Accountancy media pack. Analysis Insight Comment CPD

Transcription

1 Accountancy media pack 2018

2 Accountancy is the complete solution: our new media mix allows real choice for customers and provides new ways for accountants and tax professionals to access our high quality technical content. For advertisers this means a new and more intimate connection with accountants and tax professionals because: Users are paying subscribers the best guarantee that they will read and use the product Organisation-wide subscriptions mean we know who is using the product and what they are interested in trust dividends effective tax planning and distributions FTSE 250 AUDITORS audit firms squeezed on fees LIFETIME ALLOWANCE protecting pension pots SMALL BUSINESSES accounting rules for deferred tax digital saga CORPORATE GOVERNANCE executive pay and share options TALENT RETENTION making tax digital timetable managing in flux millennials as software options stall june 2017 CHOPPY WATERS brexit issues for exporters FALLING PROFITS set to challenge accountants corporate interest restrictions PARTNERSHIP ACCOUNTS revised llp sorp and disclosures CHECKS AND BALANCES corporate governance rules EQUITY PARTNERS selling accounting practices long arm of the law how the criminal finances act is may 2017 TOP OF THE AGENDA inheritance tax planning IR 35 CONTRACTORS public sector compliance MAKING THE SWITCH cash basis accounting AUDIT MATERIALITY july 2017 Enhanced technical coverage means accountants turn to Accountancy as an essential part of their daily professional lives With our history, our unique position in the world of professional publishing and our access to the best technical brains in the industry Accountancy really is THE independent voice of the profession. charity reporting regulations INTERN SURVEY pay rates, hours and access Accountancy magazine newsletters 2 Monthly print magazine, published 12 times a year. Available on annual subscription Your one-stop online shop for up-to-the minute news, analysis and comment. Available on annual subscription Mailed free three times a week to over 41,000 registered users

3 So why Accountancy? Accountancy is the ONLY independent magazine in the UK for qualified accountants. With no institute affiliations and no hidden agendas it is unafraid to speak out for the profession. Accountancy Daily offers a unique opportunity to advertise directly to users who are paying subscribers and who have chosen Accountancy as a vital source on information that plays a crucial role in their daily working lives. No wastage your message will be targeted directly at people who have shown their commitment to reading and using the product they have paid to subscribe to. What is the audience? In building Accountancy we have created a profile of our customers. As subscriptions have grown, we have built a database from our comprehensive market insight which is used to supplement the magazine circulation to 15,000 per issue with a profile split equally between business and practice. Within this split the profile of Accountancy magazine is as follows: 21% Senior financial manager 5% Partner/Owner/ Proprietor 5% Group financial controller/ Financial controller 24% CEO/ Chairman/MD 20% FD/CFO/ Head of finance Online we will report the profile as it builds but across all media we expect the distribution of professional body membership to be approximately 85% ICAEW, 10% CIMA and 5% ACCA. We will release a quarterly update of this media pack showing the actual distribution as sales build. 5% ACCA 85% 10% ICAEW CIMA 5% Other 3 For further information, contact Elly Kiss on

4 Advertising ratecard Effective 1 January 2018 Double page spread (DPS)... 8,400 Page... 4,700 Half page... 2,884 Quarter page... 1,600 Covers... 5,460 Annual directory... 4,000 Business services... pscc 148 Sponsored banners... from 824 Agency Commission 10% Loose inserts (up to 20 grams): full run per thousand Inserts in excess of 20 grams... price on application Bound-in inserts (up to 20 grams) per thousand Inserts in excess of 20 grams... price on application All rates quoted subject to VAT your artwork to elly.kiss@croneri.co.uk top 75 firms profit meltdown puts pressure on future growth in fee income partnership tax rules overhaul of tax regime signals tighter control of assets and interests Ftse 100 audits fee income and nas vat reporting plans for making tax digital Frs 101 accounts disclosure exemptions november 2017 taxing crypto navigating the highs and lows regulating auditors of bitcoin and ethereum questions of independence raise tax challenge selling your practice quarterly reporting tips and advice for partners making tax digital for vat pension planning transferring defined benefits gaap reporting changes to frs 102 accounts audit sanctions name and shame versus fines top 75 trainees apprentices to graduates restrictive covenants watertight or open to interpretation overseas property capital gains tax liabilities charity accounts statement of financial activities internal audit tips independence and accountability reducing client risk anti-money laundering tips february 2018 march 2018 Deadlines COPY DEADLINE DATE OF PUBLICATION February... 17/01/18 31/01/18 March... 16/02/18 28/02/18 April... 16/03/18 30/03/18 May... 13/04/18 27/04/18 June... 11/05/18 25/05/18 July... 15/06/18 29/06/18 August... 13/07/18 27/07/18 September... 17/08/18 31/08/18 October... 14/09/18 28/09/18 November... 12/10/18 26/10/18 December... 16/11/18 28/11/18 January /12/18 28/12/18 SPECIFICATIONS DPS: type area 390w x 270h mm, trim 420 x 297mm, bleed 432 x 303mm Page: type area 180w x 270h mm, trim 210 x 297mm, bleed 216 x 303mm Half page: vertical 88w x 270h mm, horizontal 180w x 130h mm Quarter page: 88w x 130h mm Sponsored banners: 20w x 180h mm or 44w x 180h mm ARTWORK Please provide print ready PDFs. PDFs MUST contain CMYK colours only (not RGB or Lab); 300ppi, CMYK images; embedded fonts. DPS PDFs: please supply as single pages, allowing for 3mm binding on each side of the spine. Should your artwork not meet these requirements, we cannot be held responsible for any reproduction errors or colour shifts that may occur. 4

