Leaderboard, Large Leaderboard, Skyscraper. Medium Rectangle, Halfpage, Tv Spot, Billboard, Sticky, Large Rectangle. Mobile medium rectangle

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3 Leaderboard, Large Leaderboard, Skyscraper Medium Rectangle, Halfpage, Tv Spot, Billboard, Sticky, Large Rectangle Take Over Mobile banner Mobile medium rectangle Mobile 2 ads 3

4 takeover % Homepage big ldb/tv spot 2 50% % halfpage % First impressions big ldb/tv spot 1 3 first imp % halfpage % Run of sites halfpage 3 15%-20% % % Quality halfpage 7 20% % All Screens halfpage + mobile medium rectangle 1 20%-33% % %-25% % Smartphone Run of sites Smartphone 2ads 3 15% % Parallax 3 capp. 1/day % % Video ROS inread 10 n.c % %

5 Quality Popular in feed unit outbrain imp clicks in feed unit outbrain imp clicks newsletter on demand newsletter on demand * exempt of agency fee includes set up, maintenance & 10 articles or 1 long read. Tailormade options available Run of sites Longread NL + FR 7 15% Run of sites Large leaderboard or IMU or Halfpage Men 14 Women Foodies 5

6 )NP( 2 15% ROS halfpage , % *desktop + mobile 6

7 The upscale opinion leader Web: u.b./day Net reach/month p.v./day real users visits/day Available language : French 54% 60% 39% 55% 46% y.o. SG % Source : CIM Internet Traffic December 2017-February CIM Internet Audience December 2017-January 2018 all platforms Homepage % Big impact 1 HP + 3 ROS % + 15% Media value Net price Media value Net price ROS Soirmag News Finance & economy Références* ICT So Soir Culture & entertainment Sport * check available formats with your account manager Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, tv spot leaderboard, billboard, sticky, mobile medium rectangle Exclusive : take-over Rich media available Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, tv spot leaderboard, billboard, mobile medium rectangle 7

8 The n 1 French-speaking website Web: u.b./day Net reach/month p.v./day real users visits/day Available language : French 50% 55% 53% 45% 50% y.o. SG % Source : CIM Internet Traffic December 2017-February CIM Internet Audience December 2017-January 2018 all platforms Homepage* % Big impact 1 HP + 3 ROS % + 15% Media value Net price Media value Net price ROS* News Peps/Fun Sport * includes ''Sudpresse's subscriber digital editions'' homepages Standard : leaderboard, large leaderboard, medium rectangle, skyscraper, mobile banner Premium : halfpage, tv spot leaderboard, large rectangle, billboard, sticky, mobile medium rectangle Exclusive : take-over Rich media available 8

9 The news video reference Web: u.b./day Net reach/month p.v./day real users visits/day Available language : French 50% 44% 51% 47% 50% y.o. SG % Source : CIM Internet Traffic December 2017-February CIM Internet Audience December 2017-January 2018 all platforms Homepage % Big impact 1 HP + 3 ROS % + 15% Media value Net price Media value Net price ROS TV media Radio media News Weather Sport People Standard : leaderboard, large leaderboard, medium rectangle, skyscraper, mobile banner Premium : halfpage, tv spot leaderboard, large rectangle, billboard, sticky, mobile medium rectangle Exclusive : take-over Rich media available 9

10 Proximity meets quality Web: u.b./day Net reach/month p.v./day real users visits/day Available language : French 50% 52% 33% SG % 50% y.o. 42% Source : CIM Internet Traffic December 2017-February CIM Internet Audience December 2017-January 2018 all platforms Big impact 1 HP + 3 ROS % + 15% Media value Net price ROS News Sport Lifestyle Culture * check inventory with your account manager (available inventory depends on format) Standard : leaderboard, large leaderboard, medium rectangle, skyscraper, mobile banner Premium : halfpage, tv spot leaderboard, billboard, sticky, mobile medium rectangle Exclusive : take-over Rich media available 10

11 The Belgian Germanspeaking news site Web: u.b./day p.v./day visits/day Source : CIM Internet Traffic December 2017-February 2018 Available language : German Homepage 1 HP + 1 ROS % + 30% Media value Net price Big impact 1 HP + 3 ROS % + 30% Media value Net price ROS Sport Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, tv spot leaderboard, large rectangle, billboard, sticky, mobile medium rectangle Exclusive : take-over The young people s choice Homepage Big impact 1 HP + 1 ROS % + 50% 1 HP + 3 ROS % + 50% Media value Net price Media value Net price ROS *Belgian IP addresses Culture Sport Standard : leaderboard, medium rectangle Premium : halfpage 11

