Successful Farming Brand Document

Transcription

1 Successful Farming Brand Document

2 Table of Contents Who is Successful Farming? Who does Successful Farming reach? How does Successful Farming reach them? How does Successful Farming know what readers want? Why should I partner with Successful Farming?

3 Who is Successful Farming? The Successful Farming brand serves the diverse business, production, and family information needs of families who make farming and ranching their business. Our passion is to help them make money, save time, and grow their satisfaction in the farming business.

4 Successful Farming Reach Successful Farming Magazine Print 500K+ Readers per Issue 390K+* Circulation 1.4* Readers per Issue Ageless Iron Almanac 22,881** readers per issue Successful Farming Digital 85% Average Viewability 92K Social Media Followers 17sec Average Time In View Successful Farming Broadcast and Radio 133K 92 Television Viewers per Week Radio Stations Covering 24 States Over 1.95 MILLION Audience Touchpoints per Month * Alliance for Audited Media Publishers statement, December 2017 ** Ageless Iron Almanac Circulation pulled April 2018

5 Who does Successful Farming reach? Average Successful Farming Reader Age: 63* Gender: Male Occupation: Full-time farmer Grows corn: 82%** Grows soybeans: 74%** Grows wheat: 62%** Raises livestock: 61%** * Meredith Corporation & Experion Solutions data ** Alliance for Audited Media Publishers statement, December 2017

6 Average Reader - Crops With its award-winning content and design, Successful Farming magazine content is focused on things farmers care about: machinery, crops, seeds, production, business management, precision ag, crop protection, policy, health, family, and lifestyle. Crop Type (1+ acre) % of Total Circulation Quantity Corn 82% 321,271 Soybeans 74% 290,229 Wheat 62% 242,740 Hay 72% 281,611

7 The Average Successful Farming Reader - Corn Corn Acres % of Total Corn Growers Quantity % 146, % 81,375 1,000+ 9% 33,621 The Average Successful Farming Reader - Soybeans Soybean Acres % of Total Soybean Growers The Average Successful Farming Reader - Livestock Quantity % 129, % 69,137 1,000+ 7% 26,746 Livestock (1+ head) % of Total Circulation Quantity Beef Cows 28% 107,649 Dairy Cows 17% 67,443 Fed Cattle 17% 64,457 Hogs 11% 44,577

8 8 How does Successful Farming reach farmers? Print Digital Broadcast

9 Successful Farming Magazine Successful Farming Issues January February March April May June July August September October November Mid-November December

10 Living the Country Life Beef Insider Irrigation Insider

11 Living the Country Life Beef Insider Irrigation Insider

12 Beef Insider Beef Insider is a special editorial section within Successful Farming magazine that provides in-depth coverage of the beef industry. Each Beef Insider section is selectronically delivered to readers who raise beef and/or grow hay and/or alfalfa. 313,000+ Livestock farmers reached 6 issues per year: January February March April August November

13 Ageless Iron Almanac With over 22,000 average paid readers per issue, Ageless Iron Almanac has provided valuable brand, pricing, and how-to information throughout its history to become the #1 resource for antique equipment collectors.

14 Ageless Iron Almanac Ageless Iron Almanac is published 6 times a year Content includes: Ag equipment collecting and history of tractors Latest equipment introductions relevant to antique tractor collectors Wit & Wisdom from Lee Klancher, founder and publisher of Octane Press and author of several IHC books. You Know You re a Tractor Nut When cartoon series by Paul Feel Mystery Tractor Challenge Rustoration 101 What s it Worth? My Steel, My Story Traditional full-page advertisements are available.

15 Successful Farming Private Marketplace USDA and various media studies indicate there are 252,000 row-crop production farmers who can be reached with digital marketing. Successful Farming Private Marketplace is your platform to reach them. Successful Farming Private Marketplace offers diverse audience targeting opportunities that can be purchased direct or programmatically.

16 Successful Farming Private Marketplace Once visitors come to our sites, it is imperative to keep them engaged and returning.

17 Reaching the Private Marketplace Audience

18 Using SF: Target along the Purchase Funnel Target a specific audience via multiple Successful Farming platforms to guide them from the top of the purchase funnel to the bottom

19 Agrimedia vs. Competitors

20 Time-in-View

21 Ad Format Examples

22 Successful Farming at Agriculture.com Successful Farming at Agriculture.com is engineered to balance the user experience and advertising needs. It was designed with three stakeholders in mind: farmers, editors, and partners. The editorial team reports on what matters most to farmers today; row crops, beef, dairy, and hog production.

