Towards a global mountain label Example of the Swiss regulatory framework and governance

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1 Federal Department of Economic Affairs, Education and Research EAER Federal Office for Agriculture FOAG Towards a global mountain label Example of the Swiss regulatory framework and governance Paolo Degiorgi - FOAG Thursday 21 of May, FAO, Rome

2 Agenda Facts and figures Legal framework Agricultural policy: measures for mountain areas Rules for mountain and alp products Requirements for mountain and alp products Mountain and Alp logo Property of the logos 2

3 Facts and figures Mountain agriculture (CH) Utilized Agricultural Area (Total) Utilized Agricultural Area (UAA) Off that in Mountain and Upland regions (53%) Alpine pastures (not UAA) Figures 1,5 Mio. ha 1 Mio. ha ha 0.5 Mio. ha Enterprises in summer pasture Cow in summer pasture ca Cheese dairy in summer pasture enterprises Production t cheese 3

4 UAA and the zonal boundary 4

5 Legal framework Federal constitution Art. 104 Agriculture 1 The Confederation shall ensure that agriculture makes a major contribution through sustainable production geared to market demands to: a. ensuring food supplies for the population; b. maintaining the natural resources and preserving the countryside; c. maintaining a decentralized settlement pattern in rural areas. [ ] 5

6 Legal framework Agricultural Law Art. 4 Difficult production and living conditions The legal framework shall take under account the difficult production and living conditions, especially in mountain and upland areas. Art. 7 Principle The regulatory framework for production and selling agricultural products shall be defined so that the farmers could produce in a sustainable matter and as cheep as possible. From the selling of products farmers should achieve an higher income. 6

7 Legal framework Art. 14 General provisions 1 For the credibility and to promote quality and sales the Federal Council can promulgate regulations on characterization of agricultural products, that : are produce in mountain areas; are priced due to their origin; 2 Characterization is on a voluntary base. [ ] 4 The Federal Council can define official labels. Their utilization is on a voluntary base. 7

8 Agricultural policy: measures for mountain areas Improvement of the basis for production Improvement of the structure: investment loan, farm loan Plant and animal breeding Research, Advice, Education Production and sales Border protection Selling promotion Characterization (PDO/PGI, Mountain products, Bio) Direct payments General DP Ecological DP 8

9 Rules for mountain and alp products Key figures Come into force the 1 th of January 2007 After a transitional provision all mountain and alp products after have to be certified since the 1 th of January 2009 Goals Producers: Protection for the terms Mountain and Alp, legal security, product differentiation Consumers: guarantee of origin Confederation: clear rules, element of the strategy for quality 9

10 Terms Mountain and Alp Scope of application For Swiss agricultural products and foodstuffs. Use of the terms «Mountain» and «Alp» Only when the legal requirements are fulfill; Translations and derived characterizations. 10

11 Requirements for mountain products Requirements Origin Feeding Conduct of livestock Ingredients Place of production Mountain regions and Alpine pasture areas in accordance with the legal rules almost 70 % of the feeding coming from Mountain regions or Alpine pasture areas 2/3 of their life in Alpine pasture or mountain regions, slaughtering within max. 2 Months after living this areas From Mountain regions or Alpine pasture areas Max. 10% ingredients, outside of this areas (with evidence) In Alpine pasture areas or in a municipality totally or partially in a Mountain regions or in a Alpine pasture areas Inspection Certification (accredited certification body), every 2 years 11

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13 Requirements for Alp products Requirements Origin Feeding Conduct of livestock Ingredients Place of production Alpine pasture areas In accordance with Art. 17 of the regulation on direct payments for the Alpine pasture areas In accordance to the local tradition and in the same calendar year of the slaughtering From Alpine pasture areas or Mountain regions Max. 10% ingredients, outside of this areas (with evidence) Alpine pasture areas Inspection Certification (accredited certification body), every 4 years 13

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15 Mountain and Alp logo Goals Unique Label Recognizable for the consumer Concentrate the efforts (in sales promotion) Participative process (team work) Protection against misuse of the terms Focal points Uniform for all Swiss mountain and alp products Usable independent from the different marketing strategies Basic element for communication Accessible for all legitimate producers State-owned logo (rights, design, CI/CD) 15

16 Property of the logos Guarantee Mark, without emotional contents Voluntary, free of charge With or without text, 4 languages (Italian, French, German and Romansch) and English No certification required Authorisation: Compliance with the Mountain and Alp ordinance Compliance with the ordinance about the official logos for mountain and alp products. 16

17 Questions 17

18 Thank you for your attention 18