2014 Media Kit

Transcription

1 in print online in person 2014 Media Kit take your MESSAGE to LIBRARIANS and EDUCATORS who MATTER

2 You can reach 5,000+ library staff and educators who work directly with teens by taking advantage of YALSA's affordable advertising opportunities! Opportunities are available electronically and in print, with pricing as low as $125 for YALSA's newsletter. Read on to find out how to get your message into:» YALSA's award-winning journal, Young Adult Library Services» YALSA's weekly newsletter, YALSA E-News» YALSA's monthly webinars» YALSA's blogs

3 Young Adult Library Services YALSA's award-winning quarterly journal is a fivetime APEX Award winner in the category of journals and magazines over 32 pages. YALS reaches more than 5,000 librarians and educators who work in public and school libraries, directly with young adults ages 12-18, library school students, and instructors. Young Adult Library Services serves as the official journal of the Young Adult Library Services Association (YALSA), a division of the American Library Association. The journal serves as a vehicle for purchasing print and nonprint library materials, including books, audiobooks, Playaways, music, DVDs, periodicals, and computer software, as well as the technology needed to use media in the library. Readership Facts YALS boasts a diverse subscriber base:» 59% work in public libraries» 33% work in school libraries» 4% work in academic libraries» 39% of YALSA's members serve in a supervisory capacity at their libraries» 64% of YALSA members have more than seven years' library experience; 34% have 16 years or more.» 20% of YALSA's members (and YALS readers) are graduate students» Nearly 50% have full purchasing power at their library; an additional 42% make purchasing recommendations» YALS readers indicate that after print materials, the five areas in which they wish to see more advertising are nonprint materials, continuing education, databases, library supplies, and computer hardware and software. YALS Value YALS rated highly in YALSA's most recent member survey with 98% of members calling the journal "good" or "very good." 79% indicated that YALS is important or very important to them. 57% indicated that YALSA is the leading source for news in the profession. Issue Themes Fall: Special Theme Winter: Teens and Technology (Teen Tech Week ) Spring: Book Awards & Recommended Reading Summer: Teen Reading (Teen Read Week ) High Profile Ad Options A variety of opportunities are available for you to place your message in a special high-profile position. Options include:» Inside front cover page» Inside back cover page» Outside back cover page» Placement in the first 9 pages of the journal» Opposite Table of Contents» Center Spread» Preprinted Inserts» Polybagging and more Frequency Discounts Discounts are based on the number of insertions and sponsorships placed within 12 months of the first insertion. To qualify, insertion orders or contracts must be in writing. Issuance and Closing Dates Issue Closing Date Materials Due Spring 2014 March 10, 2014 March 24, 2014 Summer 2014 May 27, 2014 June 13, 2014 Fall 2014 Aug. 29, 2014 Sep. 10, 2014 Winter 2015 Dec. 3, 2014 Dec. 15, 2014 Copy and Contract Regulations All advertising is subject to the publisher's approval. Advertisers and advertising agencies assume liability for all printed advertising content (text and illustrations) and also assume responsibility for any claims against the publisher resulting from that content.

4 Advertising Sales Office Bill Spilman Innovative Media Solutions 320 W. Chestnut St. P.O. Box 399 Oneida, Illinois (309) toll free: fax: (309) File Instructions Identify material by name of advertiser, journal, and issue (e.g., ALA_YALS_Spring2014.pdf). Send contract, insertion orders, correspondence, and electronic ad files to Bill Spilman. Advertising Placement Advertisements are placed according to the mechanical production requirements for each issue. Requests for patterned position of units in the same issue will be accepted for a surcharge of 10 percent of the earned rate for each of the units involved, subject to mechanical production requirements. Agency Commissions Agency commission is 15 percent of gross for recognized agencies. Manufacturing charges are noncommissionable. There is no cash discount. Payment First-time advertisers or agencies are required to pay at the time of the initial order. Other accounts are payable within thirty days of the invoice. Non-U.S. advertisers are required to pay in U.S. currency at the time of the initial order. Advertisers and their agencies have dual liability for payment. Conflicting agreements between advertisers and agencies, even if listed on insertion orders, are superseded by this condition of the American Library Association. Circulation Members: 5,193. Subscribers: 211. Total: 5,404. Online Opportunities The YALS website, is an onilne companion to the quarterly pubilcation. Promote your products & services via sidebar and boombox advertisments when a new issue hits the site. One time sidebar advertisements (120x240) are $200 and run for 30 days once an issue is uploaded. One time boombox advertisements (300x250) are $400 and also run for 30 days following issue publication. Page Rates Space 1x 2-3x 4x Full page $800 $735 $680 2/3 page $680 $625 $575 1/2 page $600 $550 $510 1/3 page $520 $480 $440 Rates are for b/w, per insertion. Premium 1x 2-3x 4x Cover 2 $1750 $1670 $1600 Cover 3 $1710 $1635 $1565 Cover 4 $1790 $1705 $1635 Pages 1 9 (4/c) $1630 $1560 $1495 Pages 1 9 (b/w) $880 $810 $750 Covers include 4/c, per insertion. Add Color Second Color-Process $400 4/C-Fractional Page $650 4/C-Per Page $750 Mechanical Specifications Space Width x Depth (in picas/inches) Full page 44p3 58p0 / x /3 page 29p1 48p3 / 4.85 x 8 1/2 page island 29p1 43p8 / 4.85 x /2 page vertical 22p1 48p3 / 3.75 x 8 1/2 page horizontal 44p3 23p9 / x 4 1/3 page vertical 13p9 48p3 / 2.3 x 8 1/3 page horizontal 44p3 15p10 / x 2.6 Trim size: 50p3 65p3 / x Bleed: 51p9 66p9 / x Bleed is on full page ads only. Printing: Offset Binding: Saddle-wire stitched Materials: must be delivered as PDF files (PDFX-1a compliant and/or 2400 dpi) Coupons: Coupon advertisements must be specified on insertion order, including position of coupon on ad.

