Co-op Opportunities Campaign Chicago DMA

Transcription

1 TV and ONLINE Package: Co-op Opportunities Campaign Chicago DMA On Air Campaign: 44 Interconnect, 32 Direct TV, and 14 DISH (90 Total) on air commercials to run on targeted networks such as: Animal Planet, Food Network, HGTV, Nat Geo, TLC and Travel. Online Campaign: 294,142 Adult 18+ impressions on XFINITY.com (Home Page, Sign-In Page, News, Entertainment, Sports) In Banner Video Includes production of :30 second photo ad and online Video Banner w/canvas Rate: $ per participant* *10 Total Programs Available. Limit of 1 program per participant unless approved by Explore Minnesota Tourism With Explore Minnesota s support and vendor discounts you save $ ! Contact: Gretchen Mattson Gretchen.Mattson@nccmedia.com Inventory subject to change based on availability.

2 XFINITY.com USER PROFILE AGE % % % GENDER Male % Female..56.5% PRESENCE OF CHILDREN 1+ Children in Home..43.2% HOUSEHOLD INCOME HHI $25k-$49, % HHI $50k-$74, % $75k+.42.6% What is XFINITY.com? XFINITY.com is the premium destination website for more than 1.3 million Comcast high-speed internet subscribers in Chicago the # 1 ISP in Chicagoland. OWN/RENT PRIMARY RESIDENCE Own % Rent % EMPLOYMENT Employed Full-time.58.7% Source: Release , Comcast.net Profile Report XFINITY..com Users Keep Coming Back for More To check their and voic To manage their video experience (program DVR, VOD bookmarking, view TV listings, etc.) To consume content To watch video (clips, TV episodes, movies)

3 300x250 In Banner Video with expandable canvas Click HERE for preview link

4 Comcast Spotlight Can Geographically Target Your Consumer Both On Air and Online DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Account Executive.

5 How To Reach Adults Age in the Chicago DMA? Recommended networks to reach your target audience (Cume) enough times to stay top of mind (Index) Top 15 Reaching (Potential) Top 15 Indexing 16% 14% 16% 15% 15% 14% 14% 14% 14% 13% 12% % 10% 8% 6% 4% 12% 11% 9% 9% 9% 9% % 20 0% 0 Increase reach by advertising on networks like the History Channel watched by 16% adults age in the past week. Complement your on-air buy with XFINITY.com which delivers 12% adults age in an average month. Add frequency to your campaign using high indexing networks. Adults age are 29% more likely to watch TV-1 than the market average. Market Average = 100 Adults age are also 3% more likely to have visited XFINITY.com in the past 30 days. Source: Scarborough Data, Chicago DMA, Syndicated-Mosaic, Mr11-Fe12. Adults 18+ Target : Respondent's Age Summary: Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. *Past 7 Days (Hardwired Only) and Internet Sites Visited Past30Days.

6 XFINITY.com Visitors Tend to be Upscale Families who Enjoy Vacationing Category Profile % of Target Index Children years old (in HH) 30% 120 Demographics HHI: $75K+ 56% 147 Personal Interests and Leisure Vacation Women % 102 Children 0-11 years old (in HH) 37% 111 HHI: $150K+ 12% Children in HH 17% 137 Theme Parks 17% 107 Beach Visits 28% 106 Canoeing/Kayaking 7% 122 Golf 12% 120 Hiking/Backpacking 15% 119 Horseback Riding 4% 112 Any Outdoor Sports Activity 79% 106 Any Outdoor Adventure Sport 11% 120 Traveled to any Midwest travel destination for vacation (last 2 years) 8% 141 Watersports Vacation (last 2 years) 2% 135 Business Purchase Decision Maker or Influencer for Travel Services 3% 119 XFINITY Visitors have money to spend on vacation. XFINITY Visitors are 93% more likely than the market average to have a household income of $150,000 or more. XFINITY Visitors enjoy many of the activities available in Wisconsin. XFINITY.com visitors are 22% more likely to enjoy canoeing/kayaking, and 35% more likely to go on a watersports vacation. 17% have gone to any theme park in the past year. Source: Q3 2012, Base: Online 18+ in Chicago DMA. Target: XFINITY.com.

7 XFINITY.com Visitors Are Frequent Travelers and Go Online to Shop For and Make Travel Purchases Category Online Vacation (past month) Hotel/Motel Airline Car Rental Profile % of Target Index Any Online Travel Shopping 25% 122 Any Online Travel Purchase 18% 152 Purchased Vacation Packages Online 2% 121 Received Travel & Leisure e-newsletter 6% 277 Planned a Leisure Trip Online 28% 161 Purchased Hotel/Motel Reservations Online (past month) Shopped Online for Hotel/Motel Reservations (past month) 13% % 142 Belongs to Any Hotel Reward Program 31% 130 Any Hotel/Motel Stay for Vacation (last 3 months) 26% 133 Hotel/Motel Reservations - Heavy Spending Online (last 6 months) Shopped Online for Airline Tickets/Reservations (past month) 9% % 127 Belongs to Any Airline Reward Program 37% 131 Airline Tickets/Reservations - Heavy Spending Online (last 6 months) 8% 136 Car rentals - Heavy Spending Online (last 6 months) 7% 223 Any Car Rental for Vacation (last 3 months) 12% 184 XFINITY Visitors go online to research and shop for travel purchases. In the past month, 28% of XFINITY Visitors have planned a leisure trip online, and 25% have gone online to shop for travel. XFINITY Visitors make travel purchases online. XFINITY Visitors are 52% more likely than the market average to have made an online travel purchase in the past month, 87% more likely to have bought hotel/motel reservations online, and 21% more likely to have purchased a vacation package online. Source: Q3 2012, Base: Online 18+ in Chicago DMA. Target: XFINITY.com.