BAKERY BUSINESS MEDIA PACK

Transcription

1 BAKERY BUSINESS MEDIA PACK

2 CONTENTS INTRODUCTION CIRCULATION & AUDIENCE PRINT - THE MAGAZINE HIGH IMPACT CREATIVES CRAFT BAKERS ASSOCIATION DIRECT MARKETING H2O PUBLISHING FEATURES LIST RATE CARDS INCORPORATING BAKERS REVIEW TECHNICAL SPECIFICATIONS CONTACTS

3 Bakery Business is the exciting, new monthly print and digital offering dedicated to the 6.7billion bakery industry. This innovative publication presents fresh, contemporary coverage of this ever-growing market and encompasses all aspects of the bakery sector; from the traditional to the hipster and everything in between! Complete with topical features, operator interviews and case studies, the magazine looks at the latest product innovations, technology and industry trends. Bakery Business is the essential resource for those wanting to excel in this profitable market.

4 CIRCULATION & AUDIENCE THE BAKERY INDUSTRY HAS AN ANNUAL WORTH OF 6.7BILLION PRINT CIRCULATION TOTAL: 6,778 WEBSITE Our brand new website features daily news, insight, product innovations and vital information for bakers DIGITAL CIRCULATION TOTAL: 9,778 BUSINESS TYPE COPIES Bakeries Plant 218 High Street 859 Craft & Artisan 4,716 Instore 43 Cake Shops 761 Coffee Shops HQ's 16 Cafés HQ's 23 Associations 34 Wholesalers, Bakery Ingredient and Equipment distributors 108 TOTAL 6,778

5 PRINT THE MAGAZINE INCORPORATING BAKERS REVIEW 12 ISSUES PER YEAR CIRCULATION 6,778 THE BAKERY SECTOR IS CURRENTLY WORTH ALMOST 7BN ANNUALLY. 7BN Registered with Audit Bureau of Circulation

6 PRINT STAND OUT DESIGN

7 HIGH IMPACT CREATIVES ENHANCING YOUR PRESENCE FALSE FRONT COVER - EXAMPLES SHOWN FROM CASUAL DINING SHARE YOUR INDUSTRY REPORTS - EXAMPLES SHOWN FROM PUB & BAR MAGAZINE

8 HIGH IMPACT CREATIVES DIE CUT FRONT COVER CARRIER CARD First thing a reader will see when the magazine is delivered. Holds an A5 advert MEGA WRAP A2 double side wrap. Carries the magazine then folds out into an A2 poster BOOK ENDS

9 CONTACT US FOR MORE OPTIONS HIGH IMPACT CREATIVES ADVERTORIALS ROLL FOLD BARN DOOR FOUR PAGE COVER WRAP TIP ON BRANDED POLYWRAP GATE FOLD BELLY BAND TEASER STRIP TEXTURE FOIL FINISHES BOUND IN PRE-PRINTS

10 CRAFT BAKERS ASSOCIATION Bakery Business is proud to incorporate the revitalised Bakers Review the official monthly update from the Craft Bakers Association. This upgraded publication is included in every issue of Bakery Business and offers advice, insight and exclusive news from the CBA. It also features contributions from different board members as well as a Q&A section from the association s younger members. The enhanced Bakers Review features a brand new, contemporary design which optimises and improves the readers experience. A core part of the CBA membership package is to receive an annual subscription to Bakery Business magazine.

11 DIRECT MARKETING DIRECT MAIL Anything from a flat mailer to a premium 3D mailer Unique enhancements to ensure your mailer is seen and read PRODUCT SAMPLER Put your product in the hands of buyers FREE follow up service to measure ROI MARKET REPORT BUILDER Bespoke research to answer your questions Broadcast your research across print and digital with an editorial write up in one of our titles broadcast the report to 5,000 recipients You ll receive a PDF report & a printed 8 page report TELEMARKETING Generating Appointments Generate appointments for face to face buyer meetings We ll introduce you with a mailer and then follow up Foodservice specialist telemarketers Telesales Introduce simple hook offers and price deals We ll work with your key target market Successful campaigns have shown 52% conversion rate Research Fast, accurate information with all your questions answered A summary report Fixed price, guaranteed results MARKETING Reach our database of over 9,778 contacts Industry-leading broadcast system Detailed reporting R service FREE design service and advice to increase performance

12 Bakery Business is one of sixteen industry leading foodservice titles produced by H2O Publishing. We provide engaging and trusted editorial across a range of key verticals including; education, hospitals, restaurants, contract catering and many more. As well as publishing and direct marketing, our expertise also lies in creating, promoting and managing a number of significant industry events throughout the year, including; awards ceremonies, forums, exhibitions and conferences. H2O Publishing is an established authority within the sectors it serves and strives to stay ahead of the curve with the services it provides.

