COFFEE TABLE BOOK RKVY PROJECT

Transcription

1 COFFEE TABLE BOOK RKVY PROJECT Success story of Geographical Indication registration Done under RKVY Scheme in Maharashtra 1. Title: Geographical Indication (GI) of Horticulture Crops from Maharashtra 2. Category: Horticulture Maharashtra is endowed with different agro climatic conditions. The state has 8 Agro Climatic Zones with different type of soil and climate. Maharashtra has always taken an initiative in adopting new technologies in Horticulture. During the recent past the state has emerged as one of the horticulture states. The export of grapes, mango, flowers and vegetables have shown increasing trend. This shows impressive achievements of state in the horticultural development. During the recent past the state has emerged as one of the horticulture states. The export of grapes, mango, flowers and vegetables has shown increasing trend. This shows the impressive achievements of state in the horticultural development. With such achievements the thrust of farmers for newer technology and crops is ever increasing. 3. Challenges: Geographical Indication is an intellectual Property Right granted to the community which is involved in creation of unique product within that particular region. Such product is identified and associated with that specific region or place. Such projects registered under Geographical

2 Indication are recognized worldwide with their place of origin and have proved to be great help to Farmers, in terms of business opportunities, employment creation, economic development and increase in export. The GI registration also helps to curb the duplicity of those unique products. The GI registration will also help to prevent and protect these unique products from misuse, abuse and infringements. Geographical Indication is one of the prerequisite condition for entering into, selling the products into WTO member country i.e. for export. It is necessary to guard intellectual assets of our nation in this era of globalization. Under this component the following crops are proposed for Geographical Indication registration in Maharashtra Department of Horticulture under the banner of Department of Agriculture of Government of Maharashtra is established to help the rural community to achieve higher productivity in agriculture along with Profitability and Market access of the farming community in Maharashtra. This goal will be achieved by providing farmers with technical knowledge, market intelligence and market networks to support diversification and intensification of agriculture production aimed at responding to market demand. 4. Initiative: With this unique strategy, DOH has undertaken initiative for Jalna Sweet Orange, Marathwada Kesar mango, Ratnagiri Alphonso Mango, Vengurla Cashew, Sangli Turmeric, Solapur Pomegranate, Sangli Raisins, Jalgaon Banana, Jalgaon Brinjals, Purandar Fig, Lasalgaon Onion, Gholvad Chikoo and Beed Custard Apple in Jalna, Marathwada (division), Ratnagiri,

3 Sindhudurg, Sangli, Solapur, Jalgaon, Pune, Nasik, Thane and Beed districts respectively to get these products registered as a Geographical Indications. Department of Horticulture extended its support to Jalna Jilha Phale & Mosambi Bagayatdar Sangh which is registered organization of Jalna Sweet Orange growing farmers, Mango Growers Association, Aurangabad which is registered organization of Marathwada Kesar Mango growing farmers, Kelshi Parisar Amba Utpadak Sahakari Sangha Maryadit which is registered organization of Ratnagiri Alphonso Mango growing farmers, Kokan Kaju Samuh which is registered organization of Vengurla Cashew growing farmers, Sangli Turmeric Cluster Pvt. Ltd, Sangli, Sangli which is registered organization of Sangli Turmeric farmers, Akhil Maharashtra Dalimb Utpadak Sanshodhan Sangh, Pune which is registered organization of Solapur Pomegranate farmers, Maharashtra Rajya Draksh Bagaitdar Sangh, Sangli which is registered organization of Sangli Raisins farmers, Nisargraja Krushi Vidnyan Kendra which is registered organization of Jalgaon Banana, Navnirmiti Shetkari mandal which is registered organization of Jalgaon Bharit Brinjal, Akhil Maharashtra Anjir Utpadak Sanshodhan Sangh, Pune which is registered organization of Purandar Fig growing farmers, Baliraja Shetkari Sangh which is registered organization of Laslgaon Onion growing farmers, Maharashtra Rajya Chikoo Utpadak Sangh which is registered organization of Gholvad Chikoo growing farmers, Balaghat Sitaphal Sangh, Talegaon which is registered organization of custard apple growing farmers.

