AUGMENTING AGRICULTURE DEVELOPING DAIRY

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1 AUGMENTING AGRICULTURE DEVELOPING DAIRY International Agricultural-Dairy Exposition September HITEX Exhibition Center, Hyderabad Organized by Supported by In Association with

2 Shri Pocharam Srinivas Reddy Hon ble Minister for Agriculture, Horticulture, Sericulture, Animal Husbandry, Fisheries, Dairy Development Corporation & Seeds Corporation I am glad to know that Kenes Exhibitions is organizing the 4th edition of AGRITEX 2016, where on a single huge platform the agriculture-dairy farming communities, agriculture specialists and agriculture service providers will assemble from September 08 to 10, this year. I am glad to know that there will be a concurrent conference / workshop on agriculture and dairy, for all the 3 days on the latest technologies, as well. Agriculture and dairy are the chief sources of income for the denizens of Telangana. The government of Telangana is determined to take both the state agriculture and dairy sectors to newer heights through innovative policies. Hon ble Chief Minister, Shri K. Chandrasekhar Rao has reiterated our government s commitment by making Hyderabad as the Seed Capital of India. I am quite confident that this event will be an enormous help in bringing a much wider and comprehensive knowledge on the contemporary developments pertaining to agriculture, dairy and other allied activities. I wish AGRITEX 2016 reaps a great harvest of success, again. Shri Pocharam Srinivas Reddy STEERING COMMITTEE MEMBERS: Dr. Varaparasad Director, Directorate of Oil Seed Research Dr.B. Dayakar Benhur Principal Scientist, Indian Institute of Millets Research Dr. Ramanjaneyulu Executive Director, Centre for Sustainable Agriculture Dr. Nirmal Reddy General Manager, ITC, Agro Dr.S. Siva Kumar Group Head -Agri & IT Business, ITC Dr. Y. Haragopal AGM, NABARD Mr. K. Gopinath Executive Vice President, YES BANK - Agri Division

3 AGRITEX 2016 In a bid to introduce and impart contemporary agricultural, animal husbandry, dairy farming technologies and practices, and thereby help the innumerable farmers and platform owners, Kenes Exhibition: Hyderabad will organize and floor AGRITEX 2016 from September 08 to 10, this year. This profound knowledge conference will comprise of industry-critical topics such as post-harvesting, while food security, industry experts, agriculture specialists and scientists from across the world, will share their valuable insights on available technologies and modern innovations. These eminent individuals will be ready to interact with our farmers and scientists, individually. Kenes Exhibitions along with their partners and supporters will ardently promote and market AGRITEX 2016 across India and on best practices in animal rearing, dairy processing and the current methods that are revolutionizing today s overall agriculture, worldwide. Agriculture start-ups are an emerging area, which can unleash umpteen opportunities and strengthen the supply chain in Indian agriculture. AGRICULTURE IN CONTEMPORARY INDIA Agriculture, with its allied sectors, is unquestionably the largest livelihood provider in India, more so in the vast rural areas. It also contributes a significant figure to the Gross Domestic Product (GDP). Sustainable agriculture, in terms of food security, rural employment, and environmentally sustainable technologies such as soil conservation, sustainable natural resource management and biodiversity protection, are essential for holistic rural development. Indian agriculture and allied activities have witnessed a green revolution, a white revolution, a yellow revolution and a blue revolution. DAIRY FARMING IN INDIA The importance of dairy enterprise in the national economy can be gauged from the fact that the value of output from milk group is highest among all the agricultural commodities, accounting for nearly one fourth of the value of output from agricultural sector. Dairying is one of the most important means of providing livelihood and nutritional security to the rural masses. The livestock activities, among which dairy farming predominates, employ about 8.5 million workers in the country. Milk and milk products account for 9.2 and.4 percent of protein intake in rural and urban areas, respectively, which is higher than the protein intake through nonvegetarian animal products. The increased production of milk has improved the per capita milk availability to 250 grams per day. The demand of milk and milk products in India is projected to increase to million tones in 2015 and further to million tones in INDIAN AGRICULTURE AT A GLANCE Agriculture continues to be the backbone of Indian economy. Agriculture sector employs 54.6% of the total workforce. The total Share of Agriculture & Allied Sectors (Including Agriculture, Livestock, forestry and fishery sub sectors) in terms of percentage of Gross Domestic Product is 13.9 percent during at prices. [As per the estimates released by Central Statistics Office] For the th Plan (20-17), a growth target of 4 percent has been set for the Agriculture Sector. As per the 4th Advance Estimates of Production of food grains for , total food grain production is estimated to be million tons.

