Lackiererblatt Magazine for vehicle painting, bodywork and repair Media Kit Trade Magazine 3 Editorial Schedule 14 Website 18 Newsletter 19

Transcription

1 Lackiererblatt Magazine for vehicle painting, bodywork and repair Media Kit 2019 Trade Magazine 3 Editorial Schedule 14 Website 18 Newsletter 19

2 Content Page In-House Contacts TRADE MAGAZINE Media Brand 3 Circulation Analysis 6 Reader Survey 7 Rate Card 10 Editorial Schedule 14 WEBSITE 18 NEWSLETTER 19 CALENDAR 21 Advertising Manager Carola Gayda Phone carola.gayda@konradin.de Account Manager Marion Binder Phone marion.binder@konradin.de Order Management Melanie Strauß Phone melanie.strauss@konradin.de Konradin Medien GmbH Ernst-Mey-Straße Leinfelden-Echterdingen Germany Advertising fax

3 Media Brand Website The online meeting point for all those interested in vehicle painting and body repair, featuring news from the industry, the article archive, manufacturer database, new products and current know-how on painting technology and painting flaws. Newsletter Lackiererblatt-News The Lackiererblatt newsletter appears between the printed issues and delivers current industry news once a month every second Monday. Trade Magazine Lackiererblatt Lackierblatt, the magazine for vehicle painting, bodywork and repair appears seven times a year. Its reporting stands for independent and critical journalism, and it covers its varied subject matter through user reports, articles and interviews in an easy to understand way with plenty of images and opinions. Social Media Platform for the extraordinary. Ideally suited for the dialogue between the editorial staff and people within the industry. 3

4 Media Brand Video Newsletter The newsletter appears every second month and presents interesting application and product videos with a link to the video platform on Lackiererblatt Wissens-Check Wissens-Check offers approximately 300 programmed questions and answers from vehicle painting technology. People working within vehicle painting can check their knowhow or brush up on new trechniques. For apprentices, the questions are the ideal preparation for the theoretical exams on the way to qualifying as a vehicle painter. To be found at Wall Calender 2020 Advent calender Advent competition at Valuable prizes donated by renowned companies within the industry are to be won every day. The first Lackiererblatt calandar - with a selection of the best front pages - celebrated its premiere in 2018 and was well received by the readers. The photos selected for the 2020 calendar show feature amazing details that also give one an idea about the multifarious aspects of the vehicle painting industry. 4

5 1 Portrait 01 Title: Lackiererblatt 02 In brief: The painting of motor vehicles and body repair are at the focus of Lackiererblatt. Heavily illustrated, easy to understand and strong on opinions, it deals with these subjects through user feedback, reporting and interviews. In addition, Lackiererblatt regularly covers other themes associated with motor vehicle maintenance from vehicle electronics over industrial painting to vehicle preparation and cleaning. Current industry news and numerous detailed product presentations complement the range of topics covered in every issue. 03 Target group: Automotive paint shops, automotive repair shops, bodywork shops with attached paint shops, car dealers and car traders. 04 Frequency: 7 issues per year 05 Format: DIN A4 06 Year: 28th year Subscription price: Annual subscription: Germany 93,20 Abroad 98,80 08 Organ: Organ of the German Federal Working Group of Vehicle Painters in the Federal Association for Colour, Design, Building Preservation 09 Memberships: 10 Publishing house: Konradin Medien GmbH 11 Publisher: Katja Kohlhammer 12 Advertising: Carola Gayda, Advertising Manager 13 Editorial: Michael Rehm, Editor-in-Chief Phone michael.rehm@konradin.de Evelyn Becker Phone evelyn.becker@konradin.de 14 Pagination analysis 2017 = 7 issues Circulation: 392 pages = 100.0% Editorial section: 266 pages = 67.9% Advertising section: 126 pages = 32.1% of them: Classified ads: 2 pages Bound inserts: 4 pages Loose inserts: 15 pieces 15 Content analysis of editorial content pages = 100.0% Names + news 20 pages = 7.5% Shape + colour 36 pages = 13.6% Technologies + materials 72 pages = 27.1% Repair + bodywork 21 pages = 7.9% Trends + product news 30 pages = 11.3% Business + market 44 pages = 16.5% Training + further education 16 pages = 6.0% Forum 3 pages = 1.1% Other 24 pages = 9.0% 5

