BYOU Be Your Own You! Magazine. Because Every Girl Deserves Healthy Self-Esteem

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1 Heartlight Girls Publications, LLC, a sociallyconscious company dedicated to publishing books, magazines, and digital products that instill positive self-esteem in girls ages To extend our reach to more tween girls, we have created amazing relationships with many organizations who also share our desire to support and reinforce positive media and experiences for tween girls. These relationships range from live events with the Girl Scouts of America, tween interactive gaming platforms, and Positive Celebrity reporting sites! Between BYOU Magazine s reach and our partners we can connect with millions of unique tween girls each month and create tens of millions of impressions in the tween girl marketplace!

2 BYOU Be Your Own You! Magazine Because Every Girl Deserves Healthy Self-Esteem

3 BYOU Magazine is the premier provider of positive self-esteem messaging for tween girls, with the mission to empower them to become a positive force in tomorrow s world. We have created the perfect balance of entertainment and education; teaching self-esteem in fun, yet powerful, ways that makes a long-lasting impact on a girl s life. We feature stories and information on current topics and challenges girls face today (such as bullying, body image, and friendships), positive self-affirming messaging, and popular teen/tween celebrities who are positive role models and making a difference in the world. Our readers are excited, intrigued, challenged, involved, educated, supported, inspired, and entertained and the best part? Moms approve! Parents, educators and national girls organizations give BYOU Magazine a big thumbs up!

4 The Tween Girls Market What is a tween girl? A girl between the ages of 8 and 15. Currently, this 21 million strong demographic wields $51 billion in annual spending power!¹ Individually, tweens earn an average of $12 per week in allowance. ² 47% of parents issue their children an allowance, knowing it will be spent rather than saved.³ In 2015, the largest group of children under the age of 18 were those aged between 5-13.⁴ ¹Source: American Express ²Source: American Express ³Source: American Express ⁴U.S. Census Bureau

5 The Tween Girls Market Top Household Decisions Influenced by Tween Girls 1. Her own clothing, accessories, toys, personal care products, and extra-curricular activities 2. Restaurant choices 3. Grocery purchases 4. Family entertainment 5. Family vacation destinations 6. Computer/tech/mobile equipment purchased for the household

6 PRINT ADVERTISING

7 Print Magazine Fact Sheet BYOU Print Magazine Total Audience: 316,000 Rate Base: 72,000 Est. Readers Per Copy: 4.4 Target: Girls 8-15 Median Age % Frequency: 6x Subs/Newsstand: 85%/9% Library/Schools/Events: 6% Both Parents in HH 89% Available for purchase online and at Barnes & Noble booksellers, Meijer and Kroger stores, and various newsstands in the US & Canada! Also, approved and in thousands of schools and libraries.

8 Print Magazine Rate Card Advertising Ad Size 1 x Placement 3 x Placement 6 x Placement Full Page Ad $2,574 $2,405 $2,174 Half Page Ad $1,748 $1,635 $1,578 Third Page Ad $1,475 $1,358 $1,254 Two Page Spread $4,981 $4,272 $4,070 Inside Cover $2,953 $2,750 $2,584 Back Cover $2,953 $2,756 $2,584 Full Page Advertorial $3,150 $3,024 $2,875 **Also available 1/6 page ads for product feature issues (holiday, back to school, specialty). Call for details and information. Phil Gilliam Office Cell *All rates are gross. 15% commission paid to recognized agencies. Rates subject to increase after July 1, *Ad design services are available for an additional charge. Our design staff can create artwork for any advertiser unable to provide finished ad material. Spread ($625) Full Page ($345) Half Page ($250) Third Page ($195)

