Brand guidelines PLUS

Transcription

1 Brand guidelines PLUS

2 Our Brand Values Who we are... Specialists in driven vehicle logistics for Commercial, HGV and Bus Movements within the UK and Europe. NLVM have been in the business of vehicle inspection, collection and delivery since What we do... NLVM provide a wide range of driven vehicle options, from a one off collection and delivery to annually contracted services, including: > Pan-European Car, Coach and HGV Delivery > Single, Multiple or Fleet Movements > Time Sensitive Deliveries > Pick-up & Vehicle Storage > Load Consolidation > Mystery Shopper > Tailored Customer Handover > Vehicle Demonstrations > De-logo & Valeting Our Vision... To be the UK s premier dedicated commercial vehicle movement provider. Our Mission... Highly professional presentation Because in most instances we represent you when collecting or delivering a vehicle. > Polite, uniformed, experienced English speaking drivers > Professional customer support team, communications and planning > Plain English services, service level agreements and invoicing to avoid hidden costs Continually measure our performance against our peers > Service Review Feedback > Time Keeping > Communication > Technology > Presentation Provide the best value service > No hidden costs > Tailored communication > Best punctuality 2 NLVM brand guidelines PLUS

3 Our Brand Values Our strategy to deliver on the Vision & Mission... Regular Customer Reviews > Punctuality > Politeness > Presentation Score us 1-5 on how you feel our services and driver was? If less than 5 what do you fee we could we do better? Professionalism Score us 1-5 on how professional you feel our services and driver was? If less than 5 what do you fee we could we do better? Price Promise Was everything clear and per promised from the initial quote to the final invoice? Our Brand Values... > Punctuality > Politeness > Presentation > Professionalism > Price Promise > Personal Service Our Brand Personality... If we were a manufacturer we would be Volvo If we were a main dealer we d be Keltruck Scania NLVM brand guidelines PLUS 3

4 Our Logo Our corporate logo is the most immediate representation of our company, our people, and our brand to the world. It is a valuable corporate asset that must be used consistently in the correct, approved way. Our logos are available in vector (EPS) and raster (JPEGs) formats. They can be downloaded from Primary Logo Our primary logo is one which we use on all our marketing collateral and merchandise. Secondary Logo Our secondary logo is used to clearly communicate our proposition by using explanatory text. 4 NLVM brand guidelines PLUS

5 Our Logo Colour Variations FULL COLOUR LOGO The colour logo can be used if/when the marketing material requires the logo to be used on a WHITE colour background. FULL COLOUR LOGO ON A BLUE BACKGROUND The colour logo can be used if/when the marketing material requires the logo to be used on a BLUE colour background. Mono Regular LOGO This version of our logo must only be used on a white background, predominantly when reproduced for newsprint. Mono Regular LOGO ON A BLACK BACKGROUND The mono logo can be used if/when the marketing material requires the logo to be used on a black background. NLVM brand guidelines PLUS 5

6 Our Logo Correct Usage How to use our logo How you use the logo is an important part of our overall identity. The examples below show the correct use of our logo whether it is on a white or colour background or over a colour image. On white backgrounds, ALWAYS use the regular logo. On a BLUE backgrounds ALWAYS use the colour logo which gives maximum contrast and legibility on the chosen background. Alternatively the logo can used on a half blue/half white background like that show above. On lighter images, ALWAYS use the colour logo in a white box for which follows the rules of the exclusion zone (see page 8). On dark images ALWAYS use the colour logo which gives maximum contrast and legibility on the chosen background. 6 NLVM brand guidelines PLUS

7 Our Logo Incorrect Usage How not to use our logo When producing our materials always use the master logos provided. Never attempt to recreate these. It is essential our logo is used correctly and consistently. Incorrect use will compromise and weaken our brand. NEVER alter the logo in any way. NEVER stretch or distort the logo. NEVER modify any of the logo elements (strapline for example). NEVER alter any of the designated corporate colours. NEVER use any version of our logo on any light colours or light background images where there is insufficient contrast. NEVER use any version of our logo on any dark colours or dark background images where there is insufficient contrast. NEVER use any version of our logo on any background image or graphic that makes it difficult to see. NLVM brand guidelines PLUS 7

8 Our Logo Positioning and Sizes Logo Positioning It is important to give the logo room to breathe, so it is clearly visible on all our applications. An exclusion zone around the logo helps to ensure maximum clarity and prevents other visual elements intruding into this space. It uses an element of the logo to determine the exclusion zone as show below. The exclusion zone is equal to the height of the of the logo Logo Minimum Sizes To maintain the legibility of each logo they must never be used at a size less than what is specified below. 20mm 30mm 8 NLVM brand guidelines PLUS