6 2 Circulation and Distribution Analysis 01 Audited by: 02 Circulation analysis: Average copies (1 July 2017 to 30 June 2018) 3.1 Circulation by postcode regions: Percentage of actual circulation Print run: 6,100 PLZ 2 Actual circulation: 6,026 of them abroad: 196 Copies sold: 2,126 of them abroad: 173 Subscription copies: 2,038 of them for members: Retail sale: Other sales: 88 Free copies: 3,900 Residual/archive copies: 74 Postcode 2 8.3% = 484 copies Postcode % = 775 copies Postcode % = 729 copies Hamburg Schwerin PLZ 1 Bremen Berlin PLZ 4 Magdeburg Potsdam Osnabrück Hannover Dortmund PLZ 3 Kassel Leipzig Düsseldorf Erfurt Dresden PLZ 0 Köln PLZ 5 Frankfurt PLZ 9 Postcode 1 4.2% = 245 copies Postcode % = 723 copies Postcode 0 5,4% = 315 copies 03 Geographical distribution analysis: Share of total distributed Economic area % Copies Germany ,830 Abroad of them Austria Switzerland other foreign countries Postcode % = 670 copies Postcode % = 880 copies Mainz Saarbrücken PLZ 6 Stuttgart PLZ 7 Nürnberg PLZ 8 München Postcode 9 8.6% = 501 copies Postcode 8 8.7% = 507 copies Actual circulation ,026 Summary of the survey method: 1. Method: File-based recipient-structure analysis total circulation 2. Population: Actual circulation 3. Sample: Total circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July Survey completed by: Konradin Media Group 6

7 Reader Survey 1.1 Industries/industrial sectors: recipient groups Vehicle paint shop and body shop 43.0% Vehicle paint shop 33.8% Vehicle body shop 4.9% Car dealer with paint shop 3.5% Workshop 1.5% Paint and body centre 2.8% Paint centre 2.1% Paint manufacturers/paint industry 0.7% Specialist shops 2.1% Automotive industry 0.7% Vocational schools/associations 1.4% Others 3.5% 1.2 Company size: 1-9 employees 52.5% employees 22.7% employees 15.6% employees 6.4% 100 and more employees 2.8% 1.3 Job function: position in company Owner/co-owner 61.3% Managing director 12.0% Senior head of department/senior department manager with power to act and sign on behalf of the firm 1.4% Department manager 4.2% Workshop manager 6.3% Technical employee 9.2% Commercial staff 4.2% Teacher/lecturer 1.4% 100.0% 1.4 Service portfolio: Body repair, body manufacturing 72.5% Accident repair 70.4% Vehicle preparation, finish 62.0% Custom painting 57.7% Industrial painting 50.7% Commercial vehicle painting 47.9% Vehicle lettering 47.2% Glass repair 43.7% Vehicle diagnostics 40.8% Sandblasting 39.4% Automechanics 38.0% Sales of colours and paints, painting accessories 28.2% Vehicle construction 16.9% Automotive trade 13.4% Paint production 12.0% 1.5 Involvement in investment decisions: General workshop equipment 81.0% General plant/office equipment 75.4% Hardware and software 73.9% Booths and machines 72.5% Body manufacturing (body-frame straightener, welding equipment etc.) 64.8% Diagnostic tools 61.3% Vehicle electronics 57.0% Summary of the survey method: 1. Method: Reader-structure analysis by telephone survey sample survey 2. Population: 5,920 = 100.0% 3. Sample: 142 net interviews 4. Target persons of the study: readers of Lackiererblatt 5. Study period: July Survey conducted by: Foerster & Thelen, Bochum We would be delighted to you a detailed presentation of the results of the Lackiererblatt reader survey Please contact carola.gayda@konradin.de 7

