Dear Media Contact: Sincerely, James Madhier, Founder & Executive Director, The Rainmaker Enterprise

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1 WATER FOR PEACE Press Kit 2018

2 Dear Media Contact: We strongly believe that the world suffers not because we lack the capacity to tackle the challenges ailing it, but because of lack of engaging with each other, and lack of connecting to combine our collective resources and capacities. Right now, 1/3 of the world s population lives in water-stressed areas. By 2025, 2/3 of the world s population may face water shortages. The global water crisis is the defining challenge of our time, and it will take no less than the concerted effort of every sector to address it. That is why we invite you to join us in spreading the message far and wide about Water for Peace, taking place this June 2 nd at the Spoke Club in Toronto. This event serves as a meeting point for likeminded individuals with the urge to address the water crisis, bringing together national and international leaders, worldrenowned humanitarians, environmental champions, peace activists, and key industry leaders and stakeholders in Canada. Canadian hero, the Hon. Lt. Gen. (ret d) Roméo Dallaire, will be our keynote for the evening; award-winning recording artist and former child soldier Emmanuel Jal will be our lead performer; and the evening will be MC d by award-winning host of Discovery Channel s Daily Planet, Ziya Tong. There are several ways that you can help us support the Water for Peace Cocktail Event: Purchase event tickets (CAD $200 each) Promote the event through your media, option to conduct an interview with James Madhier, founder and Executive Director of the Rainmaker Enterprise, or one of our other distinguished performers or guests This is an opportunity for you to identify yourself and your news outlet within an event featuring high-level dignitaries and in support of the Rainmaker Enterprise, which has gained coverage by CTV, the Toronto Star, CBC, the UNEP, and more! Please find more details enclosed in this package, and contact my colleague katie@rainmakerenterprise.org should you be interested in arranging an interview or collaborating further. Sincerely, James Madhier, Founder & Executive Director, The Rainmaker Enterprise james@rainmakerenterprise.org

3 The Rainmaker Enterprise 6 Hoskin Ave., Toronto, ON M5S1H8 MEDIA ADVISORY For Immediate Release Lt. Gen. Roméo Dallaire Keynote at Water for Peace Havel Prize-Winning Artist Emmanuel Jal, Dr. James Orbinski, Daily Planet s Ziya Tong Also Featured in Cocktail Reception Addressing Global Water Crisis Toronto, May 28, After relocating to Toronto, former South Sudanese refugee James Madhier established the Rainmaker Enterprise, an organization finding sustainable solutions to the water crisis in his home country. On Saturday, June 2, 2018, The Rainmaker Enterprise will hold the first annual Water for Peace cocktail reception at the Spoke Club. This event will bring together celebrated humanitarians, exceptional former refugees, environmental and peace activists, and industry leaders to learn, connect and act on the water crisis at home and abroad. Funds raised will go to the sustainable water projects of the Rainmaker Enterprise, an organization that has gained the recognition of the United Nations Environment Programme in its first year of operation. Media Opportunity WHAT: WHO: WHEN: WHERE: WHY: HOW: A gathering addressing the water crisis and celebrating Canadian leadership on global challenges, featuring inspiring speeches and moving performances, delicious food and beverages, and unique auction items Lieutenant-General (ret d) the Honourable Roméo A. Dallaire Dr. James Orbinski, Canadian physician, author, humanitarian activist, and global health scholar Emmanuel Jal, 2018 Havel Prize laureate, recording artist, actor, activist, and former child soldier Ziya Tong, award-winning host of the Discovery Channel s Daily Planet Cecilia Adeng, Deputy Permanent Representative of South Sudan to the United Nations James Thuch Madhier, Founder and Executive Director of the Rainmaker Enterprise Saturday, June 2, 2018, 7:00 PM 10:00 PM The Spoke Club, 600 King St. W., Toronto One third of the world s population now lives in water-stressed areas. By 2025, two thirds of the world s population could face water shortages. The global water crisis is a direct result of climate change and poor water stewardship that presents a threat to peace and security everywhere. The Rainmaker Enterprise s sustainable water projects address water scarcity, extreme hunger and inter-communal conflict among South Sudan s most vulnerable. Tickets are $200 each (with $150 tax deductible through charity partner the Canada-Africa Partnership Network), and may be purchased at Contact: Ms. Katie Fettes, The Rainmaker Enterprise , katie@rainmakerenterprise.org Media are asked to arrive at the Spoke Club by 7:00 PM The Rainmaker Enterprise: sustainable water management for a peaceful and prosperous world.

4 KEY FACTS 1 in 9 people worldwide do not have access to safe drinking water 1/3 of the world s population now lives in water-stressed areas. By 2025, 2/3 of the world s population could face water shortages 1 out of every 5 deaths of children under 5 is due to a water-related disease. Every 90 seconds a child dies from a water-related disease In developing countries, as much as 80% of illnesses are linked to poor water and sanitation conditions Girls under the age of 15 are twice as likely as boys to be the family member responsible for fetching water. Sub-Saharan Africa loses 40 billion hours per year collecting water; the same as an entire year s labor in all of France 70% of freshwater worldwide is used in agriculture. Agriculture is a major cause and casualty of water scarcity As the global population rises from 7.4bn to close to 10bn by the middle of the century, it is estimated that agricultural production will have to rise by 60% to fill the world s bellies. This will put water supplies under huge strain For every $1 invested in water and sanitation, there is an economic return of between $3 and $34 In 2015, the World Economic Forum cited global water crises as the biggest threat facing the planet over the next decade The decade has been declared by the UN as the International Decade for Action on Water for Sustainable Development

5 MEDIA COVERAGE PARTNERS In the heart of Toronto s bustling King West strip, nestled in one of the city s distinguished hundred-year-old buildings, stands the Spoke Club. Beyond its humble bricks-and-mortar heritage, the Spoke Club has evolved into a thriving meeting place for people with interests in media, entertainment, and the arts. The Rainmaker Enterprise is an award-winning climate-adaptive social venture committed to providing sustainable access to and management of water to foster a peaceful and prosperous world through solar-powered water infrastructure. The Canada-Africa Partnership Network, our charity partner, facilitates partnerships between Canadian and African communities, providing capacity building and resources to support locally developed, community-driven projects. 5

6 WATER FOR PEACE Cocktail Fundraiser for the Rainmaker Enterprise EMMANUEL JAL Is an award-winning recording artist, actor, peace activist, and former child soldier ZIYA TONG Is host of Discovery Channel s Daily Planet and an awardwinning scientist JAMES MADHIER Is founder and Executive Director of the Rainmaker Enterprise, and Steering Committee Member at the Humanitarian Grand Challenge WITH THE HON. LT. GEN. ROMÉO DALLAIRE All proceeds in support of solar powered water infrastructure fighting extreme hunger, poverty, conflict and climate change in South Sudan Saturday June 2, PM 10PM The Spoke Club 600 King St. W. Tickets: $200 ($150 tax deductible) Purchase: Charity No: RR0001

7 WATER FOR PEACE 2018 Cocktail Fundraiser for the Rainmaker Enterprise June 2, :00PM The Spoke Club 600 King St. W. EMMANUEL JAL ZIYA TONG JAMES MADHIER LT. GEN. ROMÉO DALLAIRE MORE Tickets:

8 THANK YOU! Thank you for your interest in bringing Water for Peace Your support is more than a drop in the bucket, it is the creation of a powerful community that is committed to tackling the water challenges of the 21st century