Workshop FIEP. The Netherlands: An Agro-Food Innovator and Gateway to Europe. Presentation NFIA Agro-Food FIEP April , Curitiba

Transcription

1 Workshop FIEP The Netherlands: An Agro-Food Innovator and Gateway to Europe Presentation NFIA Agro-Food FIEP April , Curitiba

2 Introduction NFIA Netherlands Foreign Investment Agency Ministry EA Objective: To support and advise foreign companies on the establishment, rolling-out and/or expansion of their international activities in the Netherlands Network of 20 offices around the world Headquarters in The Hague Average yearly results over the last years 180 projects 4000 direct jobs 1.5 billion investments

3 Strategic Approach Agro-Food : The way of working Proactively search and approach relevant companies which can benefit from the Business Environment and Science & Technology infrastructure available in the Netherlands and which strengthen the Agro-Food chain through their presence: A win-win for all International innovative Agri-Food companies looking for access to the European market and networks. Innovative (startup) companies that can bring unique added value in a part of the Dutch Agri-Food chain Companies present in the Netherlands who want to extend their activities ( R&D; regional HQ)

4 Equipment, Chemicals, IT Agro-Food Sector in The Netherlands Worldclass The Seed big technology Global Challenges like Sustainability, Agriculture Health&Nutrition, Foodsafety and Foodsecurity, Processing affect the total chain Transport The Feedstock, Netherlands Ingredients have world-class players Manufacturing every segment of the Marketing, Branding chain: Business, Science, Technology Retail Consumers Food preparation Consuming

5 Agri & Food: second exporter in the world! The Netherlands is the second largest exporter of Agri & Food products More than 80% of exports are to Europe, especially neighbouring countries Top 20 exporters Agri & Food products US 11.2 Netherlands 7.5 Germany 6.7 France 6.4 Brazil 5.2 Belgium 3.9 Italy 3.5 Canada 3.5 Spain 3.4 China 3.4 Argentina 3.4 Indonesia 2.6 Malaysia 2.4 UK 2.4 Australia 2.3 Thailand 2.2 Denmark 1.8 India 1.6 Mexico 1.5 Poland 1.5 Destination of Dutch exports Total Germany 26.7 Belgium 11.8 UK 11.5 eastern Europe 7.9 rest of Europe 28.6 Asia 5.5 Africa 2.8 Other Exports as % of total world exports % of Dutch exports

6 . Broad spectrum of businesses Multinationals SME s Ingredient suppliers Small start-ups

7 12 out of the world s top 40 Food & Drink businesses have large branches or R&D departments in the Netherlands World top 40 Food & Beverage businesses (Turnover 2010 in millions) Nestlé Diageo Cargill 1 AMBEV Archer Daniels Midland Company Unilever Pepsico Kraft Foods Anheuser-Busch InBev The Coca-Cola Company JBS Wilmar Tyson Foods Kirin Holdings Company CHS Mars 1 Danone Heineken Asahi Breweries Associated British Foods General Mills After Numico takeover policy centre for health and baby food remains in the Netherlands. Strengthening of R&D located in Utrecht SABMiller Fomento Económico Mexicano BRF Brasil Foods ConAgra Foods Fonterra Co-Operative Group Ajinomoto Co. Kellogg Company Dean Foods Vion 2 Koninklijke FrieslandCampina Meiji Holdings Sara Lee Yamazaki Baking Smithfield Foods Land O Lakes Suntory 1 Carlsberg HJ Heinz New European head office in the Netherlands and porduction planned The Netherlands seems wellpositioned after split Research centre opened for Nijmegen 0 50, , , ,000 Dutch company Company with important location or R&D in the NL Recent developments Participates in TIFN

8 The Agro-Food University Landscape Food Physics Microbiology Human nutrition Animal Health Sustainability Food security Cardiovascular health Gastro intestinal health Immune health Processing technology, nanotechnology, bio-based technologies ( strong link chemical industry)

9 Technology Institutes Largest Food contract research Institute in Europe with a strong dairy heritage Government founded Institute Healthy Living; Nutrigenomics Public private partnership Various Dairy relevant themes

10 Quality and availability of Agro-Food relevant workforce Academic level International HBO Institutes (Polytech Universities) specific focus on Food technologies The present workforce in the total Agro-Food chain is around

11 Innovation climate & entrepreneurship Significant critical mass and expertise with strong networks and Open Innovation The total R&D community has a strong focus on valorisation Hotspot for Innovations Good climate for start-ups Strong links into the European Research programs and networks and financial benefits from it

12 Examples of Recent Investments of Foreign Companies in Agro Food in The Netherlands: Regional HQ for EU and EMEA business units + Customer Technology Center Tap into local knowledge base & local and int l talent pool Global innovation center specialized nutrition Attract international talent Scientific network with worldwide connections Connectivity of the airport Largest investment in innovation ever outside US Technology &Talent pool main drivers More than a dozen Agro-Food companies are in the pipeline considering and planning further investments with the support of NFIA

13 Gateway to Europe Geographically small 134 th position in the world. Amsterdam Approximitely 30% of the Netherlands' GDP is derived from activities beyond its borders. Densely populated country: 16.8 million people Capital: Amsterdam Currency: Euro ( ) North-South 200 miles/321.9 km West-East 100 miles/160.9 km Area: 16,000 square miles or 33,800 km² Population: 16.8 million

14 Gateway to Europe Economic Center 800 miles (approx 1300 km) = 500 million consumers 600 miles (approx 1000 km) = 300 million consumers 300 miles (approx 500 km) = 170 million consumers

15 Connectivity & Logistics Amsterdam Airport Schiphol: 270 direct connections to 90 countries Direct daily flights to all major worldwide hubs High speed trains to Paris (3 hrs.), London (4hrs.) & Frankfurt (3hrs 45 minutes) Rotterdam Largest Harbor in Europe

16 Multilingual, skilled workforce NL 15,4 58,7 76,6 B 13,8 37, G 41 F 9 31,8 UK IRL 3, English German French "Multilingualism is an enormous asset. Misunderstandings caused by language problems hardly ever happen, and that helps us to keep a grip on our distribution chain which includes so many different language areas." LG Electronics located European logistics, marketing & sales and shared services in Almere.

17 Quality of Life in The Netherlands

18 View from outside Michael Porter Professor Harvard University Innovation lecture in Amsterdam, Dec 2010: Holland is an early adopter of the innovation cluster approach and especially in Agro-Food they are very successful

19 Thank you for your Attention Egbert Hartsema