following mechanics: Communication A. Digital an er will be created and distributed to the ARC, ACA & RWM database and to sponsors database. Teaser campaign which will be sent out 3 weeks before the event Official invite er, which will release details of the event and will be sent out 2 weeks before the event. Reminder , which will release more info pertaining to the event, sponsors & event procedures, which will also be sent out 1 week before the event. Phase 2 & 3 will contain links to sponsors website. B. Radio Live reads with GHFM, KFM, ACK, Fresh FM & 5FM C. ARC & RWM Print Campaign A print campaign will be made up of posters which will be used to promote both the event and sponsoring brands. The campaign will be rolled out 3 weeks prior to the event. The posters will have a call to action which will drive customers to the ARC & RWM website. Execution PAX: 400

3 Target Market Appealing to the individual and the corporate, our strategy will be to target people between the ages of 20 45, including the fashion industry professionals, young professionals, opinion leaders and business owners within the LSM Tickets Tickets will be sold via the ARC & RWM websites. Tickets will be sold through campus radio stations, campus newspapers, radio stations, business partners as well as word of mouth. Tickets will be collected at the door by trained security officers and checked for unique marking. Running Order Zula Sound Bar will be utilised as the initial meeting place, where welcome drinks will be served on arrival. Guests will be welcomed by Ambassadors dressed in stylish branded clothing. Guests will be treated to live bands, entertainers and speakers who will deliver positive messages about the campaign. Private lounge facilities will be situated in the venue. Guests who have purchased their private lounge facility will enjoy complimentary drinks, canape s and their own hostess to attend to their needs throughout the evening. A strong entertainment line up will be incorporated, with first class DJ s integrated with live percussions and vocalists. Lounge Areas Lounge areas, situated within the venue and demarcated by existing structures will host private lounges for selected guests, sponsors or corporate packages. Each lounge will be uniquely designed with its own look and feel. Lounge areas can be purchased for the evening and will incorporate: Stylish lounge area Naming rights to lounge area Complimentary drinks Private cocktail waitress

4 Entertainment We intend to involve GOLD FISH, FLOWZ, DJ Eazy, DJ Azhul and other local bands. Entertainment will be a key element in this event and the line up will be a key focus. Working Together on World AIDS Day Efforts are being made to allow as much scope as possible for local adaptation of the World AIDS Day theme. Specific campaigns can be decided on by local organisations within the overall theme of accountability. These campaigns may wish to utilise the World AIDS Day slogan, Stop AIDS. Keep the Promise, as it stands on its own. To further promote the theme of accountability, we propose involving the following schemes in World AIDS Day activities: Red: Using the colour red in promotional objects, e.g. red ribbons, t-shirts, banners, stylish furniture etc. Targeting Leaders: To reinforce the notion of leader responsibility, planning activities such as events and theatre shows. Thanking you, Damian Michael michae_d@mtn.co.za Cell: Tel

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