12 The most powerful French news brand Homepage Big impact 1 HP + 1 ROS % + 50% 1 HP + 3 ROS % + 50% Media value Net price Media value Net price ROS Evene Madame Culture *Belgian IP addresses Standard : leaderboard, large leaderboard, medium rectangle Premium : halfpage, tv spot leaderboard, billboard Exclusive : take-over 12

13 The leading cinema news website in Belgium Web: u.b./day Net reach/month p.v./day real users visits/day Available languages : French - Dutch - English 52% fr 43% 46% 39% 48% 48% nl 57% y.o. SG % Source : CIM Internet Traffic December 2017-February CIM Internet Audience December 2017-January 2018 all platforms Billboard 2 ads ROS Full site impact Floor ad % 33% 25% 20% 100% 50% 33% 100% 50% 33% ROS Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, tv spot leaderboard, billboard, mobile medium rectangle The cultural agenda ROS Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, tv spot leaderboard, billboard, mobile medium rectangle Exclusive : take-over 13

14 Real estate classified Web: u.b./day Net reach/month p.v./day real users visits/day Available languages : French - Dutch - English 43% Source : CIM Internet Traffic February CIM Internet Audience December 2017-January 2018 all platforms 44% fr 56% 51% 46% 56% nl 57% y.o. SG % Pack 1 Finance impressions /month Pack 2 Energy Telecom impressions + text link on detail page /month Pack 3 Insurance impressions + text link on detail page + full branded ing /month Maximum 3 partners per sector Homepage 7 HP % Big impact 7 HP + 7 ROS % + 30% ecpm 12 ecpm 12 ecpm ecpm ecpm 20 ROS Rent Buy Holidays Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : tv spot, billboard, halfpage, mobile medium rectangle Exclusive : take-over 14

15 The portal for new and used cars Web: u.b./day Net reach/month p.v./day real users visits/day Available languages : French - Dutch - English 48% fr 55% 48% 78% 72% Source : CIM Internet Traffic December 2017-February CIM Internet Audience December 2017-January 2018 all platforms 52% nl SG % y.o. 52% content integration* media** minimum guaranteed set up & maintenance articles in feed homepage co-branded ing photo & video gallery recommendation facebook post pageviews rate *exempt from agency fee **year deals, volume deals and promotional conditions cannot be applied " tailormade solutions on demand, contact eric.vanderdonck@rossel.be ROS Used cars New cars Actu Car category Car age Car price *Only for standard or premium formats Mini cars Small cars Medium cars Monospace & multipurposes cars Large cars Executive cars SUV cars 1-4 y.o y.o. < > week Finance Insurance Assistance Maintenance Maximum 3 partners per sector 4.000/month 3.500/month 2.500/month Available formats (IAB formats) : Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, sticky, mobile medium rectangle Exclusive : take-over 15

16 The leading health & wellness website Web: u.b./day Net reach/month p.v./day real users visits/day Available languages : French - Dutch 13% fr 38% 60% 38% 35% 87% nl SG % y.o. 65% Source : CIM Internet Traffic December 2017-February CIM Internet Audience December 2017-January 2018 all platforms Basic Advertorial : HP, sections, newsletter + content page. Medium rectangle newsletter + content page 6 weeks Light Basic imp. ROS (medium rectangle or large leaderboard) 6 weeks Medium Light imp. on sections (medium rectangle or large leaderboard) + HPTO 5 days 6 weeks Heavy 3x Basic imp. ROS imps. on sections (medium rectangle or large leaderboard) 6 months Tip of the day 2x "Tip of the day" newsletter insertion + web section + content page 1 month ROS Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, tv spot leaderboard, billboard, mobile medium rectangle Exclusive : take-over 16

17 Pioneer on the Belgian market Web: users/day Users/month p.v./day visits/day Available languages : Source : Google Analytics December 2017-February 2018 French - Dutch 59% fr 55% 65% 68% 41% nl 45% y.o. 32% ROS Gender Age Affinities Women Men Age Sport, Pets, Hobbies, etc. + 3 on the CPM price Standard homepage : medium rectangle Standard ROS: leaderboard, large leaderboard, mobile banner Premium ROS : tv spot, billboard, mobile medium rectangle Exclusive : take-over 17

