The Australian Cherry Industry A Way Forward

Transcription

1 The Australian Cherry Industry A Way Forward

2 Special Thanks to The BMP Team Simon Boughey CGA CEO Nick Featherston FGT EO Charlotte Brunt YV Fresh Andrea Magiafoglou Independent Consultant Penelope Measham TIA Peter Morrison Senior Agronomist, Roberts The CEWG Michael Rouget, Tim Jones, Michael Batinich, Craig Boulton, Trevor Hall, Scott Coupland, Hugh Molloy, Tony Hannaford, Jon Gaudion, Tim Reid HAL IAC Stuart Burgess

3 Cherry Industry Snapshot 2014 Australia produces some of the world's best cherries. The majority of producers are multigenerational farming families with a strong passion for this delicate fruit. In recent years there has been significant new investment within the Australian Cherry Industry from both local and overseas stakeholders.

4 Production Forecast Current Australian Cherry Industry Forecast Last season Australia produced around 10,000 tonnes, this was considered to be a very light crop leaving many producers with less than a commercial crop. Within one season annual production is forecast to climb to 16,000 to 18,000 tonnes and within three years will be well over the 20,000 tonne level. With these expected increases in production we will overproduce current domestic consumption by 30 40%. This volume will not deliver a reasonable return on investment and risk unless volumes can be economically exported to EXISTING and EXPANDED destinations.

5 Industry Position Our Industry has firmly established a strong, repetitive and rapidly increasing export demand world class horticultural and manufacturing practices a foundation to supply consumer safe fresh product based on recognised and audited programs such as HACCP, Freshcare, SQF 2001 & Global Gap a focus on product biosecurity status

6 The Challenge If OUR industry is to grow and provide strong economic returns to producers and stakeholders >>>>> Australian cherry exports WILL NEED TO GROW TO AT LEAST 50% of total national production.

7 Export Status Currently 25% of Australian cherries are exported to around 30 protocol and nonprotocol countries. Australia has daily access to multi carrier airfreight services to all of our largest & closest demand markets. Australia has relatively short voyage sea access (compared to Chile or Argentina) into Hong Kong, Singapore, Malaysia, China, Taiwan, Korea, Indonesia, Thailand ; again our largest & closest demand markets. By world standards 20,000 tonnes is a small National Crop.however This International trade is highly competitive and is shared predominately with competing fruit from Chile (39,000 tonnes alone destined for the Far East markets and a harvest start two weeks ahead of Mainland Australia) Argentina (Emerging) New Zealand (Small but high quality directly competing with Tasmania timeslot)

8 Challenges to Export Growth INADEQUATE or NO Direct market access for 65% of our production base to our largest demand markets. A requirement to gain, improve and manage on going market access through a system of dysfunctional processes and complex relationships across Industry, Government agencies & Authorities. Unlike other countries there is not an established TEAM HORTICULTURE AUSTRALIA culture from production through to the highest levels of Government and International Trade. Changing International Import Protocol requirements. A diverse range of Biosecurity Risks to be managed across the range of Australian cherry production regions. R&D and Biosecurity gaps not recognised or poorly aligned to priority needs. Lack of adequate or documented & audited evidence to support Market Access negotiations. High cost of labour compared to our major competitors. A relatively strong Australian $ (over $0.90 to the US$). Lack of a commonly agreed, committed to and adopted Industry approach to production and product pathways. This has contributed to ongoing fragmentation and diversity of understanding between ALL stakeholders. How do we address the key issues & move forward????

