SAN FRANCISCO STARTS HERE. Winter Walk SF 2017 Sponsorship Deck

Transcription

1 SAN FRANCISCO STARTS HERE Winter Walk SF 2017 Sponsorship Deck

2 Winter Walk SF Event Outline CONCEPT Winter Walk SF is an inviting holiday pop-up plaza located in the heart of Union Square For 5 weeks (Nov. 25 Jan.1), two blocks of Stockton St. will be covered with green turf and will be open to the public for winter merriment BACKGROUND Winter Walk SF is a collaboration between the Union Square BID, the SFMTA and local stakeholders Over 750,000 visitors joined us for Winter Walk SF 2016, and we expect more this year! 2

3 Winter Walk SF Event Outline ACTIVATIONS WILL INCLUDE A Beer & Wine Garden Food Trucks Live Performances & Caroling Holiday Themed Selfie Stations Dates: Nov. 25, 2017 Jan. 1, 2018 Hours: 9:00am 9:00pm, 7 days a week Location: Stockton St. from Geary to Ellis St. Media Kick-Off: TBD Annual Holiday Fundraiser: TBD Winter Walk SF Landing Page: Target Audience: Locals, Visitors and Families 3

4 Preliminary Winter Walk SF Layout (B/T Geary & O Farrell) 4

5 Preliminary Winter Walk SF Layout (B/T O Farrell & Ellis) 5

6 2016 Winter Walk SF Sponsors 6

7 Winter Walk SF 2017 Sponsorship Opportunities SUBHEAD IMAGE SUBHEAD 7

8 $20,000 - Presenting Sponsor BENEFITS Opportunity to host 1 activation on Winter Walk SF everyday throughout the duration of the event (38 total activation days) Opportunity to co-host Winter Walk SF Press Kick-Off event & Holiday Fundraiser Logo on all Winter Walk banners and signage Logo on 4 banner signs at downtown San Francisco MUNI stations (TBD) Logo and business name on Winter Walk SF Fliers (2,500) Your business mentioned in pitching to local media and on local calendar listings Business name featured in 4 USBID Around the Square newsletters Linked business name and logo featured on USBID website Social Media Promotion Your business and logo or imagery included in 4 Facebook posts Your business included in 4 Twitter posts Your business and logo or imagery included in 4 Instagram posts **Activation sponsor must submit logo/ imagery and copy 3 days prior to each post date Please contact Tara Jett at: Tara@UnionSquareBID.com or call (415) to secure your Winter Walk SF Sponsorship 8

9 $10,000 - Gold Sponsor BENEFITS Opportunity for up to 15 activations on Winter Walk (one10x10 space) Logo on all Winter Walk banners and signage Logo on 4 banner signs at downtown San Francisco MUNI stations (TBD) Logo and business name on Winter Walk SF Fliers (2,500) Business name featured in 2 USBID Around the Square newsletters Linked business name and logo featured on website Your business mentioned in pitching to local media and on local calendar listings Social Media Promotion Your business and logo or imagery included in 2 Facebook posts Your business included in 2 Twitter posts Your business and logo or imagery included in 2 Instagram posts **Activation sponsor must submit logo/ imagery and copy 3 days prior to each post date Please contact Tara Jett at: Tara@UnionSquareBID.com or call (415) to secure your Winter Walk SF Sponsorship 9

10 $5,000 - Silver Sponsor BENEFITS Opportunity for up to 7 activations on Winter Walk (one10x10 space) Logo on all Winter Walk banners and signage Logo on 4 banner signs at downtown San Francisco MUNI stations (TBD) Logo and business name on Winter Walk SF Fliers (2,500) Business name featured in 1 USBID Around the Square newsletter Linked business name and logo featured on website Your business mentioned in pitching to local media and on local calendar listings Social Media Promotion Your business and logo or imagery included in 1 Facebook posts Your business included in 1 Twitter posts **Activation sponsor must submit logo/ imagery and copy 3 days prior to each post date Please contact Tara Jett at: Tara@UnionSquareBID.com or call (415) to secure your Winter Walk SF Sponsorship 10

11 $3,000 - Bronze Sponsor BENEFITS Opportunity for up to 4 activations on Winter Walk (one10x10 space) Logo on all Winter Walk banners and signage Logo on 4 banner signs at downtown San Francisco MUNI stations (TBD) Logo and business name on Winter Walk SF Fliers (2,500) Business name featured in 1 USBID Around the Square newsletters Linked business name and logo featured on website Your business mentioned in pitching to local media and on local calendar listings Social Media Promotion Your business and logo or imagery included in 1 Facebook posts Your business included in 1 Twitter posts **Activation sponsor must submit logo/ imagery and copy 3 days prior to each post date Please contact Tara Jett at: Tara@UnionSquareBID.com or call (415) to secure your Winter Walk SF Sponsorship 11

12 $1,000 Single Activation BENEFITS Opportunity for a single activation on Winter Walk SF (one10x10 space) Linked business name and logo featured on website Your business mentioned in pitching to local media and on local calendar listings Opportunity to be featured in the USBID s Around the Square newsletter Social Media Promotion Your business and logo or imagery included in 1 Facebook post Your business included in 1Twitter post Your business and logo or imagery included in 1 Instagram post **Activation sponsor must submit logo/ imagery and copy 3 days prior to post date Please contact Tara Jett at: Tara@UnionSquareBID.com or call (415) to secure your Winter Walk SF Sponsorship 12

13 Food & Beverage Vendors For rates, schedule, time and dates, Please contact Tara Jett at: or call (415)

14 Custom Sponsorship Not finding a sponsorship level that meets your needs? Please contact Tara Jett at: Tara@UnionSquareBID.com or call (415) and we would be happy to customize a sponsorship package just for you! 14

15 Sponsor Activation Examples EXAMPLES INCLUDE Modeling/Fashion Shows Product Demonstrations Sampling Flash Mobs Entertainment Product Displays Collateral Distribution Brand Interaction 15

16 Flier Examples 16

17 Union Square BID Management THE USBID WILL Oversee the installation and creation of Winter Walk along with the Central Subway team Manage the day-to-day operations of Winter Walk SF Coordinate with the City, SFMTA and businesses Brand & create promotional materials Promote to local media Promote through dedicated e-newsletter mentions Promote through our website VisitUnionSquareSF.com Promote through our social media channels Promote through local calendars Organize participating stores ACTIVATION PARAMETERS Retail, food and beverage sales must be pre-approved by the USBID Additional permitting will be required for food, beverage and amplified sound Activations will be approved for specific dates, times & locations, according to the USBID s regulations 17