8 Reader Survey Title profile To what extent do you agree/strongly agree with the following statements about Lackiererblatt (multiple responses) Reading time On average, how long do you spend reading an issue of Lackiererblatt until you have finished with it? Reports objectively and credibly 90.8% Looks attractive 89.4% Publishes expert specialist articles 88.0% You can recommend it 80.3% Contains interesting and helpful product advertisements 77.5% Contains useful tips and practical suggestions 76.8% Up to 1 hour 1 to 2 hours 2 to 3 hours 3 to 4 hours 6.3% 15.5% 28,9% 47,9% Readers are highly satisfied with Lackiererblatt. Both its appearance and its editorial contents receive high marks. More than 4 hours 1.4% Use of/attitude towards advertisements Attention Advertisements offer useful information about products or suppliers 70.4% Once you begin to read an article, how much of it do you usually read? The whole article 69,7% I find it useful to have relevant advertisements alongside articles 69.7% About ¾ of the article About ½ of the article 7.0% 10.6% I talk to colleagues about products or services featured in advertisements 54.2% About ¼ of the article Just the headline 4.2% 8.5% Advertisements show me new ideas/products 53.3% Your advertising message attracts considerable attention. Advertisements in Lackiererblatt get noticed and offer readers useful information about products and suppliers. Lackiererblatt is heavily used by its readers. The average reading time is 94 minutes and almost 70% of its readers read an article from start to finish. 8

9 Special Advertising Formats: Ad Specials (Prices valid as of , in, plus VAT) Ad Specials intensify your advertising message! Lackiererblatt offers special advertising forms creating a high degree of awareness for your communication: Title flap Banderole Bookmarks Tip-ons, booklets or CDs Is the first thing readers see and guarantees that you will make the maximum impact and will really get noticed. Size: Inside of flap: 105 mm wide x 297 mm high Ad section on cover: 100 mm wide x 297 mm high To open the magazine, readers cannot fail to miss the banderole and it therefore becomes a real eyecatcher. Size: Max. 100 mm wide, length depends on magazine circumference, fixed with adhesive dot The bookmark is an attention-grabbing and attractive advertising format that is also very useful for the reader. It can be inserted directly beside your advertisement or your article. Size: 70 mm wide x 150 mm high attached to magazine by bookmark string Enhance the impact of your advertisement through tipped-on advertising materials such as a booklet, a CD or a product sample. Basic rate: 7, Basic rate: 5, Prices, availability and technical details for these special advertising formats on request. We d be happy to work with you to develop ideas or to implement your concept. Basic rate: 5, Available formats and prices on request. 9

10 Rate Card No. 27 (Prices valid as of , in, plus VAT) Magazine format: 210 mm wide x 297 mm high, DIN A4 Untrimmed: 216 mm wide x 303 mm high Type area: 188 mm wide x 270 mm high, 4 columns, each 44 mm wide Printing and binding: Web offset, saddle stitching Charges: No discounts Position: Price for cover pages and other guaranteed positions: 20% surcharge on relevant b/w price. Colour: See page 11 for colour surcharges. Print colours (CMYK) in accordance with ISO , other colours treated as spot colours. Metallic and phosphorescent colours on request. Discount: For orders within any 12 months (insertion year). No discount on colour and bleed surcharges and loose inserts. Discounts apply to bound inserts (1 insert = 1/1 advertising page). Repeat discounts: Quantity discounts: 3 ads 6 ads 9 ads 12 ads 5% 10% 15% 20% 3 pages 6 pages 9 pages 12 pages 5% 10% 15% 20% Classified advertisement Basic rate b/w 4c Sales/job offers/miscellaneous 1 col., 44 mm wide, per mm Jobs wanted 1 col., 44 mm wide, per mm Box number Incl. forwarding postage Contact: Advice, booking: see contacts on page 2 Order confirmation, invoicing, vouchers, data delivery + technical details: Order management Melanie Strauß Phone melanie.strauss@konradin.de Data delivery: Use our ad portal at to submit your data online 1. PDF ads (automatic preflighting), 2. Native file (via upload mask, please compress data) Enquiries: phone (8:00 a.m. to 5:30 p.m.) See page 13 for technical details Conditions: Prior to digital transfer of advertising artwork, the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified in the editorial schedule. A full-size print-out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (ad, bound insert, loose insert, etc.) may contain only the offer of one advertiser. Payment conditions: 2% discount for direct debit, advance payment and payment within 10 days of invoice date, otherwise payment in full no later than 30 days from invoice date. VAT no. DE Bank account: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE Our general terms and conditions are available on the Internet at We would be happy to send you a copy on request. 10

