DWnews.com. Media Kit New York Headquarter Tel: Fax: Broadway Suite 6061,New York,NY 10018

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1 DWnews.com Media Kit 16 New York Headquarter Tel: Fax: Broadway Suite 6061,New York,NY 10018

2 360 million ANNUAL PAGEVIEWS 4.6 million ONLINE MONTHLY READERS 100,000 NEWSLETTER SUBSCRIBERS % spend more than 3 min average online per visit 63% spend more than 10 min average online per visit DWnews.com is the leading Chinese language destination for Chinese in the US and worldwide; One of the most credible names for insight and perspective on US, China and international news, entertainment, culture, and lifestyle; Delivers highly influential corporate, policymaker, and professional audiences the best available analysis of pressing US, China and global challenges. Powerful journalism and insightful analysis from key capitals around the world, for leaders and decision-makers in key industries worldwide. Duowei News will be an efficient, effective addition to your media plan. 16 Media Kit New York Headquarter Tel: Fax: Broadway Suite 6061,New York,NY 10018

3 DWNEWS.com Facts Founded in 01, DWnews.com has become a reliable news source for Chinese readers and China watchers and media worldwide. A multidimensional view to the world duo wei Pageview Global Pageview MM US Pageview 14MM Alexa Global Rank 1,434 Alexa US Rank 2,131 Other U.S. Based Chinese news sites Alexa average ranking: 12,000-14,000 Dwnews.com Quantcast.com Global Ranks 3,994 Politico.com ranks 3,054 on quantcast ForigenPolicy.com ranks 6,134 on quantcast (As of July 14, DWnews.com and ForeignPolicy.com both ranked in 7,000 range) Other U.S. Based Chinese news sites Quantcast average ranking: 12,000-13,000 IAB banner CTR 0. 3% (3 times the industry average) * according to doubleclick 09 report industry average is 0.11% Customized ad CTR 2.7% Newsletter Reaches 80% open rate 16 Media Kit New York Headquarter Tel: Fax: Broadway Suite 6061,New York,NY 10018

4 DWNEWS.com Facts US and Global influence 68% of the Traffic on Dwnews.com is from North America 1% 1% 3% 4% 2% 8% United States Canada Hong Kong Taiwan 4% 3% 6% 61% Japan China Australia Singapore 7% United Kingdom Germany ROTW 16 Media Kit New York Headquarter Tel: Fax: Broadway Suite 6061,New York,NY 10018

5 DWNEWS.com Audience KEY DEMOGRAPHICS KEY DEMOGRAPHICS 70% of our audiences are Male Transformational Age Group 58% of Audiences are -55yrs old FEMALE % MALE 70% High Education 80% of Audiences hold a Bachelor or higher degree Household Income Decision Makers Multi-Screen Users Other 2.40% Tablet.% Desktop 72.% 64% of our audience have 50K+ average household income Interests Computers & Technology Business & Financial Automobile Shopping Travel Muiti-Screen Always ON Time spent on DWnews.com more than any other Chinese or English news site Our Readers spend average 33 mins on our site every day Note: All the measurements are based on the results from Google Analytic and Quantcast direct measure. 16 Media Kit New York Headquarter Tel: Fax: Broadway Suite 6061,New York,NY 10018

6 Reader s Favorite Channels 57% of audiences select CHINA NEWS channel as TOP destination. The credibility and insight of China news on DWnews.com has been proven by test of time and professional peers. 39% of audiences enjoy the variety of topics on our BLOG and COMMUNITY. They spend an average of + mins each day on this platform browsing, making comments or discussing topics of interest. 16 Media Kit New York Headquarter Tel: Fax: Broadway Suite 6061,New York,NY 10018

7 Multi-Platforms 90% of users who own multiple devices switch between screens to complete tasks.* *Source: The New Multi-Screen World Research, 12. 习近平会见印度总理莫迪 Our audiences follow us from home, at work, or on the go; multiple screen anywhere and everywhere. DW news is always ON on desktop, laptop, tablet, smartphone and multiple device across the spectrum. APP Screenshot 16 Media Kit New York Headquarter Tel: Fax: Broadway Suite 6061,New York,NY 10018

8 Advertising products We offer following high impact options to maximize your Brand Image Site take over Skin Road block INTERSTITIAL Dwnews.com offers following Targeting options All Platforms; Geo, frequency capping, time of day, Age, gender, keywords High impact Newsletter Mobile AD 习近平会见印度总理莫迪 IAB Banner 16 Media Kit New York Headquarter Tel: Fax: Broadway Suite 6061,New York,NY 10018

9 Customized Advertising opportunities DWnews Marketing Team will work with you on an optimized solution during the entire product lifecycle; dedicated to maximize your brand exposure, to reach targeted audience, and ultimately to achieve the best campaign performance. Marketing News and Announcement Customized AD Unit / channel Bundles Text Links Toyota RAV4 创造快乐, 就在今夜 16 Media Kit New York Headquarter Tel: Fax: Broadway Suite 6061,New York,NY 10018

