A UNIQUE INTELLECTUAL PROPERTY LAW SOURCE

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1 Landslide magazine is a niqe intellectal property law resorce and key benefit for the members of the ABA Section of Intellectal Property Law. These thoght leaders represent the legal interests of the nation s top bsiness as in-hose consel, in private practice, lawyers in government service, the jdiciary, or legal edcation. Members receive Landslide magazine as a benefit of their membership in the ABA Section of Intellectal Property Law. Readers represent U.S. and international lawyers; legal assistants and administrators, law office and bsiness managers, and all Associates of the American Bar Association; law libraries; and other titled and nontitled personnel in the legal profession. A UNIQUE INTELLECTUAL PROPERTY LAW SOURCE 1

2 17,301 Total Cont as of Agst 31, 2018 LAWYERS: 8,785 ASSOCIATES: 659 LAW STUDENTS: 7,857 Firm Size: LARGE FIRM 50-99: 539 (6.1%) : 493 (5.6%) 250+: 2,848 (32.4%) UNKNOWN 226 (2.6%) MIDSIZE FIRM 6-9: 388 (4.4%) 10-19: 504 (5.7%) 20-49: 800 (9.1%) Geographical Breakot based on Lawyers, Associates, and Stdents: SMALL FIRM 2-5: 601 (6.8%) SOLO LAWYERS 1,018 (11.6%) CANADA: 1.1% UNITED STATES: 97.3% MEXICO: 0.03% FOREIGN 1.6% Five Significant Practice Areas based on AOIs: General Intellectal Property Law Trial Practice-Civil Litigation Trial Practice-Commercial Litigation E-Commerce Law Technology Law 2

3 EDITORIAL CALENDAR THEME AD CLOSING MATERIALS DUE MAILED JANUARY/FEBRUARY 2019 YOUNG LAWYERS/ MILLENNIALS & AI NOVEMBER 19, 2018 NOVEMBER 30, 2018 JANUARY MARCH/APRIL 2019 THE HISTORY ISSUE (BONUS DISTRIBUTION: 34TH ANNUAL INTELLECTUAL PROPERTY LAW CONFERENCE) JANUARY 28, 2019 FEBRUARY 8, 2019 MARCH MAY/JUNE 2019 LICENSING, M&A, IP CONTRACTS MARCH 18, 2019 MARCH 29, 2019 MAY JULY/AUGUST 2019 TRADE SECRETS MAY 28, 2019 JUNE 11, 2019 JULY SEPTEMBER/OCTOBER 2019 TBD JULY 29, 2019 AUGUST 9, 2019 SEPTEMBER NOVEMBER/DECEMBER 2019 TBD OCTOBER 1, 2019 OCTOBER 15, 2019 NOVEMBER 3

4 AD SIZE WIDTH DEPTH 1-PAGE PAGE BLEED /2-PAGE ISLAND /2-PAGE (H) /3-PAGE ISLAND /3-PAGE (V) DIGITAL FILE FORMATS AND COLOR PROOFS High-resoltion Adobe Acrobat files (PDFX1A) are the preferred format for ad materials sbmissions. Files may be sbmitted via or FTP pload, or on a CD mailed in a trackable method. Digital advertising files with all associated graphics and fonts may be sbmitted in other formats please contact ABA Pblishing for additional details. All graphics shold be 300 dpi or higher resoltion, in CMYK color (no RGB). Live matter shold be kept 1/4 from trim/edge measrement. Spread pages shold be created as separate pages. Any art or text elements intended to bleed off of the page shold have a 1/8 of bleed otside of trim. Trim marks shold be otside the bleed area. Laser composite proof reqired to assist in preflighting digital ad files. For critical color match, a high-res, digital color proof (i.e., Kodak Approval, Fji FirstProof, etc.) is reqired. Accrate color reprodction can not be garanteed withot an accompanying SWOP-certified proof. For availability of special or cstomized ad sizes, contact ABA Ad Sales. 1/3-PAGE (H) /4-PAGE (H) /4-PAGE (V) TRIM SIZE: X SAFE AREA: X DIGITAL FILE FORMATS AND COLOR PROOFS 300 dpi (dots per inch) minimm CMYK color model Actal size.jpeg or.eps format Graphics captred from the Internet are discoraged as they will not reprodce favorably in printed media.

