Who We Are. Our Mission Statement. New England Fine Living is the regions premier luxury lifestyle

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1 FALL 2015 ISSUE

2 Who We Are New England Fine Living is the regions premier luxury lifestyle magazine and sourcebook. With a focus on luxury and fine living in New England and beyond, our glossy, oversize coffee-table publication puts a spotlight on our historic properties, local businesses, luxury goods & services, real estate, travel and leisure, decorating, entertaining, and stylish living. Our Mission Statement As we have for over 30 years, New England Fine Living aims for excellence and follows our true passion of connecting New England based businesses to consumers while also sharing global luxury information with New Englanders. We strive to create a useful magazine and website with stunning images and relevant content for our readers. An eye catching 10" x 12" glossy cover and glossy interior pages complements the quality of our advertising partners. 1 NEW ENGLAND FINE LIVING Media Kit

3 Inside Media Kit Who We Are & Mission Statement 3 Distribution & Circulation 4 Demographics & Categories 5 Online & Social Media 6 Editorial & Advertising Calendar 7 7 Luxury Marketplace 8 Ad Specifications & Submissions Founding Publisher & Editor-in-Chief Linda Calder (978) NewEnglandFineLiving.com Information and Subscriptions NEfineliving@gmail.com Photography by Shutterstock Media Kit NewEnglandFineLiving.com 2

4 Distribution & Circulation Four Seasonal Editions Starting With Summer 2015 Distribution: June July August Fall 2015 Distribution: September October November Winter Distribution: December January February Spring 2016 Distribution: March April May Total Circulation Print & Digital: 20,000 per issue (min Pass-Along Rate: 4+ readers (per copy) Total Readership: 80,000+ (per quarterly issue) 30-50% of the circulation is mailed to qualified consumers 10-25% of the circulation is delivered to retail stores, real estate offices, agents, and selected clients 25% of the circulation is delivered to advertising partners, retail vendors, service providers, hotels & inns, luxury transportation companies, and private clubs 10-20% of the circulation is distributed at select events Mailing We have defined a custom database of affluent and high net worth individuals in New England. This includes selected geographic territories that include some of the most affluent neighborhoods in the Greater Boston area of Massachusetts, the islands, and the Northern New England Coast plus key niche consumers and businesses in Connecticut, Rhode Island, New Hampshire, Maine, and Vermont. Complimentary & Retail Distribution With a high concentration in Massachusetts and other key areas throughout New England, New England Fine Living is distributed at a select number of high-end locations including: Professional Offices Exclusive spas and the finest salons Advertising partner locations (where additional copies will be available as complimentary for your customers) Upscale boutiques, retailers, and qualified New England book stores Private Clubs Select high profile events Placed in rooms or lobbies at select luxury hotels, boutique resorts and inns throughout New England Placed on-board luxury transportation for readers to enjoy (executive jet and private aviation providers, limo services) 3 NEW ENGLAND FINE LIVING Media Kit

5 We Will Set You Apart From The Competition Your company will be part of an elite business network of like-minded New England professionals We are the only magazine and sourcebook in the country focused on New England luxury products, services, articles and strategically marketing your business to consumers who can afford the finer things in life. We strategically focus your advertising budget where it matters most by delivering a targeted message to the right audience Our publication stands out as a quality item which will also make your company stand out as a quality business. The oversized 10 x 12 perfect bound publication represents the quality our partners deserve * Real Estate Listings: Properties with a listing price of less than $1million will be considered, by the publisher, on the basis of location or unique listing characteristics, such as historic properties. Categories Fine Living Haute Happenings Home & Garden Entertaining, Occasions & Style Forks, Corks, & Cocktails Travel & Leisure Business & Finance Old New England Made in New England Other targeted product and service providers New England Homes City Living Country & Equestrian Living Coastal Living Historic & Formal Estate Living Ski & Mountain Living Golf & Country Club Living Lake & Waterfront New England Marketplace Partner Advertisers Target Audience Demographics Affluent and high-net-worth individuals and professionals May own more than one property Travel frequently for work and pleasure Enjoy quality products, services and fine living Female: 52%* Male: 48%* Age: 46* Average Household Income: > 250K Average Net Worth: > $2 Million * Current Analytics Information A Focus On The Female Consumer Since: 91% of new home purchase decisions are accounted for by women 68% of new car purchase decisions are made by women 75% of women designate themselves as the primary household shopper 90% of married women will control its family s wealth over the course of its life 85% of purchases and purchasing decisions in the US, are made by women Source: she-conomy.com and thefemalefactor.com Media Kit Edited May, 2015 Media Kit NewEnglandFineLiving.com 4