9 Our Corporate Colours Using our corporate colours Use of the correct colours throughout our marketing materials whether off-line or on-line ensures that our brand stays recognisable. Only the colours specified below may be used. NLVM BLUE PANTONE 540 CMYK C100 M60 Y0 K65 RGB R0 G41 B87 HTML # NLVM ORANGE PANTONE 144 CMYK C0 M55 Y100 K0 RGB R246 G139 B31 HTML #F68B1F NLVM RED PANTONE 187 CMYK C0 M100 Y79 K20 RGB R196 G18 B48 HTML #C41230 NLVM LIGHT GREY PANTONE 428 CMYK C0 M0 Y0 K20 RGB R210 G211 B212 HTML #D2D3D4 NLVM DARK GREY PANTONE Cool Grey 7 CMYK C0 M0 Y0 K50 RGB R147 G148 B149 HTML # NLVM brand guidelines PLUS 9

10 Our Corporate Fonts Using our corporate Fonts Use of the correct fonts throughout our marketing materials whether off-line or on-line ensures that our brand stays recognisable. Only the fonts specified below may be used. Primary Font Family This is the font to be used across all key communications. Helvetica Neue ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Neue Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Secondary Font Family This will be a feature font used to highlight or contrast text with the primary font family. Helvetica Neue Light Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Neue Bold Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Tertiary Fonts This is the font to be used where the majority of your communications will be created on a PC using a Microsoft software product such as Word or PowerPoint. Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Online Fonts These are the fonts to be used for all online communications. Arial is used for large amounts of copy throughout the website. Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz NLVM brand guidelines PLUS

11 Our Stationery The stationery is also an important part of our brand and as such the stationery has been designed to continue the brand using the colours, layouts and graphics as described in the brand guidelines. WITH COMPLIMENTS NLVM Limited, Unit C, Scotlands Industrial Estate, London Road, Coalville, Leicestershire LE67 3JJ United Kingdom Tel: Fax: Web: Mark Boulton Managing Director NLVM Limited, Unit C, Scotlands Industrial Estate, London Road Coalville, Leicestershire LE67 3JJ United Kingdom Tel: Fax: Web: NLVM Limited, Unit C, Scotlands Industrial Estate, London Road, Coalville, Leicestershire LE67 3JJ United Kingdom Tel: Fax: Web: Registered in England as North Leicester Vehicle Movements Limited NLVM brand guidelines PLUS 11

12 Our E-Letterhead/ Footer The E-Letterhead and Footer templates are also an important part of our brand and as such the templates have been designed with elements of the brand. NLVM Limited, Unit C, Scotlands Industrial Estate, London Road, Coalville, Leicestershire LE67 3JJ United Kingdom Tel: Fax: Web: Registered in England as North Leicester Vehicle Movements Limited 12 NLVM brand guidelines PLUS

13 Our Website Our website is also an important part of our brand and as such has been designed with elements of the brand. NLVM brand guidelines PLUS 13

14 Our SIGNAGE Signage reinforces the brand outside our work environment. Again consistent use of our logo is very important. Below are examples of how our signage need to be branded. 14 NLVM brand guidelines PLUS

15 Our Stationery (CVM) The stationery is also an important part of our brand and as such the stationery has been designed to continue the brand using the colours, layouts and graphics as described in the brand guidelines. WITH COMPLIMENTS NLVM Limited, Unit C, Scotlands Industrial Estate, London Road, Coalville, Leicestershire LE67 3JJ United Kingdom Tel: Fax: Web: Mark Boulton Managing Director NLVM Limited, Unit C, Scotlands Industrial Estate, London Road Coalville, Leicestershire LE67 3JJ United Kingdom Tel: Fax: Web: NLVM Limited, Unit C, Scotlands Industrial Estate, London Road, Coalville, Leicestershire LE67 3JJ United Kingdom Tel: Fax: Web: Registered in England as North Leicester Vehicle Movements Limited NLVM brand guidelines PLUS 15

16 The Digital Toolkit and Logo files (vector and JPEG) can be downloaded from NLVM Ltd Unit C, Scotlands Industrial Estate, London Road, Coalville, Leicestershire LE67 3JJ United Kingdom Tel: Fax: Web: BRAND GUIDELINES PLUS CREATED BY Quiet Storm: Talbot Street, Whitwick, Coalville, Leicestershire LE67 5AW Telephone Web