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1 Print Food Technology Magazine Trusted editorial yields quality readership and sets Food Technology apart. Food professionals routinely rank Food Technology as the food industry publication read most regularly*. Why? They trust Food Technology to provide unbiased viewpoints, science-based market intelligence, and the breadth and depth of information that they need to be successful in their jobs. Readers of Food Technology: RENEW IT 73% of readers renew their subscriptions** RETAIN IT 69% of readers save their issues for future reference* PASS IT ALONG 50% of readers who share their issues with colleagues, share them with more than one colleague* RELY ON IT FOOD TECHNOLOGY is the primary publication for information on ingredients, product development, and industry and technology trends, as well as a source of new suppliers.* The Food Technology difference is Trusted, job-essential editorial A qualified paid readership of 18,000 professionals who are motivated to get the most from their subscription Verified buying influence for ingredients, services, and equipment Pass-along readership to more than one colleague Bonus, synergistic eposure through IFT events Our editorial integrity is crucial to readers Based solely on the information needs of our food industry professional audience, Food Technology provides balanced viewpoints on the industry s most top-of-mind issues, fortified by sound, science-based, objective analysis. This sets Food Technology magazine apart among food professionals and ensures advertisers that your ad is a part of a trusted resource that is relied upon every month. Readers understand that you get what you pay for That s another Food Technology difference. Our members and readers pay for and consistently renew their subscriptions*. It s this investment that ensures you, as an advertiser, are accessing an audience that actually reads and spends time with the publication. Bottom line? Your ad will be seen by your best prospects. Food Technology is First in Readership When asked which food industry publication do you read most regularly, Food Technology ranked first in terms of readership, with a significantly higher readership than any other publication.* 30% 25% 20% 15% 10% 5% 0% Food Technology Food Product Design Prepared Foods Food Processing 3 *2010 IFT Annual Meeting & Food Epo Attendee Profile Report, Ehibit Surveys, Inc. **ABC Audit Statement, June 2010

2 Print Advertise in Food Technology Increase Your Brand Awareness, Generate New Sales Advertising in Food Technology magazine puts you in front of 18,000 R&D, product development, food safety, quality control, purchasing, regulatory compliance, processing, and packaging professionals. It s a smart and effective way to build your audience, enhance your brand, demonstrate your commitment to the industry, and help build your sales. Each month Food Technology covers: Development of new and improved ingredients, including their application, processes, and regulation News and analysis of the use, quality, and safety of foods Emerging consumer trends and their impact on the food industry Connections between food and health Please see the Food Technology Editorial Calendar, Display Ad Specs, and Display & Classified Advertising Rates within this kit for more information. + See Food Technology Online in the Online section for additional media opportunities. 4

3 Print ServiceS Directory 2011 Services Directory As a critical, relied-upon resource for food industry professionals, the print and online Services Directory makes it easy for buyers to identify your company within the service categories most important to them. Include your display ad and listing within these Services Directory categories: Ingredients/product formulation Laboratory Marketing Plant/processing/packaging Regulatory Ancillary services The print version of the Services Directory is distributed to more than 20,000 professionals through the April issue of Food Technology magazine, as well as to a host of others through etended distribution at industry events. Please see the included Services Directory Display Advertising Rates and Specs for more information. + See Services Directory in the Online section for additional media opportunities. IFT Annual Meeting & Food Epo Program & Ehibit Directory The Program & Ehibit Directory is the onsite guide to the IFT Annual Meeting & Food Epo, and an indispensible resource for attendees both during and after the event. Your display ad within the directory increases your overall eposure and enhances your access to the purchasing power of the attendees who regularly use the directory to find information and suppliers. The directory is distributed annually to the 20,000 attendees of the IFT Annual Meeting & Food Epo. Please see the included Program & Ehibit Directory Display Advertising Rates and Specs for more information. + See IFT Annual Meeting & Food Epo in the Online and In Person sections for additional media opportunities. 5

4 IFT 2011 Media Kit Eperience the IFT Difference n In Print [Publications] n Digital [Digital Media] n Events [Events] Achieve your marketing objectives through integrated IFT media

5 Audience Eperience the IFT Difference Achieve your marketing objectives through integrated IFT media. Our audience members, readers, visitors, and attendees are invested in IFT. That s one of the things that makes IFT different. Highly-qualified food professionals dedicate their time and money to support the advancement of their profession through IFT, and to engage with IFT s unique, valuable content. As a direct result of that commitment, our audience is motivated to spend time with our valued publications, online offerings, and events. The IFT difference will make a difference to you and to your bottom-line. Here are just a few of the opportunities available to your organization: In Print [Publications] Food Technology magazine Services Directory IFT Annual Meeting & Food Epo Program & Ehibit Directory Digital [Digital Media] Food Technology Online ift.org IFT e-newsletters Online Directories IFT Webcasts Events [Events] IFT Annual Meeting & Food Epo Wellness Conference A Word About IFT Membership The Institute of Food Technologists (IFT), a community of food science and technology professionals, is a non-profit member association dedicated to scientific advancement and innovation throughout the global food system. Members of IFT come from around the world, from every sector within the food arena industry, academia, and government and from a variety of disciplines, including food science, research, quality, product development, corporate management, sales and marketing. When you partner with IFT, your advertising investment finds a prospective audience of qualified food professionals who have chosen to be an active part of their community, and are equally invested in the advancement of the food industry and their profession. 2

