San Joaquin Air Pollution Control District TUESDAY, OCTOBER 4, 2011

Transcription

1 San Joaquin Air Pollution Control District TUESDAY, OCTOBER 4, 2011

2 Basics of Communication Organizational Communications

3 Basics of Communication Organizational Communications External

4 Basics of Communication Organizational Communications External Internal

5 Basics of Communication Target Audience

6 Basics of Communication Target Audience Specific group of people within a target market to which our message is directed to

7 Basics of Communication Managing Internal Communications

8 Basics of Communication Managing Internal Communications Understand audience

9 Basics of Communication Managing Internal Communications Understand audience Select appropriate channels

10 Basics of Communication Managing Internal Communications Understand audience Select appropriate channels Share tasks among communicators

11 Basics of Communication Managing Internal Communications Understand audience Select appropriate channels Share tasks among communicators Monitor effectiveness

12 Basics of Communication Key Principles to Effective Internal Communications

13 Basics of Communication Key Principles to Effective Internal Communications Effective communications starts with effective communication skills:

14 Basics of Communication Key Principles to Effective Internal Communications Effective communications starts with effective communication skills: - Listen

15 Basics of Communication Key Principles to Effective Internal Communications Effective communications starts with effective communication skills: - Listen - Be clear

16 Basics of Communication Key Principles to Effective Internal Communications Effective communications starts with effective communication skills: - Listen - Be clear - Be concise

17 Basics of Communication Key Principles to Effective Internal Communications Effective communications starts with effective communication skills: - Listen - Be clear - Be concise - Have an answer

18 Basics of Communication Segmenting & Communicating with Internal Audiences

19 Basics of Communication Segmenting & Communicating with Internal Audiences CEO

20 Basics of Communication Segmenting & Communicating with Internal Audiences CEO Upper Management

21 Basics of Communication Segmenting & Communicating with Internal Audiences CEO Upper Management Middle Management

22 Basics of Communication Segmenting & Communicating with Internal Audiences CEO Upper Management Middle Management Employees

23 Basics of Communication Segmenting & Communicating with Internal Audiences CEO Upper Management Middle Management Employees Program Ambassadors

24 Basics of Communication Downward Communication

25 Basics of Communication Downward Communication Make sure everyone receives a copy of program

26 Basics of Communication Downward Communication Make sure everyone receives a copy of program Hold regular management meetings

27 Basics of Communication Downward Communication Make sure everyone receives a copy of program Hold regular management meetings Share updates/changes

28 Basics of Communication Downward Communication Make sure everyone receives a copy of program Hold regular management meetings Share updates/changes Regularly celebrate major accomplishments

29 Basics of Communication Upward Communication

30 Basics of Communication Upward Communication Ensure all supervisors meet with employees regularly

31 Basics of Communication Upward Communication Ensure all supervisors meet with employees regularly Use management and staff meetings to solicit feedback

32 Basics of Communication Upward Communication Ensure all supervisors meet with employees regularly Use management and staff meetings to solicit feedback Act on feedback

33 Engaging Employees WIIFM?

34 Engaging Employees Key Messages

35 Engaging Employees Key Messages Branding

36 Engaging Employees Key Messages Branding Statement, Evidence, Conclusion, Shhh (SECS)

37 Engaging Employees Key Messages Branding Statement, Evidence, Conclusion, Shhh (SECS) Rule of threes

38 Engaging Employees Key Messages for etrip

39 Engaging Employees Key Messages for etrip Statement: etrip is an incentive program designed to encourage employees to use alternative transportation and ridesharing for their commutes.

40 Engaging Employees Key Messages for etrip Statement: etrip is an incentive program designed to encourage employees to use alternative transportation and ridesharing for their commutes. Evidence: Each day throughout the San Joaquin Valley, more than 93 million miles are driven, and a significant number of these miles are from work-related, single-passenger commutes.

