MARKET PROMOTIONS SURVEY MAINE FOOD OR FARM PRODUCTS PRODUCED, DISTRIBUTED, RAISED OR HARVESTED FOR SALE

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1 SECTION I BASIC DATA Instructions: Fill in your name, business name and other contact information the way you want to see it published for potential customers/buyers to read. Answer the questions below by checking the appropriate boxes. Maine Department of Agriculture, Division of Market and Production Development MARKET PROMOTIONS SURVEY MAINE FOOD OR FARM PRODUCTS PRODUCED, DISTRIBUTED, RAISED OR HARVESTED FOR SALE Marketing Contact Name: Business or Farm Name: Mailing Address: Town: State: Zip: Phone: Toll-Free Phone: Fax: Address: Web Site Address: FIRST LAST Actual location of farm, business or production facility with town and street names and directions if necessary: BASIC QUESTIONS 1 Do you grow, raise or harvest products for sale? YES NO 2 Do you produce value-added food products for sale under your own label? YES NO If YES... Do you do your own processing, or contract out some or all of the processing (to a co-packer)? 3 Do you provide co-pack services to other businesses? YES NO 4 Do you sell, distribute or broker other companies Maine food or farm products? YES NO 5 Do you produce NON-FOOD value-added products using primarily Maine grown, raised or harvested raw materials? YES NO (eg. wool blankets) In an effort to help you reach potential buyers the Maine Department of Agriculture provides information to the media about how and where to find Maine food and farm products. 6 Do you want your company and products to be included in promotions such as buyer referrals, media promotions, and directories of Maine food and farm products? YES NO If you answered YES to ANY of these questions, please continue. If you DID NOT answer yes to any of these questions, we would like to take you off the mailing list, so please return this first page to the address on back page. Thank you! SECTION II SALES Instructions: Complete this section if you sell directly to consumers. Each numbered item pertains to one of our promotional areas. Fill out only the items that apply to your business and your products. Skip over those that don t apply. 7 Do you sell directly to consumers on YOUR PREMISES? YES NO Please check all that apply: Retail Store Farm Stand Nursery Greenhouse PLEASE DESCRIBE: of your retail outlet and products described the way you would like to see it published for potential customers: Seasons, days, hours of operation: Business name/contact person and phone Town/location and directions Amenities you provide: Restroom facilities Can accommodate bus tours Handicapped accessibility

2 8 Do you sell through MAIL ORDER? YES NO MAIL ORDER of your mail order products/services as you would like to see it published for potential customers: If you maintain a web site, are customers able to order and pay on-line? YES NO Payment options you accept: Major Credit Card Check/Money Order COD Do you offer mail order products year round? YES NO What season(s): Are quantities of your mail order products limited? YES NO Please explain: Business name, contact person Phone, Web Site and Do you produce any printed information such as a company product flier or brochure? YES (Please attach a copy.) NO 9 Do you offer PICK-YOUR-OWN fruit, vegetables or flowers? YES NO FARMERS... CHOOSE-AND-CUT PICK-YOUR-OWN Which types of products do you invite consumers to harvest themselves? (Check all that apply.) Wild Blueberries Highbush Blueberries Flowers (Specify) Raspberries Strawberries (Specify) Apples Vegetables (Specify) of your Pick-Your-Own operation as you would like to see it published for potential customers: (Use separate sheet if necessary.) Season, days and hours of operation: Business name, contact person and phone (if different from Section I): of your Pick-Your-Own operation as you would like to see it published for potential customers: (Use separate sheet if necessary.) Season, days and hours of operation: Business name, contact person and phone (if different from Section I): 2 Town/location and directions (if different from Section I): Amenities you provide: Restroom facilities Can accommodate bus tours Handicapped accessibility 10 Do you offer CHOOSE-AND-CUT Christmas trees? YES NO Town/location and directions (if different from Section I): Amenities you provide: Restroom facilities Can accommodate bus tours Handicapped accessibility 11 Do you sell at FARMERS MARKETS? YES NO List the farmers market(s) at which you will be selling products during the current/next season: WEB SITE:

