2017 PARTNERSHIP OPPORTUNITIES

Transcription

1 2017 PARTNERSHIP OPPORTUNITIES

2 WHAT IT IS THE EXTRAORDINARY GIVE IS CENTRAL PA S LARGEST DAY OF GIVING! On November 17, 2017, our community will be transformed into a community-wide celebration of generosity that benefits more than 400 nonprofit organizations serving our region. Every dollar donated at ExtraGive.org on that day is amplified by a stretch pool and prizes, so gifts go farther than ever. From ExtraGive flash mobs and pop-up virtual reality experiences to food truck festivals and ExtraGive youth tennis tournaments, the Extraordinary Give unites organizations and individuals for 24 hours as part of an immersive celebration of good work and giving back throughout our local community. HOW IT WORKS On November 17, 2017, visit ExtraGive.org from any computer, smartphone, or device. Donate to any of the more than 400 local organizations (min. $25) and each donation will be stretched by a pool of funds raised from the Community Foundation, Rodgers & Associates, and our 2017 ExtraGive sponsors. The stretch pool works as a percentage, so if an organization receives 3% of the total donations, they will receive 3% of the stretch pool. Plus, there are $50,000 in prizes that any individual can win for the organization of their choice!

3 GROWING TOGETHER, GROWING EXTRAORDINARY LET S GO THE EXTRA MILE! In only 5 days 120 hours of giving the Extraordinary Give has raised more than $22 MILLION for local organizations that serve our community. Donations per capita in Lancaster County are among the most generous in the nation, and it s all thanks to the dedication of participating organizations, members of our community, and the sponsors who help stretch each dollar. With every Extraordinary Give, our community continues to raise the level of excitement and passion for this event. $ 7M $ 6M $ 5M $ 4M $ 3M $ 2M $ 1M TOTAL DOLLARS GIVEN STRETCH POOL GROWTH STRETCH POOL TO KEEP THE EVENT GROWING, WE LL NEED THE BIGGEST STRETCH POOL YET: $450,000. AND WE NEED YOUR HELP TO DO IT. Lancaster County has proven time and again that it is an extraordinary community in which to work, play, and live, and your business has helped make it that way. The Community Foundation is proud to host the Extraordinary Give. After five years, we remain the largest funder of the event and have passed every single dollar on to our community organizations. Let s go the extra mile together and make the 2017 Extraordinary Give the most impactful yet!

4 SPONSOR BENEFITS ENHANCED FOR 2017 PRESENTING SPONSOR $100,000 UNITE YOUR BRAND WITH THE GENEROSITY AND EXCITEMENT OF THE EXTRAORDINARY GIVE Logo included on every 2017 Extraordinary Give logo and used by all participating organizations in their promotional materials. PREMIER PLUS SPONSOR $50,000 HELP DELIVER ONE OF THE EXTRAORDINARY GIVE S SIGNATURE EVENTS Option to be the presenter of the Griest Building lighting, a Give Mobile, ExtraGive FEST or Digital Photo Arena. Full screen logo placement on rotation on display screens throughout ExtraGive FEST with your presenting item (Griest Building, Give Mobile, or FEST, or Digital Photo Arena) Logo included on all full page LNP ads Includes all Premier and Prize Sponsor benefits

5 PREMIER SPONSOR $25,000 POSITION YOUR BRAND AS A KEY PLAYER IN THE DELIVERY OF THE EXTRAORDINARY GIVE EVENT PROMOTION, MARKETING & DIGITAL Prominent logo placement and direct link on WGAL.com before and during the Extraordinary Give. (estimated 320,000 impressions) 1-min video on Why you support the Extraordinary Give shared via web and social channels. Full page ad in ExtraGive Fest Program Includes all Prize Sponsor Benefits LIVE EVENT EXPOSURE Opportunity to address/introduce an act at ExtraGive FEST (with logo on screens) Prominent logo visibility at ExtraGive Fest celebrations: banners and digital 20 invitations to the ExtraGive Fest VIP event on November 17 Includes all Prize Sponsor Benefits PRIZE SPONSOR $10,000 HELP YOUR BRAND INSPIRE GENEROSITY AND EXCITEMENT ON EXTRAORDINARY GIVE DAY EVENT PROMOTION, MARKETING & DIGITAL 30-sec video on Why you support the Extraordinary Give shared via web and social channels. 1/4 page ad in ExtraGive Fest Program. Thank You to our Sponsors Eblast to 30,000+ in summer 2017 Logo on Extraordinary Give brochures Logo on Extraordinary Give posters Promotion of the event via 400+ participating organizations. Logo included on two full page LNP ads. Year-long logo placement linked to your site on ExtraGive.org. Customized Digital Toolkit and Countertop promo for your use. Concentrated high-traffic, social media promotion of your organization during a specific timeslot during the event. Placement in 2017 Thank You/Recap video (30k+ views in 2017) LIVE EVENT EXPOSURE Thanks and logo recognition at our 2017 Annual Gathering event Logo visibility at ExtraGive Fest celebrations: banners and digital 10 invitations to the ExtraGive Fest VIP event on November 17 Logo recognition at all Extraordinary Give Tech Talks and Information events June Nov 2017 Logo recognition on Extraordinary Give Volunteer T-shirts

