Your Hungarian Partner for (not just) Green Tech & Energy projects

Transcription

1 Your Hungarian Partner for (not just) Green Tech & Energy projects Workshop: International Cooperation of Cluster Initiatives in the field of Green Tech & Energy - MFG Baden-Württemberg/ Steinbeis-Europa-Zentrum 7th February 2013

2 Goal The goal of NAUTILUS Cluster is to foster the market access of products needed for a sustainable lifestyle. Launched as cluster initiative on Earth Day, 22nd April NAUTILUS is a special group of local actors, that realised the new global trends and the transitioning of costumers habits. The cluster takes common action to raise the trade of sustainable lifestyle products and also provides resources and structure for that. The Cluster Management Organisation is a regional NGO (Flora and Fauna of North Hungary Nature and Animal Protection Foundation).

3 Facts and figures (1.) Location: North Hungary but not just regional Centre: Miskolc (Green City)

4 Facts and figures (2.) Number of members: 41 All member companies are SMEs Business / Academia / Government + NGO! Composition of the cluster 15% 5% 3% 8% SME University R & D Institution 64% NGO Municipality 3% 2% Education provider Other

5 Facts and figures (3.) New multi-sectorial approach! diverse membership Focus on lifestyle of conscious consumers Agro-Food Business & Financial Services Construction Sustainable Lifestyle! Sustainable Production Energy Environment/Green Technologies Health Care Sustainable Consumption Logistics Textile Tourism

6 Sustainable Lifestyle Products SUSTAINABLE HOMES ECO-CONSCIOUSNESS Eco-Architecture Renewable energy to households Energy Efficiency Green household utensils, clening products HEALTHY FAMILIES Local and organic products Fair trade products Herbs, natural medicinal products Natural and organic cosmetic products Alternative therapies Eco-wellness LEISURE ACTIVITIES Ecotourism Recreational equipmentsand clothing Cultural goods and services Education and Training SUSTAINABLE TRANSPORT Bicycle Green car Public Transport GREEN WORKPLACES Green Office Environmental Management Systems Sustainability Reporting Eco-innovation in product development Life Cycle Assessment (LCA) Green Marketing

7 Services for members Administration, networking, searching for new members Marketing, market analysis and market research, branding Database management, information services Events: meetings, conferences, exhibitions, Adaptation of good practices, brokerage events Common projects Project generation, preparation and management (joint R&D and other projects)

8 European Cluster Management Excellence Bronze Label Source:

9 Starting Cluster Project Title: Program of NAUTILUS Cluster for regional competitiveness of sustainable lifestyle products Call: Regional Operative Programme of North Hungary ÉMOP Subsidy for cooperation of companies and clusters Beneficiary: ÉMFF Foundation Budget: Total budget HUF ( EUR) Subsidy HUF ( EUR) Own contribution HUF ( EUR) Project period: 16th November th May 2013.

10 Strategic objectives of Cluster Concept Increase knowledge capital of members(to increase sales) Raising awareness for sustainable lifestyle Develepment of alternative distribution channels Launch marketing innovations Implement special sustainability labelling systems

11 Green Tech and Energy Competence of small enterprises: RES Installation of solar systems, PV panels Biomass boilers Geothermal heat pumps Agricultural wastewater treatment R & D Institute: Institute for Logistics and Production Engineering (BAY-LOGI) Material Testing Energy Management Environment Management and Logistics Mechatronics Nanomaterials Structural Integrity

12 Green Tech and Energy (2.) University of Miskolc Education and research Faculty of Earth Science and Engineering Faculty of Materials Science and Engineering Faculty of Mechanical Engineering and Informatics Faculty of Economics

13 We are ready to cooperate! Thank You for Your Attention! Peter Lenkey Cluster Manager