Curriculum Vita. Dong Hoo Kim, Ph.D.

Transcription

1 Curriculum Vita Dong Hoo Kim, Ph.D. The University of North Carolina at Chapel Hill School of Media and Journalism 379 Carroll Hall, Campus Box 3365, Chapel Hill, NC Tel: , EDUCATION Ph.D., Advertising, 2014 The University of Texas Department of Advertising and Public Relations Austin, Texas dissertation title: The fit effect of cultures, temporal distance and construal level on effectiveness of advertising messages. M.A., Advertising, 2011 The University of Texas Department of Advertising and Public Relations Austin, Texas thesis title: The interplay of regulatory focus and brand personality on persuasion in advertising. B.A., Mass Communication & Korean Language and Literature (double majors), 2004 School of Communication & School of Humanities and International Cultures double majors in mass media and Korean language. Sogang University Seoul, Korea ACADEMIC APPOINTMENTS Assistant Professor, 2014-Present School of Media and Journalism Teaching Assistant, Department of Advertising and Public Relations Graduate Teaching Assistant, Department of Advertising and Public Relations University of North Carolina Chapel Hill, North Carolina The University of Texas Austin, Texas The University of Texas Austin, Texas RESEARCH INTERESTS Digital and social media Brand communications Consumer psychology Advertising effectiveness REFEREED JOURNAL PUBLICATIONS Dong Hoo Kim Updated Page 1

2 Digital/social media Kim, D., Lee, S., & Song, D. (2018). Can Pokemon Go catch brands? The fit effect of game characters and brands on efficacy of brand communications. Journal of Marketing Communications. Published online: May, 17, 2018, Kim, D., Seely, N. K., & Jung, J. (2017). Instagram vs. Pinterest: The relationship between self-concepts and social media usage. Computers in Human Behavior, 70, Kim, D., Sung, Y. H., Lee, S., Choi, D., & Sung, Y. (2016). Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. Computers in Human Behavior, 57, Yoo, J. J., Kim, D., & Moon, J. (2012). Exploring cross-cultural differences in selfpresentation and self-disclosure in social networking sites: Korea versus the U.S. Journal of Advertising and Promotion Research, 1(2), Brand Communications Han, J. K., Kim, D., & Sung, Y. H. (2017). Brand personality usage in crisis communication in Facebook. Journal of Promotion Management. Published online: December, 27, 2017, Kim, D., Kwon, E., Song, Y., & Sung, Y. (2015). Connecting to the elusive sports fan: NFL and MLB teams fan relationship management on Facebook. Journal of Advertising and Promotion Research, 4(1), Consumer/Advertising Psychology Kim, D. (2018) How do you feel about a disease? : The effect of psychological distance toward a disease on health communication. International Journal of Advertising. Published online: March, 09, 2018, Kim, D., Sung, Y., & Drumwright, M. (2018). Where I come from decides how I construe my future : The fit effect of culture, temporal distance and construal level. International Journal of Advertising, 37(2), Kim, D., Yoo, J. J., & Lee, W. (2016). The influence of self-concept on Ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising. Journal of Marketing Communications. Published online: September, 27, 2016, Kim, D., & Sung, Y. (2013). Gucci vs. Old Navy: Interplay of brand personality and regulatory focus in advertising persuasion. Psychology & Marketing, 30(12), Manuscripts under Revision, Review, and In-Progress Kim, D., & Song, D. Can brand experience contract consumers psychological distance Dong Hoo Kim Updated Page 2

