media kit Digital & Print Magazine Website Newsletter Dealer Training HUB

Transcription

1 2018 media kit Digital & Print Magazine Website Newsletter Dealer Training HUB

2 Sponsorship Packages Available From Boost Your Reach to Increase Leads Sponsor a section or feature on Dealer Marketing Magazine s digital and print platforms to give your company maximum exposure to dealers and their entire staff. A sponsorship with Dealer Marketing Magazine maximizes the value of your marketing spend and increases leads by allowing you to target specific dealership departments, topics, and demographics. Available sponsorships include: Digital edition of Dealer Marketing Magazine 2018 Acceleration Awards Featured monthly dealership mobile app Monthly theme issues (see 2018 Editorial Calendar) Website and digital/print magazine sections (F&I, Fixed Ops, Marketing, etc.) DealerTrainingHUB.com For information about sponsorship opportunities, contact: Info@DealerMarketing.com

3 Reach Dealership Decision-Makers with With Dealer Marketing Magazine, dealers stay up to date on the innovations, solutions, and vendors that help their dealerships grow. Dealers depend on our lineup of online and print resources to better run and market their dealership, and to choose vendor partners that maximize their profitability and efficiency. Dealer Marketing Magazine reaches all new-vehicle dealerships in the U.S., with a total subscription base of more than 17,000. We target the decision-makers at dealerships who place orders and sign checks: dealer principals and managers. But it s experts like you who deliver the message that they re are looking for. With Dealer Marketing s range of digital and traditional marketing options, your targeted, specific messages about your company s products and services connect with exactly the people who want to see them. DIGITAL MAGAZINE Catch the attention of the fast-rising number of dealership readers who prefer digital formats with our digital magazine, available by subscription, viewable on our website, and downloadable as a PDF. Our digital magazine offers a major advantage over print: Click tracking through links to your website or online forms, which let interested readers take direct action. PRINT MAGAZINE Your advertising message reaches old-school dealership decision-makers in our monthly print magazine, which goes out to all U.S. new-vehicle dealerships. Despite the growth of digital, a recent Dealer Marketing survey indicates that half of dealership principals still prefer traditional print information sources. WEBSITE Get maximum exposure with banner ads on our Dealer Marketing website, which features all the content that appears in the magazine, plus web-only articles, industry news, new product information, the Dealer Training HUB training resource, and much more. We use AdSpeed.com to track impressions, clicks, and click-through rates to give you the most accurate analytics available. E-NEWSLETTER Our Dealer Marketing Weekly e-newsletter goes out to more than 17,000 dealers and vertical industries each week, giving you focused exposure for your banner ads and detailed analytics via MailChimp and AdSpeed.com. BLAST Although we do not sell personal information from our subscribers, you can reach our base of 17,000 decisionmakers with a custom, specifically timed blast promoting your products or services. SPECIAL SERVICES DEALER TRAINING HUB Dealer Marketing s fast-growing Dealer Training HUB is a one-stop, free training resource for all dealership employees. Your whitepapers, videos, webinars, and more provide the essential training and knowledge automotive professionals seek. With each download, you get specific, real-time client leads with full contact information. SPECIAL SERVICES Want to stand out even more with a customized advertising plan? We can set you up with a website background skin, digital magazine sponsorship package, social media promotions, and more. For information about any of our advertising opportunities or an example of our online reporting, contact us at: Info@DealerMarketing.com

4 Dealer Marketing Online: Make the Inbound Marketing Connection DealerMarketing.com Reach dealers and their employees at the site they visit each day. Dealer Marketing Magazine s website provides original content about all essential dealership topics, updated daily. At DealerMarketing.com, your company s contributed byline articles, section sponsorships, and banner ads connect your message with dealers needs. And DealerMarketing.com is growing fast: Page views are up 17% in the first half of 2017, with total users up more than 28% from Dealer Training HUB The HUB is where dealership staff turns to be in the know about day-to-day dealership topics. Your company s educational materials, videos, webinars, and other content reach employees when they need info fast during a hectic day or in the middle of a transaction. All accessed HUB content is free but requires user registration, meaning you get real-time leads with complete contact info for each user. Digital Magazine Dealership employees frequently read on the go via tablets and smartphones. Reach them there with the mobile-friendly digital edition of Dealer Marketing Magazine, available on the homepage of DealerMarketing.com and via free subscription. The digital magazine offers a valuable marketing advantage over print: Trackable display ads linked to the landing page of your choice.

