About Myself - Tai Seng Yee

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2 About Myself - Tai Seng Yee Executive Director of Zenxin Agri-Organic Food B.Sc. National University Singapore (NUS, Singapore), Major in Computational Finance, Minor in Entrepreneurship of University of Pennsylvania (UPENN, Philadelphia, USA). More than 10 years experience in organic industry. Lead Zenxin s operations into full organic certifications and the leading organic produce company in South East Asia Member of Singapore Organic Primary Produce Standard, member of Malaysia Organic Standard by Sirim. Grown up in farm

3 Today s Menu Zenxin s Profile Leading in Singapore and Malaysia Organic Food Market 2018 Frost & Sullivan Malaysia Customer Value Leadership Award Zenxin Organic Food Singapore and Malaysia s Organic Food Trend

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5 About Zenxin Organic Food Established in 2001 Grow more than 60 types, import more than 200 of organic fresh produce, 400 types of organic food products, distribute to over 100 supermarkets stores and 100 dealers in both Malaysia and Singapore NASAA Certified Organic Operations Since 2008; IFOAM Member Since Organic Farms 25 Contract Farms 3 Distribution Centers, 1 Organic Fertilizers Factory, 12 Organic Food Stores 1 Recreation Organic Park More than 200 members in Zenxin Team

6 Certified Organic Operations Certified Organic Operations REG NO. 8123P MyOrganic The only Company in the region with Whole Production Chain (Compost Factory, Organic Farms, Organic Wholesalers) to be certified Organic by NASAA and SOM since 2007

7 Proud to be Certified Organic 25 Organic Contract Farms More than 100 Acres Beside farming in-house, Zenxin also contracts organic farming and has successfully converted farmers into organic and get their farms to be certified organic by NASAA to international standards.

8 Market Distribution Malaysia 11 Zenxin Organic Shop More than 60 Supermarkets More than 100 dealers/ restaurants Singapore (Established March 2007) 1 Zenxin Organic Shop More than 100 Supermarkets dealers/ restaurants Hong Kong Supermarkets Cambodia Aeon China, Guangxi Established 2018

9 Zenxin Organic Park First Organic Farm open to public visitors in Malaysia with recreation activities, restaurant, organic shop, flower nursery and facilities For consumers to witness how farmers growing produce organically without chemical fertilizers and pesticides, boosting confidence among consumers More than 500,000 Singaporean have visited Zenxin Organic Park

10 Experiential Tour to Organic Farms & Food Producers around the World. Build Trust through Visit, Food Tasting and Communications with the Farmers

11 Simply Natural Organic Daily Necessities Healthy Food for People: Simply Natural provides healthier option of food which are consumed regularly with reasonable prices Organic oats products, rice products, noodles, tea, healthy snacks, nuts, dried fruits, beans, vinegar, cereals, flakes, spices, oil, organic wine and etc.

12 More than 400 types of Simply Natural Organic Products are available in most of the Cold Storage, Giant Stores in Singapore and Aeon, Village Grocers Stores in Malaysia. There are also exported to Cambodia and Indonesia markets

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14 Story Telling: Working with Sustainable Food Sources

15 Market Situation Singapore and Malaysia Singapore Market $40m in 2006 (Nielson Company Survey) Estimate to be 1~2% of Singapore Food Retail Market ($6 Billion) Malaysia Market estimated RM200 million to RM300 million Statistics from Euromonitor, IFOAM and FiBL

16 General Retail Situation in Singapore T o t a l June 2017 A P R I L R e t a il S a le s In d e x 1 T o ta l ( exc lu d in g m o to r veh ic les) 0.4% Year-on-Year 0.2% 0.7% 1.7% Month-on-Month 2 April 2018 Year-on-Year Month-on-Month 2 % Change in Retail Sales Year-on-Year Month-on-Month 2 Department Stores Supermarkets & Hypermarkets Mini-marts & Convenience Stores Food Retailers #More cautious shoppers #Change of Diet Habits #Young Generations

17 Key Drivers Organic Fresh Vegetables and Fruits are still the top selling products in Singapore and Malaysia Table 3: Sales of Organic Packaged Foods by Category: Value CY 2010 CY 2015 USD ' Organic Baby Food Organic Breakfast Cereals Organic Confectionery Organic Frozen Meat, Seafood, Fruit and Vegetables Organic Oils and Fats Organic Rice, Pasta and 4, , , , , ,360.3 Noodles Organic Packaged Food 6, , , , , ,094.1 (Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources)

18 Organic Store in Store (Fair Price Singapore) Complete Basic Range of Organic Products at Affordable Prices

19 Direct Import from Supermarket & Consumers Consumers purchase directly from online market Supermarkets work directly with oversea consolidators/ distributors Offer Cheap Organic Products No Growth of Specialty Stores High Rent, Intense Competition

20 Brown Rice Sales Up, Sugar Sales Down

21 Intense Competition in Malaysia 4ft - Conventional 20ft Shelves - ORGANIC Unfair Competition: Most players do not have proper organic certification

22 Intense Competition in Malaysia

23 More Asian Range of Products TRADITIONAL ORGANIC NOODLE SERIES ORGANIC HANDMADE BEETROOT NOODLE ORGANIC HANDMADE PUMPKIN NOODLE ORGANIC HANDMADE MULBERRY LEAF NOODLE ORGANIC HANDMADE TOMATO NOODLE ORGANIC HANDMADE PLAIN NOODLE ORGANIC HANDMADE CARROT NOODLE ORGANIC HANDMADE SWEET POTATO NOODLE ORGANIC BEETROOT MEESUA ORGANIC PLAIN MEESUA ORGANIC MULBERRY LEAF MEESUA ORGANIC PUMPKIN MEESUA ORGANIC SWEET POTATO MEESUA Demand for more local flavour organic products More opportunities for Asian Organic Processed Food Potential China Market

24 Organic Tropical Fruits Demand for organic tropical fruits such as Organic Dragon Fruit, Papaya, Mangosteen, Rambutan, Jack Fruit, Rose Apples & etc. are still high Unpredictable season and inconsistent supplies deter the growth

25 New Urban/ Indoor Organic Standards Singapore Organic Standards 632:2017 allows indoor organic farming New standards also allows soil similar medium to be used in organic farming Renewable energy has to be used for indoor organic farming

26 Future Growth is flat in Traditional Retail Channel Certain categories still have growth New Organic Standards open up new opportunities Low enforcement of law results unfair competition Need to adopt new sales channels e.g. ecommerce Intense Competition: Offline & Online results lower margin Market will continue to grow

27 zenxin.com / organicdelivery.sg You may contact us at: info@zenxin.com.my Phone: (S pore), (M sia) Malaysia Address: No.8, Jln Teknologi 1, Kws Perindustrian Mengkibol, Kluang, Johor, Malaysia Singapore Address: Blk14 Wholesale Centre #01-25 Singapore

28 Connect to the Organic World Dutch Onion Belgian Pears USA Apples Spanish Clementine Spainish Garlic Egpytian Tea Darjeeling Tea Thai Asparagus Peruvian Ginger Australian Beetroot Australian Pumpkin Australian Flour