Families Campaign Digital Co-Op Partner Opportunities

Transcription

1 Families Campaign 2017 Digital Co-Op Partner Opportunities

2 Digital Expedia Expedia EBP Run of Network with Audience Targeting Tap into a unique opportunity to reach millions of unique users across their travel journey through the multiple brands of Expedia. Its robust portfolio includes sites such as Expedia.com, Hotels.com, Travelocity.com, Orbitz.com, Hotwire.com, ebookers.com, and more that expand worldwide. Effectively reach and influence users along their purchase funnel from travel inspiration, to research, to visit by having a strong presence across the majority of both large and niche OTAs in market. Take advantage of efficient media spend by leveraging Expedia s first-party audience segments, such as affluent family travelers and family weekend searchers, to achieve a relevance with users that will resonate with your brand. Expedia Brand Portfolio (EBP) Opportunity available for one (1) Partner Package Details and Targeting: EBP (Expedia Brand Portfolio) run with Family Travelers and Family Weekend audience segment: (160x600, 300x250, 728x90, 970x90, 300x50, 468x60) Geo-targeted to East of the Mississippi, including Dallas and excluding Florida Partner banner to drive traffic to Partner s website. 728x90 300x50 Partner Media Investment: $6,250 Media Value: $12,500 Estimated Impressions: 2M Partner CPM: $3 Partner Commitment Date: 3/20/2017 (sold) Partner Assets Due Date: 3/27/2017 Partner Flight Dates: 4/3/2017 6/30/2017

3 Digital - Pandora Pandora Sponsored Listening Carousel/Video Complement your traditional broadcast buys with the leading digital radio platform. Pandora reaches 90M unique users in the U.S., accounts for 75% of internet radio listening and is #1 in mobile time spent. Partners will have the opportunity to drive engagement and keep their brand top of mind through a personalized listening experience with Pandora s exclusive Sponsored Listening product. Sponsored Listening is an engagementbased solution that offers listeners one hour of uninterrupted music, in exchange for 15 seconds of user engagement with a video or carousel gallery. Advertiser only pays upon completion of at least :15 of brand interaction, and has 100% SOV for up to one hour, with access to a CTA and an audio end tag at no extra cost. Targeting: Parents Bundle; 25-54, with children 17 and under East of the Mississippi, incl Dallas & excl Florida Sponsorship Details: Carousel Gallery OR video (15 sec min) 300x250 In-Reward banner :15 or :30 Post-Reward audio 300x250 Post-Reward banner 500x500 tile banners Mobile only Partner banners to drive traffic to Partner s website. (site needs to be responsive). Opportunity available for one (1) Partner. Partner Media Investment: $15,000 Media Value: $25,000 Estimated Impressions: 862K Total Engagements: 26K Partner CPE: $0.60 Flight Dates: 4/3/2017 6/30/2017 Commitment Date: 3/10/2017 Assets due if doing Video & Partner provides audio: 3/20/2017 Limited to one creative concept. Production audio included at no extra cost. Trigger Banner Video or Carousel Gallery In-Reward Banner Post-Reward Audio Tile Post-Reward Banner #1: Sponsored Listening offer ad is served first, inviting listener to watch Partner video #2: If opted in, Listener watches or interacts with Partner content for at least :15 seconds #3: Listener s ad free hour starts; added value Banner served with persistent status bar and clickable CTA #4: After the hour is complete, an added value postreward audio ad is served with banner #5: Added Value banner is served following audio ad

4 Digital - The New York Times The New York Times Flex Frame Promote your brand through a high-impact, native opportunity with the New York Times. The top-tier publication boasts the highest amount of affluent users planning a vacation with their families vs. their competitors. NYTimes.com s active, on-the-go readers consume content largely on their mobile devices, and engage with ads with above-average clickthrough rates. NYTIMES.COM FlexFrame Tablet The new Flex Frame format adapts to these users by being a custom-built, high-presence responsive unit that delivers content in-stream alongside editorial. It serves as a canvas for brands to tell a story to qualified, eager audiences across desktop, mobile and tablet devices. FlexFrame Mobile For added flexibility in storytelling, the recommended unit is the Gallery Scroll which allows for an interactive slide show of content. Features can include video clips or rich imagery, as well as share tool functionality. As a user scrolls over the imagery it animates, allowing a user to click through to the expanded unit. Interior icons are connected to hyperlinks. Geo-targeted to East of the Mississippi, including Dallas and excluding Florida and includes production. FlexFrame Desktop Opportunity available for one (1) Partner Partner Media Investment: $16,667 Media Value: $26,667 Estimated Impressions: 2.5M Estimated Partner CPM: $7 Flight Dates: 4/3/17 6/30/17 Commitment Date: 3/13/17 Assets Due Date: 3/20/17 *Production included - Partner needs to provide ready-to-use assets.

5 Digital - Tasting Table Tasting Table Advertorial A website and newsletter for culinary enthusiasts, TastingTable.com provides users with curated content around recipes, dining advice, and news from around the world regarding food and drink. Their informative monthly newsletter is their top products growing at over 2 million affluent adult subscribers, providing an opportunity for Partners to create a connection between exceptional dining experiences and your brand. TastingTable.com Advertorial, with custom article and 300x600 banner Partners can effectively capture and engage users by featuring their brand in a fully-branded advertorial with Tasting Table. This custom opportunity includes a custom article, key brand messages and half-page supporting banner ad for 100% SOV that s delivered directly into subscriber s inboxes. Package Details 300x600 half-page banner to drive to Partner page 3-5 High Res photos for article, multiple key talking points providing brand messaging and tone to inform content team in crafting 150-word piece, and necessary Partner URLs following talking points 270K added value impressions in pre-roll video and ROS Geo-targeted to East of the Mississippi, including Dallas & excluding Florida Opportunity available for one (1) Partner: Partner banner to drive traffic to Partner website. Partner Media Investment: $9,400 Media Value: $23,333 Estimated Impressions: 1.55M Partner CPM: $8 Partner Flight Dates: 4/3/2017 6/30/2017 with newsletter drop on 4/3/2017 Partner Commitment Date: 3/7/2017 Partner Assets Due Date: 3/13/2017

6 Digital - TripAdvisor TripAdvisor Homepage Takeover Gain presence on the world s largest travel site, reaching 375 million unique monthly visitors, with 250 million reviews and opinions covering more than 5.2 million accommodations, restaurants and attractions. Maximize reach and awareness with visitors in market for planning travel with a high-impact, homepage 300x250 placement which occurs for a 24-hour period giving your brand 100% SOV for the day. Opportunity available for three (3) Partners. Partner banner to drive traffic to Partner s website (limited to one creative concept). Partner Media Investment: $1,750 Media Value: $3,500 Estimated Impressions*: 175K Partner CPM: $10 TAKEOVER TIMELINE**: Partner #1: 4/3/2017 (sold) Commitment Date: 3/20/2017 Assets Due Date: 3/27/2017 Your Ad Placement Partner #2: 4/10/2017 (sold) Commitment Date: 3/20/2017 Assets Due Date: 4/3/2017 Partner #3: 4/17/2017 Commitment Date: 3/20/2017 Assets Due Date: 4/10/2017 *Impressions are estimated based on historical performance and are not guaranteed. Buy based on fixed cost. **Takeover dates are subject to change based on availability upon VISIT FLORIDA final approval..

7 Visit the Online Marketing Planner at VISITFLORIDA.org/planner to explore all of our advertising opportunities and marketing programs. Call: (850)