5 $5.00 Sign up now at DealerTrainingHUB.com March 2017 Reach Dealers Six Ways With a Dealer Marketing Annual Package Register for the FREE What Was HOT at NADA 2017 Inside: It s Not What You Know That Sells Cars, or Even Who You Know It s Who Knows You Prepare Your Dealership for the Increasingly Connected Consumer One (1) full-page, full-color ad per month One (1) full-page, full-color ad per month Four (4) rotating banner ads per month Four (4) guest articles per year Two (2) blasts to our opt-in list per year Up to five (5) videos, whitepapers, or webinars per month Maximize your engagement with dealers and get the most value for your marketing spend with a Dealer Marketing Annual Package. With a Dealer Marketing Magazine annual advertising package, you get a comprehensive, six-part marketing plan that guarantees maximum exposure for your company s dealership solutions every month. For information about any of our advertising opportunities contact us at: Info@DealerMarketing.com

6 2018 Editorial Calendar Register for the FREE Sign up now at DealerTrainingHUB.com October $5.00 January 2018: Digital Marketing Materials due: December 5, 2017 February 2018: Big Data Materials due: January 8, 2018 BIG DATA Keeps You a Step Ahead of the Customer Inside: Get Noticed By Improving Your Marketing s Return on Attention 8 Simple Ways to Strengthen Your Employee Onboarding Process March 2018: NADA Preview/ F&I Materials due: February 9, 2018 April 2018: NADA 2018 Issue Materials due: March 2, 2018 May 2018: The Best of NADA 2018 Materials due: April 9, 2018 June 2018: CRM Materials due: May 8, 2018 July 2018: Women in Automotive Industry/ Video Marketing Materials due: June 8, 2018 August 2018: Search/SEO Materials due: July 9, 2018 September 2018: 2018 Acceleration Awards/ Social Media Marketing Materials due: August 8, 2018 October 2018: Service Department/ Fixed Ops Materials due: September 7, November 2018: Mobile Marketing Materials due: October 9, 2018 December 2018: Inventory Management Materials due: November 7, 2018 Register for the FREE Sign up now at DealerTrainingHUB.com August $5.00 MARKETING TAKE THE MULTICHANNEL APPROACH Inside: 3 Ways to Win More Service Appointments How to Use Incentive-Driven Offers on Your Dealership Website

7 Insertion Order DISPLAY ADVERTISING RATES Monthly contract rates for Dealer Marketing Magazine Effective 1/1/2018 Size Open 2-5x 6-11x 12x** 2 page spread $14,300 $10,890 $9,900 $8,800 Back Cover $9,350 $8,250 $7,150 $6,050 Prem page* $7,700 $7,150 $6,050 $4,950 Full page $6,490 $5,500 $4,950 $3,850 1/2 page $4,290 $3,300 $2,970 $2,750 1/4 page $2,970 $2,640 $2,310 $1,980 Cover Wrap $11,000 $10,450 $9,900 $9,350 Center 4pg Pullout $11,000 $10,450 $9,900 $9,350 *Inside front #1, Inside front #2, Inside back Other Sizes Available **12x rates are for 12 consecutive months ONLINE ADVERTISING RATES The rates below are for all banner sizes (970x90, 728x90, 300x600, & 300x250) in rotation on the entire website, 4 banner sizes in all positions $1,100 1 mo. 4 banner sizes in all positions $ mo. 4 banner sizes in all positions $ mo. DealerMarketing.com e-newsletter (4 weekly sponsorships) There is a minimum placement of 4 weeks for the e-newsletter. Banner ads for the e-newsletter are 300x250. E-Newsletter banner ads must be static or an animated.gif with the first frame acceptable as a static banner. Dealer Marketing Weekly 1 mo. (4 weekly sponsorships) $850/mo. 2-5 mo. (8-20 weekly sponsorships) $675/mo. 6+ mo. (24+ weekly sponsorships) $500/mo. Dealer Training HUB Your one-stop resource for free dealership training. Upload up to five (5) videos, whitepapers, or webinars per month. $495 per month (six-month minimum). INSERTS Individual quotes will be generated for inserts. Printing is quoted separately. Full distribution insertion of an average 8.5 by 11 inch insert does not include production or printing of inserts. Insertion is also available on a partial distribution basis. If you wish to insert only in a single state or city, please contact your account rep for a quote (5000 minimum). ADVERTISER Advertiser: SALES PERSON: Contact: Address: City: State: Zip: Phone: Fax: Ad Size: Frequency: First Issue Date: Package: Rate: I agree to these terms and those listed on the back of this agreement. Full Payment Due: Authorized Signature Date Please Print Name Date Advertising must be inserted within one year of first insertion to earn frequency discount rates. Advertisers will be short-rated if frequency originally contracted for is not achieved. Credits earned by increasing frequency during a contract year will be applied toward future billings. No cash rebates will be made. All verbal orders are considered binding unless canceled prior to cancellation deadline. Publisher reserves the right to refuse any display ad for any reason th Ave. West B-202, Lynnwood, WA [P] [F] info@dealermarketing.com