11 Rate Card No. 27 (Prices valid as of , in, plus VAT) Ads: Standard formats Formats Basic rates b/w Colour surcharge 2c 3c 4c Formats: width x height in mm Trim: add 3 mm to each side Total Colour Total Colour Total rate 2c surcharge rate 3c surcharge rate 4c Type area Trimmed 1/1 page 2, , , , , x x 297 2/3 page 1, , , , , land. 4col port x x x x 297 1/2 page 1, , , , , land. 4col port. 2col 188 x x x x 297 1/3 page , , , , land. 4col port x x x x 297 1/4 page , , , , land. port. 4col 2col 1col 188 x x x x x 297 1/8 page in advertising section , , , land. port. 4col 2col 1col 188 x x x x 56 1/16 page in advertising section 1/32 page in advertising section port. 2col 1col 92 x x 65 not possible port. 1col 44 x 32 not possible Bleed surcharge Surcharge for each spot colour: up to ¼ page , up to 1/1 page No discounts on surcharges. 11

12 Rate Card No. 27 (Prices valid as of , in, plus VAT) Bound inserts Prices by grammage (qualifies for discounts, 1 insert = 1/1 page of advertising) Conditions/technical details/delivery address Quantities/ deadlines Quantity 1 leaf = 2 pages Format on request Quantity below 135 gsm 2, gsm gsm 3, gsm Prior to order acceptance and confirmation, a binding sample - if necessary, a dummy sample - must be submitted with size and weight specifications. The positioning of bound inserts depends upon the technical possibilities. Bound inserts on substrates other than paper on request. Bound inserts must be delivered untrimmed and the first page is to be marked. Multi-leaf bound inserts must be delivered in folded condition and closed along the back edge, that is in the direction of insertion. Additional effort, such as 2 leaves = 4 pages 4, , folding and gluing work, will be charged for. Format on request Delivery at advertiser s expense to: Konradin Druck GmbH, Kohlhammerstraße 15, Leinfelden-Echterdingen, Germany. Delivery note: see loose inserts Quantity: 6,800 copies Delivery deadline: 7 days after advertising deadline Prices for bound inserts on paper weighing less than 80 gsm or more than 180 gsm and other paginations are available on submission of a sample. Loose inserts Prices by grammage (no discounts) Conditions/ technical details Delivery address Quantities/ Deadl./Formats Per 1,000 copies, incl. postage up to 25 g up to 30 g up to 35 g up to 40 g up to 45 g Prior to order acceptance and confirmation, a binding sample - if necessary, a dummy sample - must be submitted with size and weight specifications. The positioning depends upon the technical possibilities. Loose inserts are inserted loosely, they must consist of one single piece. The first page should be marked. Multi-leaf loose inserts must be delivered in folded condition and closed along the back edge, that is in the direction of insertion. Additional effort, e.g. folding work, will be charged for. A free insertion note will appear in the advertising section. Prices for heavier inserts and inserts on thin paper or other materials are available on submission of a sample. Prices are per thousand copies, rounded down to the nearest thousand. Delivery at advertiser s expense. Beck Servicepack GmbH Raiffeisenstraße Filderstadt, Germany Delivery note: For Lackierblatt, issue (no.), Delivery times: Mon. - Fri. 7:30 a.m. to 4:30 p.m. Euro-pallet dimensions: 80 x 120 cm (max. height 110 cm) Quantity: 6,300 copies Delivery deadline: By the 20th of the previous month. Format: max. 200 mm wide x 290 mm high 12

