Open. Markets! New. U.S.A. Pavilion. September 24-25, 2012 Miami Beach Convention Center, Hall C Miami, Florida USA. nasdatradeshows.

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1 USA PAVILION at the 16th Annual Americas Food & Beverage Show and Conference nasdatradeshows.org Sponsored by Open New Markets! U.S.A. Pavilion September 24-25, 2012 Miami Beach Convention Center, Hall C Miami, Florida USA

2 $63.9 million in projected sales by 2011 USA Pavilion exhibitors over the next 12 months. An Open Opportunity for Sales! New Markets Now Open! The USA Pavilion opens the door to new business opportunities for you at the 16th Annual Americas Food & Beverage Show and Conference (AFB), September 24-25, 2012 in Miami. This unique event brings buyers, suppliers and industry experts together in a high-energy environment. As an exhibitor in the USA Pavilion, you ll meet qualified buyers from the Caribbean, South America, Central America, and Canada. Plus, you ll also benefit from three days of expert-led workshops that provide valuable information on how to grow your business. Put your American food and beverage products out in the open in the USA Pavilion at AFB Take advantage of this convenient and cost-effective way to reach rewarding new markets. 62% of the reported purchases will be for U.S. food and beverage products. 61% of attendees plan to distribute products they purchase outside the U.S. 85% of attendees have direct buying influence in food purchases.

3 Increase your bottom line by showcasing your brand in front of 6,000+ qualified buyers Products Attendees Were Interested in Seeing at AFB 2011: Attendees Food & Related Products 2,398 Non-Alcoholic Beverages 1,767 Snack Foods 1,704 Condiments, Sauces & Spices 1,641 Organic & Health Food/Products 1,641 Convenience/Prepared Food 1,641 Dry Foods/Goods 1,641 Coffee & Tea 1,578 Specialty/Gourmet Foods 1,578 Ethnic Foods 1,514 Alcoholic Beverages 1,514 Frozen Foods 1,388 Bakery Goods & Products 1,325 Grocery Products/General Merchandise 1,325 Candy & Confectionery 1,325 Seafood 1,262 Meat, Poultry & By-Products 1,262 Dairy Products 1,262 Food and/or Beverage Ingredients 1,136 Fruits & Vegetables 1,073 Jams, Jellies, Marmalades & Preserves 1,073 Seeds/Nuts 757 Dietetic Foods/Products Total exceeds actual number of attendees as multiple answers were given. USA Pavilion Adds Value to Your Exhibit with: Export Coaching Program that offers pre-scheduled coaching sessions with an export professional The opportunity to schedule up to 30 meetings in advance with pre-qualified international buyers Advice from trade specialists from the Foreign Agricultural Service Direct feedback on the export potential of your products Access to exporting agents and representatives Networking with industry contacts Increased sales and market share Current USDA market information International Buyers by Region of Product Distribution North America 20 % (Canada & Mexico) Central America 19 % 26 % 32 % 17 % Other Caribbean South America Reserve Your Exhibit Space Today! For more information, contact Janet Williams at or afb@naylor.com

4 EXHIBITOR Iris Mayaudon Agri Food & Feed, LLC Miami, Florida We are seeing buyers for hotels, cruise ships, restaurant/food service and grocery chains. If you are exporting products to the Caribbean or the Americas, it only makes sense to exhibit at Americas Food & Beverage Expo because the buyers come looking for products in a one stop shop. INTERNATIONAL ATTENDEE Rohan Scott Kestrel Industries Limited Kingston, Jamaica We import mostly grocery items out of the U.S. to distribute to wholesalers and retailers island-wide. We come to see new things and new exhibitors. Just last year, we met a distributor here, and we ve been doing fantastic business with him. Exhibitors and attendees agree that USA Pavillion means success! 49 % Owners / Corporate Executives Buyers Are Buyers Represent Diverse Markets Intermediaries Distributors, Import/Export Agents, Manufacturer 40 % Representatives and Wholesalers 20 % Foodservice / Restaurant Fine/Casual/Family Restaurants, Fast Food Restaurants, Caterers, Hotels, Cruiselines and Airlines Manufacturers / Food Processors Growers, Producers, Manufacturers, Bottlers 16 % and Packagers Service Providers Consultants, Media, Shipping, Marketing/ 15 % Promotion and Government Retailers Supermarkets/Hypermarkets, Grocery Stores, 9 % Convenience Stores and Gas Stations nasdatradeshows.org

