Media planner

Transcription

1 Media planner Association TM CANADA'S ONLY ASSOCIATION MANAGEMENT MAGAZINE. PUBLISHED SINCE LE SEUL MAGAZINE CANADIEN DE GESTION D'ASSOCIATIONS, PUBLIÉ DEPUIS FOR MORE INFORMATION, PLEASE CONTACT:

2 About csae Established in 1951, the Canadian Society of Association Executives (CSAE) is a not-for-profit organization that provides information, advocacy, education, and networking opportunities to leaders in the association and not-for-profit sector, as well as to businesses that support the sector with products and services. CSAE is Canada s only national organization committed to promoting excellence amongst associations, to increase their effectiveness, image, and impact to better serve their members while also providing a bridge for them to access relevant, quality services and products that support their work. CSAE s members represent a diverse range of organizations at national, provincial and local levels, including industry and professional associations, charities, and issue-specific organizations. With area networks in BC, Alberta, Manitoba, the GTA/Golden Horseshoe, Ottawa-Gatineau, Quebec and Atlantic Canada, this national association of associations is widely recognized as an important source of vital information, education, and connection across the country. The Magazine Association magazine is a trusted, reliable source of information that keeps readers at the forefront of Canada s association sector by covering the latest ideas and innovations in association and not-forprofit leadership and operations. The publication not only offers a forum for corporations and service organizations to interconnect, but also offers a quality vehicle to deliver the latest news, profiles, feature articles, case studies, and detailed trends to industry professionals. Association writers are respected subject matter experts who effectively connect readers to the knowledge, services, technologies, and products that will help them excel. While providing valuable insight and assisting members in enhancing their expertise in the field, the magazine holds specific appeal to key industry influencers and decisionmakers. Association contains articles in both English and French, and is uniquely poised to deliver your message to fundamental sector leaders nationwide. The magazine is printed in full-colour and gloss, sized 8 ½ x 11, and is published four times a year.

3 Circulation Association magazine s uniqueness lies in its audience, which is comprised primarily of senior executives and decisionmakers in many of Canada s most influential associations and not-for-profit organizations. Their diversity is their strength and they look to Association for the latest trends and best practices in their sector. Each issue provides inspiration, and education that benefits their organizations and careers. Each issue of Association TM reaches more than 3,000 association professionals. Circulation by Annual Budget 41% $1 Million to $10 Million 64% 33% of CSAE members have been in the sector for over 10 years of CSAE members have been in the sector for over 20 years Other 26% 24% $250,000 More than to $1 Million $10 Million 6% Less than 4% $250,000 Circulation by Seniority 36% Most Senior Senior Director/ Manager Executive Reporting to Most Senior Other (1%) 27% 17% 11% 8% Non-Management Staff/Volunteer Junior Manager

4 Association TM Magazine Reaching more than 3,000 association professionals Association TM magazine - the most comprehensive reach to association professionals in Canada with 3,000 copies in print. Additional outreach and content initiatives historically produce a total audience that is more than triple our print distribution. Association TM Annual Source/Buyer's Guide Delivered into the hands of association professionals, this robust directory and resource guide provides a reference to everything an association professional needs to be successful - from convention bureaus, accountants, association consultants and everything in between. This publication also provides Canada s association leaders with valuable information on trends they need to stay on top of during the coming year. Available Online at CSAE.COM These robust CSAE resources are available online and act as a one-stop-shop for association professionals.

5 2018/2019 Editorial Calendar Issue Features Space Reservation Ad Copy Date Fall 2018 WINTER 2018 Featured Theme: Governance CONFERENCE ISSUE Established in 1951, the Canadian Society of Association Executives (CSAE) is a not-for-profit organization that provides information, advocacy, education, and networking opportunities to leaders in the association and not-for-profit sector, as well as to businesses that support the sector with products and services. CSAE is Canada s only national organization committed to promoting excellence amongst associations, to increase their effectiveness, image, and impact to better serve their members while also providing a bridge for them to access relevant, quality services and products that support their work. CSAE s members represent a diverse range of organizations at national, provincial and local levels, including industry and professional associations, charities, and issue-specific organizations. With area networks in BC, Alberta, Manitoba, the GTA/Golden Horseshoe, Ottawa- Gatineau, Quebec and Atlantic Canada, this national association of associations is widely recognized as an important source of vital information, education, and connection across the country. Featured Theme: Technology TOURISM & CONVENTIONS & HOTELS & RESORTS What better place in the world for tourism than Canada? Across the provinces and territories from coast to coast, this country is brimming with diverse cultures and attractions. Breathtaking landscapes, bustling cities and peaceful small towns await you and your convention. Canada is ripe with breathtaking locations for relaxation, inspiration, and excitement. Hotels, resorts, and conference centres the country over are waiting to inspire associations, delegates, speakers, and special guests during meetings, conferences, conventions, and trade shows. 8/24/2018 8/27/ /20/ /21/2018 *Editorial Calendar is tentative and subject to change. WHY Advertise? Unparalleled Exposure. All CSAE members receive four editions of Association annually, providing advertisers unparalleled exposure to a wide cross-section of association and not-for-profit professionals across the the country. The magazine is also distributed every year at CSAE s Annual Conference & Showcase, as well as at other CSAE educational sessions and events throughout the year. Buying Power. Association magazine offers direct, cost-effective access to all businesses looking to work with Canada s associations and not-for-profit sector, and is essential to those businesses seeking to strengthen their brand presence. Association is everywhere you need to be!

