Block Party Highlights.

Transcription

1 2018 Block Party Highlights.

2 ABOUT OUTDOOR PROJECT With 400% year-over-year growth and 1.1 million unique monthly users in just 3 years, Outdoor Project is the fastest growing and most engaged community in the U.S. for outdoor recreation and adventure travel. We feature everything that has to do with 17 types of human-powered activities (e.g., camping, hiking, kayaking, mountain biking, etc.) along with campgrounds and unique outdoor-minded lodging. Because we believe outdoor recreation is more than just standing on a summit, in addition to operating as a C-Corp, we proudly run as a 501(c)(3) nonprofit. We believe in nourishment, community, learning and protecting what sustains us. Our audience is young, active, social and influential. They re environmentally conscious, progressively minded, enjoy outdoor adventure, travel, and they shop for quality and value. Outdoor Project Contributor Adam Cowcill, Golden Ears Provincial Park.

3 OUR MISSION: BRINGING OUTDOOR COMMUNITIES TOGETHER Music. Food. Local Flavor. The great outdoors. Outdoor Project Block Party Festivals create the ultimate experience for outdoor enthusiasts to connect with one another, and for brands to establish relationships within that community. Each event incorporates music, entertainment, food and fun to celebrate the outdoors. Our highly anticipated, media-centric Block Party Festivals bring together local and national brands, retailers, organizations, nonprofits, and the community of people who love them. To top it off, we partner with local breweries to host a one-day spectacular party that everyone remembers for years to come. Outdoor Project Contributor Tyson Gillard, Joshua Tree.

4 OUR MISSION: PHILANTHROPY Outdoor Project is a mission-driven organization that cares passionately about the environment and the public s ability to enjoy the outdoors. To that end, Outdoor Project runs as both a C-corp and a 501(c)(3) nonprofit. We strongly believe in supporting organizations that focus on environmental stewardship, access, and education. Each Block Party Festival also serves as a fundraiser for one local nonprofit. Outdoor Project donates the proceeds from custom pint glass sales, and the brewery partner donates 10% of the day s beer sales. All vendors are encouraged to be a part of the fundraising efforts, as well Total Fund (7 Partners): $24, Goal (8 Partners) : $30,000 Block Party Highlights.

5 OUTDOOR PROJECT AUDIENCE METRICS AUDIENCE METRICS Social Channels 12 Million Monthly social media reach 1 Million Monthly social media engagements 537,000 Facebook followers, 9% monthly increase 88,900 Instagram followers, 7% monthly increase 200,000+ Newsletter subscribers, 8% monthly increase Demographics 55% Between ages % Between ages $110,000 Average household income 55% Female / 45% Male Web / Mobile Audience 1.1 Million Peak monthly unique visitors 15 Million Peak monthly pageviews Web / Mobile Engagement 3:30 Average time on site 11 Average pageviews per session 70% Mobile / 30% Desktop Source: Google Analytics Summer 3 M Unique Visitor Growth Winter

6 Block Party Highlights.

7 2018 LOCATIONS The Outdoor Project Block Party Festival Road Map: 15,000 22,000 Estimated Total Attendees, Million Estimated Total Digital Reach SEATTLE June 30 PORTLAND June 23 SALT LAKE CITY August 4 MINNEAPOLIS September 15 DENVER July 14 BROOKLYN October 6 SAN DIEGO June 2 CHARLESTON October 20 AUSTIN May 19

8 OUTDOOR PROJECT BLOCK PARTY FESTIVAL: EXAMPLE LAYOUT TITLE SPONSOR NATIONAL SPONSOR ULTIMATE CAMPGROUND BREWERY PARTNER FACILITY (3x) 10 X10 NATIONAL SPONSOR BOOTHS PROMINENTLY LOCATED + SUPPLIED WITH ELECTRICITY 20 x10 TITLE SPONSOR BOOTHS PROMINENTLY LOCATED + SUPPLIED WITH ELECTRICITY ROCK CLIMBING WALL (Sponsorable) BEER VENDOR LOCAL VENDOR 10 x10 BOOTHS STAGE W/ 12 x7 CO-BRANDED BANNER + 2x FLAGS 10x10 ENTRY TENT W/ 10 X6 CO-BRANDED BANNER + 2x FLAGS FOOD VENDORS MAIN ENTRY BIKE RACKS W/ 2 x3 CO- BRANDED BANNERS MAIN ENTRY ULTIMATE CAMPGROUND W/ 10 x10 MAIN SPONSOR BOOTH 10 x10 ENTRY TENT W/ 10 X6 CO-BRANDED BANNER + 2x FLAGS FOOD COURT PORTA-POTTIES W/ 2 x3 CO-BRANDED BANNERS Final event layout dependent on venue

9 OUTDOOR PROJECT BLOCK PARTY FESTIVAL SPONSORSHIP Each party includes: Live Music Gear Demos Food + Beer Games Sponsor Booths Giveaways + Raffles Inspiring Education Local Nonprofit Fundraiser + Much More! Each party averages: 1,500 3,000 attendees 5 8 hours of fun $3,000 $5,000 raised for the nonprofit beneficiary Block Party Highlights.