9 Print Magazine Specialty Rate Card Product Description 1 x Placement 3 x Placement 6 x Placement Feature Sponsorship Premium Feature Sponsorship Sponsor Identification for Regular Feature Pages includes description and call to action Sponsorship of Premium Feature Pages B- silly, B-Smart, $515 $500 $485 $775 $755 $735 Postcard Blow-in Four Color 2 sided postcard Blow-in Call Call Call Editors Pick Advertorial (Native Placement) Direct Mail Give-Away Feature Write up on Prizes Page (Subject to Editor approval) Full page staff written article featuring product and backstory. Will be designed to fit theme of issue. Individually Personalized Postcard with personalized web page and QR Code $775 N/A N/A $3,150 $3,024 $2,875 Call For Information * We have specialty placements including 4 and 8 page inserts, cover wrap, Poly-bag plus in sert and sample, and sampling options available. Call Phil Gilliam Also discuss multi-placement options which increase activation and awareness!!

10 DIGITAL APP AND WEBSITE AND SOCIAL MEDIA ADVERTISING

11 The Tween Girls Market Mobile Content For Tweens: ¹Source: Pew Internet & American Life Project ²Source: Flurry Analytics ³Source: Now Sourcing ⁴ Source: IgnitionOne 58% of 12-year-olds own their own cell phone¹ Nearly half of tween Internet users (48%) regularly purchase products up from 31% in 2000¹ 80% of mobile usage is in app, 20% is in the browser² Mobile App usage increased 115% in 2013² Messaging App (incl. Photo and Social Sharing) usage increase 203% in 2013² 28% of tweens & 51% of teens own a tablet, (68% of those own an ipad)³ Tablets scored 9% higher on the engagement scale than desktop computers, mainly because their users spend 17% more time perusing websites. Additionally, tablets accrued a click growth of 79% and impression growth of 112%.

12 ONLINE AND DIGITAL AND SOCIAL MEDIA ADVERTISING

13 URLs: Website Information Online Community Facts: 46,392 Unique Visitors/month 608,000 pages views/month 2:56 minutes average time on site ONLINE AND DIGITAL ADVERTISING

14 Website Information URLs: Online Community Facts: 185,000 Unique Visitors/month 1,500,000 pages views/month 2:46 minutes average time on site ONLINE AND DIGITAL ADVERTISING

15 The Tween Girls Market Tweens primarily access the internet via a desktop computer. Girls ages are more likely to use a cell/smart phone when compared to girls ages Girls are more likely to access a desktop, laptop, or cell/smart phone when compared to boys, who generally access through a gaming console.

16 Social Media Impact (followers) Brand YouTube Facebook Twitter Instagram App Fanlala 229,000 47,000 90,500 32,600 N/A 290,000 BYOU Magazine 1,000 6,200 (11,000 including Editor Page) 7,000 (14,000 including Editor) 5,000 52,000 51,000 Girlzone N/A 1,000 1, ,000 10,000

17 EVENT SPONSORSHIP

18 Celebrity Empowerment Panels BYOU Magazine is proud and honored to work with some of the most popular young Hollywood celebrities, having them participate in empowerment panels designed to reinforce positive messaging to our tween audience! EVENT SPONSORSHIP

19 Events and 360 Objective Sponsorships BYOU Magazine in Partnership with Tenth Power Marketing are excited to develop dozens of highly targeted events all over the country! If you are interested in being a part of our events, ask for details on our next event! Photos shown are from actual BYOU Magazine events. IMAGINE HAVING TOOLS TO GAIN UNPRECEDENTED RETAIL SUPPORT AND SALES TO MAXIMIZE THE ROI YOU DESERVE FOR YOUR MARKETING DOLLARS

20 We help achieve and exceed your marketing objectives by creating programs that include win-wins for each of your stakeholder s objectives your salesforce, your sales channels, merchants, distributors, local and national media outlets and more. Our programs are based on driving traffic, sales, channel and media support, targeted perfectly to reach your consumers, at a very impressive ROI. Below are just a few of our past clients:

21 Thanks so much for your interest in BYOU Magazine and our Partners! We have special incentives and discounts for mixed media and live event packages. YOU can be part of the Tween Girl Market buzz!

22 For more information contact: Phil Gilliam Office: (720)