6 Association TM magazine Association TM Annual Source/Buyer's Guide Net Advertising Rates All rates include an Ad Link in the digital edition of the magazine. Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color Rates 1x 2-3x 4-5x Double Page Spread $4, $4, $3, Outside Back Cover $3, $3, $3, Inside Front or Inside Back Cover $3, $3, $3, Full Page $2, $2, $2, /2-Page Island $2, $2, $2, /2 Page $1, $1, $1, /4 Page $1, $1, $ Tab (Annual Source/Buyer's Guide Only) $3, Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Digital Edition Branding Opportunities Association TM Annual Source/Buyer's Guide Sponsorship $1,500 Skyscraper $1,500 Large Toolbar $500 Leaderboard $1,500 Association TM magazine Leaderboard $2,000 HTML5 $2,250 Top TOC Mobile Banner $750 Rectangle $2,000 Video $1,750 2nd TOC Mobile Banner $600 Digital Insert (Medium) $1,000 Digital Insert (Large) $1,200 Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a onetime paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

7 Association TM magazine digital edition Extend your print advertising investment with the unique benefits of digital media. Association TM magazine is available in a fully interactive digital magazine. Our digital edition is mobile responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. The digital magazine lets you: Include ads on an HTML5 and mobile responsive platform Link to the landing page of your choice, generating an immediate response from customers Maintain your ad presence on the digital issue for readers to reference at any time Formats available to readers: Reading view (default): The HTML-based view of our magazine, optimized for all devices. Scrolling articles automatically adjust for comfortable reading Page view: The digital replica of the print magazine. Flip through this digital book in either a 1 or 2-page format. Determine your preferred zoom setting for an optimal experience. Important Note: Readers can choose the experience best suited to their needs at any time by clicking on Page View or Reading View in the toolbar! Mobile & Desktop Responsive HTML Reading View 3 In-Magazine Digital Options (HTML reading view) Leaderboard (all views) $2,000 The leaderboard ad appears on-screen in both the reading view and page view of the digital magazine. 2 Rectangle (all views) $2,000 The rectangle ad is on the table of contents, appearing on-screen for all pages of the reading view and page view. TOC Mobile Banners (HTML reading view) The TOC mobile banner appears in the table of contents, on-screen to the right of the digital magazine on desktop and clickable on mobile in the reading view. The top TOC mobile banner will appear after the 1 st article, and the 2 nd mobile banner appears after the 6 th article. 3 Top TOC Mobile Banner $ nd TOC Mobile Banner $650 These standalone ad options are placed between article pages on the HTML reading view of the digital magazine and are visible on all device types. HTML5 Ad $2,250 This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time. Digital Video Sponsorship $1,750 The video sponsorship option displays a video, words of summary content and a hyperlink to deliver your message to target audiences. Digital Insert Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital magazine. Large Insert $1,200 Medium Insert $1,000 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. For the latest online specs, please visit

8 Association TM Annual Source/Buyer's Guide digital edition Extend your print advertising investment with the unique benefits of digital media Link your ad to the landing page of your choice Increase traffic to your website Interact with viewers to facilitate the buying process Generate an immediate response from customers Members and readers receive each issue via and each new issue is posted on CSAE's website. A full archive of past issues is available, ensuring longevity for your online presence In addition to print, the Association TM Annual Source/Buyer's Guide is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser s website. Large Toolbar $500 Your company name is displayed on the toolbar, found in the top-left corner of every page of the digital edition next to frequently used navigational icons. Skyscraper $1,500 The Skyscraper ad displays the entire time the digital edition is open giving your message consistent and lasting exposure. Leaderboard $1,500 Your message will be prominently displayed above the magazine and is displayed the entire time the digital edition is open. Sponsorship* $1,500 Your message will be prominently displayed directly across from the cover of the magazine. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. For the latest online specs, please visit

9 Print Advertising Specifications Association TM magazine Association TM Annual Source/Buyer's Guide Magazine/Guide Trim Size: 8.375" x " DOUBLE PAGE SPREAD WITH BLEED INCLUDED LIVE AREA (per page): 7" x 9.5" 1/2 PAGE HORIZONTAL 17" x " LIVE AREA (per page): 7" x 9.5" 1/2 PAGE LONG VERT. FULL PAGE WITH BLEED INCLUDED LIVE AREA: 7" x 9.5" 8.625" x " 1/2 PAGE VERTICAL/ ISLAND FULL PAGE NO BLEED 7" x 9.5" Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. 7" x 4.583" 3.333" x 9.5" 4.583" x 7" Ad Material Upload 1/4 PAGE HORIZONTAL BANNER 1/4 PAGE VERTICAL Go to the Naylor website at Production Services, Proofs and Revisions 7" x 2.166" 3.333" x 4.583" Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Specs for Outsert/Inserts 1 Page / 2 surface: 8.375" x " 2 Page / 4 surface: 8.375" x " Postcards: 6" x 4.25" Heavy Card Stock Insert: 8.25" x 10.75" Postal Flysheets: 8.5" x 11" Digital Edition For the latest online specs, please visit Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).