Rochdale Literature & Ideas Festival

Transcription

1 Rochdale Literature & Ideas Festival Sponsorship Opportunities October rochdaleliteraturefestival.co.uk

2 Exciting and important it s time to shout about Rochdale s cultural heritage. The Guardian Seven days of sell-out shows. Rochdale Observer

3 Rochdale Literature & Ideas Festival October 2018 (Plus festival warm up events from September) Be a part of it. Your business can share the success. Sponsorships of community events like Rochdale Literature & Ideas Festival makes good business sense. As a sponsor of the fifth Rochdale Literature & Ideas Festival your company will realise tangible marketing benefits in return for your investment, while supporting a feast of drama, comedy, dance, music, theatre, films, visual arts and children s shows. With more than 40 events packed into just a few days, the festival reaches thousands of visitors providing an opportunity to communicate brand messages to an engaged and receptive audience, and more potential customers through our databases. Incorporating the very best writers and performers, the festival also provides opportunities for high profile corporate hospitality in a unique and exciting environment. In 2017 over 3,000 people attended festival events. The festival really engages with fresh audiences, with 28% of visitors questioned saying they hadn t attended the festival before. 100% of visitors said they would recommend the festival to others, and 100% rated the quality of the events as excellent or good. The festival attracted visitors from across the north west region and beyond. Between June and October 2017 the festival website had 21,107 page views. Big names In the last 4 years, Dame Carol Ann Duffy, Tony Walsh, Alan Johnson, Simon Callow CBE, Owen Jones, Jenny Eclair, Bonnie Greer, Willy Russell, Alastair Campbell, Mark Steel, Joanne Harris MBE, Gyles Brandreth, Ed Byrne, Simon Armitage, Dom Joly, Helen Lederer, Lucy Spraggan, David Starkey, Ian McMillan, Gervase Phinn, Jackie Kay and Lemn Sissay are some of the high-profile names who have taken part. Our strong line-ups secure the festival s reputation as a high-profile regional event, attracting fabulous publicity. You ll be positioning your company alongside an established and popular event, with sponsorship opportunities from just vat. The festival team will work with you in creating an integrated sponsorship programme designed to meet your company s unique marketing objectives. a diverse programme with plenty of innovation interesting and entertaining brilliant, thought-provoking and inspiring Praise from 2017 visitors

4 We were pleased to be part of one of Rochdale s most prestigious events again. We aim to support our local communities, and Rochdale Literature & Ideas Festival provides the perfect platform to promote reading and learning, offering something for all ages and tastes. Dwayne Wells, Commercial Development Manager, First Manchester Origins of the festival The festival is due to the generosity of Annie and Frank Maskew, a Rochdale couple who shared a passion for reading and thinking, who originally met in Rochdale Library in the 1950s. They left a sum of money to be used on resources and events related to literature and philosophy to ensure classic works are available for future generations. Organised by Rochdale Borough Council, Rochdale Literature & Ideas Festival is the flagship event to promote the prestigious Maskew Collection, so a partnership can also enable companies to achieve corporate social responsibility objectives. Demographics The Rochdale Literature & Ideas Festival audience offers events targeted at families, young people and year olds typically. All ages are represented in our audiences as the programme offers something for everyone. Visitors enjoy books, drama, comedy, music, films and the arts! As well as the borough of Rochdale, people travel to the festival from across the North West. Festival audiences are informed consumers, who support businesses which are committed to their communities. Annie Maskew Frank Maskew

5 Why support the festival? o Building brand awareness using our marketing channels, media coverage and festival site presence. o Communicating corporate identity by aligning with a creative and innovative cultural event. o Engaging clients and staff with exclusive and rewarding hospitality experiences. o Playing a part in supporting the future of an important regional arts event. o Promoting brand values to stakeholders including consumers, employees, the community, media and our high-profile speakers. A wonderful festival, with something for everyone. Lauren Laverne, BBC 6 Music

6 Sponsorship packages available: O Official Festival Partner: x 4 O Sponsorship of official art installation We ll be showcasing a piece of art at the festival and online, putting your brand in front of thousands of visitors and festival fans. 2,300 each O Sponsorship of our programme Launch at Rochdale Town Hall, includes a 3 course meal or afternoon tea for up to 10 of your guests. O Competition sponsor Donate the cash contribution or an in kind prize so we can offer a literature themed UK break to the winner/s. O Headline sponsor of our children s programme 1,800 A brilliant opportunity to showcase your relationship with. Rochdale and the very best children s authors and entertainers. A fabulous programme of hugely popular activities for families. O Venue sponsor Select one of our festival venues and receive high brand awareness through on site branding and ticketing. O Online advertising 1,000 Banner adverts positioned on high traffic pages of the website. 60 day campaign. O Sponsorship of an individual festival event 350 O Print advertising A5 full page programme 390 With its long shelf-life and high retention value, the festival s user-friendly brochure attracts a very proactive family readership. Over 15,000 copies are distributed across the North West and available for free pick-up at our partner venues. Retained and referred back to by a very diverse audience, this brochure is unique in its readership and reach. TBC Packages will also include some or all of the following: o Your logo on all marketing materials and advertising prior to and during the event (posters, programmes, leaflets). o Your logo displayed prominently throughout the event itself. o Promotion and links on the official festival webpages, and those of our affiliates, including regional media and Facebook. o Inclusion of your brand where appropriate in PR. o Presence at the event by your company and staff, with space for your appropriate display materials. o Distribution of your literature at indoor venues. o 4 x complimentary tickets to the VIP launch/corporate reception. o Complimentary tickets to events for your employees and guests. o Audio recognition on the stages. o Acknowledgement in the official festival programme. o Hyperlinked logo credit on the list of supporters webpage. o Advertising on festival website. o Promotion on festival e-newsletters. o Dedicated promotional page on the festival website. o Social media mentions and links. o Additional requests can be considered, dependent on your specific objectives. A brilliant opportunity to showcase your relationship with Rochdale and the very best celebration of culture! Visit rochdaleliteraturefestival.co.uk for reviews, news, videos, events and photos. Connect with the festival on

7 For more information on any of these opportunities or to discuss a bespoke package please contact: Punam Ramchurn Rochdale Literature & Ideas Festival punam.ramchurn@rochdale.gov.uk