9 Moving Forward 2014 Feb 2013 CGA established the Cherry Export Working Group (CEWG) to clarify our most significant industry challenges Identify the current & key stakeholders assess the status of our market access ambitions Feb 2014 CEWG & other industry stakeholders met in Melbourne to discuss how we could move forward in tackling the major issues. It was agreed that - Our aim is to provide international markets with superior fruit that is high in taste, colour and quality. However - we recognised that above all, the Australian Cherry Industry had to ensure all our trading partners that Australian cherries are free from pests and diseases of quarantine concern

10 How Does Our Industry Achieve This??? In order to achieve this, the group recognised that our industry needed an agreed and aligned approach across all production regions to describe our processes and practices assess our biosecurity status & risk levels monitor, control & measure our key biosecurity risks and critical control points document and record to a recognised standard for international audit gather & have validated by recognised agencies, the data required to support continued market access requests and market maintenance determine priorities for R&D and Market access initiatives adopt a common and consistent program which would be representative of and supported by industry and that would be robust enough to be presented across the broad spectrum of existing and potential importing countries

11 A Common Industry Platform The CEWG has developed an National Industry approach to be now known as.. The Australian Cherry Industry BIOSECURITY MANAGEMENT PROGRAM - (BMP) The Biosecurity Management Program (BMP) will provide a holistic program approach to the production of cherries within Australia The expectation now is that the Biosecurity Management Programme will be endorsed and adopted by growers and exporters as the direction required to achieve our objectives of: Increasing exports to 40-50% of the annual crop by ; Increased airfreight access as a priority to all importing markets; Ensuring there are commercially viable protocols in place Provide a tool that can be used by all stakeholders for the next 10 years in market negotiations and beyond.

12 The Australian Cherry Industry BMP Australian Cherry Industry Biosecurity Management Programme August 2014

13 Components of the BMP Foundation GAP > Good Agricultural Practices GMP > Good Agricultural Practices IPM > Integrated Pest Management This incorporates - Registration, Integrated Pest and Disease Management and Certification to acceptable Quality Assurance for Orchard and Packhouse. Growing Region Pest Risk Analysis A Pest Risk Analysis (PRA) is a procedure to determine the level of risk that certain pests pose across a given region or area and to provide a basis for ongoing pest management options. It also provides a foundation for adopting a Systems Approach to facilitate achieving phytosanitary import requirements. A PRA is also the cornerstone for characterising and/or establishing internationally accepted Pest Free Areas (PFA) Pest Free Places of Production and Pest Free Production Sites (PFPP/PS) Areas of Low Pest Prevalence (ALPP) Verification and Management Trapping (through an auditable trapping programme) Orchard Monitoring and Controls for pests and disease (auditable) Systems Approaches Include: GMP, GAP, IPDM, Quality Assurance (QA) certification & audit Sampling and inspection of fruit pre and post harvest for larval activity Visual packing line inspections according to standards, and, where operationally feasible, use of advanced electronic graders Packaging, traceability and transport standards Documentation of the above activities must be maintained and readily available for audit by DOA and/or importing quarantine agency.

14 Components of the BMP Post harvest In-line Testing Proceedures Brown Sugar Water Flotation Testing Procedures by grower, orchard &block May also include 600 piece inspections depending on the area/risk status End Point Treatments (applied where an unacceptable risk of FF is detected) Cold treatment Methyl Bromide Fumigation Irradiation, Vapourmate Other Final Pre Shipment Phytosanitary Inspection

15 Consistency Across Growing Regions How will the BMP help? The diversity of Biosecurity profiles and risks across the range of Cherry growing regions in Australia presents a significant challenge when representing to and negotiating with importing countries. It is this differentiation and geographic variability across production zones that can allow areas to be categorised according to pest risk and a series of protocols and systems approaches developed to effectively deal with pest risk according to region through a Biosecurity Management Programme. In Australia Several areas are internationally recognised by some countries as Pest Free Areas (PFA). These are Tasmania, Sunraysia, Riverland and Riverina. In Victoria, the Yarra Valley has recently been designated domestically as a Pest Free Place of Production (PFPP). In the future other types of areas my be recognised Internationally as Pest Free Production Sites (PFPP/PS) or Areas of Low Pest Prevalence (ALPP) Fundamentally the BMP is to be based on internationally accepted verification procedures and systems approaches, with an additional pathway for providing end point treatments as a failsafe for suppliers who cannot meet the verification requirements (See following Flow Chart).