4 ABOUT KENES EXHIBITIONS In a bid to augment agriculture and dairy industry in the newly formed state of Telangana, Kenes Exhibitions is now flooring the fourth consecutive edition of AGRITEX This international agricultural trade fair has always been a huge single platform where the agriculture-dairy world of farmers, traders and scientists can assemble for colossal mutual benefits. As a subsidiary of Kenes International, one of the biggest professional conference organizers, Kenes Exhibitions has the expertise that includes the organization and management of Israel s leading trade shows in the varied realms viz. agricultural technology, biotechnology, safetysecurity, microelectronics and other traditional and contemporary industries. The Indian dairy sector has to gear itself to meet the following challenges:increase the milk production at the rate that is higher than the existing growthincrease the production of value added dairy products Provide complete quality assurance. The performance of the Indian dairy sector has been quite impressive. Milk production in India increased from 17 million tones in to over 109 million tones by During the past one and half decades ( ), milk production has grown at a rate of nearly 4% per annum vis a vis world growth rate of 1.5 percent. The exports of dairy products increased from Rs million in to Rs million in , while imports increased from Rs million to million during the same period. Hence, as the net trade balance of dairy products has changed from negative to positive and the country is now a net exporter of dairy products. As per the industry estimates, the share of VADP in the milk and milk derivatives segment is growing currently at around 25% every year and is expected to grow at the same rate until The Indian dairy sector has to gear itself to meet the following challenges: Increase the milk production at the rate that is higher than the existing growth Increase the production of value added dairy products Provide complete quality assurance. WHY HYDERABAD With its core concentration on economic activities, Hyderabad has proved to be the primary source of revenue, and has recently geared up to clinch the fast growth track afresh, with an ardent vision toward an overall growth. The tech-friendly state of Telangana has made its dent by taking a cozy thirteenth position amid Indian states in terms of GDP and per capita. The Seed Capital of India: Hyderabad, has emerged as the core center for seed companies, dairy farming, dairy products, agriculture and manufacturing companies in accordance to make in India insights. Hyderabad has been the home to several institutes of excellence in R&D, education, tourism, hospitality and good governance. Undisputedly, Hyderabad is now a colossal investment destination of our nation. The Telangana state government is fully supporting the agriculture and dairy sectors with path breaking policies to unfold promising future for the farmers, by and large. While, AGRITEX 2016 in its 4th edition has poised to make once again a huge attempt to help the farming community, agriculture specialists and agriculture providers to bring productivity on a high tide at economical costs.

5 EXHIBITOR PROFILE: AGRICULTURE Agricultural Business Consultants Agricultural Machinery Agricultural & Automation Agro Chemicals Banks & Insurance Service Providers Biotechnology Certification Climate Control Cold Chain Cooling Pads Floriculture & Nursery Industry Grading & Sorting Machinery Greenhouses & Harvesters Heat Extractors Herbal & Medicinal Plant Exporters Horticulture Processing Technology Horticultural & Service Providers Irrigation Management Organic Fertilizers & Food Products Planting Materials or Seeds Post Harvesting Technologies Power Tillers Precision Farming Products R & D Service Providers Refrigerated Vans / Trucks Rotavator Seed Manufactures Soil Testing Tillers Tissue Culture Laboratories Tractors Trade Magazine Publishing Companies Water Management VISITOR PROFILE: AGRICULTURE Agricultural Dealers / Distributors Agricultural Departments Agricultural Research Institutions Agricultural Units & Universities Agro Industry Corporations Central & State Government Bodies / Departments Eminent and Senior Personalities from MNCs / Corporate Bodies Entrepreneurs from agriculture world Farmers Farm Contractors Floriculturists Horticulturists Nursery International & National Delegates VISITOR PROFILE: DAIRY Agriculture-Dairy Farmers Associates and Governing Bodies Chambers of Commerce & Industry Cooperatives Dairy Knowledge Seekers Dairy Processing Units Feed Production Organizations Media / Press Fraternity NGOs R & D Industry Services Providers to Dairy Industry Startups Scientists EXHIBITOR PROFILE: DAIRY Animal Health Products Automation Tech Beverage & Milk Product Management & Technology Cattle & Dairy Farmers Cold Chain Storage Service Providers Dairy Depletion & Management Dairy & Machinery Manufacturers / Exporters Dairy Product Exporters / Manufacturers / Traders Departments of Central / State Government Bodies / NGOs / Agencies Food Laboratory & Quality Testing Livestock Products & Services Milk Cooperatives Milk Safety & Quality Management Milk Safety & Storage Solution Providers Open & Closed Loop Technology Packaging & Machinery To optimize the huge platform we offer an apt networking system for the exhibitors to stay connected enabling them to make new connections prior to the event and make on-site meeting, conferencing or planning easier. Dairy Farming Consultants / Advisors Veterinary Products The carefully selected session topics and an impressive speaker line-up will provide the participants with essential and relevant Agriculture and Seed Industry information, and a unique insight into the Indian market, as well.

