Competitions as motivation for citizens in climate protection

Transcription

1 Competitions as motivation for citizens in climate protection ERSCP 2017 Skiathos Oct 1-5, 2017 Dr. Frieder Rubik IOEW Institute for Ecological Economy Research, Berlin

2 The IOEW - Institute for Ecological Economy Research IOEW is a leading scientific institute practice-oriented research for a sustainable economy Founded in 1985 non-for-profit Objective: to devise strategies and approaches for viable, longterm economic activity for an economy which enables a good life and preserves natural resources In 2000 recognition by the German Federal Ministry of Education and Research (BMBF) as center of excellence in socialecological research More than 500 completed research and consulting projects 2

3 Content 1) Background: the research project 2) Figures, decision routines & approaches 3) Good practises Amt für Klimaschutz und Nachhaltigkeit Kreis Steinfurt 3 4) Conclusions

4 Background RESEARCH PROJECT CLIMATE-RESIDENTS 4

5 Climate-Residents: roles, experiences, challenges and opportunities in the transformation of the energy system scientific partners public partners Regional planning community Altmark Funding within the programme line transformation of the energy system District Steinfurt Municipality Nalbach City of Heidelberg 5 Duration 04/ /2016

6 Engaging in the transformation of the energy system in 4 roles erysipel/ pixelio.de shutterstock Consumers' Social actors / peers' fotolia 6 Investors and producers' Political protagonists'

7 Background FIGURES, DECISION ROUTINES & APPROACHES 7

8 Some (German) background figures ~ ¼ - 1/3 of total energy consumption by German households Everyday use of electricity ~ 10% in Germany Reduction potentials wide range: single figures up to 50% (ref. to German context) Electricity consumption determined by Strategic consumer decisions, e.g. purchases of energy-using appliances Everyday usage patterns and routines. 8

9 Decisions & routines state of the art Strategic consumer decisions influenced by sociodemographic structural factors (e.g. household income) Behavioural usage patterns influenced by psychological factors, esp. social or ecological norms and attitudes, Habits/routines, (perceived) compromises (in terms of comfort), situative decisions 9

10 Approaches influencing energy consious behaviour and decisions Different intervention approaches, e.g. Monetary incentives Activation of norms Information Feedback systems BUT: Integrative, interactive approach 4 E model ( next slide) 10

11 The 4-E model Enable refers to instruments that empower individuals to become more sustainable, and contribute to the creation of appropriate structures of action Encourage Catalyse Engage focuses on tools and measures that promote individual and collective commitment to sustainability and facilitate the mobilization of individuals includes all instruments that provide monetary or non-monetary incentives for sustainable behaviour 11 SDC/NCC (2006): I will if you will, p. 13 Exemplify describes role model behaviour of individual actors that in turn encourages other actors to take similar actions

12 Amt für Klimaschutz und Nachhaltigkeit Kreis Steinfurt Exemplary pilot tests GOOD PRACTICES SWHD Energie

13 Pilot 1: climate protection in sports clubs Amt für Klimaschutz und Nachhaltigkeit Kreis Steinfurt 13

14 Pilot 1: climate protection in sports clubs District Steinfurt Target group: sports clubs with own premises Aims: Activation and engagement in local energy production and investment Spillovers to members Label: branding best practices in climate protection (gold, silver, bronze) TV Jahn Rheine 14 Amt für Klimaschutz und Nachhaltigkeit Kreis Steinfurt

15 Pilot 1: Experiences 9 sport clubs with ~9,100 members joined the competition Supportive measures: Professional energy consulting Trainings for club members as ambassadors for climate protection Subsidies for investments At the end: Certificates 1 gold medal 5 bronze medals 15

16 Pilot 2: Electricity saving competition Target group: Customers of local electricity provider City of Heidelberg Aim: Reduction of electricity consumption 16 Rewards: prizes in reduction (in %): 1 st Pedelec 2 nd 500 voucher 3 rd 250 voucher Three special prizes SWHD Energie

17 Pilot 2: Experiences 400 participants Supportive measures: Energy saving hints by newsletter (every 6-8 weeks) Interim competition (best idea, creativst idea ) Reports in social media Still ongoing Start February 1, 2017 End January 31,

18 18 Other (German) experiences Experiences: Municipality Ascha/DE: Winning three households: reduction of electricity consumption between 24 and 32%. District Regensburg/DE: Winning three households: reduction of electricity consumption between 43 and 62%. Gemeinde Wilpoldsried (BY): Winning three households: Reduction of electricity consumption between 34% and 42%. Municipality Bad Grönenbach/DE: The Winning household reduced its electricity consumption about 67%. Quartier Neue Vahr/DE: Reduction of electricity consumption of all households between 20% and 30%. Municipality Wasserburg/DE: Winning three households: Reduction of electricity consumption between 45% and 22%. District Oberallgäu/DE: BUT: Winning four households: Reduction of electricity consumption between 70% and 50%. Overall: Winners have reached considerable reductions Missing and reliable data to average reductions of all participating households Permanance of reductions after end of the competition

19 Finally CONCLUSIONS 19

20 Crucial influencing factors 20 Design of the competition, especially: Simpicity of registration Duration Rewards Connection to other local activities: Integration into local climate protection plans & measures Support of participants Making people talk about it Alliances, partners and networking Development of local identity Bundle and embedment ( next slide) Personnel conditions: Values and norms, esp. social and environmental ones Environmental awareness Situational factors & contexts

21 Conceptual & practical integration to come closer to the target Enable Recommendations for behaviour of participants Energy consultation Encourage Electricity saving competition Engage Public relations work Providing information Training of disseminators Prizes Social recognition Monetary savings Exemplify Public announcement of the winners Publication of exemplary savings 21 Structural and balanced integrative approach needed

22 Thank you for your attention. Dr. Frieder Rubik IOEW Institute for Ecological Economy Research, Heidelberg