MOBILISE YOUR CUSTOMERS TO CREATE ADVOCACY NETWORKS

Transcription

1 MOBILISE YOUR CUSTOMERS TO CREATE ADVOCACY NETWORKS

2 MARY MEEKER WEB TRENDS 2018 Social Media = Driving Product Discovery + Purchases Social Media Driving Product Discovery Social Media Discovery Driving Purchases Facebook 78% Instagram Pinterest 59% 59% 45% 44% Twitter 34% 11% Snap 22% 0% 50% 100% % of Rspondents that Have Discovered Products on Platform, USA (18-34 Years Old) Bought Online Later Bought Online Immediately Never Bought /Other % of Rspondents, USA (18-65 Years Old) 1

3 SOCIAL MEDIA AD SPEND CONTINUES TO RISE AS ITS RELEVANCE TO ECOMMERCE & ONLINE RETAIL GROWS Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to % 31.4% 33.3% 34.5% 23.2% Share of the advertising *Source: statista.com 2

4 THE PROBLEM Data shows that social ad impressions served are declining whilst cost per thousand impressions (CPM) is increasing YEAR-OVER-YEAR CHANGE 150% 100% 50% Cost per Thousand Impressions 0% 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Impressions *Source: Adstage Research ( 3

5 THE IMPACT Brands continue to spend more on increasingly expensive social media ads Volume of impressions served is going down Cost per acquisition of new customers continues to increase 4

6 OUR SOLUTION Mobilise Your Customers to Create Social Advocacy Networks Existing Customers New Prospects 5

7 HOW IT WORKS We harness the network effect of social, as we recruit customers to create social posts of the products they have purchased social posts that function identically to an ad post at a fraction of the cost. RECRUIT CREATE SHARE CONVERT 1 Transactional received following purchase 2 They create great UGC of the image 3 We moderate, then create a social post with branding & affiliate link 4 They share posts.. 6

8 THE COMPARISON Instead of paid advertising Shoppable brand advocacy at scale TRUST DECREASING Consumers are zoning out advertising gthat comes direct from brands and FB reducing it in feed TRUST INCREASING 92% of consumers trust recommendations from friends and family more than any other advertising COST INCREASING CPM for certain industries increasing over 110% in 1 year COST DECREASING Reduce CAC costs as your customers convert new prospects The Old Way Our New Solution 7

9 CUSTOMER ADVOCACY MANAGEMENT Track customer social activity to build a 1st party database of those customers that create great content & convert new prospects for you Machine learning & AI to identify which customers are ideal for which new product campaigns! 8

10 CAPTURE SOCIAL PROOF Plug in actual social posts to websites 9

11 COMPETITIVE ANALYSIS Occupy the gap between social media advertising and customer reviews Low Trust High Trust CUSTOMER REVIEW PLATFORMS Celebrity influencers SOCIAL MEDIA ADVERTISING Social Advertising Low Attention High Attention 10

12 TEAM A team with vast experience across retail, software sales & digital transformation projects, combining access through existing relationships alongside serious drive and ambition. John Fennessy Peter Scott Colin Meagle Rafael De Souza CEO (Sales) Commercial Director Marketing & Partnerships Engineering 11

13 GO-TO MARKET Relationship selling (Peter Scott) HIGH VOLUME Target: ecommerce and online retailers. Persona focus on C-Level Commercial, digital, retail, ecommerce CUSTOMER DISCOVERY Identify: Personas tasked with reducing CAC across social media Recognise value in establishing direct relationship with and growing 1st party data DEMO Inside Sales approach to provide a Vanilla demo that highlights a use case of Crowdsight PERSONALISED DEMO Personalised to the customer need COMMERCIAL AGREEMENT ecommerce apps Shopify, Magento, SFDC, Oracle Commerce Loyalty Software: Loyaltylion, smile.io, yoyo 12

14 BUSINESS MODEL SAAS MONTHLY COST % OF AFFILIATE SALES 5,000 EUR for ongoing management of net promoters, and recommender engine for future campaigns 10-15% per new sale 13

15 FINANCIAL Market Growth & Financial Projections YEAR YEAR END CLIENTS REVENUE 109, ,000 2,574,000 10,637,500 GROSS PROFIT 95, ,500 2,376,000 10,175,000 TOTAL OPERATING EXPENSES 282, ,800 2,175,500 5,887,500 EBITDA* (186,500) (95,300) 200,500 4,287,500 *Earnings Before Interest Tax Deductibles Annually 14

16 Mobilise your customers to create advocacy networks. crowdsight.co / +353 (0) /