8 Terms And Conditions Dealer Marketing Magazine/Dealermarketing.com The signatory to this contract warrants and represents that it has full power and authority to enter into this agreement and that it is authorized to act on behalf of Advertiser. If signed by Advertising Agency, the signatory binds Advertiser and Advertising Agency to joint and several liability for payment of all invoices rendered by Publisher and warrants that Advertiser has been made aware of and has agreed to its joint and several liability. Nothing in this agreement shall be construed to establish an agent-principal relationship between Publisher and Advertiser or Advertising Agency. All references in this agreement to Advertiser shall include and be binding upon Advertising Agency. A 15% discount to advertising agencies approved by Publisher will be allowed, provided that all artwork is prepared according to Publisher s specifications and that all terms of this agreement (including payment within 30 days) and policies of Publisher are observed. If the advertisement is not ready to go directly to the printer when received by Publisher (i.e. it requires Publisher s production department to make any changes whatsoever), this discount will not apply. This agreement may be cancelled by Publisher upon breach of any provision by Advertiser, including failure to pay invoices within 30 days. Single issue agreements and multiple-issue agreements for which the first issue has not been published may be voided at no cost to Advertiser by written notice received by Publisher at least 14 days prior to the first issue s space-reservation deadline. If cancellation is requested after this period, Advertiser shall be responsible for all charges calculated according to Publisher s cancellation policy. All charges shall be due immediately upon cancellation. For cancelled agreements in which a multiple-issue discount was applied, Advertiser will be short-rated for each previously published advertisement and charged the then-current, one-time, non-discounted rates. New Advertisers are required to pay in advance for advertising charges and to complete a credit information form at least 10 days prior to closing date of requested issue. Upon approval of credit application, future invoices will be due within 30 days of the invoice date. After 30 days, a finance charge of 1.5% per month will be added to the unpaid, past-due balance each month. Advertisers with a delinquent balance may be required to pay in advance for future advertising. Any objection by Advertiser to an invoice must be made within 10 days of invoice date, or the invoice shall conclusively be presumed to be correct. Advertiser s submission of an insertion order or the signing of a contract for advertising space is an acceptance of all rates, terms and conditions of the advertising rate schedule and associated policies. Publisher is not bound by any terms or conditions, printed or otherwise, contained in Advertiser or Advertising Agency contracts or insertion orders that conflict with Publisher s current rate schedule or advertising policies. Agreements for twelve issues must be run in twelve consecutive issues. Agreements for three issues and six issues must be run within a year of this agreement, but are not required to be run in consecutive issues. Any advertising run outside of this one-year term shall not receive a discount and be short-rated and charged pursuant to Publisher s cancellation policy. Advertiser agrees to pay all costs of collection, including applicable attorney fees. All advertisements must be in an approved digital format to be considered camera-ready. When no acceptable artwork or copy is furnished to Publisher by the deadline for the requested issue, Publisher reserves the right to repeat the latest approved advertisement. If Publisher is, within its sole determination, unable to produce any advertisement due to the type, style or color Advertiser has called for, Publisher may make alterations to such advertisement in type, style or color Publisher deems appropriate without Advertiser s approval. Publisher is not liable to Advertiser for any error, problem or mistake related to Publisher s production. Any alterations performed by Publisher to an advertisement that are necessary to bring it into compliance with Publisher s specifications are the responsibility of Advertiser and will be billed at cost plus 10% with a $15.00 handling charge. Production costs are subject to the rate schedule and established policies of Publisher. Publisher shall mark-up by 100%, the costs of all Publisher-produced materials that are used in any other publication for any other advertising purpose. Publisher reserves the right to decline any advertisement for any reason. Advertiser warrants that all advertisements will comply with any applicable legal requirements and conform to standards of honesty and decency. Production standards will conform to the level of production quality as established by Publisher. Advertising copy that simulates the appearance of editorial material is subject to being identified as a paid advertisement by a Publisher-set type line. Should Publisher and/or its directors, officers, employees or agents have a claim and/or lawsuit asserted against it the basis for which is founded in defamation, copyright or trademark violation, fraud, deception, invasion of privacy or other torts or any other legal theory, Advertiser agrees to fully indemnify Publisher and individuals for all expenses including attorney s fees, costs and any settlement or judgment. The liability of Publisher for any error in the publishing of an advertisement shall in no event exceed the amount charged by Publisher for the portion of the advertisement in which the error occurred. It is the responsibility of the advertiser to assume all risks and carry adequate insurance on all materials provided by Advertiser to Publisher. Publisher assumes no responsibility for safekeeping any material, including camera-ready copy, artwork, film negatives, color separations, photography or disks provided by Advertiser and shall not be held liable for any money damages or replacement thereof. Publisher is not liable for any loss except losses resulting directly from its intentional or grossly negligent acts. Any advertising material provided by Advertiser or produced by Publisher shall remain the property of Publisher until all charges have been paid in full but in no event earlier than 10 days following the date of publication. Failure to publish an advertisement shall not constitute a breach of this agreement and Publisher shall not be liable (beyond the return of any payment advanced by Advertiser) if any advertisement is not published for any reason. Publisher will retain advertising material for one year after date of publication, after which the material may be destroyed. Waiver of default or breach by either party shall not be considered as a waiver of any subsequent default or breach of this agreement. Advertiser consents to jurisdiction and venue in Snohomish County, Washington and waives any objection as to jurisdiction or venue. Advertiser agrees not to assert any defense based on lack of jurisdiction or venue and irrevocably agrees to be bound by any judgment rendered therein. Nothing herein shall affect the right to serve process in any other manner permitted by law or shall limit the right of either party to bring proceedings in the courts of any other jurisdiction for the execution of such judgment.

