Linking Indian Fields To The World. Presented By: J. Sabaribalan

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1 Promoting sustainable & controlled farming by assuring Traceability, Food Safety & Quality Systems, Improving Environmental Performance Linking Indian Fields To The World Presented By: J. Sabaribalan

2 FieldFresh Foods Introduction FieldFresh Foods Pvt. Ltd. (FFFPL), is a joint venture between Bharti Enterprises and Del Monte Pacific Limited (DMPL). Bharti Enterprises, has interests in telecom, agri-business, insurance and retail. With over 300 million customers across 20 countries, Bharti s flagship unit, Airtel Ltd., is India s leading private sector provider of telecommunication services ( DMPL is listed in Singapore Stock Exchange and Philippine Stock Exchange. The Group has exclusive rights to use the Del Monte trademarks for packaged products in the United States, South America, Philippines, Indian subcontinent and Myanmar ( 2

3 Business Segments Fresh & Frozen Business Del Monte Foods Focused and robust Fresh & Frozen exports business by developing and evolving sustainable farming practices and training and supporting farmers. Regarded as the most trusted and innovative brand in Food and Beverages, combining great taste and goodness of health with convenience in everyday living` 3

4 Growing Locations - Increasing Every Year Working with more than 200 Farmer Groups in 26 districts and 8000 acres across 5 states in following Global GAP Practices Punjab (ACE): Baby Corn, Snow Peas and Sugar Snaps, Basket of Chillies & Herbs, French Beans Maharashtra (KARAD, Nasik, Pune) : Sweet Corn, Baby Corn, Basket of Chillies, Snow Peas and Sugar Snaps, French Beans Andhra Pradesh (Kuppam): Baby Corn, Basket of Chillies, French Beans Karnataka and Tamil Nadu: Jalapenos and Gherkins NPD Farms & Growing Region at ACE, Ludhiana NPD Farms & Growing Region at Karad, Maharashtra Growing Region: Kuppam, near Hosur 4

5 Growing Capabilities Herbs Corns Tomatoes Chillies Legumes Gherkins 5

6 Moving Forward An Integrated Food Solutions Company From Export Oriented Farming to Setting Benchmarks in Food Processing, in a Single Facility Growing 5 States 26 Districts 8000 Acreages Predictable Supply Chain Traceable Residue Free Products Products Gherkins Jalapenos Red Paprika Whole Sweet Corn Kernel Baby Corn Legumes Beans & Peas Packing Formats Fresh (with Hydro Cooling Option) Glass Jars Canning Individually Quick Frozen (IQF) Pulverized and Frozen in Tablet format Increased Acreages, Farmers, Crop Diversification New Crop Technology 6

7 Fresh & Frozen Business Exporter of Fresh & Frozen Veg to UK, EU Largest Baby Corn exporter from India Products retailed at TESCO, Sainsbury s, M&S, etc., and UK Wholesale, Fresh & Frozen Processors. Built Trust thru end-to-end Certifications 7

8 Meet Stringent Global Retailer Requirements Growing Processing Logistics Inland, Air, Ship Global GAP, Tesco Nurture Scheme, Field to Fork Traceability BRC, HACCP Temp Control Cold Chain Mgmt Transit duration Right time of Harvest Sorting & Grading *Appearance* Farm Based Crop Based F&V Human & Animal Health Safety Management and conservation of Natural Resources Nutrient Management Pesticides as per PPU Specific Irrigation Food Safety Product & Process Control Traceability

9 Crop Management Principles Pre-Check Right input at right time Understand Crop at company R&D Farm Do limited acreages with Partner Farmers Identify Farmer/ Communities & Hold meetings Complete Risk Assessment of Farmers as per Global GAP Release POP & PPU per test result Weekly Crop Monitoring Continuous Farmer Training & Exposure Right Harvest Stage Soil & Water Testing 9

10 Farmers Economics & Livelihood Knowledge Driven R&D Trust through Certifications Awareness Regarding Good Agri- Practices Contract Farming Impact Technology Interventions Strong Extension Services Farmer Centric Employment Generation 70% Women Fair Procurement System Sustainable Agriculture Trusted Consumers and Customers