6 Agriculture plays a vital role in India s economy. Over 58 per cent of the rural households depend on agriculture as their principal means of livelihood. Agriculture, along with fisheries and forestry, is one of the largest contributors to the Gross Domestic Product (GDP). India is the largest producer, consumer and exporter of spices and spice products. It ranks third in farm and agriculture outputs. Agricultural export constitutes 10 per cent of the country s exports and is the fourthlargest exported principal commodity. The agro industry in India is divided into several sub segments such as canned, dairy, processed, frozen food to fisheries, meat, poultry, and food grains. The Last Edition Witnessed A Huge Footfall of 40,000 The time has arrived for dairy players to skim the cream out of the milk business. Rising consumption coupled with better margins in the value added dairy products (VADPs) are driving the dairy players to get into the growth and higher profitable trajectory. Change in demographics and rapid urbanization have resulted into manifold surge in the demand for VADPs. Milk products such as curd which were largely home products are currently available under various brands. Due to convenience, health benefits and increased consumerism, milk derivatives like buttermilk, low fat yogurt and flavored milk are nowadays part of regular consumption. AGRITEX SEP, 2016 Freight Entry Rest Room /Exit A20 A21 A22 A23 9 A19 C25 C26 C27 C28 C29 C30 C A18 C32 9 B21 B22 B31 B32 6 A17 C05 C13 C21 C33 9 B20 B23 B30 B33 A16 C04 C06 C C14 C20 C22 C34 9 B19 B24 B29 B34 A15 C03 C07 C11 C15 C19 C23 C35 9 B18 B25 B28 B A14 C02 C08 C10 C16 C18 C24 C36 6 B17 B26 B27 B36 C01 C09 C17 C37 A13 Emergency Exit Emergency Exit A 9 B13 B14 B15 B16 A11 D A10 D10 A09 B09 B10 B11 B D A08 A B05 B06 B07 B08 D08 D07 A D06 A05 D B01 B02 B03 B04 A D04 A03 A02 A01 D01 D02 D03 FUTURE ENTRANCE EXIT S The agriculture sector in India is expected to generate better momentum in the next few years due to increased investments in agricultural infrastructure such as irrigation facilities, warehousing and cold E W storage. Factors such as reduced transaction costs and time, improved port gate management and better fiscal incentives would contribute to the sector s growth. Furthermore, the growing use of genetically N modified crops will likely improve the yield for Indian farmers.

7 TESTIMONIALS Domestic and international market leaders from agriculture industry displayed their latest technologies, equipment and machineries. Earlier, I had no ideas on these latest technologies and machineries. The show was very well organized. I also attended the interactive sessions conducted by agri-specialists and engineers highlighting the latest techniques and products that can be utilized to a great extent for scarce water and arable land in order to reach the required successful production levels. A farmer from AGRITEX 2015 MR.S.RAJA VARDHAN, Mahbubnagar, Telangana The show was very well organized and we got the right opportunity to display and demonstrate new products which are highly useful for farming. We met some people who were keen in agri businesses, as well. Meanwhile, farmers visited in large numbers. Overall it had been an excellent platform for us. An exhibitor from AGRITEX 2015 MR.ABDUL HASEEB-DGM-Area sales manager, Johndeere STALL PRICES * Shell Scheme ( Built Up ) 7, 500 INR per sqm ( minimum 9 sqm ) Raw Space ( Bare ) 6, 000 INR per sqm ( minimum 18 sqm ) Outside Raw Space 3, 000 INR per sqm ( minimum 50 sqm ) * Service Taxes Extra as Applicable SHELL SCHEME PACKAGE One Information Desk Two Chairs Three Spotlights One Power Point of 15A: 500 watts power max. fascia with Company Name & Stall Number Carpet One wastepaper Basket Organized by : Supported by : In Association with : Media Partners : Pradeep Bandari, Exhibition Manager pradeepb@kenes-exhibitions.com Level 3, Trade Fair Office Building, HITEX Exhibition Center, Izzat Nagar, Hyderabad Telangana. India