Modified Atmosphere Packaging Where next? Joanna Stephenson VP Marketing & Innovation LINPAC Group

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1 Modified Atmosphere Packaging Where next? Joanna Stephenson VP Marketing & Innovation LINPAC Group

2 THE PRESENTATION AND PACKAGING IS EVERYTHING. Quotehd.com

3 Agenda Why MAP benefits and technologies The consumer view MAP & Recycling MAP Innovation

4 Agenda Why MAP benefits and technologies The consumer view MAP & Recycling MAP Innovation

5 What is M.A.P? A form of packaging involving the removal of air from the pack and its replacement with a mixture of gases The gaseous atmosphere in a pack is continually changing with the throughout the storage period due to: Respiration of the packed product Slow permeation of gases in and out of the pack structure Biochemical changes as product ages

6 Why M.A.P? MAP enables shelf life extension to minimise waste in the supply chain & home MAP maximises product appeal over time: Reduce water loss & improve water retention in the packed product Reduce Oxygen which retards textural and flavour changes Elevate CO2 reduces fungal decay & preserves colour (except in red meat) Protect the packed goods from airborne pathogens

7 Typical MAP Performance Product Gas mixture Gas / product volume Typcial shelf-life: Air Typical shelf-life: MAP Storage temp. Raw red meat 60-80% O % CO ml / 100g 2-4 days 5-8 days 2-3 C meat Raw light poultry % CO % N ml / 100g 4-7 days days 2-3 C meat Raw dark poultry 70% O2 + 30% CO ml / 100g 3-5 days 7-14 days 2-3 C meat Sausages 20-30% CO % N ml / 100g prod. 2-4 days 2-5 weeks 4-6 C Sliced cooked meat 30% CO2 + 70% N ml / 100g prod. 2-4 days 2-5 weeks 4-6 C

8 Agenda Why MAP benefits and technologies The consumer view MAP & Recycling MAP Innovation

9 What do consumers want from packaging? Re-sealable / re-closable 56 Pkg makes product last longer / keeps fresher Recyclable i.e. can be recycled Split packs 32 Re-fillable / re-usable 30 Easier to open 25 Compostable / biodegradable Easier to store Recycled i.e. made of recycled materials Smaller pack sizes Clearer storage information on the label Monitors and gives information about the freshness Lighter-weight packaging % 10% 20% 30% 40% 50% 60%

10 What would be the most useful pack attributes vs what has been noticed by consumers?

11 Consumer Perceived Benefits of Packaging Keeps products safe and hygienic 42 Gives important information on labels (e.g. ingredients, storage guidance) Protects the food (from factory to the shop and on the way home) Helps keep the product fresh / at its best quality 33 Makes it easy / convenient to transport home 26 Makes it easy to store at home Allows seasonal food to be purchased all year in the UK Protects the food (in the home) I don t think packaging offers any benefits to the consumer Supports the economy by reducing waste, keeping costs down and providing jobs 10 9 Makes it easy to use at home 8 0% 10% 20% 30% 40% 50%

12 What concerns do consumers have MAP can influence these concerns about the food itself? The price of food How long fresh food lasts for 48 The amount of fat in food 41 The amount of salt in food Food waste 33 The use of additives (such as preservatives and colouring) in food products The welfare of animals The amount of sugar in food Food poisoning such as Salmonella and E.Coli Genetically Modified (GM) foods Food labelling (e.g. use by date; storage instructions) The use of pesticides to grow food The way that food products are packaged Food miles (e.g. the distance food travels to get to the shop) None of these 2 Source: WRAP Fresher For Longer Study March % 10% 20% 30% 40% 50% 60% 70% % of people mentioning (average number of mentions = 4.25

