Consultation on an Expanded Approach to Odour Management

Transcription

1 Consultation on an Expanded Approach to Odour Management Mia Edbrooke SENIOR POLICY ANALYST, AIR QUALITY BYLAW & REGULATION DEVELOPMENT Zero Waste Committee, March 8, Francis Ries, B.Sc. P.Eng. ACTING PROGRAM MANAGER, AIR QUALITY BYLAW & REGULATION DEVELOPMENT

2 Sources of odour in Metro Vancouver Waste management facilities Food, feed, beverage processing and handling Industrial and agricultural activities Other 2

3 Potential approaches for managing odour 1. Outcome-based criteria 2. Performance-based criteria 3. Technology requirements 4. Economic instruments 5. Bylaw definitions 3

4 Seeking Input February to April 27, 2018 Presentations Focused discussions Meetings with stakeholders Online feedback form We invite feedback to 4

5 Questions or Comments?

6 Create Memories, Not Garbage 2017 CAMPAIGN PERFORMANCE Larina Lopez DIVISION MANAGER, CORPORATE COMMUNICATIONS Zero Waste Committee, March 8, 2018

7 Create Memories, Not Garbage What? Why? Regional holiday waste reduction campaign Supports the Integrated Solid Waste and Resource Management Plan When? Mon Nov 13 to Sun Dec 31, 2017 Who? MV residents doing shopping, wrapping, and decorating for the holidays 2

8 Creative Approach PRIMARY MESSAGE This season, celebrate with less waste. CALL TO ACTION Find ideas at creatememoriesnotgarbage.ca Transit Shelter Ad 3

9 Online Banner Ads Social Media 4

10 Posters 5

11 Website Ideas for celebrating with less waste Custom coupons Merry Memory Maker app Home Page Tip Page 6

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14 Media DIGITAL OUT OF HOME BROADCAST 9

15 Social Media 10

16 Engagement of Members 11

17 Use Outside of Metro Vancouver City of Chilliwack Realtor s Newsletter Squamish Lillooet Regional District 12

18 Recall and Behaviour Change Among residents who recall the campaign, 44% 51% of residents recall seeing the campaign. reported that it caused them to make changes to reduce the amount of waste they produce at Christmas. 13

19 Website Performance 42,074 visits (~859 per day) Baseline is 300 per day Traffic doubled since 2016 Most popular content: 1. Gift Ideas 2. Christmas Tree Disposal 3. Wrap Wise 14

20 Earned Media $63,000 Estimated value of earned media (additional publicity gained via newspaper articles, radio/tv mentions, and online posts). 15

21 Plans for 2018 Regional Campaign Continue Create Memories, Not Garbage Platform Refine Merry Memory Maker App and Other Touchpoints Targeted Messaging Outreach And Collaboration With MV Members 16

22 Only 292 days until Christmas!

23 Thank You

24 Food Scraps Recycling 2017 CAMPAIGN PERFORMANCE Larina Lopez DIVISION MANAGER, CORPORATE COMMUNICATIONS Zero Waste Committee, March 8, 2018

25 Food Isn t Garbage What? Why? Outreach campaign to increase green bin usage in apartments and condos. Supports the Organics Disposal Ban When? Monday October 30 to Sunday December 3, 2017 Who? Apartment and condo residents 2

26 Barriers 3

27 Creative Updates Food scraps characters in apartment / condo settings Primary Message Secondary Message Food Isn t Garbage Food scraps go in your building s green bin. 4

28 Creative Updates 5

29 Digital Creative 6

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32 Media DIGITAL OUT OF HOME DIRECT MAIL 9

33 Outreach and Engagement 10

34 Recall and Behaviour Change 22% 48% Percent of residents living in apartments and condos that recall the campaign. Percent of residents who saw or heard the campaign that reported being more likely to use the food scraps bin. 11

35 The number of multi-family residents reporting that they use their building s green bin + 4% increased year-over-year from 73% to 77%. 12

36 Plans for 2018 Regional Campaign OBJECTIVES Increase organics being diverted. Minimize odours at the source, and at composting facilities. Reduce contamination. OPPORTUNITIES Just 56% of respondents put food-soiled paper in the green bin. 49% of respondents who store food scraps in a plastic bag dispose of that bag in the green bin along with their organics. The 2018 campaign will address food-soiled paper and plastic bag contamination. 13

37 Whiteboard Video 14

38 Food Isn t Garbage!