10 2018 SPONSORSHIP OPPORTUNITIES LOCAL NATIONAL PREMIUM SPONSOR TITLE SPONSOR Block Party Highlights.

11 OUTDOOR PROJECT BLOCK PARTY FESTIVALS: LOCAL SPONSOR Whether its hitting the best eating spots or building relationships with businesses and retailers, being a local has its advantages. Outdoor Project has built the Block Party Festivals to be as accessible and attractive to local partners as possible. There are opportunities to get involved in any event location and at almost any level. Whether your business is well-established or a new name on the market, the Block Party Festival is designed to boost your brand and spark new interest in your organization. Sponsorship Includes: Brand engagement and interaction with consumers 10 x 10 activation booth Local event footprint and activation Digital media promotion and including social media amplification Customizable event activation Block Party Highlights.

12 OUTDOOR PROJECT BLOCK PARTY FESTIVALS: PREMIUM SPONSOR For those brands looking for a more complete presence at any Outdoor Project Block Party Festival, Premium Sponsorship may be just the right choice. This level will provide your brand with high exposure across the event, and you will be embedded in the festival through promotion. Sponsorship (8 events) Elements: Brand engagement and interaction with consumers Dominant event footprint Premium brand promotion and exposure 10 x 10 activation booth space Ability to have brand ambassadors on site Raffle prize giveaway Digital Media Promotion including social media amplification Customizable event activation Block Party Highlights.

13 OUTDOOR PROJECT BLOCK PARTY FESTIVALS: TITLE SPONSOR Title Sponsorship provides maximum activation, brand engagement, and presence throughout the Outdoor Project Block Party Festivals. From booth location to onsite shout-outs, Title Sponsorship means you will have outstanding opportunities to amplify your product and communicate your message. Sponsorship (8 events) Elements: Brand engagement and interaction with consumers Dominant event footprint Brand ambassadors on hand 10 x 10 activation booth On-site public announcements Raffle prize giveaway Robust digital media promotion including social media amplification Customizable event and media activation Completely turnkey Block Party Highlights.

14 SAMPLE OF PAST SPONSORS

15 PAST SPONSORS Josh Millward Zeal Optics The Outdoor Project events are the summer hit for any outdoor brands wanting to gain more exposure! The crew goes above and beyond in making it a successful weekend for everyone involved, plus they know how to throw a damn good party! Larz Stewart Adventures Without Limits 501(c)(3) Non-profit We are so thankful for all the organizations that were part of Outdoor Project s Summer Solstice Block Party at Ecliptic Brewing. In one day of outdoor fun, they collectively raised over $4,000 for Adventures Without Limits!! That s enough funding to help give 200 more Portland Metro area youth access to outdoor recreation this next year!

16 PAST SPONSORS Kayla Brereton Merrell Outdoor Project has a natural way of creating great relationships among the community and outdoor industry. The evolution of Summer Solstice continues to surprise me each year and we continue to support these events because of the positive energy, brand support and growing attendance. Ben Meuser KEEN The Summer Solstice Block Party is perfect opportunity for outdoor brands, shops and gyms to connect with and give back to the community. The day unfolds with tons of fun activities, competitions and prizes from rock climbing to mountain bike demos. The real kicker is the fact that great live music and amazing local beer flow freely throughout the day. Always love being a part of these events!

17 LET S PARTY TOGETHER Our priority at Outdoor Project is to create positive opportunities for vendors, brands, nonprofits, guides, and our engaged audience to meet and form substantial relationships. If you have any ideas about event participation or activities beyond what s outlined in this document, we d be happy to have a conversation. Block Party Festivals Sponsorships Tyson Gillard Portland, OR, USA tysongillard@outdoorproject.com Block Party Festivals Sponsorships Abbe Simmons New York City, NY, USA abbesimmons@outdoorproject.com Local Sponsorships Morgan Tashea, Events Manager Portland, OR, USA morgantashea@outdoorproject.com Block Party Highlights.