Media Studies (JAN09MEST101) General Certificate of Education Advanced Subsidiary Examination January Investigating Media

Transcription

1 Centre Number Surname Other Names Candidate Signature Candidate Number For Examiner s Use For Examiner s Use Question Mark Media Studies General Certificate of Education Advanced Subsidiary Examination January 2009 MEST Unit 1 Investigating Media 5 Thursday 15 January pm to 3.30 pm 6 For this paper you must have: Insert to accompany Section A (enclosed). TOTAL Time allowed: 2 hours (including 15 minutes reading time) Instructions Use black ink or black ball-point pen. Fill in the boxes at the top of this page. Answer all questions in Section A and one question in Section B. Do all rough work in this book. Cross through any work you do not want to be marked. Information The maximum mark for this paper is 80. In this paper you will be expected to show that you know and understand: media concepts, contexts and critical debates how meanings and responses are created within media products and processes. You will be marked on your ability to: use an appropriate form and style of writing organise relevant information clearly and coherently use specialist vocabulary where appropriate. (JAN09MEST101) 6/6/6 MEST1

2 2 SECTION A TEXTS, CONCEPTS AND CONTEXTS Read the information and questions below. You should then spend approximately 15 minutes studying the media product and making notes on it. These notes will not be marked. You should then spend approximately 15 minutes answering each question in Section A. Support your answers with evidence from the media product. The enclosed insert shows a reproduction of a magazine advertisement for Microsoft s Xbox 360, published in The Guardian Weekend magazine on Saturday 24 November The advertisement was part of a campaign to promote the Xbox games console to a middle-class family audience in the run up to Christmas. At the time the Xbox 360 was in direct competition with a number of other brands such as Playstation 3 and Nintendo Wii. You should bear in mind that the advertisement is constructed to look like a magazine article. A preview of the questions is below. After you have studied the media product and made notes on it, write your answers in the spaces provided starting on page 6. Media Forms 1 How does the advertisement imitate the layout of a magazine article? Media Representations 2 How are games console users represented in the advertisement? (12 marks) (12 marks) Media Institutions 3 What is communicated in the advertisement about the Xbox 360 brand and the experience it offers? (12 marks) Media Audiences 4 What techniques does the advertisement use to appeal to middle-class professionals who read The Guardian? (12 marks) (02)

3 3 You may make notes on this page Turn over (03)

4 4 You may make notes on this page (04)

5 5 You may make notes on this page Turn over (05)

6 6 1 Media Forms How does the advertisement imitate the layout of a magazine article? (12 marks) (06)

7 7 TURN OVER FOR NEXT QUESTION Turn over (07)

8 8 2 Media Representations How are games console users represented in the advertisement? (12 marks) (08)

9 9 TURN OVER FOR NEXT QUESTION Turn over (09)

10 10 3 Media Institutions What is communicated in the advertisement about the Xbox 360 brand and the experience it offers? (12 marks) (10)

11 11 TURN OVER FOR NEXT QUESTION Turn over (11)

12 12 4 Media Audiences What techniques does the advertisement use to appeal to middle-class professionals who read The Guardian? (12 marks) (12)

13 13 TURN OVER FOR NEXT QUESTION Turn over (13)

14 14 SECTION B CROSS-MEDIA STUDY Answer one question from this section using material from your cross-media study. You should spend approximately 45 minutes planning and writing your answer. EITHER 5 To what extent do the media products in your case study do more than just entertain their audience(s)? In your answer you should: Provide a brief outline of your case study Consider how far the media products in your case study also inform, educate and provide opportunities for interaction and participation Support your answer with reference to examples from three media platforms. (32 marks) OR 6 Consider the reasons media products from your case study are present across a range of media platforms. In your answer you should: Provide a brief outline of your case study Discuss the advantages for producers of each media platform Support your answer with reference to examples from three media platforms. (32 marks) (14)

15 15 Turn over (15)

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17 17 Turn over (17)

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20 20 There are no questions printed on this page DO NOT WRITE ON THIS PAGE ANSWER IN THE SPACES PROVIDED ACKNOWLEDGEMENT OF COPYRIGHT-HOLDERS AND PUBLISHERS Microsoft Corporation. All rights reserved. Copyright 2009 AQA and its licensors. All rights reserved. (20)

21 4 There is no source material printed on this page General Certificate of Education January 2009 Advanced Subsidiary Examination MEDIA STUDIES Unit 1 Investigating Media MEST1 Insert Wednesday 16 January pm to 2.45 pm Text for use with Section A. Advertisement for Microsoft s Xbox 360, published in The Guardian Weekend magazine on Saturday 24 November 2007, by The Guardian, London. ACKNOWLEDGEMENT OF COPYRIGHT-HOLDERS AND PUBLISHERS Advertisement for Microsoft s Xbox 360, published in The Guardian Weekend magazine on Saturday 24 November 2007, by The Guardian, London. Copyright Microsoft Corporation. All rights reserved. Copyright 2009 AQA and its licensors. All rights reserved. MEST1 S /Jan09/MEST1/Insert S /Jan09/MEST1/Insert 6/6/6

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