16 FOUNDATION Good Manufacturing Practices; Good Agricultural Practices, Integrated Pest Management Incorporates: Registration, Orchard Management and Industry Training and Education, Quality Assurance for Orchard and Packhouse PEST RISK ASSESSMENT Pest Free Areas Tasmania, Riverina, Riverland, Sunraysia Pest Free Places of Production (PFPP) Low pest risk regions Areas of Low Pest Prevalence (ALPP) Low-medium pest risk regions High Risk Areas Higher pest risk pest regions CONTROL MEASURES, SYSTEMS APPROACHES & AUDITING Auditing, Orchard Hygiene. trained personnel, etc.) Auditing, Orchard Hygiene. trained personnel, etc.). Post Harvest Testing: Brown Sugar Flotation. Control Measures if required: SIT, Cover Sprays, Baiting, etc. Auditing, Orchard Hygiene. trained personnel, etc.). Post Harvest Testing: Brown Sugar Flotation. Control Measures: SIT, Cover Sprays, Baiting, etc. Orchard Hygiene. trained personnel, etc.) Post Harvest Testing: Brown Sugar Flotation. NON-COMPLIANCE (END POINT TREATMENTS) End Point Treatments: Cold Storage, Methyl Bromide, Irradiation, Other INSPECTION POSITIVE RESULT NEGATIVE RESULT Pre-Shipment Inspection and Inspection on Arrival CONSIGNMENTS FREE FROM PEST AND DISEASE Successful Entry to Country of Destination CONSIGNMENTS FAIL INSPECTION Reconditioning/Redirection/Withdraw from Export

17 FOUNDATION Good Manufacturing Practices; Good Agricultural Practices, Integrated Pest Management Incorporates: Registration, Orchard Management and Industry Training and Education, Quality Assurance for Orchard and Packhouse PEST RISK ASSESSMENT Pest Free Areas Tasmania, Riverina, Riverland, Sunraysia Pest Free Places of Production (PFPP) Low pest risk regions Areas of Low Pest Prevalence (ALPP) Low-medium pest risk regions High Risk Areas Higher pest risk pest regions CONTROL MEASURES, SYSTEMS APPROACHES & AUDITING Auditing, Orchard Hygiene. trained personnel, etc.) Auditing, Orchard Hygiene. trained personnel, etc.). Post Harvest Testing: Brown Sugar Flotation. Control Measures if required: SIT, Cover Sprays, Baiting, etc. Auditing, Orchard Hygiene. trained personnel, etc.). Post Harvest Testing: Brown Sugar Flotation. Control Measures: SIT, Cover Sprays, Baiting, etc. Orchard Hygiene. trained personnel, etc.) Post Harvest Testing: Brown Sugar Flotation. NON-COMPLIANCE (END POINT TREATMENTS) End Point Treatments: Cold Storage, Methyl Bromide, Irradiation, Other INSPECTION POSITIVE RESULT NEGATIVE RESULT Pre-Shipment Inspection and Inspection on Arrival CONSIGNMENTS FREE FROM PEST AND DISEASE Successful Entry to Country of Destination CONSIGNMENTS FAIL INSPECTION Reconditioning/Redirection/Withdraw from Export

