Green Growth Transnational Event New Challenges in the AGROFOOD Sector

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1 Green Growth Transnational Event New Challenges in the AGROFOOD Sector Project: ARISTOIL Antonios Kolimenakis Project Assistant Coordinator EGTC Efxini Poli MED Green Growth Community meeting 29 th June 2017, Girona

2 OBJECTIVES OF THE PROJECT Provide Mediterranean olive oil producers the potential to increase the value of their product Increase Knowledge capacity of olive oil producers Increase demand for high quality olive oil

3 PARTNERS OF THE PROJECT EGTC Efxini Poli, Greece, Lead Partner Greece PP1. National and Kapodistrian University of Athens, Greece/Attica PP2. Region of Peloponnese, Greece/Peloponnese Italy PP3. Euro Mediterranean Center for the Sustainable Development, Italy/Sicilia PP4. Free Municipal Consortium of Ragusa, Italy/ Sicilia Cyprus PP5. Larnaca-Famagusta District Development Agency, Cyprus PP6. Aristoleo Cyprus Spain PP7. University of Cordoba- Spain/ Andalusia PP8. Oleocanthal Andalusian Society, Spain/ Andalusia Croatia PP9. University of Split- Croatia /Jadranska Associate Partner PP10. Kostelenos George Nurseries, Greece/ Attica (Associate Partner) PP11. Puglia Region, Italy/ Puglia (Associate Partner) PP12. Institute for Andriatic Crops and Karst Reclamation, Croatia /Jadranska (Associate Partner) PP13. Association of Olive Growers Vela Luka, Croatia /Jadranska (Associate Partner) PP14. Carcabuey Health Ventures, Spain/Andalusia (Associate Partner) PP15. Panhellenic Union of Olive Mills, Greece/ Central Macedonia (Associate Partner) PP16. American Farm School Post-Secondary Educational and Training Association, Greece/ Central Macedonia (Associate Partner)

4 EXPECTED OUTCOMES 1. Boost of Production of innovative* olive oil 2. Training of 3000 olive oil producers and millers 3. Increase knowledge for consumers regarding the effects of olive oil with health properties 4. Development of a standardised procedure for olive oil "Health Claim" certification 5. Set-up of Mediterranean Olive Oil cluster * Health properties

5 COMMUNICATION STRATEGY Olive oil producers and millers Stakeholders General public

6 STATE OF THE ART Intensive Medical Tests on the health properties of Olive Oil Particular Phenols associated with health effects ARISTOIL applies 3 different methods for Testing Phenol Ingredients in Olive Oil Creation of a Certification Centre ( 1 in Greece and 1 in Spain) Creation of a new category of Olive Oil the ARISTOIL/ MED Health Olive Oil Stricter standards than the current standards used by the EFSA in order to predict fall in phenols over time Creation of a MED Cluster for the promotion of new category of Olive Oil

7 COMMUNICATION STRATEGIES Organization of training activities and courses Organization of seminars of Olive Oil key actors Formation of Olive Oil Living Labs in all countries International networking event will be organized in Greece National Networking events are organized in all countries for the setup of Med Cluster of key olive oil actors Development of a Med Cluster of key olive oil actors (Module 2)

8 Lobbying challenges with SYNNGI Investigation of opportunities for producers subsidy within the new CAP (Common Argicultural Policy) contacts with DG AGRI Contacts with DG HEALTH & EUROPEAN FOOD SAFETY AUTHORITY (EFSA) for the intestigation of new funding opportunities to enhance research in the field Registering ARISTOIL s outcomes within the knowledge platform of FAO (Food & Agriculture Organization) Recommendations for highlighting the benefits of olive oil with health properties contact with WHO (World Health Organization)

9 SYNERGIES IN THE GREEN GROWTH COMMUNITY Knowledge transfer regarding the production of olive oil with health properties Sustainable agriculture (e.g. reduction of CO2 emissions) Product Quality Control E-tools and apps for the product promotion Methods for sustaining a smart Med cluster EU level green growth holistic model

10 Main Conclusions of the Workshop Challenges for the creation of AgroFood Cluster with health properties; Cooperation Potential, Collaborative Challenges, Competitive Trends Accreditation demands and difficulties Market Survey & Statistics on different consumer choices to investigate different consumer patterns and profiles (e.g taste vs health properties) AgroFoods with Health & Nutritional properties bear great opportunities, however there are high challenges before getting the products to the market Traditional AgroFoods (e.g. olive oil) carry the nutritional experience and sustainable practices of thousands of years which need to be integrated in modern practices After Project experience needs to transfered to key actors (e.g SMEs) for the benefit of the MED economy

11 Thank you for your attention! Antonios Kolimenakis MSc Management EGTC EFXINI POLI