Miguel Garcia-Winder IICA Food Safety and Trade Conference Miami, FL, December 2011

Transcription

1 Miguel Garcia-Winder IICA Food Safety and Trade Conference Miami, FL, December 2011

2 Daniel Rodriguez Frank Lam Marcos Sánchez Hernando Riveros Danilo Herrera Marcelo Nuñez Robert Reid Marvin Blanco. Martine Guillaume Elieth Villalta. Ena Harvey. Alfredo Valerio.

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4 Share some insights regarding the USA to help in the decision making process to take advantage of the opportunities that this market offers for food products from IICA s Member Countries.

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9 GDP/capita (US$) USA Hong Kong Switz Can Br Arg Col Mex Bah

10 Million USA CAN BRA MEX COL ARG CHN IND World Fact Book, CIA, 2011

11 Total population: 313 million Life expectancy: 76 yr. Population growth rate: 1% Demographics (2000) White: 72% African-American: 13% Hispanic: 11% Asian: 4% Obesity rate: 34% Minimum wage: $7.25/hr Inflation Rate: 3-3.5% Poverty rate: 15% Total population: 438 million. Life expectancy: 83 yr. Population growth rate: 0.5% Demographics White: 53% African-American: 16% Hispanic: 23% Asian: 10% Today ( ) In 2050

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17 U.S. agricultural imports, year-to-date and current months Sep. Oct.-Sep. Change Item '10-11 Percent Agricultural imports Imports (c.i.f.) 8,050 99, Imports (customs value) 7,666 94, Customs value Live animals 161 2,128-1 Red meats & products 437 5, Beef & veal 261 3,009 6 Pork 105 1, Dairy products 208 2, Cheese 85 1,061 10

18 U.S. agricultural imports, year-to-date and current months Sep. Oct.- Sep. Change Item '10-11 Percent Customs value Grains & feeds 810 8, Grain products 517 5, Oilseeds & products 594 7, Vegetable oils 485 6,166 46

19 U.S. agricultural imports, year-to-date and current months Sep. Oct.-Sep. Change Item '10-11 Customs value Fruits & preparations 613 9,730 9 Fruits, fresh or frozen 451 7,629 7 Fruits, prepared or preserved 162 2, Fruit juices 167 1, Vegetables & preparations 702 9, Vegetables, fresh or frozen 487 7, Vegetables prepared/preserved 196 2,567 10

20 U.S. agricultural imports, year-to-date and current months Sep. Oct.-Sep. Change Customs value Tree nuts & preparations 173 1, Cotton & linters Wine 388 4, Malt beverages 265 3,527 2 Essential oils 189 2,090 3 Cut flowers & nursery stock 116 1,525 6 Sugar & related products 471 4, Confections 121 1,387 9 Cocoa & products 366 4,685 9 Coffee & products 618 7, Rubber, natural 321 4,420 82

21 Country U$ million Australia 138 Bahamas 51 Belize 28 Brazil 1779 Costa Rica 1162 Canada Chile 2185 China 2623 Colombia 1610 Argentina 332 Country U$ million Dom Rep 138 Ecuador 1,294 Guatemala 1063 Honduras 490 Mexico 7450 N. Zealand 223 Nicaragua 281 Panama 117 Peru 725 El Salvador 83 Total world 42,693

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25 Year Average Annual Expenditure Total in Food Food at Home Food away from home 2000 $38,045 $5,258 $3,021 $2, $40,817 $5,340 $3,129 $2, $46,638 $6,111 $3,417 $2, $49,638 $6,133 $3,465 $2, $50,486 $6,443 $3,744 $2, $49,067 $6,372 $3,753 $2,619 In 2010 consumers paid on the average $0.25 per serving of fruit and vegetables The Food Institute Report, Jan 2011

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27 Gehlhar and Regmi, 2005

28 Average daily usage: 3800 cal. Waste: 1/3 of total calories kg per capita per year. Mainly at the consumption stage (home-restaurants). Consumer culture. Guvstasson, et al., FAO

29 1. Conservative food spending: return to home cooking. Today 72% of food is prepared at home and 53% of population cook more than 4 nights. Restaurants sales expected to reach $604 billion. Fast and easy preparation. More people having breakfast. Increase interest in knowing about food: 53% of adults watch TV shows about food and cooking

30 2. Supermarkets will continue to grow as outlet for food purchases. 49% of food sales are taking place in supermarkets.

