A Journal of Health Policy Analysis and Debate NORTH CAROLINA MEDICAL JOURNAL MEDIA KIT.

Transcription

1 A Journal of Health Policy Analysis and Debate NORTH CAROLINA MEDICAL JOURNAL 2018 MEDIA KIT

2 A Journal of Health Policy Analysis and Debate NORTH CAROLINA MEDICAL JOURNAL PUBLISHERS COSPONSORS FREQUENCY ONLINE AVAILABILITY READERSHIP AVERAGE LENGTH CONTENT The North Carolina Institute of Medicine The Duke Endowment North Carolina Dental Society North Carolina Hospital Association North Carolina Medical Society LeadingAge NC Bimonthly Current and past issues are available at. Visitors can either read articles online or print articles for later reference. Physicians, nurses, dentists, and pharmacists Hospitals, nursing homes, free clinics, and specialty health centers Business and health system executives Universities and research facilities Legislators and state administrators Social service, public health, and mental health agencies National health policy institutions 76 pages A focused policy forum that examines and debates a single health issue with articles written by persons with special perspectives and expertise. Original, peer-reviewed scientific articles on a diverse range of health topics. Continuing features on safety net organizations, philanthropic programs, and current topics in health statistics. CONTACT INFORMATION GENERAL INQURIES ABOUT NCMJ ADVERTISING NCMJ ncmedicaljournal.com

3 A Journal of Health Policy Analysis and Debate NORTH CAROLINA MEDICAL JOURNAL 2018 EDITORIAL CALENDAR JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER High Cost of Care Examines contributers and consequences of the high cost of health care Responding to Adverse Childhood Experiences Discusses trauma-informed medical care and the implications of adverse childhood experiences on health and well-being. Opioids Reviews the opioid crisis from treatment and recovery to harm reduction strategies and county-level approaches. Team-Based Care Explores the optimization of team-based care across settings and specialties. Environmental Health Looks at the impact of the environment on health, with attention to air and water quality among other environmental issues. Immigrant and Refugee Health Consider the health status needs and access barriers for immigrants and refugees residing in North Carolina. Material closing dates are the 15th day of the month preceding the 1st month of publication.

4 SUBMISSION MATERIALS Insertion orders are included in this media kit and should be submitted via , postal mail, or site delivery. Ads may be submitted via , postal mail, or site delivery. Electronically submitted display ads do not require a hard copy proof. Classified ads should be submitted via , postal mail, or site delivery. PRINT ADVERTISING RATES Number of insertions Siz e a n d placement 4-color black & white Back cover 4-color $2,695 $2,555 $2,433 $2,293 Inside front 4-color $2,503 $2,380 $2,258 $2,135 Page 1, 2, 3, 4 4-color $2,380 $2,275 $2,153 $2,030 Inside back 4-color $2,310 $2,205 $2,083 $1,960 Full Page 4-color $2,048 $1,943 $1,838 $1,733 black & white $1,680 $1,575 $1,470 $1,365 1/2 page 4-color $1,540 $1,453 $1,383 $1,295 black & white $1,173 $1,085 $1,015 $928 1/3 page 4-color $1,383 $1,313 $1,243 $1,173 black & white $1,015 $945 $875 $805 1/4 page 4-color $1,155 $1,085 $1,033 $980 black & white $788 $718 $665 $613 ONLINE ADVERTISING RATES Leaderboard ad (top) $500 Skyscraper ad (right side) $280 Table of Contents $480 Advertising rates effective January 1, The above are net rates and priced per insertion. CLASSIFIED ADVERTISING RATES The NCMJ welcomes classified advertisements but reserves the right to refuse inappropriate subject matter. Cost per placement is $60 for the first 25 words and $1/word thereafter. For a border add $75 to the total cost. TO REQUEST INSERTION ORDERS CONTACT: NCMJ ncmedicaljournal.com