9 Print Specs 2 PAGE SPREAD Bleed Size: X Trim Size: X Image Area: 16 X A Cover Wrap will be the same dimensions with the exception of 2 additional pages. A total of 4 pages FULL PAGE Bleed Size: X Trim Size: X Image Area: X Image area should be 1/4 inch from trim size. 2/3 VERTICAL Size: 5 X /3 SQUARE Size: 5 X /3 VERTICAL Size: 2.5 X Online Specs DealerMarketing.com DealerMarketing.com is the place that dealers go to learn how to increase their sales and grow their business. Our staff works hard to keep our site stocked with cutting-edge information that dealers can put into practice in their dealerships. Our aim is to make DealerMarketing.com the best experience possible for our online readers as well as create value for our vendor partners. We use Google Analytics, as well as AdSpeed.com, to track our traffic and provide our advertisers with accurate statistics on their impressions, clicks, click through rates, and other relevant information. If you would like to see a Google Analytics report or an example of an AdSpeed.com report, please info@ dealermarketing.com. E-Newsletter Banner ads are available on DealerMarketing.com s weekly newsletter (Dealer Marketing Weekly), which goes out to more than 17,000 subscribers. The newsletter is designed to give dealers valuable information they need, directly to their inbox. We use MailChimp to send out the e-newsletter and AdSpeed.com to track impression, clicks, click-through rates, and other relevant information for the most accurate analytics available. If you would like to see a sample MailChimp report or an AdSpeed.com report, please info@dealermarketing.com. Online Banner Advertising Sizes 970x90 Large leader board, positioned at the top and bottom of every page. 728x90 Leader board, positioned in the header and footer of every page. 300x600 Large skyscraper, positioned on the right-hand side of every page. 1/4 PAGE Size: X /2 VERTICAL Size: X /2 HORIZONTAL Size: X /2 ISLAND Size: 5 X x250 Large button, appears on right hand side of all pages, and within article text. Banner Ad Guidelines: Banners for the website can be in any format (.gif,.jpg,.swf, rich-media 3rd party tags etc.), although we recommend against.swf, because of display issues with tablets. Banners for the e-newsletters must be static or an animated.gif with the first frame acceptable as a static banner. File size should not exceed 25k for.gif,.jpg files, and other static banners. File size should not exceed 35k for.swf format. ACCEPTED FILE FORMATS: Adobe PDF (Preferred) Photoshop EPS or TIFF InDesign (Packaged with Fonts & Links) We do not accept QuarkXpress or PageMaker files. Please create PDF or EPS file from layout file so fonts and graphics are embedded or converted to paths. Smallest type size allowable is 7-point. Images must be 300dpi.

10 th Ave. West B-202 Lynnwood, WA [P] [F]