4 Key Results: Current status of GI is follows out of 13 for 11 crops GI are sanctioned and other 2 crops are published in Journal Crops selected for Application Sr. No. GI registration No. 1 Lasalgaon Onion 491 Name of Growers association Baliraja Shetkari Sangh Nasik Logo 2 Vengurla Cashewnut 489 Kokan Kaju Samuh 3 Purandar Fig 500 Akhil Maharashtra Anjir Utpadak Sanshodhan Sangh, Pune 4 Bharit Brinjal from Jalgaon 501 Navnirmiti Shetkari mandal of Jalgaon 5 Beed Custard apple Sangli raisins Jalna Sweet orange 495 Balaghat Sitaphal Sangh, Talegaon Beed Maharashtra Rajya Draksh Bagaitdar Sangh, Sangli Jalna Jilha Phale & Mosambi Bagayatdar Sangh

5 8 Solapur Pomegranate 502 Akhil Maharashtra Dalimb Utpadak Sanshodhan Sangh, Pune Kelshi Parisar Amba Under Process 9 Ratnagiri Alphanso Mango 497 Utpadak Sahakari Sangha Maryadit, Ratnagiri Maharashtra Rajya 10 Gholvad Sapota 493 Chikoo Utpadak 11 Sangli termeric 496 Sangh Dhanu, Thane Sangli Turmeric Cluster Pvt. Ltd, Sangli,, Sangli Under process Mango Growers 12 Marathwada Kesar Mango 499 Association, Aurangabad Navnirmiti Shetkari 13 Jalgaon Banana 498 mandal Jalgaon Impact: Improvement in Quality Status of Products Support for Creating Brand Image To Fulfill the Prerequisite condition to enter into WTO member countries member for Export Support for Domestic market protection Premium price to the Farmers

6 Benefit for Economic significance and development to the farmers and their community Lesson learned: Lot of efforts are required for collection of technical and scientific information from various organization and department to comply the requirement of Registry Office Geographical Indication. Supporting quotes and Images: Geographical Indication Awarness programme organized for Registered GI Product at Vemnicom Pune

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8 Geographical Registration Status for fruit and vegetables in Maharashtra

9 Geographical Indication for Horticulture Crops Total GI issued -290 Agriculture & Horticulture -70 From Maharashtra -24 Mahaarshtra is No.1 in India for Agriculture GI Additional Information : Contact person Shri Govind Hande Technical Officer ( Export) Offcie of the Director Horticulture Commissionerate of Agriculture, Maharashtra State, Pune Mobile no govindhande@gmail.com

10 Copy of Registration Certificate issued by GI for fruit and vegetables

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12 10. Check list: No Question to Consider No 1 Is the story interesting to the target audience of the project/activity report? 2 Does the story explain what new insights the project brings? What is the main lesson learned from this story? Does the story describe the key insight on what works and what doesn t and something that future projects could built on? 3 Does the story describe the outcomes the project produces and the people who are benefiting? What changes- in skill, knowledge, attitude practice, or policy-has the project brought about and who is benefiting from this changes? 4 Does the story make a compelling point that people will remember? Does the story show how the project makes the difference to improving livelihood and lessening poverty? 5 Does the story provide an interesting fact that people will remember? For e.g. How yield increased? How many hectares of land could become more productive from this innovation or technology? 6 Does the story explain what kind of impact this innovation or technology could have if scald up? 7 Does the story show which partners contributed and how? 8 Does the story include quotes from stack holders or beneficiaries? 9 Have I provided links to other media (Journal, Article, Website news, newsletter, blogs, and annual reports of other programme/project) that also feature this story? 10 Have I provided the contact details of people who can provide more information?

13 Reference: Geographical Indication Registry Guna Complex, Annexe-1, First Floor No. 443, Anna Salai, Teynampet, Chennai Phone no Fax No Website: