Delivering informative news stories and experiental events.

Transcription

1 2019 MEDIA KIT

2 A POWERFUL BRAND Delivering informative news stories and experiental events. Ads in magazine media engage adults more than ads in other media. * 914INC. is Westchester s only business/ lifestyle magazine. Designed to serve the county s diverse and wide-ranging business community from small start-ups to Fortune 500 s, each issue features insightful profiles of CEOs, board presidents and business owners, reporting on local business issues and trends, and sneak peeks at what's new from technology to fashion. Celebratory events honoring local individuals and businesses provide key opportunities to network with potential clients and Westchester s business elite. As members of CRMA (City & Regional Magazine Association), MPA (Association of Magazine Media) and ASME (American Society of Magazine Editors), 914INC. is published under strict guidelines, ensuring the highest quality editorial credibility and integrity. A yearly audit by CVC (Circulation Verification Council) ensures that all readership, circulation, printing, and distribution figures are validated by an outside agency. These high standards ensure we deliver an engaged readership, which in turn maximizes ROI for our clients. *Source: Simmons Multi-Media Engagement Study, Spring INC. MEDIA KIT 2019 [ 2 ] 2 CLINTON AVENUE, RYE, NY

3 AUDIENCE Reaching the County s wide-ranging business community from small start-ups to Fortune 500 s. AVERAGE TOTAL READERSHIP* 96,175 AVERAGE HOUSEHOLD INCOME AVERAGE HOME VALUE $288,006 $1,692, % 28 % 55 AVERAGE AGE 87 % MEN WOMEN SENIOR AND MIDDLE MANAGEMENT 99 % 57 % PLAN TO LESS PURCHASE HEALTH CARE THAN 99 EMPLOYEES SERVICES 85 % APPAREL PLAN TO PURCHASE MEN'S/ WOMEN'S 89 % PLAN TO USE HOTEL/ CONFERENCE/ MEETING/ PARTY SPACE 71 % PLAN TO USE BANKING SERVICES *2017 CVC Readership Study 914INC. MEDIA KIT 2019 [ 3 ] 2 CLINTON AVENUE, RYE, NY

4 EXPERIENTIAL Create meaningful customer connections. Become a Sponsor of one of our Signature Events and partner with the #1 business magazine in Westchester County. Sponsorships are available at a variety of different levels to meet your budget and marketing needs. May Wunderkinds September Small Business Awards November Women in Business Wunderkinds Services and luxury goods category influencers are devoted print magazine readers. * CUSTOM EVENTS Looking to launch a new product, celebrate a grand opening, or make a big announcement? Talk to your Multimedia Account Executive about how your business can partner with our publications to create a custom-designed event that will be the perfect addition to your marketing plans. * Source: GfK MRI, Spring 2017 Small Business Awards Women in Business 914INC. MEDIA KIT 2019 [ 4 ] 2 CLINTON AVENUE, RYE, NY

5 DIGITAL Extend your reach online. We deliver dynamic, high-quality content to our audience and valuable, impactful advertising and marketing campaigns to our partners and clients Advertising in magazine media increases sales on both digital and print platforms. WESTCHESTERMAGAZINE.COM* TOTAL YEARLY VISITS 3,824,146 TOTAL YEARLY PAGEVIEWS 7,056,596 AVG. MONTHLY UNIQUE VISITORS 204,841 AVG. MONTHLY MOBILE VISITS 197,977 OPT-IN E-NEWSLETTER SUBSCRIBERS OPT-IN E-BLAST VIP SUBSCRIBERS 57, , ,000+ ** FOLLOWERS 35,200+ ** FOLLOWERS 23,700+ ** FOLLOWERS * Google Analytics July 2017-July 2018 ** As of July 2018 Data based on Westchester Magazine audience Source: MPA 914INC. MEDIA KIT 2019 [ 5 ] 2 CLINTON AVENUE, RYE, NY

6 2019 EDITORIAL CALENDAR Q1 ECONOMIC OUTLOOK 2019 Great Places to Work New Trends in Healthcare SPONSORED CONTENT The Business Dining and Entertainment Guide Faces of Westchester Business SPONSORED CONTENT CLOSE: JANUARY 4 SPACE CLOSE: JANUARY 11 PUB. DATE: FEBRUARY 5 Q2 WUNDERKINDS Commercial Real Estate Update Top Innovators SPONSORED CONTENT Focus on Yonkers Daily Fee Course Guide (included in Golf Guide) EVENT Wunderkinds SPONSORED CONTENT CLOSE: MARCH 22 SPACE CLOSE: MARCH 29 PUB. DATE: APRIL 23 Q3 BEST OF BUSINESS/ SMALL BUSINESS AWARDS Best Lawyers Meeting Planning Guide SPONSORED CONTENT Meeting Planners Guide Lawyers to Know The Region s Finest Medical Centers EVENT Best of Business SPONSORED CONTENT CLOSE: JULY 1 SPACE CLOSE: JULY 8 PUB. DATE: JULY 30 Q4 WOMEN IN BUSINESS Family Owned Businesses Healthcare Education Westchester's Hotel Boom SPONSORED CONTENT The Business Dining and Entertainment Guide Focus on New Rochelle EVENT Women in Business SPONSORED CONTENT CLOSE: SEPTEMBER 27 SPACE CLOSE: OCTOBER 4 PUB. DATE: OCTOBER 29 7/18 Cover story in red. Calendar subject to change without notice. 914INC. MEDIA KIT 2019 [ 6 ] 2 CLINTON AVENUE, RYE, NY

