THE SWEETEST TROPHY OF ALL

Transcription

1 2015 MEDIA KIT

2 WHO WE ARE Wild TV is Canada s number one hunting, fishing and outdoor lifestyle television channel, offering high-quality, informative and entertaining outdoor programming. Whether it s from across Canada or from some of the most beautiful and remote corners of the world, Wild TV brings nature to our viewers 24/7. Raw. Real. Relentless. Wild TV is the destination for all hunting, fishing and outdoor enthusiasts. We broadcast across Canada and to 8 countries in Europe. And we are the #1 rated outdoor digital app in the rapidly expanding direct-to-consumer universe. Our app is available on all Smart TVs, Smartphones, Tablets, Laptops and all internet connected devices.

3 THE SWEETEST TROPHY OF ALL 2015 marks the 10th Anniversary for Wild TV. We are proud to have represented hunters and producers in Canada for these past 10 years and are very excited about the growth our industry is experiencing. We are committed to ensuring your campaign is a success. Our account executives are ready to help you reach our valuable audience effectively and affordably.

4 10 million Canadians participate in outdoor activities like fishing, hunting, camping, hiking, and boating spending over $38 billion annually. CANADIAN MARKET Outdoor activities: Licenced anglers: Active boaters: Active hunters: ATV sales: 9.7 million 2.9 billion 3.4 million 7 billion 8 million 26.8 billion 1.4 million 1.1 billion 500K 1.5 billion annual economic impact

5 Our subscribers are passionate about their sport and dedicated to watching Wild TV. 30% watch Wild TV more than any other station. 40% watch 20+ hours of television per week. DEMOGRAPHICS Gender: Delivery: Education: Income: Home ownership: 35% Female 65% Male 20% Cable 80% Satellite 23% Post-secondary 77% Working Man s PhD 30% +75K/year 70% 75K/year 10% Rent 90% Own

6 WHO WE REACH NORTH AMERICA Wild TV s growth has exploded since the network was launched and we continue to create strong partnerships with both Canadian and global television providers, increasing your opportunity to capitalize on our niche audience. Wild TV has access to over 14 million linear household subscribers in Canada alone. We re partnered with Canada s largest television providers including Shaw Communications, Shaw Direct, Bell, Rogers, Telus, Videotron, Cogeco, MTS, Sask Tel, Eastlink and over 70 CCSA members, reaching and capturing Canada s outdoor market like no other network. In fact, Wild TV was granted exclusive Canadian broadcast rights to Jim Shockey s epic new series, Uncharted.

7 Czech Republic and Slovakia 2.7 million Bulgaria 1.5 million Estonia 200K Slovenia 150K Finland 75K WHO WE REACH EUROPE Wild TV has been established in Europe for several years. We reach over 4,625,000 linear households in Finland, Bulgaria, Estonia, Slovenia, Czech Republic, and Slovakia. The Wild TV App is available on more than 50 million smart tvs in European housholds. Around the globe our digital app viewers have access to over 2,000 hours of our top rated hunting, fishing and outdoors lifestyle shows.

8 CUSTOMIZABLE COMMERCIAL PACKAGES Our account executives will work with you to determine a commercial package that meets your budget and surpasses your objectives. We will help you choose shows that target the most qualified audience for your product and ensure a high level of ad visibility.

9 Wild TV s block programming bundles the best shows and your advertisements into non-stop blocks during primetime. Block sponsorships offer excellent value and have become a popular package. A Block Sponsorship Includes: BLOCK PROGRAMMING Block shows open and close with 15 second bumpers: Full Draw Fridays brought to you by... Each show in the block will air a 30 second commercial in primetime and daytime slots* Three, 10 second ads daily during primetime, directing viewers to tune into your block 21 commercial spots per week placed in Wild TV s top performing shows

10 OTHER PROMOTIONAL OPPORTUNITIES WILDTV.CA Over 100,000 unique viewers came to wildtv.ca in the past 6 months. They viewed over 500,000 pages and spent over 4 minutes on the site. Reinforce your message and tap into our online VOD subscribers with display and video banner ads. CUSTOMER DATABASE Wild TV has an extensive customer database that can be leveraged to connect your product to our viewers through , direct mail and social media, keeping them informed about news, events and promotions. CONTESTS Wild TV can help you promote your business through contests to our television, digital or direct mail or social media audience. Cross promotions with producers, foundations, businesses and associations provide value to both the advertiser and our Wild TV subscribers.

11 Get in touch with your Wild TV Account Executive Call toll free: /wildtv St NW Edmonton, Alberta, Canada T5S 0B4