5 NCMJ PRINT ADVERTISING CONTENT AND FORMAT SPECIFICATIONS AD SPECIFICATIONS: Available Ad Sizes: Quarter; Third; Half; Two-thirds (back cover), with or without bleed; Full-page, with or without with bleed 1/4 page vertical: 3 1 /4" x 4 1 /2" 1/4 page horizontal: 6 3 /4" x 2 1 /4" 1/3 page horizontal: 6 3 /4" x 3" 1/2 page horizontal: 6 3 /4" x 4 1 /2" 2/3 (no bleed): 6 3 /4" x 8 1 /4" 2/3 (w/bleed): 8 3 /8" x 9" (bleed) 8 1 /4" x 8 7 /8" (trim) 6 3 /4" x 8 1 /4" (live area) Full page (no bleed): 6 3 /4" x 9 1 /4" Full page (w/bleed): 8 3 /8" x 11 1 /8" (bleed) 8 1 /4" x 10 7 /8" (trim) 6 3 /4" x 9 1 /4" (live area) Trim Size: No larger than 8 1 /4" x 10 7 /8" Bleed Size: Add an additional 1 /8" to horizontal and vertical dimensions (trim size) for full bleeds. 1/4 page vertical 3 1 /4" x 4 1 /2" 1/4 page horizontal 6 3 /4" x 2 1 /4" 1/2 page horizontal 6 3 /4" x 4 1 /2" full page 1/3 page horizontal 6 3 /4" x 3" (no bleed) 6 3 /4" x 9 1 /4" (with bleed) 8 3 /8" x 11 1 /8" 2/3 page back cover (no bleed) 6 3 /4" x 8 1 /4" (with bleed) 8 3 /8" x 9" Printing: Sheet-fed Offset, Saddle-stitch binding Paper stock - cover: 80 lb. Text / gloss inside: 50 lb. Text / gloss #2 or #3 grade Screen: 133 line screen Platform: Macintosh Acceptable Media: CD or DVD accepted. Digital media preferred. Preferred format for ads: PDF. Tiff, eps, or jpg accepted; % specified image size for ad in tiff or jpeg file format Page Layout Software: InDesign CC (or earlier) - single page documents; Color: CMYK values set for process separation Note: Pantone colors may not match exactly to CMYK colors and will be converted to CMYK Fonts: Macintosh Type 1 Postscript, OpenType Fonts Illustration Software: Adobe IllustratorCC (or earlier); Color: CMYK mode; Black & White: Grayscale mode Image Editing Software: Adobe PhotoshopCC (or earlier); Color: CMYK (PMS spot color or RGB will be converted to CMYK) PDF SUBMITTAL NO GIF, PUBLISHER, POWER POINT FILES ACCEPTED FOR ANY PRINT ADVERTISING. PDF Settings: When creating your PDF, please include trim marks and any bleeds (if applicable). If you are using Acrobat Distiller 4.0 or above, choose the press optimized settings from job options.

6 A Journal of Health Policy Analysis and Debate NORTH CAROLINA MEDICAL JOURNAL NCMJ ELECTRONIC ADVERTISING CONTENT AND FORMAT SPECIFICATIONS Dimensions (W x H in pixels) in GIF, JPG, or PNG format TABLE OF CONTENTS ALERT LEADERBOARD: 728 x 90 (top horizontal banner) This ad appears on alerts sent to 170,000 readers. ELECTRONIC NCMJ LEADERBOARD: SKYSCRAPPER: 728 x 90 (top horizontal banner) 120 x 600 (right vertical banner) These ads appear on all pages of the bimonthly electronic issue. MAX INITIAL FILE LOAD SIZE: 40KB Initial file load includes all assets and files necessary for completing first visual display of the ad. DEFINING AD SPACE: Ad unit content must have clearly defined borders and be clearly distinguishable from normal page content. NCMJ GENERAL TERMS AND CONDITIONS The following are general terms and conditions governing advertising published in the NCMJ. 1. Announcement of any change in rates will be made at least four weeks in advance of the issue date of the first issue to which such rates will be applicable. 2. s may not cancel orders for advertising after the closing date. 3. The NCMJ is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates. 4. The NCMJ reserves the right to reject or cancel any advertising for any reason at any time. Advertisements that simulate NCMJ editorial matter in appearance or style or that are not immediately identifiable as advertisements are not acceptable. 5. No conditions, printed or otherwise, appearing on contracts, orders, or instructions which conflict with the provisions of this (NCMJ) media kit will be binding on the NCMJ. Except as otherwise specifically agreed, the publisher has the right to insert the advertising anywhere in the NCMJ at its discretion, and all advertising positioning/placement clauses or conditions (including page location, competitive separation, or placement facing editorial copy) will be treated as requests only and cannot be guaranteed. The NCMJ s inability or failure to comply with any such condition shall not relieve the agency and advertiser of the obligation to pay for the advertising. 6. Invoices are rendered in the first month of publication. Payments are due within 30 days from the date of invoice.