13 Rate Card No. 27 (Prices valid as of , in, plus VAT) Tip-ons Prices Plus cost of carrier advertisement or bound inserts Per thousand copies, including postage, plus gluing costs Postcard Required quantity: 6,900 copies Other advertising materials, eg. booklets, CDs, samples are priced as loose inserts. Required quantity: on request Gluing costs: by machine per thousand. Machine gluing requires gluing edge parallel to binding edge, a min. of 10 mm and a max. of 70 mm from the binding edge. Height may vary. In other cases, including angled positioning: Manual gluing per thousand. Gluing costs: On request on submission of a binding sample. Gluing requires a gluing edge parallel to the binding edge, a min. of 10 mm and a max. of 70 mm from the binding edge. Height may vary. Technical requirements for the delivery of data for advertisements and other advertising materials Data formats: We recommend the delivery of PDF/X-3 data. Otherwise unseparated files in EPS or TIFF format; please avoid native data (e.g. InDesign, Quark XPress, etc.). The file must be ready to print, i.e. all the fonts used should be embedded, continuous tone images require a resolution of 300 dpi, line art a minimum resolution of 600 dpi. Colour: Print colours (CMYK) in accordance with ISO , spot colours available by agreement. For conversion and control of the colour space (ICC colour management) please refer to the standard ECI offset profiles (order the ECI_Offset_2009 package free of charge from www. eci.org). Use the ecirgb_v2.icc (RGB colour space) and ISO_coated_v2_eci.icc (CMYK colour space) profiles. Proof: Print Media Standard (bvdm) contract proof. Digital proof prints must contain the Fogra media wedge in order to monitor colour accuracy (available from payment required). Proof prints must display an official print control strip. Data archiving: All data will be archived, unamended repeats will therefore normally be possible. However, no data guarantee is offered. adhesive edge 70 mm Direction of insertion Positional deviations amounting to 1-2 mm for glued products may occur due to technical reasons. Delivery address: Delivery at advertiser s expense. Konradin Druck GmbH Kohlhammerstraße Leinfelden-Echterdingen, Germany Delivery note: For Lackiererblatt, issue (no.) Delivery times: Mon.- Fri. 7:00 a.m. to 6:00 p.m. Euro-pallet dimensions: 80 x 120 cm (max.height 110 cm) Guarantee: If incomplete or incorrect data (text, colours, illustrations) is delivered, we accept no responsibility for the printed result. Faulty imaging due to incomplete or faulty files, incorrect settings or incomplete information will be charged for. This is also the case for additional setting or repro work as well as the production of new proofs. 13

14 Editorial Schedule 2019 Issue Topics Trade Fairs 1 January 2019 Publication date: Advertising deadline: Focus on the employees That the employees are the basis for the success of a company is a fact, and something people in the bodywork and panting industry are also always made painfully aware of. How does one find and keep good staff? What vocational training courses are there? To what extent does a bonus system improve motivation? What does one have to offer apprentices - and what are the ways to keep older employees in jobs for as long as possible? Also in focus: Safety at work and work clothing Everything about paint application Vienna Autoshow Vienna, Austria AutoZum Salzburg, Austria March 2019 Publication date: Advertising deadline: Technology trends UV coatings, fast clear coat, innovative paint shops, new drying methods, solutions for safer application: the wheel of innovation keeps turning in the coat and bodywork sector. Technology trends will be illustrated by means of practical examples. They will be supplemented by interviews with experts from the trade. Also in focus: Correcting finish and paintwork mistakes Vehicle care Paint preparation RETRO CLASSICS Stuttgart, Germany Geneva International Motor Show Geneva, Switzerland IHM Munich