3 toward the brand? The effect of brand experience on consumers construal level. Journal of Brand Management (accepted). Kim, D., Lee, S., Sung Y. H., & Um, N. The relationship between social media (Snapchat vs. Instagram) and brand gift giving behaviors. International Journal of Advertising (1 st revision). Lee, S., Sung Y. H., Choi, D., & Kim, D. How crisis type and psychological distance can inform corporate crisis responses. Journal of Business Ethics (1 st revision). Sung, Y. H. & Kim, D., Choi, D., & Lee, S. How does culture influence Facebook usage? Cultural impact on Facebook pages. International Journal of Advertising (Under review). Um, N. & Kim, D. Effects of Religiosity, Tolerance of Homosexuality, Cultural Orientation, Gender, and Types of Gay-Themed Ads: Perspectives from Young Heterosexual Adults from U.S. and Korea. Journal of Marketing Communications (Under review). Kim, D., Sung Y. H., & Um, N. Dove or L Oreal? Impact of self-concept on advertising persuasiveness. Journal of Marketing Communications (Under review). Kim, D., Lee, S., & Sung Y. H. Bonding Snapchat vs. Bridging Instagram? A Laboratory study of the association between social networking sites and social capital. Cyberpsychology, Behavior, and Social Networking (Under review). Song, D. & Kim, D. I ll donate time today and money tomorrow : The moderating role of attitude toward nonprofit organizations on donation intention. Journal of Promotional Management (Under review) Jung, J. & Kim, D. Exploring the motivation of mobile payment services. To be submitted to Cyberpsychology, Behavior, and Social Networking (completed study 1). Kim, D., Cabosky, J., & Meyer, M. L. The influence of different social media platforms (Snapchat vs. Instagram) on individuals self-construal. To be submitted to Computers in Human Behaviors (preparing data collection). Kim, D., & Pounder, K. Brand relationship and guilt and shame emotions: the interaction effect of brand relationship and negative emotions on the effectiveness of crisis communication. To be submitted to Journal of Advertising (preparing data collection). Refereed Conference Proceedings and Presentations Lee, S., Sung Y. H., & Kim, D. (2018). Brand gift-giving and social media: The effects of social media platforms on consumers gift-giving evaluations. A poster was presented at the 2018 Summer American Marketing Association Conference, Boston, MA. Song, D., & Kim, D. (2018). I ll donate time today and money tomorrow : The moderating role of attitude toward nonprofit organizations on donation intention. In proceedings Dong Hoo Kim Updated Page 3

4 of the 2018 Global Marketing Conference, Tokyo, Japan. Kim, D., Song, D., & Lee, S. (2017). Augmented reality games and their potential in brand communications: Exploring the effects of Pokemon Go gaming experience on brand perceptions. In proceedings of the 2017 Korea Advertising Society (KAS) fall conference (the International Journal of Advertising sponsored special track New trends in digital and social media advertising ) Kim, D., Lee, S., Sung Y. H., & Um, N. (2017). Concert ticket in Snapchat vs. Free coffee in Instagram: The impact of social media on gift giving. In proceedings of the 2017 Korea Advertising Society (KAS) fall conference (the International Journal of Advertising sponsored special track New trends in digital and social media advertising ) Kim, D., Seeley, N. & Jung, J. (2017). Exploring the Impact of Individuals Image-Sharing Social Network Sites Uses on Their Self-Monitoring Levels and Advertising Effectiveness. In proceedings of the 2017 annual conference of the American Academy of Advertising, Boston, MA. Sung, Y. H., Kim, D., Choi, D. & Lee, S. (2017). Culture vs. Media Usage: The Impact of Psychological distance on Ad Effectiveness on Social Networking Sites. In proceedings of the 2017 annual conference of the American Academy of Advertising, Boston, MA. Lee, S., Choi, D., Kim, D., & Sung, Y.H. (2017). Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses. In proceedings of the 2017 annual conference of the American Academy of Advertising, Boston, MA. Kim, D., & Song, D. (2016). How am I construing my brand? The effect of brand experience on consumers construal level. In proceedings of the 2016 Summer American Marketing Association Conference, Atlanta, GA. Kim, D., & Sung Y. H. (2016). Actual Dove vs. ideal L Oréal: Influence of self-concept on advertising effectiveness. A poster was presented at the 2016 Summer American Marketing Association Conference, Atlanta, GA. Jung, J., D., Kim, D., Sung, Y. & Lee, J. (2016). Exploring psychological distance of media usage. A paper will be presented at the 2016 Global Marketing Conference, Hong Kong. Choi, D., Lee, S., Sung, Y. H., & Kim, D. (2016). Partner vs. Servant: The impact of brand role on consumer s psychological distance and construal level. In proceedings of the 2016 annual conference of the American Academy of Advertising, Seattle, WA (p.144) Kim, D., Choi, J., Guadagno, M. & Mackert, M. (2015). Proximal or distant to cancer?: The influence psychological distance toward a disease and health community has on health communication effectiveness. In proceedings of the 2015 National Communication Association, Las Vegas, NV. Dong Hoo Kim Updated Page 4