6 Online & Social Media We Will Help Your Social Media Exposure Grow Our advertising partners are assured an exceptional luxury print presence, but also an exceptional presence on the Internet. On a regular basis, we select photos and information submitted by our advertising partners and select the best marketing portal (Houzz, Pinterest, Twitter, Instagram, Google+ and others) which work as an infinite referral opportunity. All new advertising partners are formally welcomed through our social media pages and theirs to let the world know they are now part of an elite group of like-minded professionals. Current advertising partners will remain on our luxury web page for as long as they are partnered with NEFL. Their personal page will include a photo and a link to their web page and contact information. Our website, social media sites, and electronic flip magazine are all working 24/7 for our advertising partners. Each quarter an online version of the magazine is available with a direct link to our current affiliates websites On our website, consumers will find a list of establishments where they can pick up a complimentary copy of the magazine, including our advertiser s place of business to help generate one-on-one consumer connections. Our staff is active in engaging with readers and potential consumers, for our advertising partners, through our social media sites, which include Facebook, Pinterest, Twitter and Instagram. Houzz Pinterest Twitter Instagram Google+ and others 5 NEW ENGLAND FINE LIVING Media Kit

7 Editorial & Advertising Calendar Summer 2015 Celebrate Summer Outdoor Living & Entertaining Ad space close: March 18, 2015 Ad copy and photos due: March 27, 2015 Supplied ads due: April 17, 2015 Distribution: June July August Fall 2015 Decorating, Holiday Entertaining & Ultimate Gift Guide In Each Issue Made in New England Luxury items made in New England Fine Living Finance - Financial Planning and Information Old New England A historical snapshot back in time Haute Happening Things to do in and around New England Forks, Cork, and Cocktails Recipes, Dining, Wine, and Spirits Travel & Leisure New England and beyond luxury vacation destinations Entertaining, Occasions & Style Entertaining, Party and Wedding Planning, Fashion, Jewelry Ad space close: June 19, 2015 Ad copy and photos due: June 30, 2015 Supplied ads due: July 22, 2015 Distribution: September October November Winter 2015 Create a Warm and Inviting Home Ad space close: September 16, 2015 Ad copy and photos due: September 25, 2015 Supplied ads due: October 16, 2015 Distribution: December January February Spring 2016 Home & Garden Issue Ad space close: December 16, 2015 Ad copy and photos due: December 28, 2015 Supplied ads due: January 19, 2016 Distribution: March April May Production schedule and articles are subject to change without further notice. Media Kit NewEnglandFineLiving.com 6

8 Luxury Marketplace Quarter Page Company Name Goes Here Ad copy would go here and has a 50 maximum word count. Tibus as aut et mod maximi, unt officte sequam, numquid quam ium qui illorib ustibus molor acias molorest fuga. Me et ut plaboru mquame labo. Cit modia sum estem fugitia volesti ustius millabo. Nam sustium fuga. Tem quo te latumquis adit hicilias mo optae acernam, odis rae nonsequis nonem ad et aut. Address City, State (xxx) xxx-xxxx Your Logo Here ADVERTISING CATEGORY Marketplace Ads Size: 3.875" x 4.625" (width x height) Submit your own ad or use our template which includes: One photo Company Name/Headline Company Logo Descriptive copy (up to 50 words) Q Q Location, Contact, and Website Advertising Category Ad shown is for illustrative purposes only and is at actual size. Marketplace ads are arranged four on a page. Additional template ad layouts are available on our website. Content Submission: Materials should be supplied per instructions on the Ad Layout Form available from your ad representative or by downloading from our website at NEfineliving.com. See page 5 for submission deadlines. 7 NEW ENGLAND FINE LIVING Media Kit

9 Ad Specifications & Submissions Magazine Specifications Trim Size: 10" x 12" Bleed: Extend 1/8" on all sides beyond the trim size. Safety: Allow 1/2" safety on all sides within trim for live matter not intended to bleed. Allow 1/2" gutter safety for spread. Printing: SWOP standard, web offset, perfect bound Ad Sizes Full Page 10 x 12 with bleed x Safety Two-Page Spread 20 x 12 with bleed x Safety Full Page non-bleed 9 x 11 Electronic Files High resolution (1200 dpi or greater) PDF files are accepted. All component files and resources (linked EPS and TIFF images at or greater than 300 dpi) must be embedded. All fonts must be properly embedded. Save PDF with bleeds turned on and crop and registration marks turned off. Please do not use JPEG encoding or LZW compression. Ads submitted in other programs may be subject to additional conversion and production charges. File Uploads Electronic files may be uploaded using our Web-based file management utility. Multiple and large files should be compressed into a Stuffit or Zip file. Users should go to and follow the instructions provided. Ads sent via can not exceed 50MB gross file size. files to: NEFLads@imagemark.net Mailing Instructions Submit advertising material (including proofs) to: Imagemark Production Department 12 Godfrey Place, Lower Level Wilton, CT (203) , ext. 111 (203) (fax) sharon@imagemark.net Please identify all material by name of advertiser, magazine, and issue date. Ad files are held for a period of 12 months. Half Page x Quarter Page x (Marketplace only) Specifications above are for supplied ads only. Content submissions for Luxury Real Estate template, Marketplace template, and custom ad designs should refer to the Ad Layout Form provided by your ad representative or by downloading from our website at NEfineliving.com. Special Inserts: Rates, specifications and availability upon request. Questions? For any ad production or submission questions, please contact Sharon Peck at (203) , ext. 111 or sharon@imagemark.net Media Kit NewEnglandFineLiivng.com 8