13 FEATURES LIST BAKERY BUSINESS MAGAZINE 2018 MARCH (ISSUE 1) DOUGHNUTS RETARDER PROVERS YEAST FREE FROM (INCLUDING VEGAN BAKERY) APRIL MUFFINS DIVIDER MOULDERS FUNCTIONAL INGREDIENTS, IMPROVERS & CONCENTRATES SANDWICHES & FOOD TO GO CHOCOLATE MAY COOKIES & BISCUITS MIXERS HIGH PROTEIN & HIGH FIBRE BREADS SUGAR & SWEETENERS INCLUSIONS JUNE HALLOWEEN BREAD & ROLL PLANT SAVOURY PIES & PASTRIES FLOUR DAIRY JULY CHRISTMAS SOURDOUGH & RYE BREAD TUNNEL, COMBI & CONVECTION OVENS TOPPINGS & FILLINGS AUGUST CUPCAKES HEALTHY BREADS SHEETING & LAMINATING PATISSERIE SEPTEMBER CLASSIC CAKES TRAYS, TINS & RELEASE AGENTS SWEET PASTRIES PACKAGING & LABELLING OCTOBER ANCIENT & SPROUTED GRAINS REFRIGERATION & BLAST FREEZING ICING & SUGARCRAFT TRAYBAKES & SLICES NOVEMBER VALENTINES DAY CUTTING, SLICING & PORTIONING FLAVOURINGS & COLOURINGS BAKE OFF & FINISHED GOODS PROTEINS & ENZYMES DECEMBER THINS, WRAPS & PITTAS DESSERTS WAREWASHING FATS & OILS WALLPLANNER JANUARY 2019 EASTER SPECIALITY BREADS FRUITS, NUTS & SEEDS DEPOSITORS & EXTRUDERS FEBRUARY 2019 BREAKFAST BAKERY DECK, RACK & CONVECTION OVENS BREAD MIXES TOPPINGS & FILLINGS Bakery Business Magazine features are subject to change. Please contact us should you wish to reconfirm. Rosanna Spence: Tel:

14 RATE CARD PRINT 2018 Please ensure that your false front artwork is aligned to the standards and value of the publication. Designs should compliment the overall look and feel of the magazine and not cause detriment to these elements. FALSE FRONT COVER DOUBLE PAGE SPREAD FULL PAGE 5,500 3,350 1,800 HALF PAGE QUARTER PAGE BELLYBAND INTO DPS ,500 MEGA WRAP DIE CUT FALSE FRONT ADVERTORIAL PAGE 8K 5,500 2,000

15 RATE CARD DIGITAL 2018 WEB RATES: 1 MONTH 3 MONTHS 6 MONTHS SINGLE BUTTON ,200 SUPER BUTTON/MPU 750 1,000 1,500 BANNER 1,000 1,750 2,500 SKYSCRAPER 1,500 2,500 3,500 CUSTOM DIGITAL CREATIVES WALLPAPER TAKEOVER 2,500 Per Month EXPANDABLE BANNERS 1,800 Per Month MPU 1,100 Per Month INTERSTITIAL 2,400 Per Month LEADER BOARD BANNER 900 Per Month SIDEKICK 2,400 Per Month SKYSCRAPER 1,900 Per Month FLOATING ADS 1,800 Per Month HOSTED LANDING PAGE VIA MPU 2,500 Per Month FLOOR ADS/CATFISH 1,600 Per Month HOME-PAGE PEEL BACK 3,000 Per Month PEEL BACK 1,500 Per Month MICRO-SITE POA PEEL OFF/POP UP 2,300 Per Month

16 TECHNICAL SPECIFICATIONS MAGAZINE SET TO A4 210mm X 297mm All page information, including images, EPS and text should be: SUPPLIED ONLY IN CMYK MODE, NOT RGB. No Pantone colours or 5th colour specials to be used. No colour profiles saved within image i.e. colour management or ICC profiles. WHOLE PAGE DPS PAGE 1/2 PAGE VERTICAL 1/2 PAGE HORIZONTAL Bleed: H = 303 mm x W = 216mm Trim: H = 297 mm x W = 210 mm Type: H = 268 mm x W = 196 mm Bleed: H = 303 mm x W = 426 mm Trim: H = 297 mm x W = 420 mm Type: H = 268 mm x W = 396 mm Bleed: H = 303 mm x W = 111 mm Trim: H = 297 mm x W = 105 mm Type: H = 268 mm x W = 91 mm Bleed: H = mm x W = 216 mm Trim: H = mm x W = 210 mm Type: H = 134 mm x W = 186 mm 1/3 PAGE VERTICAL 1/3 PAGE HORIZONTAL 1/4 PAGE VERTICAL 1/4 PAGE HORIZONTAL Bleed: H = 303 mm x W = 76 mm Trim: H = 297 mm x W = 70 mm Type: H = 287 mm x W = 60 mm Bleed: H = 101 mm x W = 216 mm Trim: H = 95 mm x W = 210 mm Type: H = 79 mm x W = 190 mm Bleed: H = 303 mm x W = 49 mm Trim: H = 297 mm x W = 43 mm Type: H = 268 mm x W = 37 mm Bleed: H = 80 mm x W = 216 mm Trim: H = 74 mm x W = 210 mm Type: H = 67 mm x W = 186 mm

17 CONTACTS SAM WHITE DIVISIONAL DIRECTOR YVONNE VEAL CLASSIFIED SALES ROSANNA SPENCE EDITOR H2O Publishing, Joynes House, New Road, Gravesend, DA11 0AJ H2O Publishing