5 Accountancy Daily is updated daily with the latest breaking news, technical analysis and commentary on tax, acounting and audit developments, from tax rulings to accounting standards, new UK GAAP and careers advice. It currently receives over 90,000 unique visitors per month. With a highly responsive design, accountancydaily.co is easy to read in any format from tablets and smartphones to desktop PCs. DISPLAY ADVERTISING OPPORTUNITIES Q Q Rotating leader banner run of site: 2,900, 4-week tenancy Q Q Medium rectangle run of site: 3,700, 4-week tenancy Q Q Small rectangle run of site: 2,050, 4-week tenancy Q Q Large rectangle: contact us for more details Q Q Skyscraper: contact us for more details leader banner medium rectangle your artwork to elly.kiss@croneri.co.uk SPECIFICATIONS Leader banner: 728w x 90h pixels Medium rectangle: 300w x 250h pixels Small rectangle: 300w x 125h pixels Large rectangle: 300w x 600h pixels Skyscraper: 300w x 1,050h pixels Please supply all files as either.gif or.jpg Maximum file size 50kb 5

6 Accountancy Daily Advertising your brand on accountancylive.com offers you access to key professionals in the accounting and finance profession. At Accountancy, we recognise the importance of new media and by embracing the latest digital initiatives and integrating them with our proven print campaigns, we deliver highly targeted, result-driven marketing solutions to our clients. ENHANCED ADVERTISING OPPORTUNITIES Brand and thought leadership recognition channels Q Q Downloadable sponsored articles: a content marketing option where advertisers can speak directly to accountants and finance professionals via white papers, briefings, guides, tips, thought leadership pieces and case studies. These free-todownload articles are promoted via our website, newsletters and Twitter. By capturing download data we enable sponsors to build their own databases. QQSponsored surveys: designed to enhance your brand and to demonstrate that you are in touch with the issues that really matter to accountants. The sponsored online survey in conjunction with Accountancy magazine utilises advertisements and editorial via online, and twitter to promote the survey and gather respondents data. Downloadable sponsored articles Events listing Q Q Do you have an event to promote a webinar, course, conference or launch date? Accountancy can help you gain attendees by leveraging all our routes to market to secure a successful event. 6 For more information and prices, call Elly Kiss on Events listings

7 newsletters Accountancy Daily newsletter is mailed five times a week to over 41,000 opted-in addresses. Our newsletters provide subscribers with up-to-date news stories and information regarding their profession. DISPLAY ADVERTISING OPPORTUNITIES Q Q Leader banner: 1,750, 4 insertions per month Q Q Medium rectangle: 1,750, 4 insertions per month Q Q Small rectangle: 1,545, 4 insertions per month leader banner medium rectangle top story large rectangle SPONSORED CONTENT OPPORTUNITIES Q Q Sponsored top story: Price on application Q Q Sponsored newsletter: Price on application Sponsored top story small rectangle Sponsored newsletter For more information and prices, call Elly Kiss on NEWSLETTER SPECIFICATIONS Leader banner: 728w x 90h pixels Medium rectangle: 300w x 250h pixels Small rectangle: 300w x 125h pixels Large rectangle: 300w x 600h pixels Skyscraper: 300w x 1,050h pixels Please supply all files as either.gif or.jpg Maximum file size 50kB ANIMATION WARNING Microsoft Outlook versions 2007 or later do not support animated.gifs, so please consider the importance of the first frame if supplying animated adverts, as other frames will not display. 7