18 The interactive city guide Web: users/day Users/month p.v./day visits/day Available languages : Source : Google Analytics December 2017-February 2018 French - Dutch - English ROS Food & Restaurants Going Out Services (Bank ) Shopping Wellness Province targeting available on demand Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, tv spot leaderboard, billboard, mobile medium rectangle 18

19 The website of the 1 st French-speaking music radio Web: u.b./day Net reach/month p.v./day real users visits/day Available language : French 39% 83% 53% 41% 61% y.o. SG % Source : CIM Internet Traffic December 2017-February CIM Internet Audience December 2017-January 2018 all platforms ROS Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, tv spot leaderboard, billboard, mobile medium rectangle Exclusive : take-over The pop rock radio Available language : French ROS Standard : leaderboard, large leaderboard 19

20 Le Soir, Sudinfo, RTL info, L'Avenir, Grenzecho, 20min & Figaro Homepage % ROS % value rate value rate RTL sport, Sudinfo sport, Le Soir sport, L'Avenir sport, Grenzecho sport Sport % value rate RTL people, So Soir, Soirmag, Sudinfo Peps/Fun, L'Avenir Lifestyle, Figaro Madame, Out, Cityplug Lifestyle % value rate Le Soir culture & MAD, L'Avenir culture, Figaro culture, Evene, Cinenews, Out, Cityplug Culture % value rate Le Soir ICT, Radiocontact, Cinenews, Out, Rendez-vous under 35 y.o. Young % value rate see p

21 Gezondheid, Passionsanté, Top Santé Health % value rate CinéTéléRevue, Soirmag, Moustique, Télépro People & TV % value rate Cinenews, CinéTéléRevue Movies % value rate Gocar, DeMotorSite, Touring Car % value rate Rossel network FR + NL RON CPM Rossel network FR + NL min leaderboard, RON min mobile banner medium rectangle, min large rectangle *homepages excluded, no attributes (expand, rich media) - 2 x 3 materials to provide see p

22 Le Soir, Sudinfo, Cinenews, Out mobile websites Capping 1/hour RON Le Soir, Sudinfo, RTL info apps News APPs % value rate Standard : mobile banner Premium : mobile medium rectangle 22

23 Sudinfo.be LeSoir.be SoSoir.be Geeko Cinenews.be - FR Cinenews.be - NL Out.be - FR Out.be - NL *capping of 1 imps/day - check with your account manager Inflow Parallax format Desktop + Mobile Inflow Landscape format Desktop + Mobile Inflow Square format Smartphone only Inflow Vertical format Smartphone only 23

24 Your content written by or or or Homepage news feed Recommendation via Outbrain and hosted on or or or or Tailormade on or content integration ONLINE* promo amplify* content integration PRINT minimum guaranteed pageviews articles in feed recommendation 1/1p. editorial content* set up & maintenance branded page rate 1 month format - 5 articles discount - - value media value : % NA month format - 10 articles discount - - value media value : % NA months format - 15 articles discount - - value media value : % NA months format - 25 articles discount - - value media value : % *exempt from agency fee **available formats : wallpaper + large leaderboard/leaderboard + halfpage/imu signs/article 24

25 content integration on sosoir.be promo minimum guaranteed set up & maintenance on articles in feed homepage in feed section newsletter recommendation social media pageviews 1 article during 2 weeks - value minimum rate articles during 2 weeks - value minimum articles during 1 month - value minimum " tailormade solutions on demand, contact SoSoir : malika.afkir@rossel.be newsletter on demand long read 500 widget (social feed, channels, etc.) more content 410/article more clicks 0,70/click display on demand tailormade solutions on demand 25

26 min clicks max. 0,60/click min clicks max. 0,65/click min clicks max. 0,70/click Minimum 21 days min clicks max. 0,90/click min clicks max. 0,95/click min clicks max. 1/click 26 Minimum 21 days

27 Rossel network and channels available on Publisher ID : pub Storefront: platform.rubiconproject.com/ong/#sellers/rosseladvertising Soon : via PROGRAMMATIC GUARANTEED (DOUBLECLICK AD EXCHANGE & RUBICON) PREFERRED DEALS OPEN AUCTION Cédric Ralet cedric.ralet@rossel.be Kimberley Albert kimberley.albert@rossel.be