41 Engaging Employees Key Messages for etrip Statement: etrip is an incentive program designed to encourage employees to use alternative transportation and ridesharing for their commutes. Evidence: Each day throughout the San Joaquin Valley, more than 93 million miles are driven, and a significant number of these miles are from work-related, single-passenger commutes. Conclusion: etrip participation is a crucial part of improving the quality of life for everyone in the Valley, and with your help, [insert co. name] is committed to being part of the solution.

42 Engaging Employees Key Messages for etrip Statement: etrip is an incentive program designed to encourage employees to use alternative transportation and ridesharing for their commutes. Evidence: Each day throughout the San Joaquin Valley, more than 93 million miles are driven, and a significant number of these miles are from work-related, single-passenger commutes. Conclusion: etrip participation is a crucial part of improving the quality of life for everyone in the Valley, and with your help, [insert co. name] is committed to being part of the solution. Sshhh.

43 Engaging Employees Marketing Plan: How to get the word out

44 Engaging Employees Marketing Plan: How to get the word out Objective (What)

45 Engaging Employees Marketing Plan: How to get the word out Objective (What) Strategy (How)

46 Engaging Employees Marketing Plan: How to get the word out Objective (What) Strategy (How) Tactics (Execution)

47 Tools Tactical Outreach

48 Tools Sample Bulletin Board

49 Tools Sample Newsletter

50 Tools Sample Rideshare Flyer

51 Tools Sample CEO Letter

52 Tools Rideshare Orientation for New Employees

53 Tools Sample Flyer - Alternate Transportation Incentive

54 Tools Tactical Outreach

55 Tools Tactical Outreach Bulletin Boards Newsletter Flyer CEO Communication Rideshare Orientation for new employees Incentives

56 Tools Tactical Outreach Bulletin Boards Newsletter Social media Flyer CEO Communication Rideshare Orientation for new employees Incentives

57 Tools Tactical Outreach Bulletin Boards Newsletter Flyer Social media Corporate Blog CEO Communication Rideshare Orientation for new employees Incentives

58 Tools Tactical Outreach Bulletin Boards Newsletter Flyer CEO Communication Social media Corporate Blog Presentation Rideshare Orientation for new employees Incentives

59 Tools Tactical Outreach Bulletin Boards Newsletter Flyer CEO Communication Rideshare Orientation Social media Corporate Blog Presentation FAQs/Talk Points for new employees Incentives

60 Tools Tips for Communicating Effectively

61 Tools Tips for Communicating Effectively Create a calendar

62 Tools Tips for Communicating Effectively Create a calendar Look for low-cost ways to enhance the program

63 Tools Tips for Communicating Effectively Create a calendar Look for low-cost ways to enhance the program Don t offer too many options

64 Tools Tips for Communicating Effectively Create a calendar Look for low-cost ways to enhance the program Don t offer too many options Add unexpected bonuses

65 Tools Tips for Communicating Effectively Create a calendar Look for low-cost ways to enhance the program Don t offer too many options Add unexpected bonuses Written communication should be short and to the point

66 Tools Tips for Communicating Effectively Create a calendar Look for low-cost ways to enhance the program Don t offer too many options Add unexpected bonuses Written communication should be short and to the point Continually evaluate

67 Tools Tips for Successful Print Materials

68 Tools Tips for Successful Print Materials Catchy headline

69 Tools Tips for Successful Print Materials Catchy headline Use no more than 3 typefaces

70 Tools Tips for Successful Print Materials Catchy headline Use no more than 3 typefaces Use white space effectively

71 Tools Tips for Successful Print Materials Catchy headline Use no more than 3 typefaces Use white space effectively Use color, if possible

72 Tools Tips for Successful Print Materials Catchy headline Use no more than 3 typefaces Use white space effectively Use color, if possible One message

73 Tools Tips for Successful Print Materials Catchy headline Use no more than 3 typefaces Use white space effectively Use color, if possible One message Call to action

74 Tools Sample Brochure Cover

75 Sample Tools Sample Brochure Inside

76 Tools

77 Tools Questions.