5 Contract & Insertion Order YALS and YAttitudes Size Issue Frequency Color (YALS) Rate Placement Purchase Order Number Contract Authorized by (print) Signature Date Advertising Contact Bill To (if different) Contact Please send completed contract to: Bill Spilman, Innovative Media Solutions 320 W. Chestnut St., P.O. Box 399 Oneida, IL phone: (309) toll-free: fax: (309) Young Adult Library Services o Spring Print o Spring x240 sidebar online o Spring x 250 boombox online Reservations: March 10, 2014 Materials: March 24, 2014 o Summer Print o Summer x 240 sidebar online o Summer x250 boombox online Reservations: May 27, 2014 Materials: June 13, 2014 o Fall Print o Fall x240 sidebar online o Fall x250 boombox online Reservations: August 29, 2014 Materials: September 10, 2014 o Winter Print o Winter x240 sidebar online o Winter x250 boombox online Reservations: December 3, 2014 Materials: December 15, 2014

6 in print online in person YALSA E-News YALSA E-News YALSA's newsletter, YALSA E-News, brings association news to YALSA's 5,000+ members Every Wednesday of the week.yalsa E-News gives members the latest YALSA news and updates on Teen Read Week, Teen Tech Week, ALA Annual Conference, ALA Midwinter Meeting, and YALSA's biennial Young Adult Literature Symposium. Readership YALSA E-News is read by school librarians, youth services librarians, library staff, educators, and managers in public, middle school, and secondary school libraries, as well as library school students and faculty in library graduate schools. These professionals are responsible for the selection, acquisition, maintenance, and circulation of books, magazines and newspapers, multimedia materials, and software and hardware. They offer guidance on reading, viewing and listening to teens/tweens and their families, as well as reference services, digital literacy instruction, and more. All readers are members of the Young Adult Library Services Association (YALSA), a division of the American Library Association (ALA). Issuance YALSA E-News is distributed every Wednesday of the week. Reservations are due the Friday prior and content, including ad copy, is due on the Monday of that week's issue. Issue Sponsorship $500 per issue Sponsoring an issue of YALSA E-News includes a 600 x 60 top banner ad (JPG or GIF, 72 dpi) and inclusion of logo and 50- word description. Advertising Space 1x 3x 6x 300 x 250 boombox $300 $250 $200 Files should be JPG or GIF, RGB, and no larger than 80K. Please contact newsletter editor Jaclyn Finneke at jfinneke@ala.org or , ext. 2128, with mechanical questions. Circulation The newsletter is sent to all YALSA members with a valid address, with additional "pass-along" distribution by members, who are encouraged to share YALSA E-News with colleagues. More than 5,000 professionals receive YALSA E-News each week. Average open rate in 2013 was over 26% (nearly 4.8 percent higher than the industry average) with a click rate of 4.69%.

7 Size Issue Frequency Rate Placement Purchase Order Number Contract Authorized by (print) Signature Date Advertising Contact Bill To (if different) Contact Please send completed contract to: Bill Spilman, Innovative Media Solutions 320 W. Chestnut St., P.O. Box 399 Oneida, IL phone: (309) toll-free: fax: (309)