3 RESTAURANT AGRICULTURAL TOURISM CSA...MARKETS Brief description of what you sell at farmers markets (25 words or less) as you would like to see it published for potential customers: Business name, contact person and phone of your CSA Program as you would like to see it published for potential participants: Business name, contact person, phone, town/location and directions 13 Do you offer TOURS, SPECIAL EVENTS or other attractions for the public? YES NO Please check any of the following that you offer: Farm bed and breakfast Demonstrations/educational programs Farm tours Wagon/sleigh/hay rides Petting zoo of your activity, event or program as you would like to see it published for potential participants: Season(s), days and hours of operation: Business name, contact person, phone, town/location and directions 3 Pumpkin hunts Pack animal trips Display garden Processing facility tours Fees (if any): Amenities you provide: Restroom facilities Can accommodate bus tours Handicapped accessibility of your restaurant and Maine products served as you would like to see them described to potential customers: Seating Capacity: Season, days and hours of operation: Business name, contact person, phone, location, etc. 12 Do you offer COMMUNITY SUPPORTED AGRICULTURE (CSA) shares? YES NO 14 Do You operate your own RESTAURANT? YES NO 15 Check here if you are a maple syrup producer and would like to participate in the special MAINE MAPLE SUNDAY promotion held the fourth Sunday in March. You will receive a separate questionnaire each year. YES NO WEB SITE:

4 SECTION III FARM AND VALUE-ADDED FOOD PRODUCTS YOU SELL VEGETABLES & HERBS Asparagus Basil Beans, dry Beans, fresh Beet greens Beets Broccoli Brussel sprouts Cabbage Carrots Cauliflower Corn, sweet Cucumbers Eggplant Garlic Gourds Herbs, culinary Herbs, medicinal Horseradish Kale Leeks Lettuce Mesclun/specialty greens Mushrooms, cultivated Onions Parsley Parsnips Peas Peas, edible pod Peppers, hot Peppers, sweet Potatoes Pumpkins Radishes Rhubarb Soybeans Spinach Sprouts Squash, summer Check all boxes that apply to the products you sell. Indicate whether retail (direct to consumer) or wholesale (to other companies, distributors or processors). CHECK THE BOX ONLY FOR PRODUCTS YOU MARKET AS. MAJOR CROP Vegetables continued Squash, winter Tomatoes, field Tomatoes, greenhouse Turnips/rutabagas Zucchini Total Vegetable Acreage Total Herb Acreage FRUITS & BERRIES Apples Peaches Pears Plums Blackberries Blueberries, wild Blueberries, highbush Cantaloupe Cranberries Grapes Raspberries Strawberries Watermelon Total Tree Fruit Acreage Total Small Fruit Acreage GRAINS/SEEDS/FORAGES Barley, feed Barley, food Buckwheat Corn silage Corn, feed Hay, grass Hay, legumes Hay, mulch Haylage Hops Oats, feed Oats, food Rye, feed Rye, food MAJOR CROP Grains/forages continued Seed, flower Seed, vegetable Seed, other Seed, turf Straw Wheat, feed Wheat, food Total Grain Acreage Total Forages Acreage GREENHOUSE, NURSERY & FLORAL PRODUCTS Bonsai Flowers, dried Grasses, dried Flowers, fresh cut Roses Seedlings, annuals Seedlings, perennials Seedlings, vegetables Shrubs, deciduous Shrubs, evergreen Sod Trees, deciduous Trees, evergreen Trees, fruit Total Greenhouse sq. ft. Nursery Stock Outside Acreage Total Acres Cut Flowers Total Sod Acreage FOREST PRODUCTS Christmas trees Wreaths Maple Syrup Balsam brush Ginseng Lumber MAJOR CROP 4