13 What does this GLOBAL mean PACKAGING PICTURE IN for 2011 MAP design? Core consumer drivers behind 2011 new pack launches Value for money Cost Down / Lower price points Light weighting Less Packaging Less waste Use of recyclate Recyclable Carbon Footprint Right weighting EPS to Rigid Less Materials Bio-materials Eco-credentials Pack functionality Extended shelf life Peelable films Shelf Life Anti Microbial Tray Sealing Anti fog / mist Active & Intelligent Smaller Pack Sizes Split Packs Portion Control Economy ranges Premium ranges Ease of pack access required Demographic targeting Visual shelf impact Rigid to flexible packs Growth in Vacuum Skin Packs Plastics to card Natural look trend Transparency / visual content 13

14 Demographic targeting with MAP design

15 Agenda Why MAP benefits and technologies The consumer view MAP & Recycling MAP Innovation

16 MAP & Recycling MAP can be manufactured with a number of polymers EPS, PP, CPET & rpet rpet polymer of choice for LINPAC Group Advantages High strength robust material High barrier extended shelf life performance Crystal clear & wide range of colours Fully recyclable Widely available recycled material sources drink bottles Disadvantages Tough to process Sharp Low glass transition temp vs PP / CPET therefore not suitable for microwave/oven applications

17 MAP & Recycling Key challenge of rpet MAP packs PE Film normally laminated to base of pack to allow top film sealing to tray PE is soft and pliable : PET is tough and difficult to adhere Pack is fully recyclable but contains a small % of PE each time Not perfectly crystal clear

18 Innovation in MAP design Rfresh Elite Super lightweight mono material protein trays from LINPAC Packaging Utilises a novel patented (GB ) flange adhesive technology to replace the laminated base film

19 Rfresh Elite Innovation at its best Fully recyclable tray with no PE film layer Lower carbon footprint & lower weight tray due to LIFE design (10% weight reduction) New sealing system Reduced sealing time and temperature increases line throughput with less energy requirement Increased lock seal strength reduces leakers & waste Improved visual inspection of seal quality Improved pack clarity to drive sales

20 MAP & Use of Recycled Materials Food safety paramount concern Hygiene & contaminant free ABA Co-extrusion In House Supercleaning A B A Virgin Capping Layers Two Options Tri layer co-extrusion trapping recycled material in core between virgin layers of polymer Max recycled material use c.60% Superclean incoming recycled materials with pressure & high temperature EFSA approved process Max recycled material use 100%

21 Agenda Why MAP benefits and technologies The consumer view Use of recycled materials in MAP MAP Innovation

22 Double Decker Trays 2 Horizontal MAP layers for portion control Duo Colour Extrusions Perforated Film Lidding Eat me / Keep Me XPET Foam rpet for lightweighting & asesthetics Innovation in MAP Design

23 Innovation in MAP Total inline production: Vertical, form, fill, seal, and variable data printed flexible packaging solution MAP technology Barrier MAP & Ovenable Designs Poultry safety focus but suitable for all meats Minimises losses for packers/retailers in catch weight design Super convenience design for consumers No mess cooking & no protein handling Quattrapak Trademark of Rovipak Ltd.

24 Innovation in MAP Easylid Remove the need for separate rigid lid, film and base tool in convenience packs Lockseal lidding film attached to a detachable flange which peels back to form a resealable solid lid A solid ring is formed around the film Separate lid tool is now not required Developed in conjunction with Naber BV & Sealpac Ltd. Injection moulded versions available today Registered Trademark of Naber B.V

25 Innovation in MAP Insignia Technology Intelligent Labelling Solutions Consume within shelf life labels Fresh Food Labels CO2 Monitoring Systems Stock Rotation Guidance Systems

26 Innovation In MAP Anti-Microbial Solutions Development of trays containing anti-microbial additives to upgrade external tray hygiene

27 Innovation in MAP The future of Rfresh Elite Coloured & Scented Flanges for Visible Seal Integrity & Species Differentiation Peel & Reseal Top Lidding Films for reclosable packs

28 Any Questions? Joanna Stephenson Registered trademark of LINPAC Group Follow us on