MISSION STATEMENT Who We Are MGNdirect Engaging Content Highly Efficient Powerful Numbers 191, ,800

Transcription

1

2 MISSION STATEMENT MGNdirect is our way to give back to our valued Affiliates after 35 years of service. Bringing together our Affiliates and Sponsors into one marketplace will provide direct savings through our valued handpicked Sponsor relations. Who We Are MGN Online is America s Premier Resource for Still and Animated News Graphics, with a wide-ranging client roster of over 750 News Affiliates. Since 1982, our Affiliates have extended across Television, Newspaper, Radio, and Universities MGNdirect MGNdirect is a new marketplace which allows selected Sponsors the unique opportunity to connect directly with our influential group of News Affiliates. Sponsors will receive targeted space on MGN Online for branding as well as interactive engagement with our Affiliates. Discounts, Sponsor News, and Appointment scheduling all made available to this unique B2B Platform. Focused on Tradeshows, Sponsors will have another way to schedule more traffic and valued meetings at their Tradeshows. Powerful Numbers Over 191,200 unique visitors and 246,800 page views per month. Engaging Content Producers, Publishers, Station Managers, News Directors, Anchors, Reporters, Photographers, Editors in addition to Artists who return to our website 91% of the time and stay for an average length of 7:45 mins Per Session. These leaders and influencers of their respected News Organizations play an important decision making role for News Services, Equipment and workflow upgrades. Highly Efficient With three different levels of Sponsorship to select from, Sponsors have the ability to achieve maximum visibility and interactivity throughout the year with MGNdirect. 2

3 MGN has Over 750 News Affiliates WAFF-TV has been using MGN Online Graphic service since Through all of the industry changes, MGN has continued to provide us with an exceptional selection of quality News Graphics. Bud Gambrell Production Manager WAFF-TV If there is one thing I have learned... it s the importance of quality content and the relationships you build with those providers. Our relationship with MGN Online has been built over many years, through many experiences and is based on premium product and excellent service. The product and service that MGN has provided KWWL-TV is unparalleled. Kim Leer Operations/Programming/Creative Services Director KWWL Television 3

4 PAGE VIEWS Per month UNIQUES Per month DURATION Per session Affiliate Breakdown Radio University Bounce Rate 19.7% Key Titles Station Manager News Director Producer A bounce rate in the range of 26 to 40 percent is considered excellent, MGN s 19.7 percent bounce rate is far better than the industry standard. Creative Services Editors Source: Google Analytics 6 month average June to November

5 SENDS Per month SHARE Of Voice NEWS DIRECTOR + General Manager Breakdown Affiliate By DMA MGNdirect Monthly Marketing Delivers your message right into the hands of industry influencers and thought leaders who are striving to stay ahead of the latest news and trends, be top-of-mind for decision makers. Key Groups ABC, NBC, CBS Sinclair Nexstar, Gray Quincy Media Univision Telemundo 5

6 MGNdirect will focus its marketing and Interactivity efforts on Supporting Sponsor Tradeshows. Knowing the importance of reaching your targeted audience, we have created a forum to not only communicate your brand, but to also interact directly with our Affiliates to set up meetings, calls and share your products and services News and updates. Multi-Platform engagement with MGNdirect. Media Industry Tradeshows Targeted Events NATPE Miami Jan16-18 Dec - Feb NAB Las Vegas April 7-12 March - May InfoComm Las Vegas June 2-8 April - July IBC RAI Amsterdam Sept Aug - Oct RTDNA EIJ Anaheim Sept Aug - Oct News Technology summit Sept Aug - Oct NAB N.Y. Oct Sept - Nov 6

7 MGN Home Page Packages MGN Image Galleries MGN Directory GOLD 275,273 Product / Services News Page Home Page Logo 150x100 Home Page Tower Ad Galleries Branding 175x250 Silver Sponsor Listing Includes: Negotiated Affiliate Discount Directory Listing Branding 300x145 Appointment / Calendar Introductory EBlast Notification 10,000+ Sends Galleries Branding 175x125 Bronze 275,273 95,563 Avg. Views Per Month Negotiated Affiliate Discount Directory Listing Branding 300x145 Appointment / Calendar Avg. Views Per Month 10,000+ Sends Avg. Views Per Month Negotiated Affiliate Discount Directory Listing Branding 300x145 Introductory EBlast Notification 10,000+ Sends Home Page Branding 150x100 MGN Negotiated Affiliate Savings Sponsor Directory Listing Sponsor Appointment Calendar Sponsor Product / Services News & Updates 7

8 MGNdirect has established three distinct levels of Sponsorship for branding with our Affiliates. Sponsors have the opportunity to maintain continual messaging throughout the year and upgrade for increased exposure and lead generation in anticipation of your major industry tradeshows. Position your brand with America s premier resource for timely and engaging News Graphics & Photos. Engage our community of Industry leaders with MGNdirect. Features Include: Home Page Branding Product / Services News Page Galleries Branding Appointment / Calendar Negotiated Affiliate Discount Directory Listing Introductory E-Blast * Optional: Upgrade to Monthly E-Blast Months 6x 12x Rate Per/month Contact us Today! Features Include: Galleries Branding Appointment / Calendar Home Page Branding Negotiated Affiliate Discount Directory Listing Introductory E-Blast Features Include: Home Page Branding Negotiated Affiliate Discount Directory Listing Introductory E-Blast Months Rate Flat Rate 6x 12x Per/Month Contact us Today! Contact us Today! Branding Sizes in Pixels: Home Page= 150x100 Galleries = 175x250 and/or 175x125 Directory Listing = 300x140 8

9 MGNdirect utilizes a multi-engagement approach for breaking through to the professional Media Industry to brand your message with the targeted views that are most likely to buy. Enjoy unprecedented access with added features that go above and beyond a traditional advertising campaign to help tell the story of your brand. The Appointment setting feature provides qualified leads to directly contact you to set up calls, appointments or one-on-one meetings at your next tradeshow. Influence The Influential Highlight your brand with MGNdirect Sponsor News. Dedicated space for new products and services updates and News Stories to further promote and share your message to over 750 News Affiliates. MGNdirect Broadcasting & Cable Editor & Publisher Home Page Branding Appointment setting feature with user base Direct savings Program for user base Dedicated Products & Services news page Returning Visitors 91% 65% 68% E Blast to User Base Additional fee Additional fee Additional fee Average Unique visitors per month 191, ,530 50,000 Service to the Media Industry Graphic & Photo Content Editorial Content Editorial Content 9

10 MGN Online is America s premier resource for Still and Animated News Graphics, with a wide-ranging client roster of over 750 Affiliates. Extended across Television, Newspaper, Radio, Universities, Web, Mobile and Multi-Media News platforms. MGNdirect represents a unique opportunity to share your message with these industry decision making professionals, who are directly responsible for budgets and Station workflow upgrades. With three levels of Sponsorship to choose from, you will be able to control your budget while maintaining a position on the minds and hearts of our MGN Affiliates MGNdirect Benefits Provide Industry Related discounts/deals for MGN Affiliates Interactive Advertising for Sponsors Tradeshow Appointment scheduling for MGN Sponsors & Affiliates Product/Services News & Updates for MGN Sponsors Positioning and Branding utilizing all multi-media platforms MGNdirect Sponsor Relations Team Office: MGNdirectsales@mgnonline.com Contact MGN today to start your Direct Campaign! 10