8 Terms & Conditions 1. DEFINITIONS 1.1. Company shall mean Croner-i Limited trading as Accountancy Magazine and Accountancy Daily Advertiser shall mean the business placing the Order with the Company Copy Deadline, shall mean the final date indicated in the media pack and/or on the Order Confirmation for supplying artwork, copy and all other information and documentation in whatever media and format and which is necessary for the Company to fulfil the Advertiser s Order Advertisement shall include the written content and visual presentation to be published by the Company in a variety of formats including display advertising, classified advertising, wraparounds, advertorials, loose inserts, bound inserts, giveaways and bookmarks Order shall mean the Advertiser s requirements for an advertisement(s) as detailed on the Order Confirmation and or a Client s requirements under these Terms and Conditions Magazine shall mean any magazine owned or published by the Company and as further described in the Media Pack. 1.7 Price shall mean the price set out in the Order Confirmation or such price as may otherwise be agreed with the Company. 1.8 Media Pack shall mean the information made available to Clients and potential Clients and which provides details of the services available from the Company, including but not limited to, the range of advertisements offered, prices and copy deadlines. 1.9 Event, Recipient and Sponsor shall bear the meanings set out in clauses 13 and The Client means any of the Advertiser, the Recipient, the Sponsor or the Recruiter. 2. PRICE 2.1. The Company shall send the Client an invoice for the price set out on the Order Confirmation. The Client must pay the price within the time specified in the invoice ( the due date ) Failure to pay by the due date will render the Client liable to an interest charge in accordance with the Late Payment of Commercial Debts Act All prices are exclusive of VAT which shall also be paid by the Client. 3. CANCELLATIONS AND COPY DEADLINE 3.1. The Advertiser shall submit all necessary artwork, copy, online content and other documentation and information to the Company prior to the copy deadline The Advertiser accepts that any cancellation of the Order shall cause the Company loss of revenue, costs and expenses and agrees to fully compensate the Company in respect thereof In the event of a cancellation less than 4 weeks prior to the copy deadline, the Advertiser shall pay the Company in accordance with the following sliding scale: Between 3 to 4 weeks before the copy deadline... 50% of the price Between 2 to 3 weeks before the copy deadline... 75% of the price Less than 2 weeks before the copy deadline % of the price The Parties agree and confirm that these payments represent a genuine pre-estimate of the losses, costs and expenses the Company will suffer as a consequence of any cancellation Advertisers who book multiple advertisements will be eligible to pay a lower rate per advertisement, based on the published rate card. Where an Advertiser who has been granted a discounted multiple insertion rate cancels all or part of their booking, a surcharge will be payable equal to but not exceeding the difference between the agreed rate for the volume of advertising booked and the rate card price for the volume of advertising actually taken Any cancellation must be notified to the Company in writing. 4. ARTWORK 4.1. All artwork, copy and other documentation and information required by the Company in order to comply with the Order must be supplied in accordance with the Company s mechanical specifications previously notified to the Advertiser The Company reserves the right to make any alteration it reasonably considers necessary to the artwork and copy so as to enable the advertisement to be published. 5. ADVERTISER S WARRANTY 5.1. The Advertiser warrants that the advertisement: (a) Complies with the British Code of Advertising, Sales Promotion and Direct Marketing. (b) Does not contain any material which infringes the copyright (or any other Intellectual Property Right) of any third party. (c) Does not contain any obscene, offensive or defamatory material. 6. ADVERTISER S INDEMNITY 6.1. The Advertiser agrees to indemnify the Company against all liabilities, claims, demands, actions, costs, damages and loss arising out of any breach of the warranty provided in clause PUBLICATION 7.1. The content of all advertisements is subject to the approval of the Company who reserve the right to cancel, refuse or postpone the publishing of an advertisement. The Company shall not issue any invoice when any such cancellation or refusal takes place The Company does not guarantee the publication of the advertisement in any specified issue of its Magazine(s) although every effort will be made to comply with the Advertiser s requirements. 8. LIABILITY 8.1. In the event of any error, misprint or omission in the printing of an advertisement or part of an advertisement, 8