18 FOUNDATION Good Manufacturing Practices; Good Agricultural Practices, Integrated Pest Management Incorporates: Registration, Orchard Management and Industry Training and Education, Quality Assurance for Orchard and Packhouse PEST RISK ASSESSMENT Pest Free Areas Tasmania, Riverina, Riverland, Sunraysia Pest Free Places of Production (PFPP) Low pest risk regions Areas of Low Pest Prevalence (ALPP) Low-medium pest risk regions High Risk Areas Higher pest risk pest regions CONTROL MEASURES, SYSTEMS APPROACHES & AUDITING Auditing, Orchard Hygiene. trained personnel, etc.) Auditing, Orchard Hygiene. trained personnel, etc.). Post Harvest Testing: Brown Sugar Flotation. Control Measures if required: SIT, Cover Sprays, Baiting, etc. Auditing, Orchard Hygiene. trained personnel, etc.). Post Harvest Testing: Brown Sugar Flotation. Control Measures: SIT, Cover Sprays, Baiting, etc. Orchard Hygiene. trained personnel, etc.) Post Harvest Testing: Brown Sugar Flotation. NON-COMPLIANCE (END POINT TREATMENTS) End Point Treatments: Cold Storage, Methyl Bromide, Irradiation, Other INSPECTION POSITIVE RESULT NEGATIVE RESULT Pre-Shipment Inspection and Inspection on Arrival CONSIGNMENTS FREE FROM PEST AND DISEASE Successful Entry to Country of Destination CONSIGNMENTS FAIL INSPECTION Reconditioning/Redirection/Withdraw from Export

19 FOUNDATION Good Manufacturing Practices; Good Agricultural Practices, Integrated Pest Management Incorporates: Registration, Orchard Management and Industry Training and Education, Quality Assurance for Orchard and Packhouse PEST RISK ASSESSMENT Pest Free Areas Tasmania, Riverina, Riverland, Sunraysia Pest Free Places of Production (PFPP) Low pest risk regions Areas of Low Pest Prevalence (ALPP) Low-medium pest risk regions High Risk Areas Higher pest risk pest regions CONTROL MEASURES, SYSTEMS APPROACHES & AUDITING Auditing, Orchard Hygiene. trained personnel, etc.) Auditing, Orchard Hygiene. trained personnel, etc.). Post Harvest Testing: Brown Sugar Flotation. Control Measures if required: SIT, Cover Sprays, Baiting, etc. Auditing, Orchard Hygiene. trained personnel, etc.). Post Harvest Testing: Brown Sugar Flotation. Control Measures: SIT, Cover Sprays, Baiting, etc. Orchard Hygiene. trained personnel, etc.) Post Harvest Testing: Brown Sugar Flotation. NON-COMPLIANCE (END POINT TREATMENTS) End Point Treatments: Cold Storage, Methyl Bromide, Irradiation, Other INSPECTION POSITIVE RESULT NEGATIVE RESULT Pre-Shipment Inspection and Inspection on Arrival CONSIGNMENTS FREE FROM PEST AND DISEASE Successful Entry to Country of Destination CONSIGNMENTS FAIL INSPECTION Reconditioning/Redirection/Withdraw from Export

20 Federal Initiatives The National Fruit Fly Strategy Implementation Committee (NFFIC) is currently initiating projects as part of the National Fruit Fly Strategy (NFFS). The operational guidelines will be developed on a production region basis, promoting the application of consistent management measures within bio-geographical regions of equivalent risk profile and that meet relevant international standards. A national verification model for pest free areas of fruit fly will be developed that will include audit and verification arrangements for PFA, ALPP and PFPP/PS to assure the integrity of these areas for domestic and international phytosanitary certification. Engage crop monitors and consultants to increase surveillance capacity and implement techniques (e.g. training and accreditation) to increase the quantity and quality of surveillance data for future international and national consideration and acceptance.

21 Trapping (through an auditable trapping programme) Orchard Monitoring and Controls for pests and disease (auditable)

22 Verification and Management

23 Post harvest & In-line Testing Procedures

24 Brown Sugar Flotation

25 Observations from Today Develop a Strategic approach Use the progressive outcomes eventhough they might not be perfect. We must become Evidence focused Embrace and accept change a constant Share our ideas with each other Explore what we can do differently Play the TEAM game Need to develop collaborative approaches that roll out over a period time Transitional arrangements.

26 First Steps Get Motivated Get Organised Embrace the BMP Engage with Local & State Agencies Collect the Data Join the TEAM CHERRY Side Contribute to the overall effort Work Together Help each other to learn & understand