23 The Successful Farming Show The Successful Farming Show ranks second in the agricultural category on RFD-TV. Airing weekly (Thursday, Friday and Sunday), the 30-minute show is a must-watch program for farmers seeking the latest in news and ideas about farm machinery, shops, agronomy, and technology. An average of 133,000 viewers and 106,000 households tune in every single week. Traditional spot advertising, billboards, as well as content-driven sponsorships are available.

24 Successful Farming Radio Every weekday, the pages of Successful Farming magazine come alive on Successful Farming Radio. It is available to marketers on 92 stations in 24 states and airs twice per day, five days a week. 80% of the Successful Farming Radio affiliate formats are country music and talk/news. Content includes: Agronomy Farm machinery Farm business Technology :30 and :60 second advertising spots are available to help deliver your marketing message.

25 Meredith Agrimedia Custom Studio The Meredith Agrimedia brands have been connecting farmers, ranchers and rural lifestylers to the information they seek for over 115 years. There has been an explosion of native content with around 90% of organizations marketing with content. People have positive experiences with high-quality, relevant and valuable information therefore your content must be all of these! 80% of people appreciate learning about a company through custom content 70% of individuals would rather learn about products through content rather than traditional advertising

26 What is Meredith Agrimedia Custom Studio (MACS)? MACS is a branch of Meredith Agrimedia that provides strategy, content, design and distribution based on client objectives. Content is created in a tone and style that is proven to engage our audiences. We know our audiences, their information needs, and their reading habits. Clients own the content, and they can leverage distribution tactics across Meredith Agrimedia platforms and within their own channels Includes any/all content types, distributed through any media channel (ie. print, digital, social, TV, radio, , direct mail, etc.)

27 Who is Meredith Agrimedia Custom Studio? Meet the Meredith Agrimedia Custom Studio Leads: Justin Davey Content Director, Meredith AgrimediaCustom Studio Justin is a 10-year veteran of Meredith Agrimedia and Meredith XceleratedMarketing. He has worn a variety of hats at Meredith Agrimedia, including multimedia producer for Successful Farming magazine and Agriculture.com, staff editor for Living the Country Life magazine, and editor of FFA New Horizons magazine. He managed content creation across a number of categories at Meredith XceleratedMarketing, including automotive, non-profit and financial services. David Ekstrom -Producer, Multimedia and Custom Solutions David has been a part of the Meredith Agrimediateam since In addition to his multimedia creation responsibilities for editorial and custom content for clients, he also serves as associate producer of thesuccessful FarmingShow on RFD-TV and producer ofthe Successful FarmingandLiving the Country LifeRadio programs.

28 Why Partner with Meredith Agrimedia Custom Studio? 115 years of producing content and collecting information from our audiences Deep understanding of our audiences through data analytics, market research, farmer/homeowner visits and extensive Meredith consumer insights data Dedicated, experienced team that will collaborate with you to create best-in-class content Ability to integrate your message into the leading media brands in the industry

29 How does Successful Farming know what readers want? Customized Solutions

30 First-party Integrity & Capabilities With 200 million unduplicated consumers, the Meredith database is the largest U.S. consumer database of any media company. We offer precision targeting capabilities, with access to 10,000+ proprietary fields and affinity groups by age, life stage, lifestyle, ethnicity, passion point and more. Custom database solutions include: Data licensing to enhance files and improve response Custom data collection to capture the data advertisers need Meredith profiling to understand the lifestyles and passions of target consumer groups Predictive modeling to target responsive prospects using best-in-class statistical methods List segmentation to geo-target and link consumers to advertisers specific locations or dealers

31 Successful Farming Studies Studies are conducted regularly via mailed surveys. Panelists are verified as valid participants and are compensated for their participation. Research from Successful Farming is considered projectable against the Successful Farming audience studies include: Seed Study Maintenance Study Livestock Study

32 Why should I partner with Successful Farming? Readex Study Results

33 Successful Farming Engagement 69% 61% 65% of subscribers read each issue more than once* of subscribers read half or more of each issue* of subscribers keep their issue for more than a month * Successful Farming s readers are active consumers: 41% of readers contacted a dealer, supplier, or representative after seeing an ad** 44% of readers visited an advertiser s website after seeing an ad** 30% of readers purchased or placed an order as a direct response to an advertisement** *Readex companion questionnaire, August 2017 **Meredith Agrimedia, Market Research Panel, Farmers Use of Media 2017

34 Award-Winning Content and Design 21 awards in the 2017 AAEA program AAEA Designer of the Year Matt Strelecki min Editorial & Design Winner: Matt Strelecki Design: Feature/Section Design min Editorial & Design Winner: Gil Gullickson Single Article min Editorial & Design Honorable Mention: Gil Gullickson Profile or Q & A min Editorial & Design Honorable Mention: Laurie Bedord Editorial Excellence

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