28 Le Soir (Midi express + Mad + Amortie & lob) 7 every working day FR x Sudinfo 7 every working day FR x RTL info 7 twice a day FR x90 / 300x L'Avenir (Matin + Soir + Sport) 7 every working day FR x150 / 250x So Soir 30 once a week FR x Gezondheid/PassionSanté 30 once a week 5% FR - 95% NL x RTL TVI 30 once a week FR x90 / 300x Cinenews 30 once a week 55% FR - 45% NL x Out 30 once a week 65% FR - 35% NL x RTL Weather 7 once a day FR x90 / 300x Gocar 7 once a day 55% FR - 45% NL x Immovlan 30 once a month 60% FR - 40% NL x Immovlan 60% FR - 40% NL Gocar 55% FR - 45% NL Other website on demand Targeting (gender, age, language, etc.) 0,30 +25%

29 TIME + 25% WEATHER + 25% DEVICE + 10% SPECIFIC CONTENT + 25% LANGUAGE + 25% LOCATION + 25% PROVIDER + 25% BEHAVIORAL + 25% DATA (per segment) + 3 CPM 29

30 Gender Age (including majority) At delis/independent retailers Care and beauty Kids in household At discount supermarkets Fashion and clothing Level of education Online Optics Size of household At organic/health food stores Household Income At Supermarkets Computer (hardware or software) Responsibility for household Consumer Electronics Main income-earner in household Alcoholic beverages Computer or video games Personal income Brand name food Employment status Low fat or calorie reduced food Financial services Job Healthy products as part of a balanced diet Insurance New food brands/varieties Organic products Baby products Books Convenient food Do-It-Yourself articles Cinema Sweet and savory snacks Furniture Communication Foods that I can store for long term storage Domestic animal/pet supplies Catalogues Utility suppliers and tarrifs E-Commerce Telecommunications Economy Car Buyers Household appliances Entertainment Beauty, Care & Fashion Lovers Familiy and leisure Technology & Gadget Enthusiasts Art and culture Jobs, career Convenience Cookers Entertainment media Comedy, humor, satire Discount Shoppers Sport and Fitness Lifestyle Families with young children Local news Gamers Further education or training Moving images Healthy Eaters Partner agencies News Household Shoppers Imprint,search, help etc. LOHAS Plane or train tickets Politics Luxury Shoppers Holidays, last minute trips Science Young Mobile Communicators TV-films/-series Home Movers User generated content Savers & Investors Boulevard, stars and VIPs Fitness & Sport Enthusiasts Automotive Weather Holiday Travellers Move to house Celebrity Gossips Move to flat Extroversion Empathy Impulsive/discount buyer House ownership Meticulous Purchasing/Mode Advisor Emotional stability Loyal Buyer New experiences Technology Early Adopters Prestige Fashion & Luxury enthusiasts Pro-environment & solidarity activists Frequency Boosting (minimal contact probabilities) 3 CPM per segment p maximum 2 cumulative segments

31 NEW CLIENT -5% on the first campaign LOYALTY -5% on the second order within 2 months for the same advertiser GOVERNMENT -30% can not be combined with other discounts NON PROFIT ORGANIZATION -30% can not be combined with other discounts CHARITY ORGANIZATION -50% can not be combined with other discounts 2 ADS -20% on the CPM price 3 ADS -40% on the CPM price EXPANDABLE +15% on the CPM price CO-BRANDING +15% applicable on every additional brand name used in the creatives SECTORIAL EXCLUSIVITY +50% RICH MEDIA HOSTING +25% on the CPM price TAILORMADE CAPPING +100% capping 1 +75% capping 2 +50% capping 3 +25% capping 4 p any complaint must be submitted within 2 months of the end of the campaign 31

32 STANDARD PREMIUM EXCLUSIVE Mobile Parallax Take over Mobile IMU Sticky Billboard TV spot Halfpage Large rectangle Mobile banner Skyscraper Medium rectangle see tech. spec. see tech. spec. 300x x x x x x x50 320x x x250 Large leaderboard 840x150 Leaderboard 728x90 Packages/sites Format (pixels) Pack NEWS Pack SPORT Pack LIFESTYLE Pack CULTURE Pack YOUNG Pack HEALTH Pack PEOPLE & TV Pack MOVIES Pack AUTOMOTIVE Le Soir Le Soir Plus Sudinfo RTL L'Avenir Grenzecho Figaro 20min Cinenews Out Radio Contact Mint Immovlan Gocar Gezondheid/PassionSanté Rendez-vous Cityplug 32

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