15 Editorial Schedule 2019 Issue Topics Trade Fairs April 2019 Publication date: Advertising deadline: Special issue Best practice in portait: top bodywork and paint shop companies in Germany The format of the company profiles is a real classic, not only in Lackiererblatt. Profiling body and paint shops that stand out from the multitude of businesses in the sector because they have installed special processes, found exciting focal points or have attracted new customers, is an exciting project. With time, a true Who s Who of the paint and body scene could be arise in German-speaking countries. Techno-Classica Essen, Germany

16 Editorial Schedule 2019 Issue Topics Trade fairs 3 May 2019 Publication date: Advertising deadline: As low-priced as possible, as smart as possible Keeping the damages to a minimum is something everybody wants insurances, customers and finally the workshops. Smart Repair is therefore a real evergreen. Repairing minor damages profitably, everything has to go together: technology, processes, techniques and the employees also have to play their part. Also in focus: Insurance trends Bodywork tools Service and maintenance Spray cans AUTOPROMOTEC Bologna, Italy July 2019 Publication date: Advertising deadline: Everything digital Digitalisation has taken hold of all the areas of the bodywork and paint shop trade: From finding the hue, to mixing the paint and ordering new material. And naturally claims settlement is also changing permanently due to the influence of digitialisation. It is all made possible by the different software and apps, new devices and machinery. Also in focus: Industry software Diagnostic equipment Paint testing devices 16

17 Editorial Schedule 2019 Issue Topics Trade fairs 5 September 2019 Publication date: Advertising deadline: Fascination colour No question, daily business is mainly concerned with repairing damage caused by accidents. Design projects, special paintworks, classic car restorations however naturally make up the creative side of the paint shop profession. We portray unusual projects, specialist companies and creative talents. Also in focus: Sanding materials and devices Repairing wheel rims Customer network trends IAA Frankfurt, Germany EQUIP AUTO Paris, France November 2019 Publication date: Advertising deadline: How paint gets to the customer is not something that our reporting normally focusses on. Paint wholesaling - or direct sales respectively - is the most important link between the manufacturer and the user. In this issue, we show how paint gets to the customer, what the trends in paint and parts distribution are and we present innovative wholesalers. Also in focus: Paint shop trends Drying paint work UV materials ESSEN MOTOR SHOW Essen, Germany

18 Website (Prices valid as of , in, plus VAT) The website for painters Website traffic (monthly average, 1 st half year 2018, source: Google Analytics) Ad format Display Ads on all pages* Leaderboard/ Large Leaderboard Skyscraper/ Wide Skyscraper Sticky Skyscraper/ Sticky Wide Skyscraper Position on desktop and tablet Desktop Size in pixels (w x h) 728 x 90 or 970 x x 600 or 160 x 600 (wide) 120 x 600 or 160 x 600 (wide) Mobile Smartphone Positioning Mobile Smartphone Size in pixels (w x h) Mobile Content Ad 6 : x 50 Mobile Content Ad 6 : x 50 Mobile Content Ad 6 : x 50 Prices per month** Full banner 728 x Page Impressions: 31,100 Visits: 12,600 Data delivery: 7 days prior to dispatch date via to auftragsmanagement@konradin.de File formats: GIF, JPG, HTML5 (responsive), Redirect (file size max. 80KB). HTML5 and Redirect - please send as a HTTPS-compliant attachment. File format video ad: MPEG4 (file size max. 30 MB). Please request our technical specifications for the Sticky Skyscraper and Expandable Leaderboard advertising forms. The specifications should be ed to: auftragsmanagement@konradin.de. Medium Rectangle/ Video Ad 300 x 250 Mobile Med. Rectangle 1 : x 250 Billboard 970 x 250 Mobile Content Ad 4 : x 75 Halfpage Ad 300 x 600 Mobile Halfpage Ad 1 : x 600 * Size and position in picture is indicative. Displayed in rotation. **Prices including link to your website , ,