7 SPECS DIMENSIONS WIDTH HEIGHT Trim Size 8 3/16 (8.187 ) 10 7/8 ( ) Bleed Size 8 7/16 (8.437 ) 11 1/8 ( ) Image Area (Full) /3 4 5/8 (4.625 ) 10 1/2 4 5/8 (4.625 ) 7 3/8 (7.375 ) 1/2 Horizontal 7 4 7/8 (4.875 ) 1/3 Square 4 5/8 (4.625 ) 4 7/8 (4.875 ) 1/3 2 1/4 (2.25 ) 10 1/4 3 1/2 (3.5 ) 4 7/8 (4.875 ) 1/6 Horizontal 4 5/8 (4.625 ) 2 1/4 (2.25 ) 1/6 2 1/4 (2.25 ) 4 7/8 (4.875 ) 1/12 Square 2 1/4 (2.25 ) 2 1/4 (2.25 ) TERMS & GUIDELINES Frequency: Published quarterly. On sale approximately the last week of the first month of the quarter (January, April, July, October). Cancellations: Neither the advertiser nor its agents may cancel after the closing date. If by the closing date the magazine has not received copy that, in its sole discretion, it deems acceptable for publication, it may either repeat the advertiser s most recent advertisement which it has published or publish nothing, charging the agency and advertiser for any space reserved by them. File Requirement: Preferred file format for camera-ready art is PDF/x-1a Additional Services: Online advertising on westchestermagazine.com Event Sponsorships Creative Services Reprints Advertisements created by publisher will be charged a nominal fee. Please call for details. All production charges will be billed to advertisers. Full Page (Bleed) Full Page (Non-Bleed) 1/3 Square 1/2 Horizontal *1/4 1/12 1/2 1/6 Horizontal 1/3 2/3 1/6 Keep live matter 3/8 from trim edge on top, sides and bottom. Keep all printer s marks outside of bleed area. For bleed allow 1/8 beyond all trim. 914INC. MEDIA KIT 2019 [ 7 ] 2 CLINTON AVENUE, RYE, NY

8 AUTHORITATIVE VOICE Delivering local information in print, online and across social media platforms. 914INC. is part of Today Media, known for its award-winning regional magazines reaching more than 700,000 readers each month. Monthly lifestyle magazines along with specialty publications focusing on specific topics including Weddings and Home & Garden provide an extended reach and distribution to targeted special-interest audiences within our affluent demographic. WESTCHESTER HOME WESTCHESTER Ultimate Guide WESTCHESTER summer Welcome Published by Westchester Magazine 6 Cities, 17 Towns, 18 Villages One Sensational County! Restaurant Listings Art Shows, Historic Sites, and Indie Film Houses On-Trend Boutiques Hiking and Biking Trails Top Parks SOMETHING YOU ALWAYS LOOK FORWARD TO MAPLE SYRUP GUIDE ST. PATRICK S DAY PARADES BEST PLACES TO LIVE What you can get for your money in 14 towns A Look at Our National Historic Places Catskill Saugerties Woodstock Rhinebeck Hudson Poughkeepsie Cornwall Woodbury Clarkstown And more! She Sheds + how you can create your own Westchester Magazine outdoor entertaining ideas The 38 Top County Restaurants The 8 Wonders of Westchester High School Data Charts All-New Photo Quiz Which have you dined at? 47 Public and 23 Private Schools The Jazz Supergroup with Ties to the Hudson Valley What s your visual IQ? Westchester Home Ultimate Guide to Westchester TOP DENTISTS 2018 COOL SUMMER CAMPS I BYOB DIRECTORY INSIDE! Hudson Valley Magazine SPRING 2018 www. thehuntmagazine. com Life in the Brandywine Valley Best New Restaurants beach guide Your Summer Bucket List Plus dining, shopping, events and more All ABUZZ The Moral Logic of Chris Coons Plus Tartaglione and Cuffaro: Beautiful Music ILC Dover's Super Spacesuit Westchester/Hudson Valley Weddings 914INC. MEDIA KIT 2019 Delaware Today 000-Cover-DT-June-18 do.indd 1 Cerdo s wild boar burger. 1 Main Line Today C1-Cover-ML-Feb-18.indd 1 5/1/18 3:23 PM [ 8 ] 1/5/18 5:31 PM T H E H U N T M AG A Z I N E summer 2015 Early painted portraits Handcrafted furniture A barge cruise through the Loire Valley The Hunt 2 CLINTON AVENUE, RYE, NY

9 2 Clinton Avenue, Rye, NY westchestermagazine.com/914inc Westchester County at a glance* 431 square miles 48 cities, towns & villages Population - 974,542 48% men/52% women 52% married Median age years Total employment - 477,221 Average family median income - $89,709 Average value of home - $516, hospitals 22 colleges and universities 1 airport Avg. commuting time 33.7 minutes *censusreporter.org, datausa.io