10 Display Ad Ad Page Ad Spec Ad Size File Size Ad Placement Price (CPM) (gif,jpg,swf) <k Top Middle Large Button 2 90 <k 首页 dwnews.com <k <k 1 2 <k Large Button 2 90 <k Right 中国 china.dwnews.com 0 x 600 <k <K <k 两岸 taiwan.dwnews.com 0 x 600 <k <K <k Right <k 香港 hongkong.dwnews.com 0x600 <K <k <k 国际 global.dwnews.com <k <k <k 观点 opinion.dwnews.com <k <k <k 经济 economics.dwnews.com 0x600 <k <K <k 0x600 <K 军事 military.dwnews.com <k <k 1 2 <k 历史 history.dwnews.com <k <k <k Right 0x600 <K 天下 culture.dwnews.com <k <k 1 2 <k <k 娱乐风尚 entertainments.dwnews.com <k <k Middle Large Button 2 90 <k Right 10 0x600 <K Topical-style Right 社区 blog.dwnews.com 0x600 <K <k <k Float-style Top content page content page 0x600 <K content page Right 16 Media Kit New York Headquarter Tel: Fax: Broadway Suite 6061,New York,NY 10018

11 Display Ad Ad Page Ad Spec Ad Size File Size Ad Placement Price (CPM) (gif,jpg,swf) 列表页 List Page 0x600 <k <K <k 文章页 Content Page 0x0 0x600 <k <K <K content page content page content page Right 图集页 Photo Page <k The Last Photo Pages' Right 商讯 Consumer Info(Home Page) Max 23 Chinese Characters Max 23 Chinese Characters Right 每日电子报 dwnews.com 0x0 <k 0/day * 问卷调查 Design questionnaire and analyze Customized Survey Relative article on forum or blog 手机版首页 M.dwnews.com 0 50 <k Top Middle 手机版内文页 0 50 <k Middle 首页 APP 版 <K Rich Media Ad Page Ad Unit Ad Size File Size Ad Placement CPM (gif,jpg,swf) 首页 dwnews.com 文章页 Content Page Other Ad Unit In Banner Video(up to 12 sec.) Large Movie Floating In Banner Video(up to 12 sec.) Interstitial Initial 0x0 Max 600x0 Initial 0x600 Max 600x600 Initial 728x90 Max 728x3 Various Initial 0x0 Max 600x0 Initial 0x600 Max 600x600 Initial 728x90 Max 728x3 Various <0k <500k <0k Ad Page Ad Unit Ad Size File Size Ad Placement CPM (gif,jpg,swf) % +% +40% +40% +40% +% +40% +40% +40% 首页 dwnews.com Skin 10k/Day * 頻道首页 channel homepage Skin 7K/Day * 文章页 Content Page Skin 10k/Day * 0 x 600 <K Topical-style Right 社区 blog.dwnews.com 0 x 600 <K Float-style Top <k Float-style Middle <k Float-style 社区 blog.dwnews.com 0 x 600 <k <K content page content page 0 x0 <K content page right 16 Media Kit New York Headquarter Tel: Fax: Broadway Suite 6061,New York,NY 10018

12 DIGITAL ADVERTISEMENT ON DWNEWS.COM Contact our team to learn more about our advertising and promotional opportunities. DWnews.com Online and APP ads can be purchased individually or in combination, and targeted to specific editorial content. Price: US$ HOMEPAGE Banner Price SIZE CPM Large Button Homepage Homepage Homepage MPU Homepage 2 90 ROS Banner Price SIZE CPM ROS MPU ROS Large Skyscraper MPU ROS Super ROS Large Button ROS 0 x Richmedia Options Ad Page Ad Unit Ad Size CPM Initial 0x0 Max 600x0 45 Homepage Initial 0x600 Max 600x600 Initial 728x90 Max 728x Floating Various 50 Content Page Initial 0x0 Max 600x0 Initial 0x600 Max 600x Interstitial Various 50 In Banner Video(up to 12 sec.) Add % Customized Ad Options Homepage Channel homepage Consumer Info(Home Page) News Letter dwnews.com Consumer Polling Customized Survey Skin Skin Title Max 23 Chinese Characters (Top) Title Max 23 Chinese Characters() 0x0 Customized per client's request Customized per client's request 10,000/Day * 7,000/Day * /article per day* /article per day* 400/day * Negotiable Negotiable Mobile AD Ad Unit SIZE CPM WAP M.dwnews.com 3 50 /Price WAP Content 3 50 /Price APP Banner 3x50 /Price APP half screen 0x0 /Price *Price NOT based on CPM 16 Media Kit New York Headquarter Tel: Fax: Broadway Suite 6061,New York,NY 10018

13 Duowei News will be an efficient and effective addition to your media plan Contact Us to learn more about our advertising and promotional opportunities 16 Media Kit New York Headquarter Tel: Fax: Broadway Suite 6061,New York,NY 10018