5 LIVE ANIMALS RAISED FOR SALE Check all boxes that apply. LIVESTOCK YES TOTAL HEAD, NUMBERS, HIVES, ETC. FARM AND VALUE ADDED FOOD PRODUCTS (Continued) MEAT & EGGS FROZEN FRESH Check all boxes that apply. OTHER PROCESSED FOOD PRODUCTS Beef, breeding stock Beef, feeder Beef, finished Dairy cows, breeding stock Dairy, embryos Deer, breeding stock Elk, breeding stock Goats, breeding stock Goats, finished Goats, research Hogs, breeding stock Hogs, feeder Hogs, finished Hogs, research Rabbit, breeding stock Rabbit, research Sheep, breeding stock Sheep, Easter lambs Sheep, feeder Sheep, milking Sheep, research Vealers POULTRY, LIVE Chickens Ducks Geese Partridge Pea Fowl Pheasant Quail Turkeys OTHER ANIMALS, LIVE Alpaca Llamas Bees Fish/Aquaculture Horses Beef Pork Lamb Venison Goat Rabbit Chicken Turkey Quail Pheasants Duck Eggs, brown Eggs, white DAIRY PRODUCTS Butter (lb/yr ) Cheese, cow (lb/yr ) Cheese, goat (lb/yr ) Cheese, sheep (lb/yr ) Cream Yogurt Ice cream Milk, cow (lb/yr ) Milk, goat (lb/yr ) Milk, sheep (lb/yr ) FARM RAISED FISH AND SEAFOOD Atlantic salmon (lb/yr ) Trout (lb/yr ) Oysters (lb/yr ) BEVERAGES Beer and Ale Wine and Liqueur Juices Apple Cider Tea and Herbal Tea Coffee Cocoa Apple Products Cranberry Products Blueberry Products Potato Products Maple Products Meat Products/Processed Meats Breads and Pastries Pancake and Mixes Candy, Chocolate & Confections Mustard Pickles and Relish Jams, Jellies, Preserves Fruit Syrups Sauces and Salad Dressings Herbs and Seasonings Honey Products Wild Foods Ginseng Wild Mushrooms Seaweed Products OTHER PRODUCTS, NON-FOOD Herbal products Medicinals and aromatics Soaps, bath and body products Deer/elk antler/racks Deer/elk Velvet Compost FIBER & FIBER PRODUCTS Chicken feathers Alpaca fiber Llama fiber Goat fiber, mohair/cashmere Rabbit fiber, angora/cashmere Commercially processed yarn Handspun yarn Handspinning fleeces (wool) Tanned sheepskins Knitted or woven goods 5

6 SECTION IV COMMERCIAL SALES Instructions: Complete this section if you sell wholesale to buyers, processors or distributors who then resell your products; or if you co-pack or distribute your own or other Maine food or farm products. 16 Do you your own products to commercial buyers who resell or process them? YES (Please continue with Section IV.) NO (Please go to Question 17.) To which of the following do you sell wholesale? (Check ALL that apply.) Distributor/Wholesalers Grocery Chains/Supermarkets Natural/Health Food Stores Gourmet Food Stores Processors Corporate Gift Buyers Farms Restaurants Institutional Gift Stores Convenience Stores Livestock Dealers Feedlots Livestock Auctions Please describe your PRODUCTS or product line (25 words or less) as you would like to see it published for potential buyers: Business name, contact person, etc. Indicate the GEOGRAPHIC AREA where you sell your wholesale products: CURRENTLY: Maine Northeast National International FUTURE EXPANSION: Maine Northeast National International Not intending to expand 17 Do you DISTRIBUTE or BROKER Maine produced, raised or harvested products other than your own? WEB SITE: DISTRIBUTE/BROKER Please check: DISTRIBUTE BROKER NEITHER (Please go to Question 18.) Primary customers: Distribution area: Institutional Restaurants Grocery Chains/Supermarkets Natural/Health Food Stores Gourmet Food Stores Maine Northeast National International (describe) (describe) Please describe (25 words or less) your distribution or brokerage services indicating the types of Maine products offered. 18 Do you provide CO-PACK services? YES NO (Please go to Section V.) Product categories: Gourmet Specialty Foods Meat Dairy Produce CO-PACK Please summarize (25 words or less) your co-pack services for potential customers. Include product categories and processes. This completes the PROMOTIONAL section of the survey. We will use the information you have provided in our buyer directories, referrals, web listings and other promotions. Now please complete the rest of the survey. This information WILL NOT be included in our promotional listings, but is of great value in helping us serve you better in program planning and development, summary legislative and public information about the significance of Maine s food, farm and agricultural businesses. Thank you! 6