9 Terms & Conditions, cont. the Company will either re-insert the advertisement or relevant part of the advertisement as the case may be or make a reasonable refund of or adjustment to the cost. No re-insertion, refund or adjustment will be made where the error, misprint or omission does not materially detract from the advertisement. In no circumstances shall the total liability of the Company for any error, misprint or omission exceed the amount of a full refund of any price paid to the Company for the advertisement in connection with which liability arose The Company shall not be liable for any loss or damage occasioned by the failure (however caused) of any advertisement to appear in any specified issue of its Magazine or occasioned by its Magazine having a lower than expected content and/or distribution, or occasioned by its Magazine s issue and delivery dates being delayed (for whatever reason) The Company shall not be liable for any loss of or damage to artwork, drawings or other property or material supplied by the Advertiser. The Company reserves the right to destroy without notice all artwork, film and other property which has been in its custody for three months from the date of the last appearance in an advertisement unless the Advertiser has given instructions to the contrary Whilst every endeavour will be made to forward replies to notified box numbers as soon as possible, no liability is accepted in respect of any loss or damage which may occur through delay in forwarding or omitting to forward replies. 8.5 The entire limit of the Company s liability (including any liability for the acts or omissions of its employees, agents or sub-contractors) whether in contract, tort, misrepresentation, statute or otherwise in respect of any claim arising from its acts or omissions pursuant to this Agreement shall be limited to the Price paid by the Client. 9. COPYRIGHT The copyright for all purposes in all artwork, copy and other material which the Company or its employees have originated, contributed to or reworked shall vest in the Company. 10. FAILURE TO SUPPLY ADVERTISING COPY AND OTHER INFORMATION If the Advertiser fails to supply the Company with advertising copy and any other documentation or information necessary for the Company to fulfil the Order, the Company shall be entitled to claim compensation from the Advertiser for any loss of revenue, cost and expenses suffered and incurred by the Company and directly resulting from such failure by the Advertiser. 11. ADVERTISER S FAILURE TO FULFIL THE COMPLETE ORDER Where an Order consists of more than one advertisement and/or advertisements over a period of time, the Advertiser cannot cancel the Order when it is only partly performed. If the Advertiser purports to cancel the outstanding balance of an Order and/or fails to provide the Company with advertising copy and other documentation or information relating to the remaining part of the Order, the Advertiser shall relinquish any right to any advertisement series price discount. In addition, the Company shall be entitled to claim compensation from the Advertiser in accordance with the provisions of clause ACCEPTANCE OF THE TERMS AND CONDITIONS The placing of an Order and/or the supply of artwork and copy for the insertion of an advertisement shall amount to acceptance of these terms and conditions Any purported conditions stipulated on a Client s documentation shall be void insofar as they conflict with the Company s terms and conditions No variation or modification of these terms and conditions shall be valid unless agreed to by the Company in writing. 13. SPONSORSHIP 13.1 This clause 13 shall only apply to all Sponsors as defined in clause 13.3 below This clause 13 shall apply in addition to all other clauses in this document In the event that the provisions of this clause 13 may conflict with other clauses in this document, then the provisions of this clause 13 shall prevail The Event shall mean an event organised by the Company 13.3 The Sponsor shall mean a business placing an order for a form of sponsorship which may include, but is not limited to, exhibition stands and the inclusion of the Sponsor s logo within the Company s promotional marketing material or at an Event The number of attendees is not guaranteed at any Event and the Company cannot accept any responsibility for the number of attendees An Event may be postponed or cancelled at the sole discretion of the Company where it deems such action to be necessary. The Company can accept no liability for any loss or damage (direct or indirect) that any such postponement or cancellation causes the Sponsor It shall be the responsibility of the Sponsor to provide all marketing material for branding The Sponsor shall be responsible for the performance of all roles linked to sponsorship, including those that are required to be carried out on the day of an Event. Specific examples include, but are not limited to, the provision and serving of lunch and refreshments It shall be the sole responsibility of the Sponsor to provide and set up equipment such as stands and banners All parties shall comply with the provisions of the Data Protection Act All data relating to customers of the Company, including delegates attending Events, shall remain the sole property of the Company The price to be paid by the Sponsor is set out on the Order Confirmation and is otherwise governed by the provisions of clause 2. 9