11 Farming Relationship Takes away Market Risk from Farmers Removes middle-men Farmers Economics & Livelihood Technological Intervention Fair Procurement System Crop Diversifications Input Support Farm Advisory Adaptation of Good Agriculture Practices

12 Procurement System : Pre fixed farm gate prices of crop No deduction on account of any services and advice Transparency in pricing and weight All payment through bank transfer/ cheque Credit on inputs (seeds, Fertilizers & Pesticides) Technology Intervention : Crop Diversification according to climate suitability Technical knowledge transfer for crop production Implementation of integrated crop management system with partner farmers. Maximizing area under micro irrigation

13 On Farm Training to farmers Farmers & extension team interaction Knowledge Sharing with farmers Global Knowledge Sharing

14 The Process Driven Baby Corn Value Chain Sale of fodder Safe & Chemical free Fodder utilization Dairy owners Reduced feed consumption Silage making Vermi compost Milk Increased yield Higher fat content 16

15 GOOD AGRICULTURE PRACTICE 17

16 Knowledge in Good Agriculture Practices (Global GAP) Discriminate use of pesticides with IPM Safe use of pesticides & fertilizers Environmental safety Personal hygiene MRL Checks on Pesticide & Chemical residue

17 Global Gap Initiatives Global Gap Awareness Safe Use of Pesticides Safe Use of Pesticides Use of Bio Fertilizers Global Gap in Pack house 19

18 Mulching Micro Irrigation Trellising Fertigation

19 Pesticide and Pest Management 22

20 Pesticide Management Pesticide management is an integral part and building block for Agricultural sustainability. FFFPL follows one unified model for Pesticide Management for operations PAN India. Each crop has been designated a Unique Proposed Pesticide Usage List (PPU). Propose Pesticide Usage list enlist the Pesticides which can be used for a particular crop. Proposed Pesticide Usage list is drafted based on EU/UK Regulations, EU Approved Pesticides, EU MRL s, Customer Requirements, Indian Pesticide Regulations.

21 Pesticide Management PPU for a particular crop will be same across all locations and is followed religiously. Pesticide Monitoring is being done by External lab testing for all crops based on risk assessment. All pesticide spray activities taken place at a field is being recorded in a controlled document. Farming team is being regularly updated about changes in Pesticide regulations to keep in line with changing norms. Pesticide storage and handling is carried out by trained individuals only and in alignment with guidelines laid down by various standards like Global GAP, Field to Fork etc.

22 Establishment of scientific methodology for pest and disease management Intercropping Crop rotation Cover cropping Use of IPM practices- Physical Control Biological Control Organic chemical control Chemical Control

23 Recommendations : Different colour sticky traps Blue trap: A number of important pest insects are attracted to a range of specific colour Wave lengths. These colours present stimuli to the insect which may elicit a number of responses ranging from host plant recognition to ovipositional attractant, sexual stimuli etc. for certain species of thrips and leaf miners. Yellow sticky Traps: Small flying insect pests are attracted by the unique yellow color and stick to the non-drying glue coating the trap. Yellow sticky traps are a non toxic way to control and monitor whiteflies, aphids, Cabbage white butterfly, fruit flies, thrips, cucumber beetles, leafhoppers etc. White sticky traps: White traps are for monitoring flea beetles and tarnished plant bugs

24 Challenges. 29

25 Challenges - Price, Market, Supply Chain, Product Price Market Supply Chain Product Currency Risk Rise in the input costs Seeds, Fertilizer etc Variable Air Freight Costs Labor Costs Packaging Cost Fixed Contract Price Product Demand High Margins Retailer Weather at export countries changes product demand Maintaining a domestic market Retailer Shelf Replenishment Planning Proper Cold Chain Infrastructure Airports Cost of Cold Chain Knowledge of Airport Staff Quarantine Clearances Quality and Consistency Recovery / Yield Pesticides residue Shelf-life Other chemical contaminants

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