8 in print online in person YALSA s Blogs YALSAblog The Hub YALSAblog The mission of the award nominated YALSAblog is to provide a fast, focused, and flexible format for publishing information about time sensitive issues such as news in the YA field, programs, conferences, initiatives, resources, and activities of use to YALSA members and the YA librarianship community. The YALSAblog had over 10,000 page views every month in Blog Post Sponsorship $300 per post One time sponsoring of a blog post on the YALSAblog or The Hub of includes a 600 x 60 top banner ad (JPG or GIF, 72 dpi) and inclusion of logo and 50-word description. The Hub The Hub: Your Connection to Teen Reads is YALSA's literature blog and provides a one-stop-shop for finding information about teen reads, including recommendations for great teen reads, information about YALSA lists and awards, book trailers and other book-related videos, and best of the best lists. New daily content is created by librarians and teens, with a particular focus on YALSA s booklists and book awards, book related projects, literacy and reading, and authors. The Hub was nominated for an Edublog Award for best group blog and had over 30,000 page views every month in Blog Post Sponsorship $400 per post One time sponsoring of a blog post on The Hub of includes a 600 x 60 top banner ad (JPG or GIF, 72 dpi) and inclusion of logo and 50-word description. Advertising Space 1x 3x 6x 120 x 240 sidebar $400 $375 $ x 250 boombox $500 $450 $400 Materials Due 5 business days prior to posting Include click-through URL and mouse-over text with instructions. Send creative to jfinneke@ala.org Files should be JPG or GIF, RBG, and no larger than 80k. Please contact blog editor Jaclyn Finneke at jfinneke@ala. org or , ext. 2128, with mechanical questions. All rates based on a 30-day run.

9 in print online in person Contract and Insertion Order YALSA s Blogs Size Issue Frequency Rate Placement Purchase Order Number Contract Authorized by (print) Signature Date Advertising Contact YALSAblog o Sponsored blog post o 120 x 240 sidebar o 300 x 250 boombox The Hub o Sponsored blog post o 120 x 240 sidebar o 300 x 250 boombox Bill To (if different) Contact Please send completed contract to: Bill Spilman, Innovative Media Solutions 320 W. Chestnut St., P.O. Box 399 Oneida, IL phone: (309) toll-free: fax: (309) bill@innovativemediasolutions.com

10 YALSA Webinars As a benfit, YALSA offers its members free hour-long interactive sessions on the third Thursday of each month, led by a YALSA expert on important topics in youth services, including advocacy, collection development, readers' advisory, programming, technology, and more. Audience YALSA's webinars reach a live audience of 100+ library workers and educators, including group registrations with unlimited participants. Its archives, also offered free to YALSA members and for purchase by nonmembers, extends your reach to more than 5,400 library professionals. YALSA webinar participants are school librarians, youth services librarians, library staff, educators, and managers in public, middle school, and secondary school libraries. These professionals are responsible for the selection, acquisition, maintenance, and circulation of books, magazines and newspapers, multimedia materials, and software and hardware. They offer guidance on reading, viewing and listening to teens/tweens and their families, as well as reference services, digital literacy instruction, and more. Sponsorship Each webinar has one, exclusive sponsor. Sponsor benefits include: Content Calendar To see a list of upcoming topics, please visit webinars. Topics cover the following six areas: advocacy, collection development and readers' advisory, programming, technology, and YA service delivery. Terms Sponsorships cost $750 per webinar. Dates Reservations Materials Webinar February 21 March 7 March 20 March 21 April 4 April 17 April 18 May 2 May 15 May 23 June 6 June 19 June 20 July 3 July 17 July 25 August 8 August 21 August 22 September 5 September 18 September 19 October 3 October 16 October 24 November 7 November 20 November 21 December 5 December 18 To reserve space in YALSA E-News or sponsor a webinar, contact Bill Spilman, Innovative Media Solutions, at bill@innovativemediasolutions.com or » Logo and company name on monthly pre-webinar blast to YALSA members and Continuing Education contacts (a combined list of 17,000 contacts)» Logo and company name on follow-up to webinar attendees» A slide with your company logo acknowledging sponsorship at the beginning and end of the webinar» A YALSA staff member will acknowledge your sponsorship and read a 50-word description of your company at each webinar's start

11 Frequency Rate Purchase Order Number Contract Authorized by (print) Signature Date Advertising Contact Bill To (if different) Contact Please send completed contract to: Bill Spilman, Innovative Media Solutions 320 W. Chestnut St., P.O. Box 399 Oneida, IL phone: (309) toll-free: fax: (309) Webinars o March 2014 Reservations: February 21 Materials: March 7 o April 2014 Reservations: March 21 Materials: April 4 o May 2014 Reservations: April 18 Materials: May 2 o June 2014 Reservations: May 23 Materials: June 6 o July 2014 Reservations: June 20 Materials: July 3 o August 2014 Reservations: July 25 Materials: August 8 o September 2014 Reservations: August 22 Materials: September 5 o October 2014 Reservations: September 19 Materials: October 3 o November 2014 Reservations: October 24 Materials: November 7 o December 2014 Reservations: November 21 Materials: December 5