5 EXHIBITOR Kenneth Kohn City Foods, Inc. /Bea s Best Corned Beef Chicago, Illinois We ve exhibited at AFB three times in a row, and we think it s a great show. We ve had more business from this show than any other show we ve ever been to. We see people from Central & South America and the Caribbean. A little bit of everything which is perfect for us. Buyers are looking for new ideas, they re looking to do business. Yesterday alone, we sold four containers to a customer. We ve got great respect for this show. EXHIBITOR Jesse Navarro La Preferida Inc. Chicago, Illinois It s a great show because there are qualified decision makers walking the aisles wanting to buy products. on the Job 27 % Purchasing Directors / Buyers / Managers 16 % Sales & Marketing Take Advantage of the Branded Program Be Reimbursed Up to 50% for Expenses First-time exhibitors may be reimbursed 50% of expenses like exhibiting fees, marketing and promotional activities, set-up, rentals and freight from the USDA s Foreign Agricultural Service (FAS) funded Branded Program. To be eligible, you or your domestic export agent must be a small company (according to SBA guidelines) or an agricultural producer cooperative, be incorporated in the U.S., and have products that are at least 50% U.S. agricultural content by weight (exclusive of water and packaging) with rights to the brand name. For More Information: The Branded Program is administered by the four State Regional Trade Groups (SRTGs), which are private, non-profit associations that offer programs and services to help U.S. companies promote their food and agricultural products in foreign markets. Interested companies should contact the appropriate group below based on their geographic location as soon as possible! In addition to the Branded Program, the State Regional Trade Groups offer a wide range of similar services to facilitate trade between local food companies and importers around the world. A few of these services include export promotion, customized export assistance, and technical assistance at domestic and international tradeshows. % Chefs / Product Development FOOD EXPORT ASSOCIATION OF THE MIDWEST USA 3 % Other 5 FOOD EXPORT USA NORTHEAST WUSATA SUSTA INTERNATIONAL ATTENDEE Lloyd Sahit Bersah Aruba NV Oranjestad, Aruba Our main goal is to do business with US Companies. It is very convenient, very nice to do business with American suppliers. They are very easy to work with, and I don t have any hassles. Just a phone call away. EXHIBITOR KC Cranfill Hoosier Momma, LLC Brownsburg, Indiana Our first impression is we re having a lot of fun. We re meeting a lot of new people and getting to look at what s new and unique in marketing trends. Contact the appropriate group based on your geographic location: Food Export USA Northeast Philadelphia, PA Food Export Association of the Midwest USA Chicago, IL The Southern U.S. Trade Association New Orleans, LA The Western U.S. Agricultural Trade Association Vancouver, WA

6 EXHIBITOR Andrey Aviles Cargill Meat Solutions Corp. Miami Lakes, Florida We see new customers and our current customers. We take the opportunity to network with them, share new products, and see what other things they might need. Exhibiting here in the USA Pavilion has helped us grow our business by exposing us to new customers. Over the years we have gotten 10 to 15 solid customers that buy from us weekly or monthly and continue to show growth for us. And they are also referring us to other people. We ll be exhibiting at the 2012 USA Pavilion again because the last five years have been a success. EXHIBITOR Frank Sauro Pasta Prima Benicia, California Exhibiting in the USA Pavilion for the first time was the right decision because we met a lot of the right people that can move our business forward into the South America and Caribbean marketplace. Preliminary Schedule Sunday, September 23, :00 am 5:00 pm Registration Open 8:00 am 5:00 pm Exhibitor Move-in 4:30 pm Briefing for Overseas Companies 6:30 pm 7:30 pm Annual Americas Food & Beverage Awards Reception Monday, September 24, :00 am 5:00 pm Registration Open 10:00 am 5:00 pm Exhibit Hall Open 5:00 pm 6:00 pm Exhibitor Evening Event USA PAVILION at the 16th Annual Americas Food & Beverage Show and Conference September 24-25, 2012 Miami Beach Convention Center, Hall C Miami, Florida USA Reserve Your Exhibit Space Today! For more information, contact Janet Williams at or afb@naylor.com Tuesday, September 25, :00 am 5:00 pm Registration Open 10:00 am 5:00 pm Exhibit Hall Open 5:00 pm 8:00 pm Exhibitor Move-out The National Association of State Departments of Agriculture (NASDA) The National Association of State Departments of Agriculture (NASDA) is a non-profit, non-partisan association representing the Commissioners, Secretaries and Directors of the 54 state and territorial Departments of Agriculture. NASDA s mission is to support and promote American agriculture through a variety of programs, including sponsorship of the USA Pavilion. The Foreign Agricultural Service (FAS) of the U.S. Department of Agriculture (USDA) The Foreign Agricultural Service (FAS) of the U.S. Department of Agriculture (USDA) works to promote the export of U.S. agricultural products and reports on agricultural production and market development in all areas of the world. Through sponsorship of the USA Pavilion, NASDA and FAS focus on increasing U.S. food and beverage exports, and work to create a reasonably priced trade environment for small and medium-sized companies interested in entering or expanding export markets. The World Trade Center Miami World Trade Center Miami is a member of the World Trade Centers Association, and the preeminent global trade organization promoting two-way trade. There are 321 centers located in 94 countries with a total membership of 2 million. The centers facilitate global connection which is invaluable to member companies who want to boost export sales. The World Trade Center Miami Florida s oldest international organization fosters and enhances international business opportunities for its member companies. NASDA prohibits discrimination in its programs on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital or familial status. Persons with disabilities requiring alternative means of communication of program information should contact NASDA at nasdatradeshows.org