6 EXTRAORDINARY GIVE STATS % INCREASE FROM 2015 TO 2016 TOTAL RAISED $1.67 MIL $3.22 MIL $4.48 MIL $6.1 MIL $7.1 MIL 16% NUMBER OF DONORS 6,424 12,090 16,090 20,276 21,686 7% NUMBER OF GIFTS 11,692 20,772 31,025 40,210 45,478 13% PARTICIPATING ORGANIZATIONS % SELF-IDENTIFIED FIRST-TIME DONORS* 6,568 6,295 8,927 10,025 12% *FIRST TIME DONATING TO A SPECIFIC PARTICIPATING ORGANIZATION 2016 WEBSITE STATS 70,000 USERS 516,609 PAGE VIEWS AVERAGE VISIT PER SESSION: 6:20 SOCIAL MEDIA THE CHANNELS WHERE WE POST, TWEET, AND SHARE YOUR LOGOS AND THANKS! #EXTRAGIVE WAS TRENDING FOR 20 HOURS (BOTH LOCALLY AND REGIONALLY) 4,000+ POSTS WITH #EXTRAGIVE ON DAY OF 268,000+ REACH 2,768 PAGE VIEWS 27,700 PAGE ENGAGEMENTS 47,000+ IMPRESSIONS POSTS WITH #IGIVEEXTRA AND #EXTRAGIVE APPEARED ON 4.6 MILLION TIMELINES 21,000 #EXTRAGIVE AND #IGIVEEXTRA: 318,000 IMPRESSIONS

7 OTHER DIGITAL MEDIA PRESENCE 2016 THANK YOU/RECAP VIDEO WITH SPONSOR VISIBILITY: 21,000 VIDEO VIEWS; APPEARED ON 33,000 TIMELINES SOCIAL MEDIA AGGREGATOR LIVE FEED OF ALL SOCIAL ACTIVITY WITH SCROLLING SPONSOR LOGOS THROUGHOUT VIEWABLE AT IGIVEEXTRA.COM 5.8 MILLION IMPRESSIONS ON GIVING DAY EARNED MEDIA COVERAGE INCLUDED NPR (ALL THINGS LA VOZ CPBJ MERCHANDISERS/ CONSIDERED) ABC27 WJTL PENNYSAVERS WGAL FUN FOX 43 LANCASTER COUNTY LNP CHANNEL 11 FM97 MAGAZINE FIG CBS - 21 PENN CINEMA FLY AFTER FIVE WITF A REGION THAT GIVES EXTRA The impact and reach of the Extraordinary Give goes far beyond Lancaster County! Every year, the ExtraGive engages donors from NYC to Washington DC, from Boston to Los Angeles and beyond. Since the creation of the Extraordinary Give, we ve received donors from all 50 states and 16 different countries, meaning that your support for this event can be felt and acknowledged no matter which communities you serve. The engaged media coverage and social media amplification drives tens of thousands of individuals from across the country to share, promote, and inspire their closest contacts to visit and donate at ExtraGive.org. NORTH ATLANTIC REGION

8 THANKS TO OUR EXTRAORDINARY 2016 SPONSORS PRESENTING SPONSOR PREMIER PLUS SPONSOR PREMIER SPONSORS PRIZE SPONSORS FAMILY OF COMPANIES NOVEMBER 17, 2017 EXTRAGIVE.ORG LANCFOUND.ORG W KING ST, SUITE 201, LANCASTER, PA 17603