6 Print Advertise in Food Technology Increase Your Brand Awareness, Generate New Sales Advertising in Food Technology magazine puts you in front of 18,000 R&D, product development, food safety, quality control, purchasing, regulatory compliance, processing, and packaging professionals. It s a smart and effective way to build your audience, enhance your brand, demonstrate your commitment to the industry, and help build your sales. Each month Food Technology covers: Development of new and improved ingredients, including their application, processes, and regulation News and analysis of the use, quality, and safety of foods Emerging consumer trends and their impact on the food industry Connections between food and health Please see the Food Technology Editorial Calendar, Display Ad Specs, and Display & Classified Advertising Rates within this kit for more information. + See Food Technology Online in the Online section for additional media opportunities. 4

7 Print ServiceS Directory 2011 Services Directory As a critical, relied-upon resource for food industry professionals, the print and online Services Directory makes it easy for buyers to identify your company within the service categories most important to them. Include your display ad and listing within these Services Directory categories: Ingredients/product formulation Laboratory Marketing Plant/processing/packaging Regulatory Ancillary services The print version of the Services Directory is distributed to more than 20,000 professionals through the April issue of Food Technology magazine, as well as to a host of others through etended distribution at industry events. Please see the included Services Directory Display Advertising Rates and Specs for more information. + See Services Directory in the Online section for additional media opportunities. IFT Annual Meeting & Food Epo Program & Ehibit Directory The Program & Ehibit Directory is the onsite guide to the IFT Annual Meeting & Food Epo, and an indispensible resource for attendees both during and after the event. Your display ad within the directory increases your overall eposure and enhances your access to the purchasing power of the attendees who regularly use the directory to find information and suppliers. The directory is distributed annually to the 20,000 attendees of the IFT Annual Meeting & Food Epo. Please see the included Program & Ehibit Directory Display Advertising Rates and Specs for more information. + See IFT Annual Meeting & Food Epo in the Online and In Person sections for additional media opportunities. 5

8 FOOD TECHNOLOGY LANDING PAGE TOP OR MIDDLE BANNER BOTTOM BANNER Connect Online with the World s Largest Community of Food Science Professionals IFT offers a wide range of online promotional options designed to help you maimize the impact of your marketing dollar and produce results. From targeted e-newsletters, such as The Weekly and the IFT Live Preview, to specialized event sites, to online ads, you ll find opportunities to create a customized, integrated online marketing program tailored to meet your objectives. Food Technology Online Offering readers the same great feature articles, columns, and classified pages as the print edition, Food Technology online also includes the conveniences of web accessibility, back-issue archives, and keyword searchability. Food Technology online is well-trafficked and provides advertisers etended, ongoing eposure among IFT s highly-targeted audience of online readership. Magazine informational pages package Includes your banner on each of three pages Food Technology landing page Current issue page Past issues page Available positions on each page: Top or middle banner (page dependent) Bottom banner $2,000/month $1,000/month $1,250/month $1,000/month CURRENT ISSUE PAGE PAST ISSUES PAGE

9 FOOD TECHNOLOGY LANDING PAGE TOP OR MIDDLE BANNER BOTTOM BANNER Connect Online with the World s Largest Community of Food Science Professionals IFT offers a wide range of online promotional options designed to help you maimize the impact of your marketing dollar and produce results. From targeted e-newsletters, such as The Weekly and the IFT Live Preview, to specialized event sites, to online ads, you ll find opportunities to create a customized, integrated online marketing program tailored to meet your objectives. Food Technology Online Offering readers the same great feature articles, columns, and classified pages as the print edition, Food Technology online also includes the conveniences of web accessibility, back-issue archives, and keyword searchability. Food Technology online is well-trafficked and provides advertisers etended, ongoing eposure among IFT s highly-targeted audience of online readership. Magazine informational pages package Includes your banner on each of three pages Food Technology landing page Current issue page Past issues page Available positions on each page: Top or middle banner (page dependent) Bottom banner $2,000/month $1,000/month $1,250/month $1,000/month CURRENT ISSUE PAGE PAST ISSUES PAGE