7 NCMJ INSERTION ORDER FOR PRINT ADVERTISING Date Address Agency Agency Address INSERTIONS (check all that apply) YEAR JAN/FEB MAR/APR MAY/JUN JUL/AUG SEP/OCT NOV/DEC UNIT RATE $ Unit rates are net and priced per insertion. SPECIFICATIONS Ad size 4/color B&W Bleeds Preferred placement MATERIAL CLOSING DATES are the 15 th day of the month preceding the first month of publication. agrees to purchase advertising space in the NCMJ in the size, frequency, and rate shown above. The rate is based on the number of insertions indicated and will be adjusted if the cancels before fulfilling that number. Cancellations, postponements, or changes must be received in writing the 1st day of the month preceding the month of publication. The NCMJ reserves the right to repeat previous insertion if changes, cancellations, or postponements are not received by that date. An invoice will be rendered in the first month of publication. agrees to remit payment for all charges within 30 days of date of invoice. NOTES Please return to: , NCMJ

8 NCMJ INSERTION ORDER FOR ELECTRONIC ADVERTISING Date Address Agency Agency Address INSERTIONS (check all that apply) YEAR JAN/FEB MAR/APR MAY/JUN JUL/AUG SEP/OCT NOV/DEC UNIT RATE Unit rates are net and priced per insertion. Leaderboard ad (top horizontal banner) $ Skyscraper ad (right vertical banner) $ Table of Contents alert ad (top horizontal banner) $ MATERIAL CLOSING DATES are the 15 th day of the month preceding the first month of publication. agrees to purchase advertising space in the NCMJ in the size, frequency, and rate shown above. The rate is based on the number of insertions indicated and will be adjusted if the cancels before fulfilling that number. Cancellations, postponements, or changes must be received in writing the 1st day of the month preceding the month of publication. The NCMJ reserves the right to repeat previous insertion if changes, cancellations, or postponements are not received by that date. An invoice will be rendered in the first month of publication. agrees to remit payment for all charges within 30 days of date of invoice. NOTES Please return to: , NCMJ

9 NCMJ INSERTION ORDER FOR CLASSIFIED ADVERTISING Date Address INSERTIONS (check all that apply) YEAR JAN/FEB MAR/APR MAY/JUN JUL/AUG SEP/OCT NOV/DEC Cost per placement is $60 for the first 25 words and $1 per word thereafter. A border is an additional $75. UNIT RATE $ Unit rates are net and priced per insertion. Word count Word rate Border rate MATERIAL CLOSING DATES are the 15th day of the month preceding the first month of publication. Submit ad copy as a Microsoft Word document or write below. agrees to purchase advertising space in the NCMJ in the size, frequency, and rate shown above. The rate is based on the number of insertions indicated and will be adjusted if the cancels before fulfilling that number. Cancellations, postponements, or changes must be received in writing the 1st day of the month preceding the month of publication. The NCMJ reserves the right to repeat previous insertion if changes, cancellations, or postponements are not received by that date. An invoice will be rendered in the first month of publication. agrees to remit payment for all charges within 30 days of date of invoice. AD COPY (indicate if copy in attached file) Please return to: , NCMJ