19 Newsletter Exclusive newsletter (Prices valid as of , in, plus VAT) Newsletter Topical industry news once a month every second Monday delivered free of charge to interested professionals. Advertising format*/position in newsletter Size in pixels (w x h) Text/image ad Image: 200 x 150, Text: 500 characters (incl. spaces) + link Price per mailing** Publication dates: * Full banner wide 590 x * Size and position in picture is illustrative. **Prices include link to your website Data delivery: 7 days before date of dispatch by to: auftragsmanagement@konradin.de File formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (file size max. 60 KB). Only the first frame of the animated GIF file will be displayed. * date brought forward due to Whit Monday Exclusive newsletter Individually bookable special newsletter for the exclusive distribution of your advertising message. We handle the design for you, using the look & feel of the Lackiererblatt newsletter. Recipients: 4,600 monthly The newsletter offers you additional advertising options. Services Data delivery: 14 days prior to dispatch date by to carola.gayda@konradin.de Price Design of the contents in collaboration with the editorial staff 1,

20 Video-Newsletter (Prices valid as of , in, plus VAT) Video-Newsletter Videos have established themselves whenever new products and their applications have to be showcased. To publicise your videos to a wide circle of customers and specialists, Lackiererblatt will send a Video-Newsletter with a link to the video platform on the Lackiererblatt website. Advertising format/placement newsletter Price Video placement Services: Pesentation of your video with a freeze image and short text in the Newsletter Linked to your presence in the Videotipps on Duration: 12 months Your advantages: Increase access to your video Long-term presence of your video on Data delivery: 14 days before campaign start via to carola.gayda@konradin.de Video: Format FLV, MPEG 4, Text: max 500 characters. Freeze frame: JPG/PNG - max 770 pixel wide Recipients: 4,600 per newsletter Dates of publication: Two-monthly (first Tuesday in the month) 2019: , , , , ,

21 Calendar Advent Calendar (Prices valid as of , in, plus VAT) Lackiererblatt Advent calendar competition Advertising form Prices In December, we will again offer the online Advent calendar on our website. Every door contains a competition as well as a presentation of the respective prize. Basic sponsoring Premium sponsoring incl. exclusive newsletter Services: Your company logo on an Advent calendar door Your product description including images on the competition page A mention of your company when announcing the winner Premium sponsoring additionally includes an Exclusive Newsletter to 4,600 recipients with information about the winner and your company logo Your advantages: Generation of addresses through the competition Advertising for winnable products Increased awareness by means of the Exclusive Newsletter Improved image for your company Deadlines: Participation Data delivery up to You can participate as the sponsor of a calendar door containing a competition. 21

22 Wall Calendar 2020 (Prices valid as of , in, plus VAT) Lackiererblatt Wall Calendar 2020 The high gloss A4 calendar contains selected images featuring incredible details that give one an insight into the multifarious vehicle painting industry. Advertising form Sponsoring package Wall Calendar 2020 Price 3, Service Content: 1/1 page 4c placed between 2 calendar sheets Company logo in the calendar of the following sheet. Can, as far as possible, be positioned as desired. QR-code with the latest information about your company placed on the fold-out page of the calendar cover. Can be linked as desired; link may be adapted. Print run/distribution 2,500 copies Distributed to all the regular Lackiererblatt recipients Your advantages: High awareness Image gain for your company Calendar available at a special price for advertisers Your company has the opportunity to present its products or event. Deadlines: Participation Data delivery up to

23 Trade Media of the Konradin Media Group The Konradin Media Group is one of the largest suppliers of specialist information in the German-speaking world. Its port folio comprises some 50 specialist media, science magazines, online portals and events series. Printing: We specialise in complex catalogue productions involving different languages or versions as well as standardised catalogues. More at: konradinheckel.de Market research: We offer market studies, target group surveys, advertising effectiveness research, etc. in collaboration with professional market research companies. Corporate publishing: We produce corporate communication tailored to your target group, in print and online, from customer magazines to web portals. Visit konradin.de for more details. For more information on our portfolio in the fields of architecture, building, industry, eye care, fine living and knowledge, please visit werkzeugforum.de malerblatt.de lackiererblatt.de bm-online.de dds-online.de mv-verkaufen.de