10 Article pages (Features, Columns) Target your ad by specific subject matter or regular content. Ads placed on article pages will be archived with the article for one year. Skyscraper 3 Bottom banner $1,250/year $1,000/year $900/year $750/year Classifieds page Visitors of the classifieds are actively looking for products, employment, or training. Skyscraper 3 + $750/month $750/month $750/month See Food Technology in the Print section for additional media opportunities ARTICLES PAGES BOTTOM BANNER 7 CLASSIFIEDS PAGE

11 ift.org Maimize your promotional investment and achieve your marketing objectives by focusing your online ads on the audiences who frequently access sections such as specialized food industry focus areas and core sciences, daily news, career opportunities, and more. Focus Areas and Core Sciences Each page offers specific, topic-related content that food science and technology professionals have identified as important to them. These unique pages include pertinent resources, the latest research, timely news, educational opportunities, live discussions, and more. Advertisers can truly focus their efforts to targeted visitor groups who have an affinity with a particular topic. (2 rotations) (2 rotations) $1,000/month/rotation $1,000/month/rotation FOCUS AREAS AND CORE SCIENCES Daily News One of the most popular online features, the Daily News page provides food industry news that is summarized and updated each business day. (2 rotations) (2 rotations) $1,000/month/rotation $1,000/month/rotation DAILY NEWS 8

12 Meetings & Events It s the starting place for visitors looking for IFT meeting and event information. This important page provides information, resources, and access to the industry event calendar. Skyscraper Bottom banner $1,000/month $750/month Career Center Showcase your message within the IFT Career Center. One of the most accessed pages on ift.org, it s THE place to find and reach qualified food professionals. (2 rotations) (2 rotations) $1,000/month/rotation $1,000/month/rotation MEETINGS & EVENTS BOTTOM BANNER CAREER CENTER 9

13 IFT Student Association (IFTSA) Reach food science students (and soon to be new professionals) by advertising in the IFT Student Association section. Advertiser s banners run throughout the Student section approimately 15 pages. (Please note: the IFTSA landing page is not included. Additionally, pages associated with programs supported by outside corporations are not included.) (2 rotations) (2 rotations) Bottom banner (2 rotations) $1,000/month/rotation $1,000/month/rotation $750/month/rotation IFT STUDENT ASSOCIATION (IFTSA) BOTTOM BANNER Become a Food Scientist The place to find information and resources that help visitors to understand, and potentially pursue, the field of food science and technology. Bottom banner $1,000/month/rotation $1,000/month/rotation $750/month BECOME A FOOD SCIENTIST BOTTOM BANNER 10

14 K-12 Outreach Educators seeking information and resources about food science to use as class materials, or students interested in looking behind the scenes at how food is developed and processed, come to the K-12 Outreach section. Advertiser s banners run throughout the entire K-12 Outreach section about 20 pages. $750/month $750/month Scientific Journals Package Includes your banner on each of three pages This special offering contains the landing page and internal pages for IFT s scientific journals. (Please note: article pages are not included.) Journal of Food Science Journal of Food Science Education Comprehensive Reviews in Food Science and Safety K-12 OUTREACH $1,000/month $1,000/month JOURNAL OF FOOD SCIENCE 11

15 Event-related websites and pages IFT Annual Meeting & Food Epo microsite With more than 1.2 million hits and 40,000 unique visitors per month, this site generates significant traffic before, during, and after the IFT Annual Meeting & Food Epo. Drive booth traffic, increase leads, build awareness, and promote your products and services. Site sponsorship $22,000 (eclusive) or 3 $8,000 each ANNUAL MEETING & FOOD EXPO MICROSITE SITE SPONSORSHIP IFT Live show daily microsite The IFT Live site is visited by event attendees, as well as those who were unable to attend but are interested in staying informed about the event. Advertiser banners are eclusive placements and run all three days of the event. Banners on Categories pages carry through to the article pages within each category. Logos of photo and video sponsors are also included in the IFT Live e-newsletter. Mobile site - Eclusive sponsor $5,000 Home page - Main sponsor $7,000 Home page - Photo sponsor $5,000 Home page - Video sponsor $5,000 Categories - Top banner $2,500 Categories - Skyscraper 1 $2,000 Categories - Skyscraper 2 $2,000 Categories - Bottom banner $1,500 Categories - Tet ad $1, logo IFT LIVE HOME MAIN SPONSOR PHOTO SPONSOR VIDEO SPONSOR logo IFT LIVE CATEGORY TOP BANNER BOTTOM BANNER TEXT AD

16 Wellness conference microsite For companies involved in the development and marketing of healthful foods, the Wellness conference microsite is a rare opportunity to gain valuable promotional eposure for your organization Top banner Skyscraper $6,500 (eclusive) $5,500 (eclusive) + See IFT Annual Meeting & Food Epo and Wellness Conference in the Events section for additional media opportunities. WELLNESS CONFERENCE HOME TOP BANNER 13

