Meatless matters 10 years in meat AND meatfree. Jos Hugense

Transcription

1 Meatless matters 10 years in meat AND meatfree Jos Hugense

2 Who is Meatless? Meatless is producing innovative ingredients for the large food processing industry worldwide. The company was established in 2006 and has been very successful in developing vegetarian and hybrid food concepts in the past decade. We are fully dedicated to serve the large food industry, we think in viable and scalable solutions.

3 The company Strictly B2B Currently max. 30 tons production per day Two 8h shifts, 23 employees Worldwide distribution Full technical support to customers Very successful track record

4 When does the story begin? 2004 First thoughts 2006 Pilot plant of ton p/a 2007 First sales 2011 Meatless production capacity increased to tons per year 2013 Development dehydrated fibre 2016/2017 increasing to tons annual capacity.

5 How long ago is 2005? That long

6 What is Meatless about? Creating better tasting and leaner meat products Creating better tasting vegetarian and vegan products The use of natural hydro colloid techniques based on seaweed The use of plant based raw materials in processed meat- and fish products The use of natural products only A different and innovative view on meat extension and meat analog

7 Why Meatless? Because it ticks all the boxes; Better taste, clean taste Better health (leaner) Lower footprint Easy to process Clean label Successful track record

8 Declaration Riceflour, wheatflour, favabeanflour Organic available Hypo-allergenic available All products are GMO free All products are vegan

9 Growth Average annual growth; 20% High volume production, current direct capacity > 2 tons per hour Excellent logistic record Fully dedicated to large scale food production Scaleable efficient production, operating within viable cost price limits

10 The market

11 The vegetarian market; huge potential, but 3,8 miljard meat 100 miljoen vegetarian Room for growth? Yes! 6-7% steady growth Europe, in several European countries >10% growth in 2017/2018 Middle East & Africa Eastern Europe North America Western Europe Latin America Asia Pacific Australasia Asia is a big opportunity Very good margins But quantities are still relatively low

12 2,5 Share meat substitutes in total meat sales 2 1,5 1 0,5 0 Source; Euromonitor

13

14 Situation in de VS en Canada 35-40% of citizens British Columbia under 35 is vegetarian or vegan (three times more compared to Canada) (Dalhousie University, Halifax 2018) Plant-based protein is growing almost, at this point, a little faster than animalbased, so I think the migration may continue in that direction. Tom Hayes CEO, Tyson Foods But currently vegetarian sales in the USA are 880 million dollar against 200 billion of meat, less than half a percent.

15

16 If we want to make a significant shift towards plant protein we need more ideas than vegetarian or vegan only As in The Netherlands 70% of all consumers want to reduce their meat consumption. And we all want to meet consumer demand. Reduction or..

17

18 How about sustainability?

19 My Intro grandfather in 1949 No fossil fuel

20 Agriculture and the food processing industry became totally dependent on fossil fuel in just 70 years. How about the next 70 years?

21 World population THE EVER GROWING DEMAND The world is producing three times as much food today as in 1960; the population is two times what it was in 1960, so there's 41% higher food production per capita." Global meat production has passed 300 million tonnes in 2015 and is growing 2,5% per year FEMALES 2018

22 Global animal protein market to grow by 45% in the next two decades X tonnes Poultry Pork Beef Eggs Seafood

23 Meat will get expensive

24 How sustainable are you? Not all vegetarian products are efficient Efficiency important in near future Transparency is an issue

25 Carbon footprint of food products Sheep Beef Cheese Pork Poultry Salmon Eggs Beans Milk Meatless kg CO2 eq kg

26 Land use per 100 kcal Beef organic grass fed Beef non organic grain fed Beef non organic grass fed Pork Poultry organic Poultry Eggs Milk Wheat Rice Potatoes Tomatoes Meatless 0,000 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 m2

27 Meatless now substitutes over 2 million kgs. of meat by a highly efficient plant-based product every year, but ( Sorry, we cannot save the world, but it s a start and we are happy to be part of it)

28 Applications Products of our customers

29 The future? Better products, better efficiency, lower production costs! Laska/Handtmann hamburger productionline for kgs. p/h, including kgs of Meatless fibres.

30 The future? Well something is definitively going on.

31 The future? Well something is definitively going on.

32 Our mission; making our customer loved by their customers Thank you!