7 SECTION V OTHER INFORMATION Please answer the following very important questions. This information WILL NOT be included in our promotional listings. 19 Circle the number beside your approximate gross sales for the past year from the sale/distribution of Maine food or farm products. Combined wholesale and retail. SALES of your own products 1 Less than $2,500 2 $2,500 to $9,999 3 $10,000 to $24,999 4 $25,000 to $49,999 5 $50,000 to $99,999 6 $100,000 to $249,999 7 $250,000 to $499,999 8 $500,000 to $749,999 9 $750,000 to $999,000 DISTRIBUTION of others products 1 Less than $2,500 2 $2,500 to $9,999 3 $10,000 to $24,999 4 $25,000 to $49,999 5 $50,000 to $99,999 6 $100,000 to $249,999 7 $250,000 to $499,999 8 $500,000 to $749,999 9 $750,000 to $999, What was your average number of employees, including family, engaged in the production and distribution of Maine food and farm products during the past year? full time seasonal full time year round part time seasonal part time year round 21 What products or ingredients which you currently buy elsewhere would you like to find sources for in Maine? Please list below: 22 Please rank your interest level in having increased access to information: ACCESS TO INFORMATION How interested are you in receiving information about the following marketing and business development topics? Add others of importance to you. (1 = VERY INTERESTED, 2 = SOMEWHAT INTERESTED, AND 3 = NOT INTERESTED) Agricultural tourism Mail order Direct marketing to consumers International trade Selling to restaurants Successful use of signage Advertising your business Open Farm Day Forming or managing a co-op Marketing to the wholesale trade Selling meat and dairy products Using computers in your business Web site development Packaging and label design Business plan development Sources of agricultural business financing How could this annual event be made more useful to you? (Use a separate sheet or write on back if necessary.) Please rank your preference for how you are able and would prefer to receive useful information about marketing and business resources and opportunities. (1 = VERY DESIRABLE, 2 = SOMEWHAT DESIRABLE, AND 3 = NOT DESIRABLE) Seminars and Workshops Internet Business consultants (one-on-one) Association meetings Peer-to-peer discussions Newsletters Comments: 23 Do you attend the Maine Agricultural Trades Show in January, held in Augusta? USUALLY SOMETIMES RARELY NEVER 24 Do you use IPM (Integrated Pest Management) practices? YES NO DOESN T APPLY 7

8 25 What is your single greatest impediment to expanding your business? Transportation/distribution Labor Regulations Sourcing raw materials and/or packaging Market development and/or promotion Access to capital Access to information 26 Do you have any thoughts on ways the Maine Department of Agriculture could better help you succeed in your food or agricultural business? Please let us know using the space below or a separate sheet of paper. Thank you for your time and effort in completing this survey! Please return it right away, so that your information in our publications and on the web is current. If you have any questions about completing this survey, contact the Maine Department of Agriculture marketing staff: Carol Jones at , or Deanne Herman at FAX WEB carol.jones@state.me.us, or deanne.herman@state.me.us POSTAL Division of Market and Production Development, 28 State House Station, Augusta, ME