17 IFT e-newsletters Through IFT s e-newsletters, your ad will be aligned with trusted content and delivered directly to your best prospects. Recipients have opted-in to receive IFT s valued e-newsletters and look forward to receiving and reading each issue. For each e-newsletter sponsorship, an advertiser s banner runs on both the outbound e-newsletter and the associated current webpage version on ift.org providing additional eposure The Weekly Delivered every Wednesday, The Weekly is the source for food industry news and information for more than 38,000 subscribers. The Weekly consistently ranks as a top online marketing option because it provides essential industry news in an easy-to-read, easily forwardable format. Top banner Middle banner $1,000/issue $500/issue $750/issue $750/issue THE WEEKLY TOP BANNER MIDDLE BANNER 14

18 IFT Special Edition e-newsletter When news breaks or an important event takes place, the IFT Special Edition e-newsletter delivers the story. Be a part of these special editions that reach more than 38,000 subscribers Top banner Middle banner $1,000/issue $500/issue $750/issue $750/issue IFT SPECIAL EDITION E-NEWSLETTER TOP BANNER MIDDLE BANNER 15

19 Eat Your Words e-newsletter With a lighthearted tone, this monthly e-newsletter delivers serious food science and technology news and information to 600+ new professionals. Through an ad in Eat Your Words, you have a unique opportunity to reach and connect with IFT s new/young professionals the future of the industry! $1,000/issue $750/issue Nutraceutical & Functional Foods e-newsletter This specialized monthly e-newsletter, brought to you by the editors of Food Technology magazine, delivers the latest research in nutraceuticals and functional foods, including the newest food product launches to hit the market. Target your ad to an audience seeking information within this hot topic area. Top banner Call for more information EAT YOUR WORDS E-NEWSLETTER March 21, 2011 Sponsored by Cargill Inc.: Headlines >> General Mills to acquire Yoplait stake 25% of Americans worry about having enough food Food companies offer support to Japan One year after Let s Move debut: Have we moved? Research >> Lamb meat may increase essential fatty acids in baby food Drawing out a meal may not reduce snacking Consuming foods with vitamin B may help prevent PMS NUTRACEUTICAL & FUNCTIONAL FOODS E-NEWSLETTER TOP BANNER 16

20 Event-related e-newsletters IFT Live Preview e-newsletter Sent to 40,000 industry professionals comprised of the show s registrants as well as subscribers to The Weekly, the IFT Live Preview e-newsletters are a terrific way to maimize your eposure as a part of the foremost food industry event of the year. logo Top banner $5,000 Middle banner $4,000 Bottom banner $3,000 Logo buttons (5) $2,000 per logo logo IFT LIVE PREVIEW E-NEWSLETTERS TOP BANNER MIDDLE BANNER BOTTOM BANNER LOGO BUTTON 17

21 Tuesday, July 20, 2010 IFT Live Daily e-newsletter Providing both a large distribution and highly-anticipated content, IFT Live delivers late-breaking epo news, show highlights, and important updates each of three days of the epo (June 12-14, 2011). IFT Live is delivered to more than 40,000 industry professionals, including event registrants and subscribers to The Weekly. A Pinch of Realism for Sodium Reduction Strategies Sodium intake guidelines as well as the reduced sodium levels in processed foods must be realistic if consumers are going to purchase the products, said eperts at the session Sodium Reduction: Striking the Right Balance, on Monday, July 19. Awards & Competitions Record Numbers at 10th Annual Fun Run Phi Tau Sigma to Honor Students Outstanding Section and Division Volunteers Recognized American Egg Board One of nature s most perfect foods makes other foods perfect, too. Eggs ability to foam, leaven, bind, thicken, coat, color, emulsify, control crystallization, and moisture make many food formulas possible naturally. Learn more about the 20+ functions of eggs at logo Top banner Skyscraper Tet ad Bottom banner + $4,000 (all three days) $3,500 (all three days) $2,500 (all three days) $1,500 (all three days) See IFT Annual Meeting & Food Epo in the Print and Events sections for additional media opportunities. Health & Wellness Healthier Pets Make for Healthier People A Cup of Joe May Keep the Doctor Away Personalizing Nutrition and Health Product Development Consumers Seek Simplicity, Innova Reports Sampling the Epo Part 3 From Open Innovation to Sharing-is-Winning Sessions Mintel Releases New Consumer Data on Sustainability The Impact of the Gulf Oil Spill on the Food System Get a Jump Start with Tuesday s Sunrise Sessions Technologies Irradiation Facilitates Global Trade of Produce Emerging Technologies Bolster Food Processing logo IFT LIVE SHOW DAILY TOP BANNER TEXT AD BOTTOM BANNER 18