Connecting with the Customer Clarifying the Sustainable Brand

Transcription

1 Connecting with the Customer Clarifying the Sustainable Brand 1

2 Ally Dingwall Aquaculture & Fisheries Manager Sainsbury s Supermarkets Member of Sainsbury s Sustainable and Ethical Sourcing team and Connecting with the Customer responsible for the company s wild and farmed fish sourcing policies Degree in marine biology from Heriot-Watt with more than 25 years of experience Clarifying working in seafood the Sustainable Brand Previously served as the General Manager for Value Added Processing at Huon Aquaculture in Australia Also has experience working for Uniq pl, Pinneys of Scotland and Marine Harvest in a variety of production, technical and procurement roles 2

3 Peter Hajipieris Board Member Seafish Authority Connecting Worked with some of the industry s with best the known brands Customer and organizations including McDonald s, Seafish, Sainsbury s Supermarkets Ltd, Tesco Stores Ltd and currently at Iglo Foods Group Leads Clarifying the sustainable fisheries the development Sustainable agenda at Iglo Brand Architect behind Iglo s higher purpose Forever Food Together CSR program Board member o the Aquaculture Stewardship Council Supervisory, the UK s Seafish Authority Board and the Global Seafood Sustainability Initiative Steering Board 3

4 Scott Nichols Founder Food s Future Connecting Founder of Food s Future - with a consultancy the whose mission Customer is create new economically and environmentally sustainable ventures Co-founder and managing director at Verlasso Harmoniously Raised Fish Verlasso Clarifying was the first ocean-raised the Sustainable salmon to receive a buy Brand ranking from the Monterey Bay Aquarium Seafood Watch Named the 2015 Seafood Marketer of the Year by IntraFish Magazine Former member of the JRS Biodiversity Foundation board of directors Current member of the Aquaculture Stewardship Council 4

5 Mark Palicki VP of Marketing Fortune Fish Ensures Fortune Fish Company is on the forefront of safety, sanitation and sustainability in the industry Connecting with the Customer Regularly attends and speaks at industry conferences worldwide accomplish this goal Alumnus Clarifying of the National Fisheries the Sustainable Institute Future Leaders Brand Program Represents Fortune Fish Company in Sea Pact More than a decade of restaurant experience while working as an Executive Chef, General Manager and Seafood Buyer for a number of esteemed properties around the country 5

6 Richard Stavis CEO, Director of Sales Stavis Seafoods Connecting Supporting donor and active with member of the Seafood Customer Nutrition Partnership Board member of the National Fisheries Institute (NFI) Board Clarifying member of the NFI s the Better Sustainable Seafood Board and its Brand Sustainable Crab Council Actively supports fishermen rights and is involved in fisheries improvement projects (FIPs) around the world Board member of Sea Pact - working to develop FIPs that will protect the future of seafood 6

7 Discussion Topics Current Players & Points of View Current Definitions Challenges We Face Multiple Ways to Sustainability Positive Messages Connecting Environment with the Customer Future Food Source Virtuous Cycle Clarifying the Sustainable Brand Social Welfare & Nutrition How to Connect with Consumers Simple, Unifying Voice Education 7

8 Possible Components of Sustainability Certification Fishery Improvement Projects (FIPs) Nutrition Social Welfare Responsible Aquaculture Additional Beneficial Actions Connecting with the Customer Clarifying the Sustainable Brand 8

9 Questions? 9