5 Kim, D., Yoo, J.J., & Lee, W. (2015). The real me or the ideal me: A match between selfconcept and Ad message framing. In AP-Asia-Pacific Association for Consumer Research (Vol. 11, pp ). Hong Kong. Kim, D., & Sung, Y. (2015). Culture and construal level: The effect of culture on temporal construal. In proceedings of the 2015 annual conference of the American Academy of Advertising, Chicago, IL (p.88). Kim, D., Sung, Y. H., Lee, S., Choi, D., & Sung, Y. (2015). The interplay of Facebook and construal level on ad effectiveness. In proceedings of the 2015 annual conference of the American Academy of Advertising, Chicago, IL (p. 40). Sung, Y. H., Choi, D., Lee, S., & Kim, D. (2015). Culture and psychological distance on Facebook: Implications for advertising persuasion. In proceeding of the 2015 Society for Consumer Psychology Conference, Phoenix, AZ (p.29). Kim, D., Guadagno, M., Choi, J., & Mackert, M (2013). The impact of psychological distance from illness on effectiveness of advertising message framing. In proceeding of the 2013 Society for Consumer Psychology Conference, San Antonio, TX (p.153). Han, J. K., Kim, D., & Sung, Y. H. (2013). The relationship between brand personality and crisis strategies for organizational reputation. A poster accepted for the presented at the annual conference of the Association for Consumer Research, Chicago, IL. Kim, D., & Sung, Y. (2012). Interplay of regulatory focus and brand personality on persuasion in advertising. In proceedings of the 2012 annual conference of the American Academy of Advertising, Myrtle Beach, SC (p.133). Kim, D., Kwon, E., & Song, Y. (2012). Defense! Or you will lose your fans! NFL and MLB teams fan relationship management on Facebook. A paper presented at the 2012 Association for Education in Journalism and Mass Communication, Chicago, IL. Kim, D., Kwon, E., Song, Y., & Sung, Y. (2012). Connecting to the elusive sports fan: A content analysis of official Facebook Fan pages of NFL and MLB teams. A paper presented at the 2012 Global Marketing Conference, Seoul, Korea. Kim, D., & Sung, Y. (2012). The effect of brand personality and self-construal on promotion vs. prevention-focused advertising appeals. A paper presented at the 2012 American Psychological Association, Orlando, FL. Yoo, J. J., Moon, J., & Kim, D. (2012). Exploring cross-cultural differences in selfpresentation and self-disclosure in social networking sites: Korea versus the U.S. A paper presented at the 2012 International Advertising and Integrated Marketing Communications, Anaheim, CA. Kang, M., Kim, Y., Reeves, W. R., Kim, D., & Moon, J. (2011). Computer vs. mobile devices: A diary study of social networking sites usage behavior. A paper presented at the 2011 American Psychological Association, Santa Barbara, CA. Kim, Y., Kang, M., Kim, D., Reeves, W. R., & Moon, J. (2010). To click or not to click?: Dong Hoo Kim Updated Page 5

6 The factors influencing clicking of Ads on Facebook. A presented at the 2010 Association for Education in Journalism and Mass Communication, Denver, CO. UNIVERSITY TEACHING EXPERIENCE Course Taught at the University of North Carolina at Chapel Hill Fall 2017 MEJO Principles of Advertising and Public Relations, 49 students Fall 2017 MEJO Principles of Advertising and Public Relations, 55 students Spring 2017 MEJO Principles of Advertising and Public Relations, 49 students Spring 2017 MEJO Principles of Advertising and Public Relations, 56 students Spring 2017 MEJO 272 Advertising Media, 27 students Spring 2017 MEJO Reading and Research, 1 student (doctoral student) Fall 2016 MEJO Principles of Advertising and Public Relations, 82 students Fall 2016 MEJO Principles of Advertising and Public Relations, 82 students Fall 2016 MEJO International Advertising, 19 students Fall 2016 MEJO Reading and Research, 1 student (doctoral student) Fall 2016 MEJO Master s (Non-Thesis), 1 student (Master student) Summer 2016 JOMC 272 Advertising Media, 13 students Spring 2016 JOMC Principles of Advertising and Public Relations, 103 students Spring 2016 JOMC Principles of Advertising and Public Relations, 98 students Spring 2016 JOMC 272 Advertising Media, 32 students Fall 2015 JOMC Principles of Advertising and Public Relations, 97 students Fall 2015 JOMC Principles of Advertising and Public Relations, 98 students Fall 2015 JOMC 272 Advertising Media, 16 students Summer 2015 JOMC 272 Advertising Media, 10 students Spring 2015 JOMC Principles of Advertising and Public Relations, 106 students Spring 2015 JOMC Principles of Advertising and Public Relations, 103 students Spring 2015 JOMC 272 Advertising Media, 20 students Spring 2015 JOMC 296 Individual Study (New media research design), 1 student Fall 2014 JOMC 272 Advertising Media, 19 students Fall 2014 JOMC 491 International Advertising, 17 students Guest Lecturing at Other Institutes Cathy Hughes School of Communications, Howard University, DC SLMC 203 Principles of Persuasion, April, 2018 : IMC in the digital era Martha & Spencer Love School of Business, Elon University, NC MKT 413 Integrated Marketing Communication, October, 2015 : The impact of culture on effectiveness of advertising Moody college of Communication, The University of Texas at Austin, TX ADV391 Advanced Advertising Research, March, 2013 : The congruence effects of self-concept and construal level in message framing on advertising effectiveness ADV318 Introduction to AD and Integrated Brand Communication, October, 2012 : Advertising and PR in IMC perspective Dong Hoo Kim Updated Page 6

