THE TEMPLE NEWS MEDIA KIT

Transcription

1 THE TEMPLE NEWS MEDIA KIT

2 ABOUT US 3 AWARDS 4 BY THE NUMBERS 5 PRINT ADVERTISING 7 DIGITAL ADVERTISING 8 SPECIAL OFFERS 12 SPECIAL ISSUES 14 GUIDELINES & POLICIES 15 CONTACT US 16

3 A WATCHDOG FOR THE TEMPLE UNIVERSITY COMMUNITY SINCE The Temple News is Temple University s editorially independent, studentrun newspaper. The Temple News offers advertisers access to the specific readership of a university newspaper with a professional product. The paper is published every Tuesday during the fall and spring semesters and daily on our award-winning website, temple-news.com. We are serving the students, parents, alumni, faculty, staff and surrounding community of the 27th- largest public university in the country and we re serving them well. 3

4 AWARDS + ACHIEVEMENTS 2018 Society of Professional Journalists Best All-Around Non Daily Student Newspaper Best Use of Multimedia Finalist: Best Affiliated Web Site Finalist: Editorial Writing 2018 Keystone Press Awards First Place General News First Place Public Service/Enterprise Package First Place Sports Story First Place Editorial Second Place Column Second Place Website Honorable Mention Column Honorable Mention Sports Photo Honorable Mention Public Service/Enterprise Package Honorable Mention Personality Profile 4

5 BY THE NUMBERS 40,240 total enrollment 42,641 total readership 4,583 full-time faculty 22 average student age BY SYDNEY SCHAEFER / THE TEMPLE NEWS 5

6 BY SYDNEY SHAEFER / THE TEMPLE NEWS ADVERTISING

7 PRINT ADVERTISING RATES PRICES ARE LISTED PER INSERTION TYPE 1X 3X 6X 12X FULL PAGE $900 $850 $800 $750 1/2 PAGE VERTICAL $490 $465 $440 $420 1/2 PAGE HORIZONTAL $490 $465 $440 $420 1/4 PAGE $255 $240 $225 $210 1/8 PAGE $115 $110 $105 $100 BANNER $105 $100 $95 $90 FRONT PAGE $490 $465 $440 $420 ROP ADVERTISEMENTS TO BE PRINTED IN COLOR ARE SUBJECT TO A 20% FEE FULL PAGE X 12 1/8 PAGE X 3 1/2 VERTICAL X 12 1/2 HORIZONTAL X 6 1/4 PAGE X 6 BANNER X

8 DIGITAL ADVERTISING Our stories come to life on our newly designed and awardwinning website. At temple-news.com, readers from Temple University s local and global community can read and comment on all of our content. Our strong multimedia presence also lets readers learn more about the Temple community by using photo, video and audio to tell stories. THE TEMPLE NEWS THE TEMPLE NEWS FULL HEADER/HERO 810 X 75 px HOME PAGE BANNER 775 X 75 px HALF-PAGE SKYSCRAPER 300 X 600 px MEDIUM RECTANGLE 300 X 250 px BELOW SLIDER BANNER 510 X 75 px 8

9 DIGITAL ADVERTISING TYPE PRICE PER WEEK FULL HEADER/HERO $500 HOME PAGE BANNER $350 BELOW SLIDER BANNER $175 HOME PAGE MEDIUM RECTANGLE STORY PAGE MEDIUM RECTANGLE $175 $300 SOCIAL MEDIA ADD-ONS TWITTER $50 HOME PAGE SKYSCRAPER $175 STORY PAGE SKYSCRAPER $350 FACEBOOK $50 TWITTER + FACEBOOK $75 WEBSITE TAKEOVER 9 For $200 a day, you can be the only advertiser running on our website. This means you ll occupy every single ad location at temple-news.com, including the header, banner, skyscraper and medium rectangle. BY GREG FRY / THE TEMPLE NEWS

10 SPONSORSHIP OPPORTUNITIES NEWSLETTER The Temple News will send out a newsletter two times a week to an ever-growing population of students, staff, alumni and Philadelphia residents. Sponsors can have the opportunity to hold exclusive sponsorship and write a message of 280 characters or less directly to readers, delivered to their inboxes each week. The two newsletters will be sent on Tuesdays and Fridays each week. The Tuesday edition will feature a long list of must-reads from Tuesday s print edition. The Friday edition will be shorter, with several must-reads from our online-only stories that week and previews for events in the week ahead. TUESDAY EDITION $400 FRIDAY EDITION $200 EVENTS Sponsor an event with us! The Temple News will host monthly events, varying in size and subject, to engage and inform the Temple community. Events could include topics like Temple s proposed on-campus stadium, changes to each school and college, or off-campus housing. If you are interested in sponsoring an event, reach out to our advertising team now. 10