31 3. Consume American and local. More than 50% of supermarkets offer local or regional products. Expansion of farmer markets. Rescuing traditional USA cooking.

32 4. Greater concern with production practices and its relation to environment and social issues. Organic products. 20% yearly growth during the last years. 2008: 3.2 billion U$ en sales (1.2 correspond to animal products). 4.1 million acres in USA destined to organic production. Social and ecological labels.

33 5. Health and food safety issues will dominate the future. Improved consumption of fresh fruits and vegetables: Fresh everyday. Potencial presence of chemicals first consumer concern. Reduced the consuption of procesed food. NO: preservatives, hormones, artificial flavors, etc. Prescription eating 52 million suffer from joints/muscles. 51 million have high cholesterol. 50 million have high blood pressure. 42 million suffer hearburn-indigestion 23 million suffer diabetes. 17 million suffer osteoperosis. Natural functionality: Protein the new star. Healtier food in schools.

34 6. Consumption of ready to eat food will continue to expand. There is no time to cook from scratch. Approx. 50% of the consumers purchase food to take home at least once a week.

35 7. Niche and ethnic markets continue to expand. Change in the population composition. Y-Generation desire to experiment. Gourmet taste. Special treats (chocolate, cookies, wine).

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37 Identifying them is key to success: gronegocios/publicaciones%20de%20comerci o%20agronegocios%20e%20inocuidad/the%2 0United%20States%20Market.pdf

38 Some of the regulations are: US Federal Food Drug and Cosmetic Act. Food Safety Modernization Act. USA Public Health Security and Bioterrorism Preparedness and Response Act. Product admissibility. Pesticide residues. Marketing Orders Quality standards. Food Labeling. Acidified and low acid canned foods.

39 Some of the regulations are: Good manufacturing practices. Special certifications. Tariffs. Import quotas. Trade mark registrations. Pallet certification. Packaging.

40 1. Register as an exporter with the FDA according to what is determined by the Anti Bioterrorism Act. 2. Comply with the requirements of previous notification according to what is requested by the Anti Bioterrorism Act. 3. Be sure that wood packaging materials meet ISPM 15 norm. 4. Verify that the products are admissible into the USA. 5. Assure that all the products meet the requirements related with the maximum level of pesticides residues permitted in food and phytosanitary requirements.

41 6. Verify the existence of Marketing Orders and comply with them if they are active. 7. Verify the existence of quality standards especially in the case that the buyer is requesting specific grades. 8. Know the tariffs that must be paid by the product at the time of entrance into the USA. 9. Identify the existence of import quotas into the USA. 10. Register the trademark in case that there is interest to sell the product with your own brand. 11. Meet the requirements set by the National Organic Program of USDA if you desire to sell your product as organic.

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43 Institutions. Policy. Regulations. Technical support. Export services. Entrepreneurial mentality. Innovation. Value Added New business models. Investment Public Sector Private Sector

44 Private- Public Partnership Export credit and finance Public Sector Private Sector

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46 Miguel Garcia Winder Agribusiness and Commercialization Program Inter-American Institute for Cooperation in Agriculture (IICA) 5757 Blue Lagoon Dr. Suite 200 Miami, FL,

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48 Life style. Income. Education and tradition. Economic conditions. Health. Environmental concerns. Social responsibility. Almost an infinite number of possibilities

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50 Peppers Asparagus Cauliflower Gn peas