7 ADV380 Quantitative and Qualitative Research, October, 2012 : How to design quantitative research with Qualtrics software RESEARCH ADVISING Master s Theses Chaired Kleinstreuer, J. Clemens. (2017): Harnessing Healthy Eating Habits via Social Media Presentation: Prevention vs. Promotion. Brockelsby, A. In-He. (2017): Exploring In-Stream Video Advertisement Length on Effectiveness of Brand Recall, Attitude Toward the Ad, and Click Intention of Digital Natives versus Digital Immigrants. Seidler, K. (2016): Job Seeker Perceptions of Online Recruitment Sources. ACADEMIC SERVICE Service to Discipline Editorial Board Member Journal of Global Sport Management, Area 3: Sport Media and Communication 2017 Manuscript reviewing Journal submission Journal of Marketing Communications, 2018 Journal of Advertising, 2018 Journal of Global Sport Management, 2017, 2018 Computers in Human Behaviors, 2016, 2017 Advertising Research, 2016 Journal of Global Scholars of Marketing, 2016 Journal of Practical Research in Advertising and Public Relations, 2016 Journal of Sport Management, 2014 Conference submission National Communication Association, 2016, 2017 Association for Education in Journalism & Mass Communication, 2016, 2017 International Communication Association, 2015 Academic Conference Service Member of the Association for Education in Journalism & Mass Communication Committee (Korean American Communication Association), Member of the National Communication Association Committee (Korean American Communication Association), Dong Hoo Kim Updated Page 7

8 Service to the School of Media and Journalism Advising / Administration Director, Visiting International Scholars Program, since 2016 Guest Speaking Advertising Media (MEJO 272), October 2016 on Media effects on advertising effectiveness Theories of Mass Communication (JOMC 705), November 2014 on consumer psychology theory in advertising research Committees Committee member, Research Committee (Chair: Dr. Seth Noar), 2016 Committee member, the senior research associate position search (Chair: Professor Penny Abernathy, Patrick Sims was accepted), 2015 PROFESSIONAL EXPERIENCE Senior Account Executive, Mate communication Department of strategy Seoul, Korea Clients: LG Fashion, Hyundai Development Company, Henkel Korea, SK Comms, & CJ Developed advertising strategies and managed overall advertising campaign including producing creativity and media planning Participated in special task force for new business Account Executive, Dentsu Korea Department of strategy Seoul, Korea Clients: Samsung Card, Kyobo Car Insurance, & Baush & Lomb Developed advertising strategies and managed overall advertising campaign including producing creativity and media planning Planned and managed IMC program (Samsung card event marketing) Account Executive, JoongAng AD Comms Department of strategy Seoul, Korea Clients: The K Car Insurance & Erae Electronic Worked for advertising campaign development, media planning, and new product launching promotion management HONORS &AWARD University Continuing Fellowship, Academic year ($2,500) Best of the Print Ad- Henkel Combat print campaign, Ad times, July 2008 Korean Advertising Award : Finalist- I park TV campaign, Korea Federation of Advertising Association, December 2007 Korean Advertising Award : Finalist- Henkel TV campaign, Korea Federation of Dong Hoo Kim Updated Page 8

9 Advertising Association, December 2007 TVCF Award : Best TVCF in construction category I park TV campaign, TVCF, December 2007 Best employee of the year, Joong Ang Ad Comms, December 2004 Dong Hoo Kim Updated Page 9