11 NATIVE ADVERTISING Create your own sponsored content to run in print or online. Native advertisements catch the attention of viewers because they look more like the regular Temple News content. They appear less like an advertisement and more like a story or feature. TYPE PRICE PRINT FULL PAGE $545 PRINT HALF PAGE $285 ONLINE ADVERTORIAL $200 Online native content is sold in 30-day increments. Our staff can write your piece for you at no additional cost. 11 BY KRISTOF PHILLIPS / THE TEMPLE NEWS

12 SPECIAL OFFERS PRE-PRINTED INSERTS $375 to run in an entire circulation (5,000 copies) Inserts must be printed on at least 70# High Bulk Paper Minimum size: 4 x 6. Inserts larger than 11 x 12 should be folded. Inserts must be received by the printer at least six days before the print date of that issue. MAIL ALL INSERTS TO: Evergreen Printing and Publishing Company: ATTN: Steve Danifo for The Temple News 101 Haag Ave. Bellmawr, N.J DISCOUNTS TEMPLE UNIVERSITY If your office or student organization is recognized by Temple University, you will automatically save 15 percent on your purchase. PRINT-WEB COMBO If you purchase an online advertisement in addition to your print advertisement, get your web advertisement at half the cost. CHARITY DISCOUNT If you re a nonprofit or charity organization, automatically receive a 15 percent discount on your advertisement. COMMUNITY RESIDENT DISCOUNT If you re a resident in Temple s community, you will automatically recieve a 15 percent discount on your purchase. You must have a permenant address in a surrounding ZIP code. 12

13 PUBLICATION SCHEDULE FALL 2018 August 28 Football Preview September 4 September 11 September 18 September 25 October 2 October 9 October 16 October 23 October 30 November 6 November 13 November 27 December 4 Lunchies Basketball Preview The Essayist SPRING 2019 January 15 January 22 January 29 February 5 February 12 February 19 February 26 March 12 March 19 March 26 April 2 Bar Guide April 9 Music Issue April 16 April 23 May 7 Commencement Issue 13

14 SPECIAL ISSUES Print editions of The Temple News hit stands every Tuesday in the fall and spring. Special issues are themed, with a topic threading the issue together. Ranging from spotlights of our football and basketball teams to profiles of the best bars around campus and throughout Philadelphia, our special issues provide a targeted approach to reaching students and faculty at Temple University. FOOTBALL PREVIEW LUNCHIES BASKETBALL PREVIEW MOVERS & SHAKERS BAR GUIDE MUSIC ISSUE COMMENCEMENT 14

15 GUIDELINES & POLICIES In order to ensure your advertisement displays as beautifully as possible, here are some tips for packaging and sending your art to The Temple News. PRINT ADVERTISEMENTS All art should be sized accordingly. Please reference page 7 to check that your art is sized correctly. All art should be in at least 300 dpi. If you have purchased a color ad, all art should be in CMYK format to ensure color matching during the printing process. WEB ADVERTISEMENTS All art should be sized accordingly. Please reference page 8 to check that your art is sized correctly. All art should be in at least 72 dpi. All art should be in RGB format to ensure color matching online. POLICIES 15 All advertisers are subject to approval by The Temple News. We reserve the right to refuse advertisements. The deadline to reserve advertising space in The Temple News is at least one week prior to publication. Online advertisements can be placed as requested. Any changes to advertorial content must be made at least one week prior to the run date. Payment should be prepaid by check or credit card Visa, Discover, American Express or MasterCard only. Please list the date of the ad and insertion order number on the check stub for proper payment recording. Please note: first-time advertisers must prepay.

16 THE TEMPLE NEWS HOWARD GITTIS STUDENT CENTER SUITE N. 13TH ST. PHILADELPHIA, PA temple-news.com thetemplenews thetemplenews PHUONG TRAN Advertising Manager KELSEY MCGILL advertising manager 16 *Cover photo by Sydney Shaefer / The Temple News