5 AD UNIT 1X 4X 8X 12X 18X 1-PAGE $3,780 $3,645 $3,520 $3,415 $3,280 2/3-PAGE $3,335 $3,220 $3,120 $3,045 $2,955 1/2-PAGE ISLAND $3,105 $3,000 $2,905 $2,830 $2,750 1/2-PAGE (H) $2,925 $2,830 $2,755 $2,685 $2,600 1/3-PAGE (V) $2,525 $2,430 $2,385 $2,335 $2,245 1/4-PAGE (V) $2,265 $2,225 $2,165 $2,125 $2,060 BACK COVER / COVER 4 $4,255 $4,100 $3,935 $3,820 $3,650 INSIDE FRONT COVER / COVER 2 $4,135 $3,985 $3,830 $3,710 $3,555 INSIDE BACK COVER / COVER 3 $3,960 $3,820 $3,705 $3,600 $3,440 Special Positions: 15% charge earned black & white page rate for preferred position. Contact ABA Pblishing for details. Inserts: Inserts are accepted in all isses. Contact ABA Pblishing for availability, space & binding charges. 5

6 Landslide Digital Edition Provides access to an online version of Landslide magazine and additional links to cases and stattes cited and pblicly available. Provides information resorces that can be shared with clients or colleages. Landslide magazine s Digital edition presents two digital advertising connections to members of the ABA Section of Intellectal Property Law. The Interactive Marketing Units (IMU) featred within the Digital edition are the medim rectangle a 2560 x 1440 pixel IMU and there will only be two placement options. AVERAGE TOTAL S SENT (October 2018) 15,879 Unbonced 15,776 (99.3%) Total open events 4,064 (25.6%) Interactive Marketing Unit: 2560 x 1440 pixels (for website) 420 x 236 pixels (for ) Advertising Rate: fixed File Type:.PNG only First Ad Space 2560 x 1440 Second Ad Space 2560 x 1440 AD RATE (net, per insertion) 1X 2X 3X First $1350 $1275 $1155 Second $1235 $1145 $1015 6

7 PAYMENT TERMS Payment is de pon receipt of invoice. No cash discont is given. Payment from a non-us advertiser mst be in US crrency in the form of either a check drawn from a US bank in US dollars or a money order in US dollars. AGENCY COMMISSION A commission of 15% of gross billing is allowed to recognized advertising agencies on space, color, and position only, provided accont is paid within 30 days of invoice date. If accont is sent ot for collection de to non-payment, the 15% agency commission is disallowed, and the gross amont pls interest at the rate of 1.5% per month, cort costs, and legal fees, will be de to the American Bar Association. CONTRACT REGULATIONS Contract space mst be sed within one year from the first insertion. Freqency rates are applicable for space sed within one calendar year from the first insertion. Written insertion orders are reqested for each ad and mst be received before the closing date. Cancellations mst be received in writing before the closing date. Cancellations cannot be considered accepted ntil M.J. Mrvica Associates confirms the cancellation in writing. An advertiser who has been billed at a freqency discont rate and fails to advertise at the reqested freqency will be short-rated that is, billed for the difference between the contracted freqency discont rate and the earned rate. If an advertiser has been billed at one rate bt earns a freqency discont by sing more space than planned, a rebate the difference between the billed rate and the freqency discont rate will be given. Adjstments will be made on a qarterly basis. ABA Pblishing has the right to approve all advertising and may reject advertising at any time. A copy of the American Bar Association s Standards for Acceptance of Advertising in ABA Print and Online Media (Exclding the ABA Jornal) may be obtained pon reqest. PUBLISHER S LIABILITY AND INDEMNITY ABA Pblishing shall not be liable for any failre to print, pblish, or circlate any or all portions of any isse containing an advertisement accepted by M.J. Mrvica Associates if the failre is cased by acts of God, strikes, accidents, or other circmstances beyond the control of ABA Pblishing. In consideration of the pblication of an advertisement, the advertiser or its agency, jointly and severally, will indemnify and hold harmless the American Bar Association (its officers, agents, and employees) against expenses, legal fees, and losses reslting from pblishing an advertisement. Sch losses will inclde, withot limitation, claims or sits of libel, violation of the right of privacy, violation of stattory or common law, copyright infringement, or plagiarism. PAYMENT LIABILITY Orders from agencies or other third parties are accepted with the nderstanding that the advertiser is ltimately liable for payment of the charges incrred in the event the agency or third party does not make the payment for whatever reason, inclding insolvency. TERMS AND CONDITIONS Advertising rates, terms, and conditions set forth in this rate card shall govern all transactions and spersede any other information pblished in previos rate cards, directories, media gides, or rate and data services whether in print or online. ABA Pblishing will not honor rates or data derived from these other sorces nless it is in conformance with this rate card. 7